Blue Moose

Watch Out
You might get a MOOSE
Bump

Description of Business
Blue Moose Coffee Lodge is a locally owned coffee shop.
They use 2 drive thru windows to cater to their customers.
They have fast and friendly service 7 days a week.

Current Target Market and Advertising Concepts

The current target market ranges from around 3 years old to the upper
50s
Current consumers also tend to be very busy and always on the go.
The average customers are also usually just locals from the area of
Lenoir, NC.
Their current marketing strategy consists of word of mouth and the
occasional newspaper ad.

New Advertising Campaign

We would like to see that market range change to accommodate those
consumers from the areas around Lenoir, NC as well.
We will be using several different forms of advertising to reach our goal.
Those forms include print, radio, television, social media, out of home,
guerilla and multi-cultural.
Our strategy is to bring in people from neighboring towns by attracting
them with that pick me up they need to get going with a gourmet flavor
and eventually branching out and opening up other locations.

Print Ads

Catch Phrases

Whos the Moose

You just got Moose Bumped
Are you Blue, Check out the Moose
Put a little Moose in your morning
Grab today by the antlers

Radio # 1
1. HUSBAND: WHISTLING
.
2. HUSBAND: HEY BEAUTIFUL.
I BROUGHT YOU SOME
COFFEE.
3. WIFE: AWH, THANKS BABE.
4. WIFE: (DRINKING SOUND
AND SPITS OUT COFFEE
SOUND) WHAT IS THIS
SLUDGE, THIS ISNT FROM
BLUE MOOSE
5. HUSBAND: IM SORRY BABE.
BLUE MOOSE WAS OUT OF
THE WAY SO I STOPPED AT
THE OTHER COFFEE PLACE
6. SOUND: WAP
7. MOOSE: MAKE SURE TO
GET HER COFFEE FROM
BLUE MOOSE OR YOU
COULD END UP WITH A
MOOSE BUMP

Radio # 2
1. MOOSE: (ONLY YOU CAN
PREVENT EXHAUSTION)
2. MAN: (CAN I GET COFFE IN
A GAS STATION)
3. SOUND: (WAK)
4. MOOSE: (NOW THATS A
MOOSE BUMB)
5. MOOSE: (IF YOU DONT GO
TO BLUE MOOSE, THAN
WHY GO ANYWHERE ELSE)

6. SILENCE

Television Script
VIDEO

AUDIO

7. HUSBAND WALKING UP THE

DRIVEWAY TO THE HOUSE
WHILE WHISTLING.

Husband: Whistling

8. HUSBAND WALKS IN THE

DOOR OF THE HOUSE AND
SEES HIS WIFE AND SAYS
GOOD MORNING TO HER

Husband: Hey beautiful. I brought you some

coffee.
Wife: Awh, thanks babe.

9. WIFE KISSES HUSBAND,

HUSBAND HANDS WIFE THE
COFFEE, AND THE WIFE
TAKES A DRINK, THAN SHE
SPITS OUT THE COFFEE

Wife: (drinks and spits out coffee) what is this

10. HUSBAND LOOKS AT WIFE

AND APOLOGIZES

Husband: Im sorry babe. Blue moose was out of

the way so I stopped at the other coffee place

11. WIFES HAND TURNS INTO A

MOOSE HOOF AND SHE
HITS HER HUSBAND IN THE
BACK OF THE HEAD

SOUND: WAP

sludge, this isnt from Blue Moose

12. AS WIFE HAND TURNS BACK

TO NORMAL, THE HUSBAND
HAS A BUMP GROW ON HIS
HEAD. SCENE FREEZES
13. THE TALKING MOOSE
WALKS OUT

14. WORDS: BLUE MOOSE

Moose: Make sure to get her coffee from blue

moose or you could end up with a Moose Bump

COFFEE LODGE COME ON

THE SCREEN

15. END SCENE

Television Storyboard
TV Storyboard Title: Blue Moose(Moose Bumps)__
By: Hot Ice Entertainment_

Description: HUSBAND WALKING UP THE

DRIVEWAY TO THE HOUSE WHILE WHISTLING.
Narration/Dialogue: (Whistling)___________
_____________________________________
_____________________________________
Music/Sound: (Whistling)________________

Description: HUSBAND WALKS IN THE DOOR

OF THE HOUSE AND SEES HIS WIFE AND SAYS
GOOD MORNING TO HER.
Narration/Dialogue: Husband: Hey beautiful.

I brought you some coffee.______________

Wife: Awh, thanks babe.
Music/Sound:___NA________________________

Description: WIFE KISSES HUSBAND,

HUSBAND HANDS WIFE THE COFFEE, AND THE
WIFE TAKES A DRINK, THAN SHE SPITS OUT
THE COFFEE .
Narration/Dialogue: Wife: (drinks and spits out
coffee) What is this sludge, this isnt from Blue
Moose.
Music/Sound:__(Liquid spewing)____________

Description: HUSBAND LOOKS AT WIFE AND

APOLOGIZES
Narration/Dialogue: Husband: Im sorry babe.
Blue moose was out of the way so I stopped

at the other coffee place________________

Music/Sound: _NA_____________________
__________________________

Description: WIFES HAND TURNS INTO A MOOSE

HOOF AND SHE HITS HER HUSBAND IN THE
BACK OF THE HEAD
Narration/Dialogue: NA
Music/Sound: _Wap_____________________

Description: AS WIFEs HAND TURNS BACK TO

NORMAL, THE HUSBAND HAS A BUMP GROW ON
HIS HEAD. SCENE FREEZES

Narration/Dialogue: NA
Music/Sound: _NA_____________________

Description: THE TALKING MOOSE WALKS OUT

Narration/Dialogue: Moose: Make sure to get
her coffee from blue moose or you could end
up with a Moose Bump
Music/Sound: _NA_____________________

BLUE MOOSE COFFEE

Description: Scene fades out.

Social Media Advertising

Are you tired? Click here to see what Blue Moose can do
for you!!!!!

Billboards

Guerilla
We will have Blue Moose wristbands and we will hand out 2 to a
customer and say one for you and one for a friend.
On Saturdays we will go out and setup Blue Moose tables at different
parks in surrounding towns and give out samples.
We will canvas the surrounding towns and put flyer coupons out.

Multi-Cultural
We will have 5 woodland creatures drinking Blue Moose Coffee and
underneath the picture it will read, The Moose doesnt discriminate.