Zentripetal

Album Release
Marketing Plan

Kris Baldani

Goals:

100,000 sales first week.

500,000 streams on Spotify.
Top 10 on Billboard Hot 100

Key Points:

Appearance on The Late Show with Stephen Colbert 1st week of release.
Daily Show with Trevor Noah.
Promotion deal with Sprite (Obey Your Thirst)
Sway In the Morning
The Breakfast Club Interview
Distribute radio edit to Contemporary/Hip-hop/Rock stations in DMA.

Target Dates:

May 20: Final album mastering session.

May 28: 200,000 Copies pressed and ready to send to retail.
June 15: Radio Edits to DMA stations.
June 25: Street Date Release.

June 26: Late Show with Steven Colbert.

June 28: Daily Show with Trevor Noah.
June 30: Sway In the Morning/ Air Promotional commercial. (Obey Your
Thirst)
July 1: Breakfast Club Interview.
July 11: ZenTRIPetal Tour Begins

Distribution:

April: Release album artwork.

April 30: Pre-order Vinyl, Limited offer (5,000 Vinyls available.)

Retail:

Street Date: Best Buy, Walmart, fye, Target.

Online:

ITUNES

1. Pre order campaign one month before release (May 25th)

2. Pre order receives complimentary Zentripetal Poster & 1 Bonus song.

Amazon

1. Pre order campaign one month before release

2. Pre order receives complimentary Zentripetal Poster.

Spotify

Release on Street Date.

Radio Promotion:

Sway In the Morning

The Breakfast Club
Radio Edit to Contemporary/Hip-hop/Rock stations in DMA.
Caller Q&A/Contest to win free tickets to ZenTRIPetal Tour.

Electronic Media:

Appearance on The Late Show with Stephen Colbert June 26th

Daily Show with Trevor Noah. June 28th
Sway In the Morning/ Air Promotional commercial. (Obey Your Thirst) June
30th
Sprite Obey Your Thirst Commercial ads to be seen on Youtube.
Facebook: Zentripetal.

Consumer Promotions:

Spot ads on Late Show, Daily Show, the week of release.

Print Ads.
Tour Cities radio promotion for upcoming shows.
Concert promotion commercials in tour cities.
Radio Q&A and Concert Tix give away, (Meet the Band, backstage)

Tour:

Saratoga Springs NY July 11th
Albany NY July 12th
NYC NY July 14th
Boston MA July 15th
Fort Myers FL July 18th
Tampa Bay FL July 19th
Houston TX July 21st
Denver CO July 23rd
Los Angeles CA July 25th