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Grammarly Usability - 1
Table of Contents
Introduction................................................................................. 3
User Assumptions...............................................................................3
Methodology................................................................................3
Results........................................................................................4
References.................................................................................10
Grammarly Usability - 2
Introduction
While individuals can and do vary widely in their level of writing skill, almost every
writer can benefit from a second pair of eyes as documents are developed.
Sometimes, however, no one else is around or prepared to review ones writing
what can be done in these sorts of situations?
Grammarly is an automated system that purports to make you a better writer by
finding and correcting up to 10 times more mistakes than your word processor
(Grammarly, 2016b). Grammarlys products are used by millions of writers
worldwide and licensed by more than 600 leading universities and corporations
(Grammarly, 2016a). Hence, it would seem that academics and students are the
primary target market for Grammarly, though individuals employed in writingintensive fields might also find some use for the product.
As students and professionals alike vary widely in their writing abilities and
technical know-how, it is critical for Grammarly to make its products as accessible
and as easy to use as possible without negatively impacting the value of the
product. While Grammarly offers native apps and plug-ins for Microsoft Office and
various web browsers, it also includes a web-based platform that is free and that
is the focus of this usability test. (Grammarly Premium is also available, though
it costs $11.66 per month).
User Assumptions
This test makes several assumptions about the user:
He or she has attended some college
He or she has some experience using Microsoft Office or other similar word
processors
He or she is moderately technically savvy, familiar with using web-based
search engines, and comfortable using a computer
Methodology
This cognitive walkthrough seeks to understand the potential problems that might
arise as a user attempts to use the free web-based version of Grammarly. In order
to successfully use the product, a typical user will need to perform the following
steps:
1. Register for a new account and sign in
2. Upload a document and allow Grammarly to perform a check of the
document
3. Evaluate the results and change/update the document
4. Produce a completed document
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Results
Registration and Login
The user was first asked to register for a new account and log into the web-based
Grammarly interface. The user clicked on the Log in link located at the top right
corner of the homepage, as indicated in Figure 1 on the next page. I didnt see
anywhere else to register or log in, so I just assumed that if I clicked there itd give
me an option to sign up.
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This was a fruitless effort; the login screen offered no ability to register (see Figure
2 below).
I guess I have to find someplace else on the homepage to sign up, the subject
observed; he returned to the homepage and tried the Add to Chrome button.
Grammarly then tried to install an extension, but the subject was reminded that
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the web-based interface was of interest, not the extension. He canceled the
extension installation, which led to a new screen (see Figure 3).
The subject noticed the small No, thanks link at the bottom of the screen
(circled in Figure 3). He clicked this and was taken to a registration screen (see
Figure 4 below). I dont understand why I would want to install an extension that I
know nothing about. Why couldnt I just sign up first? he asked.
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The subject was able to very quickly and easily register and log in, which brought
him to the main interface (see Figure 5). The subject expressed confidence that he
would be able to sign in in the future: Now that my email is registered, Im pretty
sure Ill be able to just use that Log in link that I mistakenly clicked at first to get
back into this later.
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The user expressed satisfaction with this interface. This seems intuitive to me,
he noted. I can see here that the program has highlighted stuff that it thinks
might be problematic and then when I click on it, it explains why.
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Conclusions
Aside from some initial difficulties relating to registration and accessing the
Grammarly system online, this usability test suggested that Grammarlys webbased system is a fairly intuitive application, though it is not without its
drawbacks. Its SUS score of 67.5 out of 100 suggests that it could use some
tweaks.
Advantages
The usability tester praised Grammarlys intuitive and quick upload and download
features, noting that the controls were simple and straightforward, and that
Grammarly preserved the formatting that was already present in his Microsoft
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Word document. The user also expressed satisfaction with the in-line marginal
comments presented after Grammarly analyzed his document; he noted that
there was no confusion as to what Grammarly was suggesting, and he felt that
the depth and clarity of the explanations provided by Grammarly were particularly
helpful.
Disadvantages
The tester noted that he felt like the free version of Grammarly was probably
extremely watered down, but he also noted that the price for the full version of
the software seemed quite high and that he wouldnt be willing to pay for it
without a better idea of its capabilities. He also noted that he was not initially sure
if Grammarly would preserve the formatting of his document, since there was no
indication of whether this was the case and because the inline text editor
appeared to have stripped out all formatting. The tester was also turned off by the
constant upsells, nothing that he wasnt sure if or when he might encounter yet
another advertisement. Finally, the tester stated that he felt extremely frustrated
with the registration process; he said that it should not have been so difficult to
sign up, and that Grammarlys constant plugging of its browser add-on was
annoying and difficult to bypass.
Recommendation
The primary usability problems that Grammarly displays seem to mostly pertain
to registration and login; access issues aside, it is straightforward and seems to
offer a lot of promise. That said, because of its prohibitive price tag for individuals,
it is probably most useful as a tool that is licensed by schools, colleges, and
universities on behalf of its faculty, staff, and students. It could presumably be
integrated into school technology packages and library resources, and might also
help professors and teachers detect plagiarism. For individual use, it is probably
not the best or most ideal choice simply because of its price, though those with
deep pockets or for whom writing is a vocation may find that its benefits outweigh
the cost.
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References
Brooke, J. (1986). SUS: A quick and dirty usability scale. Retrieved April 23, 2016,
from http://cui.unige.ch/isi/icle-wiki/_media/ipm:test-suschapt.pdf
Grammarly. (2016a). FAQ. Retrieved April 23, 2016, from Grammarly:
https://www.grammarly.com/faq
Grammarly. (2016b). Home. Retrieved April 23, 2016, from Grammarly:
http://www.grammarly.com
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