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SocialMediaReport

UniversityofWisconsinLaCrosse
Spring2016

JintianLi
XiaoqianZeng

TableofContents

PageNumber

Content

312

Pinterest

1318

Instagram

Pinterest
ThefollowingsaresomeideasabouthowtousePinteresttopromoteProfessional
WritingMinor.Inordertodothat,wewillprovidesomeexamplesfromotherschools.There
aresomepicturesalongwithexplanationsbelowtoallowustohaveabetterunderstandingof
howtousePinterest.Togetmoreinformation,pleaseclickthepictureswhicharealready
insertedthelinks.

CreatinganAlumniAssociationboard,whichcanreflectthesituationofstudents
whograduatedfromprofessionalwritingprogram.Besides,formoreinformation,a
linkcanbeaddedonthepinner,alinkwhichisaboutEnglishDepartmentalumniand
connectstoUWLofficialwebsite(
https://www.uwlax.edu/English/OurAlumni/
).

HereistheexamplefromMichiganStateUniversity
Theinformationofthispinnercancontaintheschoolmotto,theintroduction
oftheuniversity,oreventheintroductionofthePWminorprogram.

ThisisalsotheexamplefromMichiganStateUniversity.Theboardof
AlumniAssociationcanalsoincludetheinformationthatattractsbothofthe
currentstudentsandthefuturestudents.
ThetoppopularboardsofMSUisthemascotoftheuniversity.All
informationthatrelatestothismascotispopular,suchasSparty,
Spartanistas,FamousSpartansandsoon.

ThisisanexamplefromUCLA.Theyhaveseveralpinnersabouttheiralumni
fromdifferenttopics.AsUCLAdoes,wecanincludethatinformationintoour
AlumniAssociation:alumnitravel,alumnimemberbenefits,alumnistories,
alumnigallery,alumniawards,andalumniplay.IfIwereanalumni,Iwantto
seewhatourPWandEnglishalumniscurrentlife.Thiscanbeatopicboard
addedtotheboard.
Inaddition,thenewtopiccanbeaddedlikethealumnifurtherdevelopment,
becausemanyPWminorstudentswillacceptfurthereducation.
TheinformationinthispinnercanalsocontainhowPWminorhelpsthose
alumniintheircareer.
CreatingafacultyandstaffofEnglishdepartmentPinnertointroduceour
professors.

ThereisanexamplefromUWM.Inthispinner,UWLusesFaculty,
ResearchersandStaffasthetitle.Thefollowingisanintroductiontotheir
faculty.Wecanfollowthisformat.

Thisisthefollowingcontentfromtheexampleabove.Wecanpostapicture
ofourstaffandwriteseveralsentencestodescribethem.

CreatinganexperienceofstudyingabroadboardtointroducetheEnglish
departmentopportunitiesofstudyingabroad.

ThisisanexamplefromUniversityofWisconsinMadison
Inthisboard,itcannotonlyreflectstudentsdailylifeoncampusbutalso
presentinternationalstudentsthedailylifeofstudyingintheUniversityof
WisconsinLaCrosse.
Itcanalsopostsomestoriesofstudentswhoattendtheexchangeprogramto
otheruniversities.
Forinstance,UWLsEnglishDepartmenthasatleasttwostudyabroad
programs,whichareIreland
(
https://uwlaxsa.terradotta.com/index.cfm?FuseAction=Programs.ViewProgr
am&Program_ID=10881
)andLondon

(
https://uwlaxsa.terradotta.com/index.cfm?FuseAction=Programs.ViewProgr
am&Program_ID=10884
)respectively.Thus,thesetwoprogramscanbe
addedtothispinnerandpostthepicturesorstoriesfromstudentswhoattend
theseprograms.

Creatingastudentcareerlifetoshowpeoplewhattheycandointhefutureifthey
chooseamajorinEnglishdepartment.

HerearetheexamplesfromTennesseeTechnologicalUniversity.Inthis
board,itcancontaintheinformationsuchasCareerFair,InterviewTips,
andResumeHelp.Theinformationshouldbenefitstudentsfuture
professions.

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Creatinganachievementpinnertodemonstratethestudentsandthe
professorsachievements.

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UWMdoesagoodjobonOurAchievements.Asthesecondpictureshows,
theyposttheirhonoredstaffwiththedescriptionthatshowshisrewards.In
ourboard,wecanintroduceourEnglishdepartmentsprofessorswhoearned
rewards.
Inaddition,theboardcanalsocontaintheachievementfromUndergraduate
Researchprojects,thepublicationsfromfacultiesandstudents(fordetails:
https://www.uwlax.edu/English/FacultyColloquiumSeries/
).Forexample,
themagazine
SteamTicket
ispublishedthroughallstudentseffortsfrom
ENG320.Thisisagoodonetoaddintotheboard.

CreatinganinternationalstudentlifePinnertoshowwhatachievementstheyget
andhowwonderfullifetheyhavewhentheystudyabroad.Inthisone,wecanadd
videos,too.

HereistheexamplefromtheuniversityofWisconsinWhitewater.

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Theinformationcanincludesometipsforinternationalstudentsofhowto
study,andhowtosocializewithothers.
TheUWL2+2programcanbeincludedinthispinnertopresentthelifeof
2+2programstudentsintheUSA,suchashowtheyareinfluencedby
crosscultureeducation,whattheyachievefromthisprogramandsome
interviewsofthosestudentsaswell.Picturesandvideosarereallyattractive
andhelpfulforstudentswholookatthispinner.

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Instagram
ThefollowingsaresomeideasabouthowtouseInstagramtopromoteProfessional
WritingMinor.Inordertodothat,wewillprovidesomeexamplesfromotherschools.The
examplesalongwithexplanationsbelowtopresentthepossibleusesofInstagram.Toget
moreinformation,pleaseclickthepictureswhicharealreadyinsertedthelinks.

CreatingaprofessionalportfoliowithashortintroductionofProfessionalWriting
Minor.

ThisisanexamplefromtheUniversityofVirginia.Aswhatthisuniversity
does,wecanuseapicturethatrepresentsPWMasaprofilepicture.Underthe
username,thereshouldbeadescriptionoranintroductionaboutPMW.

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ThisisanotherexamplefromHarvard.Harvardsprofilepictureisalsovery
symbolicandlooksprofessional.ThephraseHarvardUniversityOfficial
accountfromtheintroductionalsolooksprofessional.Thisisagoodexample
thatwecanconsiderasareference.

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Usinghashtagand@signtointeractwithothersortopropagatePWM.

StephenHawkingdeliveredhis"QuantumBlackHoles"lecturein
Harvard
Universityandthisofficialaccountusedtwohashtags#harvardand
#
stephenhawkingtoreportthisevent.Sotherewillbemoreuserstoseethis
postthroughthehashtags.PWMalsocantakeadvantageofthehashtagto
attractmorereaders.

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ThisisapostfromCambridgeUniversity.Aswesee,theyalsomakeuseofa
lotofhashtagswhichdrawmanypeoplesattention.Asshown,theyhave
gotten2,968likessofar.

ThispostisfromColumbiaUniversity,andithasarelationwith
YankeesAthleticsgame.Aswesee,ColumbiaUniversityaccountuses@sigh
tomentionYankeesofficialaccount.Bydoingthis,ColumbiaUniversity
showsitsinteractionwithYankeesandwillattractfansofYankeestothis

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post.Using@signisreallyagoodwaytointeractwithandattractmoreusers.
OurPWMcanmimichowColumbiaUniversityposts.

Postinggoodphotosandvideos.

ThisisthepicturefromMichiganStateUniversity.
Apictureofoneoftheschoolbuildingsreceivemorethanthreethousand
thumbup,andstudentscaninteractwitheachotherbycommentingthis
picture.SotheEnglishdepartmentcanpostsomepicturesthatrelatetoPWM
inordertointroducethisminorandinteractwiththestudents.

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IntheirInstagram,MichiganStateUniversitypostsvideotoadvertisethe
university.

Thisvideoreceivesmoreathousandthumbup,whichshowsthepopularityof
thisvideo.
Thus,itisagoodwaytoadvertisethePWMbypostingsomeinterestingand
relevantvideos.Avisualappealcanattractpeopleandprovideabetter
understandingofPWM.