FULL SAIL UNIVERSITY

Graphic Design Bachelor of Science Degree Program - online

Project Management and Assessment I (GRD) - Scott Cook
Process Book
1.
2.
3.

Dump Truck
Smooth
Disneyland

Christopher T. Calhoun - 0004619366

January 17th, 2015

1/4

1.

Dump Truck
Now for men !
Visual Research
This is a mock advertisement for a natural soap brand intended
to capture the hard working male segment. The intent of the
advertisement is appeal to the sensibilities of a male industry,
manufacturing, or construction worker by displaying the soap
as something akin to a useful tool.
Conceptualization
The soap bar and dump truck were created as polygonal
models, and then combined with minimal background, logo, and
tagline elements to form a cohesive piece.
Execution
The challenge for this piece was to combine aesthetic concepts
and nuances of a product like natural soap with aspects of the
specific sort of working male. The advertisement illustrates
soap into a context of working with a heavy duty industry
dump truck. The setting sun suggest that a work day is soon to
end and that the product should be on a mans thoughts as he
will soon be cleaning up after work.

2/4

2.

Smooth
MAGICK!
Visual Research
This is an illustration that was intended to represent the theme
of Smooth. Aspects of ballerinas and playing cards were
examined.
Conceptualization
The approach to this illustration was to avoid any common
interpretation of the aforementioned theme. The concept of
the word was analyzed via lateral abstraction through direct
correspondence with Metatron.
Execution
The expostulation for this working was to manifest something
visually stimulating in regards to the vague theme of Smooth.
Some imagination was utilized.

3/4

3.

Disneyland
remembers when...
Visual Research
This is a poster that is promotional of Disneyland and features
a quote by Walt Disney himself. The intent of this piece is to
communicate Walt Disneys message to us.
Conceptualization
A minimalistic approach was purposefully applied to every
aspect of this design to avoid a visually overstimulating affect.
Execution
The crux here is presenting a message from the past to the
audience of now. Elements of the aesthetics of the past are
incorporated into aesthetics of now, aesthetics that I think are
relevant at this time.

4/4