Big Deal

Master the Deal

Primary Marketing Plan for Performing Artist Big
Deal
Street Date: Feb 17, 2017
Last Date for Orders: Feb 05, 2017

Fan Site:
www.bigdeal.com

Internal Site:
www.behindthedeal.com

Prom./Dist./Pre-orders
www.getthedealhere.com

Prepared by: OutOBox Marketing Company

Lead Executive: Cameryn Wright (264) 518-2620
134 MakeaLeft Ave. Apt. 3 Smalltown, NY 12821

Big Deal
Master the Deal

Overview
Big Deal is set to debut at position 5 or higher on the
Instrumental 100 and Hot Alternative charts. The following plan
details distribution plans and promotions at retail, electronic
media online, press, and radio designed to maximize sales within
the first week. The plan will also ensure long term success of the
release and catalog of Big Deal.
Bands of Similar Style: Tycho, El Ten Eleven, Aphex Twin,
Explosions in the Sky, The Mercury Program

Timeline of Key Events

Jan 18: Prices and positioning secured at all tier 1 accounts.

Jan 18 : Radio ads played at WAER and WABC in New York
Jan 19: Announce music video contest for single Shake on it
Jan 20 : Interview with CMJ
Jan 20: Begin YouTube ads
Street Date Feb 17, 2017
Feb 19: Jimmy Fallon
Feb 22: SNL
Feb 25: Start Tour

Distribution

Nov: Release Artwork and inside cover to

Nov: Solicitation begins to 3500 accounts
Dec: One Sheet mailing to sales force and independent reps
Dec: One Sheet mailing to 3500 accounts
Jan: Set deal with CD Baby to distribute album

 Jan: Secure prices and positioning at tier 1 accounts

Final order date Feb 05, 2017

Retail/Online

Street Date: Tier 1 accounts FYE and Best Buy top shelf
placement
o Front displays one month
Street Date:Tier 2 accounts top shelf placement on street
date
o Soundgarden (SU)
o Amoeba Music (LA)
o Waterloo Records (AU)
1 week before street date, release of fan created contest
winner music video for Shake on it to iTunes and VEVO page
for YouTube

Electronic Media

Jan 20: Interview with CMJ

Jan 20: Announce upcoming release on Facebook and
Instagram feeds
Jan 20: Creation of secret website displaying themes of
album
Jan 20: YouTube Ads
Feb 19: Jimmy Fallon appearance
Feb 22: SNL performance

Promotion

Jan 18 : Radio advertisements begin for 12 weeks on

selected radio stations
Gain Facebook advertisements

Gain advertisement space on iTunes

Jan 20: Interview with CMJ
Jan 22: Guitar Center video of guitarist using pedalboard
o

Press

Anticipated coverage
o Interview with CMJ Jan 20
o Appearance on Jimmy Fallon Feb 19
o Spin magazine article Feb 20
o SNL performance Feb 22

Consumer Promotions

Jan 19: Announce music video contest for Shake on it

o Winner will have their video be the official music video
for Big Deal and receive a cash prize, a signed copy of
album Master the Deal as well as a total of four
backstage passes to any one concert

Week of street date release winner of music video contest

o Release single to Spotify. Single with video to iTunes,
and VEVO account on YouTube
Week of street date presale of album with digital download
and digital art booklet at Tier 1 and Tier 2 accounts
o Top Shelf placement as well as display of previous
records for one month

Tour

Feb 25: New York City (NY)

Feb 26: Boston (MA)
Feb 28: Austin (TX)
Mar 1: San Francisco (CA)
Mar 2: Los Angeles (CA)