Year

2012
2010
2010
2011
2011
2010
2012
2011
2010
2010
2012
2011
2012
2010
2012
2010
2010
2011
2011
2011
2012
2010
2012
2011
2012
2011
2011
2010
2011
2011
2010
2012
2010
2012
2011
2012
2012
2012
2012
2012
2011
2011
2010
2011
2011
2010
2012

Month
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr

Region
west
south
west
west
east
south
east
west
east
south
east
south
north
north
west
east
west
west
north
north
north
south
east
west
north
west
north
west
south
west
west
east
south
north
south
south
north
south
north
south
south
east
north
east
east
west
east

Group
cereal
fruit
fruit
fruit
cereal
milk
fruit
fruit
ice cream
ice cream
ice cream
cereal
ice cream
milk
milk
ice cream
milk
cereal
milk
milk
ice cream
cereal
milk
milk
cereal
fruit
ice cream
ice cream
ice cream
fruit
cereal
fruit
cereal
fruit
milk
ice cream
fruit
ice cream
fruit
ice cream
ice cream
cereal
fruit
fruit
milk
milk
fruit

Product
Special K
cherries
apples
plums
Special K
chocolate
cherries
grapes
Ben and Jer
Breyers
Edies
Raisin Bran
Ben and Jer
whole
skim
Ben and Jer
low fat
Raisin Bran
skim
low fat
Edies
Cheerios
whole
whole
Raisin Bran
plums
Edies
Breyers
Ben and Jer
plums
Cheerios
plums
Raisin Bran
grapes
skim
Edies
cherries
Breyers
cherries
Edies
Breyers
Cheerios
cherries
cherries
skim
low fat
cherries

Units
37
1069
853
25
914
19
1043
148
520
181
906
303
601
532
704
1047
1040
224
810
207
1174
369
423
794
361
913
595
348
696
296
1129
16
358
306
1133
363
441
795
1163
504
247
643
79
798
295
319
460

Revenue Unit Price

$131.72
$3.56
$2,651.12
$2.48
$2,123.97
$2.49
$96.25
$3.85
$1,873.70
$2.05
$75.43
$3.97
$2,690.94
$2.58
$544.64
$3.68
$1,045.20
$2.01
$562.91
$3.11
$2,301.24
$2.54
$945.36
$3.12
$1,280.13
$2.13
$1,718.36
$3.23
$1,464.32
$2.08
$2,251.05
$2.15
$2,204.80
$2.12
$658.56
$2.94
$2,154.60
$2.66
$794.88
$3.84
$3,287.20
$2.80
$1,136.52
$3.08
$1,243.62
$2.94
$2,119.98
$2.67
$1,353.75
$3.75
$1,889.91
$2.07
$1,713.60
$2.88
$1,009.20
$2.90
$1,726.08
$2.48
$1,089.28
$3.68
$2,924.11
$2.59
$60.32
$3.77
$1,174.24
$3.28
$1,052.64
$3.44
$2,696.54
$2.38
$1,052.70
$2.90
$1,406.79
$3.19
$2,162.40
$2.72
$3,116.84
$2.68
$1,552.32
$3.08
$963.30
$3.90
$1,343.87
$2.09
$306.52
$3.88
$2,122.68
$2.66
$1,115.10
$3.78
$979.33
$3.07
$1,582.40
$3.44

2011
2010
2010
2011
2010
2012
2010
2012
2012
2011
2012
2010
2011
2011
2010
2012
2011
2011
2011
2010
2012
2010
2010
2010
2012
2011
2011
2012
2012
2012
2010
2010
2010
2010
2012
2012
2010
2012
2012
2010
2010
2010
2012
2012
2011
2012
2012
2011

Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Apr
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug

south
west
north
north
west
north
west
south
west
east
west
west
east
east
east
east
south
south
north
west
south
north
east
north
east
east
south
south
south
south
west
west
west
east
west
east
west
south
west
east
east
north
west
west
north
west
north
west

cereal
milk
cereal
fruit
cereal
cereal
milk
milk
ice cream
fruit
fruit
cereal
ice cream
cereal
ice cream
milk
cereal
fruit
fruit
cereal
cereal
cereal
fruit
ice cream
fruit
milk
cereal
milk
milk
ice cream
fruit
milk
milk
cereal
milk
fruit
milk
cereal
milk
milk
milk
ice cream
cereal
fruit
cereal
ice cream
ice cream
fruit

Raisin Bran
low fat
Special K
plums
Raisin Bran
Cheerios
low fat
skim
Ben and Jer
cherries
apples
Special K
Ben and Jer
Raisin Bran
Edies
whole
Special K
apples
plums
Raisin Bran
Cheerios
Raisin Bran
grapes
Edies
apples
low fat
Raisin Bran
low fat
low fat
Breyers
plums
low fat
chocolate
Raisin Bran
low fat
plums
low fat
Special K
whole
whole
whole
Ben and Jer
Raisin Bran
plums
Raisin Bran
Breyers
Breyers
grapes

326
29
219
1144
302
779
204
153
208
498
1176
384
44
876
92
426
626
4
113
96
459
174
656
207
45
29
1030
119
645
152
993
726
149
297
336
291
919
528
661
225
935
821
952
437
429
738
937
639

$948.66
$102.37
$871.62
$2,779.92
$1,159.68
$1,799.49
$736.44
$604.35
$767.52
$1,623.48
$3,104.64
$1,351.68
$163.68
$1,778.28
$329.36
$1,435.62
$1,471.10
$13.72
$372.90
$372.48
$1,381.59
$617.70
$1,423.52
$790.74
$165.15
$111.07
$2,204.20
$471.24
$1,470.60
$554.80
$2,740.68
$1,531.86
$478.29
$968.22
$1,192.80
$875.91
$1,874.76
$1,082.40
$1,864.02
$695.25
$2,337.50
$1,691.26
$2,665.60
$1,433.36
$1,235.52
$1,667.88
$2,576.75
$1,329.12

$2.91
$3.53
$3.98
$2.43
$3.84
$2.31
$3.61
$3.95
$3.69
$3.26
$2.64
$3.52
$3.72
$2.03
$3.58
$3.37
$2.35
$3.43
$3.30
$3.88
$3.01
$3.55
$2.17
$3.82
$3.67
$3.83
$2.14
$3.96
$2.28
$3.65
$2.76
$2.11
$3.21
$3.26
$3.55
$3.01
$2.04
$2.05
$2.82
$3.09
$2.50
$2.06
$2.80
$3.28
$2.88
$2.26
$2.75
$2.08

2010
2012
2012
2011
2012
2010
2010
2012
2012
2012
2011
2012
2012
2011
2011
2010
2011
2010
2011
2010
2010
2011
2011
2011
2012
2010
2011
2012
2010
2010
2010
2012
2011
2012
2011
2012
2011
2011
2010
2010
2011
2012
2012
2010
2010
2011
2012
2011

Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug
Aug

east
west
south
north
west
south
east
south
east
north
south
north
east
south
south
east
east
east
south
west
west
west
south
east
west
north
east
west
west
west
north
south
west
north
south
south
east
east
south
south
north
north
west
north
north
south
east
north

milk
cereal
fruit
cereal
cereal
milk
milk
ice cream
cereal
milk
milk
cereal
ice cream
milk
ice cream
ice cream
cereal
milk
ice cream
fruit
cereal
fruit
ice cream
fruit
milk
cereal
cereal
ice cream
milk
ice cream
milk
cereal
milk
milk
fruit
cereal
cereal
cereal
ice cream
cereal
fruit
milk
milk
fruit
cereal
milk
cereal
ice cream

low fat
Raisin Bran
plums
Raisin Bran
Raisin Bran
skim
low fat
Ben and Jer
Cheerios
low fat
chocolate
Raisin Bran
Edies
low fat
Breyers
Breyers
Raisin Bran
chocolate
Ben and Jer
cherries
Raisin Bran
plums
Breyers
plums
low fat
Raisin Bran
Raisin Bran
Ben and Jer
chocolate
Breyers
whole
Special K
skim
low fat
cherries
Cheerios
Raisin Bran
Cheerios
Edies
Raisin Bran
apples
low fat
whole
apples
Special K
whole
Raisin Bran
Breyers

544
440
194
536
753
1085
875
734
470
772
1040
473
131
106
985
187
305
69
528
980
153
327
787
281
630
831
597
115
354
985
1140
30
513
424
227
702
400
1017
28
479
986
307
1044
790
455
323
420
599

$1,708.16
$1,240.80
$626.62
$1,645.52
$1,513.53
$2,983.75
$2,091.25
$1,644.16
$1,344.20
$2,068.96
$2,724.80
$1,419.00
$402.17
$392.20
$2,659.50
$632.06
$1,030.90
$262.20
$1,710.72
$2,205.00
$514.08
$938.49
$1,983.24
$986.31
$1,486.80
$2,135.67
$1,301.46
$399.05
$1,005.36
$2,137.45
$3,009.60
$118.20
$1,662.12
$1,386.48
$898.92
$1,663.74
$1,124.00
$2,379.78
$100.52
$1,551.96
$2,484.72
$1,175.81
$2,317.68
$2,117.20
$1,551.55
$1,266.16
$1,260.00
$1,737.10

$3.14
$2.82
$3.23
$3.07
$2.01
$2.75
$2.39
$2.24
$2.86
$2.68
$2.62
$3.00
$3.07
$3.70
$2.70
$3.38
$3.38
$3.80
$3.24
$2.25
$3.36
$2.87
$2.52
$3.51
$2.36
$2.57
$2.18
$3.47
$2.84
$2.17
$2.64
$3.94
$3.24
$3.27
$3.96
$2.37
$2.81
$2.34
$3.59
$3.24
$2.52
$3.83
$2.22
$2.68
$3.41
$3.92
$3.00
$2.90

2012
2010
2012
2012
2011
2011
2011
2010
2012
2011
2010
2012
2010
2011
2010
2011
2012
2012
2010
2011
2012
2010
2011
2010
2010
2010
2010
2010
2011
2011
2011
2011
2012
2010
2010
2012
2010
2012
2010
2012
2012
2011
2012
2010
2011
2012
2012
2012

Aug
Aug
Aug
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec

north
north
east
north
west
south
east
east
south
north
south
north
north
east
west
east
west
north
west
east
east
north
east
west
south
east
east
north
east
east
west
south
south
east
west
north
west
east
east
west
north
west
east
east
west
south
west
west

milk
milk
milk
ice cream
ice cream
fruit
cereal
cereal
ice cream
cereal
milk
milk
cereal
cereal
cereal
fruit
cereal
fruit
cereal
ice cream
ice cream
cereal
ice cream
cereal
milk
milk
milk
ice cream
fruit
ice cream
ice cream
cereal
ice cream
milk
fruit
milk
cereal
cereal
cereal
milk
cereal
milk
milk
fruit
cereal
cereal
cereal
fruit

whole
skim
chocolate
Edies
Edies
plums
Cheerios
Special K
Edies
Cheerios
chocolate
low fat
Special K
Raisin Bran
Raisin Bran
plums
Raisin Bran
cherries
Special K
Breyers
Breyers
Raisin Bran
Ben and Jer
Special K
low fat
skim
whole
Ben and Jer
cherries
Breyers
Ben and Jer
Raisin Bran
Ben and Jer
skim
plums
whole
Raisin Bran
Special K
Raisin Bran
chocolate
Special K
whole
skim
plums
Special K
Raisin Bran
Raisin Bran
grapes

1078
35
830
746
614
269
88
918
946
843
176
419
22
621
439
515
1190
183
711
121
249
995
762
320
227
35
909
643
919
318
412
973
191
155
388
480
369
1041
277
528
33
890
58
107
377
10
980
918

$2,565.64
$137.20
$2,199.50
$1,656.12
$1,399.92
$957.64
$334.40
$2,093.04
$2,365.00
$2,099.07
$601.92
$1,336.61
$85.80
$1,757.43
$1,562.84
$1,488.35
$3,320.10
$689.91
$1,514.43
$446.49
$821.70
$2,258.65
$1,859.28
$1,254.40
$740.02
$135.45
$2,017.98
$1,427.46
$2,030.99
$1,221.12
$1,163.02
$2,442.23
$563.45
$551.80
$1,164.00
$1,670.40
$1,180.80
$2,300.61
$1,063.68
$1,584.00
$121.44
$2,492.00
$229.68
$425.86
$1,138.54
$35.10
$2,675.40
$2,276.64

$2.38
$3.92
$2.65
$2.22
$2.28
$3.56
$3.80
$2.28
$2.50
$2.49
$3.42
$3.19
$3.90
$2.83
$3.56
$2.89
$2.79
$3.77
$2.13
$3.69
$3.30
$2.27
$2.44
$3.92
$3.26
$3.87
$2.22
$2.22
$2.21
$3.84
$2.82
$2.51
$2.95
$3.56
$3.00
$3.48
$3.20
$2.21
$3.84
$3.00
$3.68
$2.80
$3.96
$3.98
$3.02
$3.51
$2.73
$2.48

2010
2011
2011
2010
2012
2011
2010
2010
2010
2010
2011
2010
2012
2011
2010
2012
2011
2012
2010
2012
2010
2011
2011
2012
2010
2011
2011
2012
2011
2011
2011
2011
2010
2010
2010
2011
2011
2011
2011
2010
2011
2010
2011
2010
2012
2012
2012
2010

Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb

north
south
west
west
north
west
north
south
west
west
west
south
east
south
south
west
south
north
west
north
south
west
south
south
north
north
north
west
south
south
north
east
south
east
north
west
north
south
south
east
south
north
east
north
west
east
west
south

cereal
fruit
milk
cereal
ice cream
fruit
ice cream
ice cream
cereal
milk
cereal
milk
milk
cereal
ice cream
cereal
fruit
ice cream
milk
cereal
ice cream
milk
ice cream
fruit
cereal
ice cream
cereal
fruit
cereal
ice cream
milk
milk
milk
cereal
fruit
fruit
cereal
cereal
fruit
milk
ice cream
ice cream
milk
fruit
fruit
fruit
ice cream
milk

Cheerios
cherries
low fat
Raisin Bran
Breyers
plums
Ben and Jer
Breyers
Raisin Bran
low fat
Raisin Bran
chocolate
skim
Cheerios
Edies
Raisin Bran
grapes
Edies
skim
Cheerios
Edies
skim
Edies
plums
Special K
Ben and Jer
Raisin Bran
plums
Raisin Bran
Breyers
skim
whole
whole
Raisin Bran
grapes
apples
Raisin Bran
Raisin Bran
cherries
low fat
Ben and Jer
Edies
low fat
grapes
grapes
apples
Edies
skim

1164
702
321
12
282
205
338
1138
865
148
232
973
303
994
38
1014
606
90
415
219
243
996
273
780
944
60
857
1137
166
760
819
899
801
1121
284
477
786
56
326
1160
978
790
889
1152
213
500
776
359

$2,910.00
$1,516.32
$1,229.43
$47.16
$992.64
$813.85
$1,210.04
$2,788.10
$1,781.90
$575.72
$760.96
$2,179.52
$902.94
$2,574.46
$133.76
$2,707.38
$1,272.60
$329.40
$1,166.15
$757.74
$903.96
$2,181.24
$1,031.94
$1,942.20
$2,586.56
$238.80
$2,039.66
$2,944.83
$539.50
$1,664.40
$1,760.85
$1,941.84
$1,970.46
$2,701.61
$928.68
$1,569.33
$1,713.48
$203.28
$1,212.72
$3,120.40
$2,083.14
$2,109.30
$2,364.74
$3,121.92
$645.39
$1,700.00
$2,149.52
$1,041.10

$2.50
$2.16
$3.83
$3.93
$3.52
$3.97
$3.58
$2.45
$2.06
$3.89
$3.28
$2.24
$2.98
$2.59
$3.52
$2.67
$2.10
$3.66
$2.81
$3.46
$3.72
$2.19
$3.78
$2.49
$2.74
$3.98
$2.38
$2.59
$3.25
$2.19
$2.15
$2.16
$2.46
$2.41
$3.27
$3.29
$2.18
$3.63
$3.72
$2.69
$2.13
$2.67
$2.66
$2.71
$3.03
$3.40
$2.77
$2.90

2010
2012
2011
2012
2011
2012
2012
2011
2010
2010
2010
2011
2012
2012
2011
2011
2011
2011
2010
2010
2011
2011
2010
2010
2012
2012
2011
2011
2010
2012
2012
2010
2012
2010
2012
2012
2011
2010
2012
2012
2012
2012
2010
2010
2010
2012
2010
2011

Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb

south
north
south
north
north
south
east
west
east
north
west
north
south
south
east
south
south
west
north
north
east
north
west
west
south
east
south
north
south
north
west
east
south
west
west
south
south
east
west
east
west
west
west
south
south
east
east
west

milk
milk
fruit
cereal
cereal
ice cream
ice cream
milk
milk
fruit
fruit
milk
fruit
ice cream
ice cream
ice cream
cereal
milk
cereal
cereal
milk
milk
cereal
cereal
cereal
cereal
fruit
milk
cereal
ice cream
fruit
fruit
ice cream
ice cream
milk
milk
ice cream
cereal
milk
cereal
fruit
fruit
cereal
ice cream
milk
fruit
fruit
ice cream

skim
chocolate
apples
Raisin Bran
Raisin Bran
Edies
Breyers
whole
low fat
plums
plums
whole
plums
Ben and Jer
Edies
Ben and Jer
Cheerios
skim
Raisin Bran
Cheerios
whole
whole
Cheerios
Special K
Raisin Bran
Raisin Bran
plums
low fat
Raisin Bran
Breyers
plums
cherries
Breyers
Ben and Jer
low fat
chocolate
Edies
Raisin Bran
chocolate
Special K
apples
cherries
Raisin Bran
Edies
skim
cherries
grapes
Edies

150
711
1058
574
162
625
367
497
418
559
879
419
383
255
356
462
369
338
929
5
636
926
64
1158
879
651
687
747
749
313
436
776
355
11
349
417
24
829
132
1008
400
333
1155
316
926
1218
231
393

$522.00
$1,493.10
$2,920.08
$1,153.74
$486.00
$1,800.00
$1,067.97
$1,520.82
$1,212.20
$1,749.67
$2,311.77
$1,336.61
$1,225.60
$790.50
$1,110.72
$1,496.88
$1,287.81
$1,301.30
$1,941.61
$19.35
$1,354.68
$2,555.76
$247.68
$3,033.96
$2,179.92
$1,360.59
$1,951.08
$1,553.76
$1,730.19
$1,089.24
$1,325.44
$1,777.04
$1,267.35
$38.72
$1,190.09
$1,213.47
$81.36
$2,246.59
$484.44
$2,147.04
$1,228.00
$1,082.25
$3,199.35
$1,077.56
$2,537.24
$3,203.34
$838.53
$1,359.78

$3.48
$2.10
$2.76
$2.01
$3.00
$2.88
$2.91
$3.06
$2.90
$3.13
$2.63
$3.19
$3.20
$3.10
$3.12
$3.24
$3.49
$3.85
$2.09
$3.87
$2.13
$2.76
$3.87
$2.62
$2.48
$2.09
$2.84
$2.08
$2.31
$3.48
$3.04
$2.29
$3.57
$3.52
$3.41
$2.91
$3.39
$2.71
$3.67
$2.13
$3.07
$3.25
$2.77
$3.41
$2.74
$2.63
$3.63
$3.46

2012
2010
2011
2012
2011
2010
2011
2012
2010
2012
2012
2012
2011
2011
2011
2010
2011
2012
2010
2012
2011
2012
2010
2012
2011
2011
2012
2012
2012
2010
2011
2010
2010
2010
2011
2011
2011
2011
2012
2010
2010
2012
2012
2010
2012
2011
2010
2010

Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Feb
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan

west
west
south
south
south
east
east
east
west
north
north
east
south
south
south
west
west
north
east
east
west
east
south
north
south
west
south
north
south
west
west
south
east
east
east
north
west
west
south
south
west
west
south
west
west
west
west
north

ice cream
fruit
ice cream
ice cream
ice cream
milk
ice cream
cereal
cereal
fruit
cereal
milk
ice cream
cereal
fruit
cereal
ice cream
fruit
milk
cereal
milk
milk
cereal
milk
cereal
milk
milk
milk
cereal
fruit
cereal
ice cream
cereal
milk
fruit
fruit
fruit
milk
fruit
fruit
fruit
ice cream
cereal
milk
fruit
ice cream
cereal
fruit

Ben and Jer

plums
Ben and Jer
Edies
Breyers
low fat
Ben and Jer
Special K
Raisin Bran
cherries
Raisin Bran
skim
Edies
Raisin Bran
grapes
Special K
Ben and Jer
plums
chocolate
Raisin Bran
low fat
low fat
Raisin Bran
low fat
Special K
low fat
whole
skim
Cheerios
apples
Raisin Bran
Edies
Raisin Bran
chocolate
cherries
grapes
plums
whole
plums
plums
grapes
Edies
Raisin Bran
chocolate
grapes
Ben and Jer
Raisin Bran
cherries

62
422
21
49
386
1019
147
290
708
267
22
901
794
1104
765
165
626
175
2
218
783
535
1018
1056
814
69
344
68
1045
1005
556
1034
148
452
100
191
469
940
781
251
790
559
321
185
26
284
75
370

$234.98
$1,388.38
$82.32
$181.79
$1,127.12
$2,099.14
$577.71
$1,119.40
$1,777.08
$817.02
$77.66
$2,288.54
$1,754.74
$2,726.88
$2,080.80
$575.85
$1,252.00
$614.25
$7.54
$645.28
$1,973.16
$1,685.25
$2,137.80
$2,608.32
$2,189.66
$271.86
$1,152.40
$248.88
$2,654.30
$2,532.60
$1,784.76
$2,833.16
$481.00
$1,505.16
$385.00
$578.73
$1,383.55
$2,002.20
$2,085.27
$825.79
$1,998.70
$1,732.90
$1,123.50
$553.15
$91.52
$896.85
$272.25
$1,165.50

$3.79
$3.29
$3.92
$3.71
$2.92
$2.06
$3.93
$3.86
$2.51
$3.06
$3.53
$2.54
$2.21
$2.47
$2.72
$3.49
$2.00
$3.51
$3.77
$2.96
$2.52
$3.15
$2.10
$2.47
$2.69
$3.94
$3.35
$3.66
$2.54
$2.52
$3.21
$2.74
$3.25
$3.33
$3.85
$3.03
$2.95
$2.13
$2.67
$3.29
$2.53
$3.10
$3.50
$2.99
$3.52
$3.16
$3.63
$3.15

2011
2012
2011
2012
2012
2011
2010
2011
2010
2010
2012
2011
2011
2011
2010
2010
2012
2010
2010
2011
2011
2010
2012
2012
2012
2012
2010
2011
2010
2012
2012
2012
2011
2011
2010
2012
2010
2012
2012
2012
2010
2011
2012
2011
2010
2012
2012
2011

Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jul
Jan
Jan
Jan
Jul
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jul
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jul
Jul
Jul
Jul

east
west
south
west
west
south
east
west
south
east
north
west
west
south
west
south
north
north
north
north
north
south
west
east
west
west
west
east
north
north
east
west
east
west
south
west
north
east
east
south
east
south
south
east
south
west
west
north

cereal
milk
ice cream
milk
ice cream
fruit
milk
ice cream
ice cream
cereal
milk
ice cream
fruit
ice cream
milk
cereal
fruit
milk
ice cream
cereal
milk
ice cream
milk
milk
cereal
milk
fruit
cereal
ice cream
cereal
milk
fruit
milk
milk
milk
ice cream
fruit
fruit
fruit
ice cream
cereal
cereal
milk
ice cream
ice cream
fruit
ice cream
cereal

Special K
chocolate
Edies
chocolate
Edies
plums
chocolate
Breyers
Ben and Jer
Raisin Bran
skim
Ben and Jer
grapes
Edies
chocolate
Special K
cherries
whole
Ben and Jer
Raisin Bran
chocolate
Ben and Jer
low fat
chocolate
Raisin Bran
whole
apples
Special K
Edies
Special K
whole
grapes
whole
low fat
chocolate
Edies
grapes
plums
plums
Breyers
Special K
Special K
skim
Edies
Edies
cherries
Breyers
Raisin Bran

222
877
578
778
158
1145
295
816
136
883
60
279
634
223
994
278
307
951
16
60
218
49
676
390
799
875
717
656
51
335
234
264
96
597
1114
249
1020
175
537
352
766
188
97
72
937
924
401
407

$801.42
$2,025.87
$1,768.68
$2,108.38
$589.34
$3,194.55
$908.60
$1,827.84
$451.52
$2,419.42
$218.40
$808.60
$1,496.24
$715.83
$2,286.20
$1,031.38
$1,037.66
$2,206.32
$58.24
$234.00
$850.20
$181.30
$1,953.64
$1,111.50
$2,213.23
$2,100.00
$1,814.01
$1,357.92
$179.01
$1,048.55
$776.88
$773.52
$374.40
$1,271.61
$3,041.22
$794.31
$2,315.40
$686.00
$1,745.25
$1,302.40
$1,600.94
$661.76
$316.22
$282.96
$1,920.85
$2,402.40
$1,247.11
$1,347.17

$3.61
$2.31
$3.06
$2.71
$3.73
$2.79
$3.08
$2.24
$3.32
$2.74
$3.64
$2.90
$2.36
$3.21
$2.30
$3.71
$3.38
$2.32
$3.64
$3.90
$3.90
$3.70
$2.89
$2.85
$2.77
$2.40
$2.53
$2.07
$3.51
$3.13
$3.32
$2.93
$3.90
$2.13
$2.73
$3.19
$2.27
$3.92
$3.25
$3.70
$2.09
$3.52
$3.26
$3.93
$2.05
$2.60
$3.11
$3.31

2012
2012
2011
2011
2012
2012
2010
2010
2011
2011
2011
2010
2012
2012
2012
2010
2012
2011
2011
2011
2010
2011
2012
2012
2011
2011
2011
2010
2011
2011
2012
2011
2011
2011
2010
2011
2012
2010
2011
2012
2010
2012
2012
2011
2010
2011
2010
2012

Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul

west
south
north
south
west
west
north
east
south
south
north
south
west
north
north
south
east
south
east
east
south
west
west
north
south
east
south
south
north
south
east
west
east
north
east
west
west
south
north
east
north
north
south
north
south
east
west
south

ice cream
ice cream
ice cream
ice cream
cereal
fruit
ice cream
fruit
fruit
milk
ice cream
cereal
cereal
ice cream
cereal
fruit
ice cream
ice cream
fruit
ice cream
fruit
ice cream
milk
milk
cereal
ice cream
milk
fruit
fruit
milk
ice cream
ice cream
fruit
ice cream
milk
fruit
ice cream
fruit
fruit
fruit
ice cream
fruit
fruit
fruit
milk
fruit
milk
ice cream

Edies
Breyers
Edies
Breyers
Raisin Bran
plums
Edies
cherries
plums
low fat
Breyers
Raisin Bran
Special K
Edies
Raisin Bran
apples
Ben and Jer
Edies
plums
Breyers
apples
Ben and Jer
chocolate
skim
Raisin Bran
Ben and Jer
whole
grapes
apples
whole
Edies
Ben and Jer
cherries
Breyers
low fat
cherries
Breyers
cherries
cherries
plums
Breyers
plums
cherries
cherries
whole
cherries
skim
Breyers

650
983
1109
822
965
825
880
1175
1108
61
177
371
312
827
786
192
629
538
330
895
907
693
545
607
940
737
69
109
814
707
492
277
1047
103
1116
752
305
293
819
10
885
156
36
309
162
755
282
439

$1,514.50
$2,595.12
$2,717.05
$1,775.52
$2,383.55
$1,938.75
$2,208.80
$3,031.50
$2,692.44
$203.13
$559.32
$1,372.70
$1,126.32
$2,290.79
$2,082.90
$624.00
$1,358.64
$1,522.54
$990.00
$2,497.05
$2,122.38
$1,524.60
$1,754.90
$1,371.82
$2,444.00
$1,687.73
$255.99
$392.40
$1,880.34
$1,993.74
$1,476.00
$817.38
$2,659.38
$327.54
$2,957.40
$1,992.80
$1,091.90
$1,136.84
$1,859.13
$39.60
$2,079.75
$472.68
$121.32
$868.29
$526.50
$1,623.25
$927.78
$1,404.80

$2.33
$2.64
$2.45
$2.16
$2.47
$2.35
$2.51
$2.58
$2.43
$3.33
$3.16
$3.70
$3.61
$2.77
$2.65
$3.25
$2.16
$2.83
$3.00
$2.79
$2.34
$2.20
$3.22
$2.26
$2.60
$2.29
$3.71
$3.60
$2.31
$2.82
$3.00
$2.95
$2.54
$3.18
$2.65
$2.65
$3.58
$3.88
$2.27
$3.96
$2.35
$3.03
$3.37
$2.81
$3.25
$2.15
$3.29
$3.20

2012
2012
2010
2012
2012
2011
2010
2010
2011
2010
2011
2012
2010
2011
2011
2011
2011
2012
2011
2012
2010
2010
2010
2010
2011
2012
2012
2012
2012
2010
2012
2010
2010
2011
2011
2010
2010
2010
2010
2010
2012
2012
2011
2012
2012
2010
2012
2010

Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jul
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun

south
south
west
west
east
south
south
north
north
south
east
north
north
north
east
south
east
south
north
south
west
south
north
south
south
east
west
west
north
south
west
west
north
east
east
west
south
west
north
south
east
north
west
south
east
east
south
west

milk
cereal
fruit
ice cream
milk
milk
fruit
ice cream
ice cream
ice cream
fruit
milk
fruit
cereal
ice cream
cereal
milk
fruit
cereal
cereal
cereal
cereal
cereal
milk
fruit
ice cream
milk
ice cream
fruit
fruit
cereal
ice cream
cereal
ice cream
cereal
cereal
ice cream
fruit
ice cream
cereal
cereal
ice cream
cereal
fruit
fruit
ice cream
cereal
cereal

low fat
Special K
grapes
Edies
chocolate
chocolate
grapes
Breyers
Breyers
Edies
plums
whole
grapes
Cheerios
Ben and Jer
Cheerios
chocolate
cherries
Raisin Bran
Special K
Special K
Cheerios
Raisin Bran
chocolate
apples
Breyers
skim
Breyers
apples
grapes
Raisin Bran
Edies
Raisin Bran
Edies
Special K
Raisin Bran
Edies
grapes
Breyers
Special K
Raisin Bran
Breyers
Raisin Bran
plums
cherries
Breyers
Raisin Bran
Special K

100
242
230
177
1069
879
979
71
156
207
253
387
405
80
7
706
201
414
457
513
528
577
1068
876
879
714
463
232
237
1056
991
762
771
917
692
915
731
591
325
470
28
1056
1127
354
864
893
741
79

$385.00
$914.76
$802.70
$580.56
$2,672.50
$2,338.14
$2,613.93
$268.38
$471.12
$705.87
$733.70
$1,095.21
$1,352.70
$317.60
$25.97
$1,673.22
$613.05
$1,270.98
$1,471.54
$1,467.18
$1,515.36
$1,817.55
$2,702.04
$2,058.60
$2,250.24
$1,749.30
$1,370.48
$793.44
$729.96
$2,523.84
$2,001.82
$1,737.36
$1,611.39
$2,109.10
$1,515.48
$2,196.00
$1,688.61
$1,761.18
$1,241.50
$1,339.50
$110.32
$2,935.68
$2,794.96
$1,228.38
$1,848.96
$2,205.71
$1,948.83
$314.42

$3.85
$3.78
$3.49
$3.28
$2.50
$2.66
$2.67
$3.78
$3.02
$3.41
$2.90
$2.83
$3.34
$3.97
$3.71
$2.37
$3.05
$3.07
$3.22
$2.86
$2.87
$3.15
$2.53
$2.35
$2.56
$2.45
$2.96
$3.42
$3.08
$2.39
$2.02
$2.28
$2.09
$2.30
$2.19
$2.40
$2.31
$2.98
$3.82
$2.85
$3.94
$2.78
$2.48
$3.47
$2.14
$2.47
$2.63
$3.98

2010
2011
2012
2011
2011
2010
2012
2011
2012
2010
2012
2012
2011
2010
2012
2011
2010
2011
2010
2012
2012
2012
2010
2012
2011
2011
2012
2011
2010
2011
2010
2012
2010
2010
2012
2010
2011
2012
2012
2012
2010
2010
2012
2010
2012
2011
2010
2012

Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun
Jun

north
north
south
west
south
east
south
west
south
west
north
north
west
east
north
west
north
north
north
south
east
south
south
south
north
west
north
south
north
south
north
west
east
south
north
north
north
west
south
east
north
south
south
west
north
south
west
west

fruit
milk
milk
ice cream
milk
cereal
ice cream
milk
fruit
milk
fruit
milk
cereal
ice cream
cereal
fruit
cereal
cereal
fruit
ice cream
fruit
fruit
milk
cereal
ice cream
cereal
fruit
fruit
ice cream
ice cream
cereal
cereal
milk
fruit
cereal
ice cream
fruit
ice cream
milk
milk
cereal
ice cream
cereal
fruit
milk
ice cream
cereal
fruit

cherries
low fat
low fat
Breyers
skim
Raisin Bran
Breyers
low fat
grapes
chocolate
apples
low fat
Special K
Breyers
Special K
apples
Raisin Bran
Raisin Bran
apples
Breyers
cherries
plums
chocolate
Raisin Bran
Edies
Cheerios
plums
apples
Ben and Jer
Breyers
Raisin Bran
Cheerios
skim
apples
Cheerios
Edies
plums
Breyers
skim
skim
Special K
Ben and Jer
Special K
grapes
low fat
Breyers
Cheerios
grapes

917
370
531
357
805
428
870
238
258
1028
776
996
1069
316
36
398
1152
134
240
157
153
870
467
920
409
34
407
1103
13
561
771
51
1029
81
965
132
424
616
249
188
363
268
214
987
847
283
2
449

$2,540.09
$1,209.90
$1,062.00
$1,088.85
$1,754.90
$1,369.60
$2,096.70
$932.96
$990.72
$2,631.68
$2,141.76
$2,121.48
$2,458.70
$1,203.96
$127.08
$1,357.18
$2,833.92
$442.20
$952.80
$485.13
$489.60
$1,861.80
$1,494.40
$1,932.00
$1,325.16
$122.40
$1,172.16
$2,581.02
$45.11
$1,705.44
$2,004.60
$190.23
$2,243.22
$301.32
$2,267.75
$450.12
$1,403.44
$1,872.64
$751.98
$594.08
$1,368.51
$1,002.32
$774.68
$2,457.63
$1,998.92
$1,132.00
$7.92
$1,373.94

$2.77
$3.27
$2.00
$3.05
$2.18
$3.20
$2.41
$3.92
$3.84
$2.56
$2.76
$2.13
$2.30
$3.81
$3.53
$3.41
$2.46
$3.30
$3.97
$3.09
$3.20
$2.14
$3.20
$2.10
$3.24
$3.60
$2.88
$2.34
$3.47
$3.04
$2.60
$3.73
$2.18
$3.72
$2.35
$3.41
$3.31
$3.04
$3.02
$3.16
$3.77
$3.74
$3.62
$2.49
$2.36
$4.00
$3.96
$3.06

2012
2012
2011
2010
2010
2010
2010
2011
2010
2012
2011
2012
2012
2010
2011
2011
2011
2010
2010
2010
2011
2010
2011
2012
2011
2011
2012
2011
2010
2010
2011
2010
2010
2012
2012
2012
2011
2011
2010
2010
2012
2011
2011
2011
2012
2011
2010
2010

Jun
Jun
Jun
Jun
Jun
Jun
Jun
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Jun
Jun
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Jun
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Jun
Mar
Mar
Mar
Mar
Mar
Mar
Mar

north
west
north
north
west
east
west
east
south
south
north
west
west
south
east
north
west
west
north
north
north
east
west
south
west
south
north
south
south
west
west
south
east
west
south
north
west
south
west
north
west
east
east
north
north
east
north
east

milk
milk
cereal
fruit
milk
ice cream
ice cream
milk
cereal
ice cream
milk
cereal
fruit
fruit
cereal
fruit
ice cream
ice cream
ice cream
milk
ice cream
fruit
fruit
fruit
fruit
fruit
milk
fruit
ice cream
fruit
ice cream
fruit
fruit
fruit
cereal
milk
milk
ice cream
milk
ice cream
ice cream
fruit
milk
fruit
milk
fruit
milk
fruit

skim
skim
Special K
cherries
chocolate
Breyers
Edies
low fat
Raisin Bran
Edies
low fat
Special K
plums
apples
Cheerios
cherries
Breyers
Edies
Breyers
low fat
Edies
grapes
plums
cherries
plums
cherries
low fat
plums
Breyers
apples
Edies
grapes
apples
grapes
Raisin Bran
low fat
whole
Breyers
chocolate
Breyers
Breyers
plums
whole
cherries
chocolate
plums
low fat
apples

181
23
869
1042
373
412
141
1058
401
1072
52
943
367
101
992
880
746
318
249
881
1079
504
789
184
148
1142
853
137
660
300
1095
347
46
169
383
28
359
948
718
833
499
178
206
154
211
240
843
318

$582.82
$91.31
$2,068.22
$2,573.74
$1,145.11
$1,400.80
$551.31
$2,369.92
$1,194.98
$2,647.84
$191.36
$1,886.00
$1,067.97
$367.64
$2,618.88
$1,944.80
$1,820.24
$1,036.68
$986.04
$2,149.64
$2,697.50
$1,441.44
$2,011.95
$730.48
$535.76
$2,992.04
$2,106.91
$494.57
$1,346.40
$1,014.00
$2,562.30
$1,145.10
$166.06
$650.65
$1,348.16
$110.60
$1,044.69
$1,952.88
$1,601.14
$1,699.32
$1,651.69
$590.96
$817.82
$577.50
$753.27
$806.40
$1,947.33
$909.48

$3.22
$3.97
$2.38
$2.47
$3.07
$3.40
$3.91
$2.24
$2.98
$2.47
$3.68
$2.00
$2.91
$3.64
$2.64
$2.21
$2.44
$3.26
$3.96
$2.44
$2.50
$2.86
$2.55
$3.97
$3.62
$2.62
$2.47
$3.61
$2.04
$3.38
$2.34
$3.30
$3.61
$3.85
$3.52
$3.95
$2.91
$2.06
$2.23
$2.04
$3.31
$3.32
$3.97
$3.75
$3.57
$3.36
$2.31
$2.86

2010
2010
2010
2012
2011
2010
2011
2012
2010
2010
2011
2012
2011
2010
2010
2012
2011
2010
2012
2011
2010
2012
2012
2012
2010
2012
2010
2010
2011
2012
2012
2010
2010
2012
2010
2010
2010
2011
2011
2012
2011
2012
2010
2011
2011
2012
2010
2011

Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
Mar
May

west
east
west
west
south
south
west
east
north
west
south
east
east
north
north
south
west
west
east
south
south
east
east
south
north
west
south
north
east
south
north
north
east
east
south
south
west
north
east
north
west
north
south
south
west
east
east
north

milk
milk
ice cream
milk
milk
fruit
fruit
ice cream
milk
cereal
ice cream
milk
milk
milk
milk
fruit
cereal
ice cream
cereal
cereal
cereal
cereal
cereal
fruit
milk
cereal
milk
fruit
ice cream
ice cream
cereal
ice cream
milk
cereal
cereal
fruit
milk
milk
milk
fruit
ice cream
cereal
ice cream
ice cream
fruit
cereal
ice cream
ice cream

low fat
whole
Edies
low fat
whole
cherries
cherries
Breyers
low fat
Special K
Breyers
skim
chocolate
skim
chocolate
grapes
Raisin Bran
Breyers
Special K
Cheerios
Raisin Bran
Cheerios
Special K
apples
low fat
Cheerios
low fat
grapes
Breyers
Edies
Raisin Bran
Breyers
chocolate
Cheerios
Cheerios
plums
low fat
skim
whole
plums
Breyers
Raisin Bran
Breyers
Breyers
apples
Raisin Bran
Edies
Edies

13
509
1228
114
365
699
162
16
904
667
385
233
516
174
979
369
115
346
148
530
341
242
987
697
369
1052
252
89
862
488
857
167
178
652
734
415
552
766
319
13
809
42
164
729
116
116
167
869

$45.37
$1,618.62
$3,278.76
$364.80
$1,032.95
$1,789.44
$481.14
$63.84
$2,124.40
$1,614.14
$1,116.50
$726.96
$1,692.48
$689.04
$2,251.70
$1,129.14
$457.70
$986.10
$577.20
$1,632.40
$975.26
$774.40
$2,122.05
$1,700.68
$1,357.92
$2,472.20
$844.20
$322.18
$2,111.90
$1,678.72
$2,073.94
$619.57
$669.28
$1,440.92
$1,570.76
$1,440.05
$1,159.20
$2,037.56
$1,068.65
$48.75
$1,860.70
$160.44
$505.12
$1,749.60
$383.96
$381.64
$666.33
$1,781.45

$3.49
$3.18
$2.67
$3.20
$2.83
$2.56
$2.97
$3.99
$2.35
$2.42
$2.90
$3.12
$3.28
$3.96
$2.30
$3.06
$3.98
$2.85
$3.90
$3.08
$2.86
$3.20
$2.15
$2.44
$3.68
$2.35
$3.35
$3.62
$2.45
$3.44
$2.42
$3.71
$3.76
$2.21
$2.14
$3.47
$2.10
$2.66
$3.35
$3.75
$2.30
$3.82
$3.08
$2.40
$3.31
$3.29
$3.99
$2.05

2011
2012
2012
2010
2011
2010
2012
2012
2010
2012
2010
2012
2012
2012
2012
2010
2012
2010
2012
2010
2012
2010
2010
2011
2011
2010
2010
2010
2012
2011
2010
2012
2010
2012
2011
2011
2011
2010
2010
2010
2012
2010
2012
2011
2011
2012
2011
2010

May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May

south
west
west
south
south
east
east
west
east
south
east
south
east
south
west
south
east
south
west
south
south
north
east
south
south
west
south
south
west
east
north
east
east
north
east
south
west
west
south
north
north
west
east
west
west
south
west
east

cereal
milk
ice cream
ice cream
milk
milk
milk
milk
ice cream
cereal
cereal
fruit
ice cream
cereal
cereal
ice cream
fruit
ice cream
cereal
ice cream
fruit
milk
ice cream
fruit
milk
milk
cereal
ice cream
ice cream
cereal
ice cream
milk
milk
cereal
milk
milk
fruit
ice cream
ice cream
fruit
milk
ice cream
fruit
ice cream
milk
ice cream
fruit
ice cream

Special K
skim
Edies
Breyers
low fat
chocolate
whole
low fat
Edies
Special K
Raisin Bran
grapes
Breyers
Cheerios
Raisin Bran
Edies
grapes
Ben and Jer
Raisin Bran
Edies
grapes
chocolate
Breyers
grapes
skim
chocolate
Raisin Bran
Edies
Breyers
Special K
Breyers
skim
skim
Special K
low fat
low fat
apples
Ben and Jer
Edies
grapes
skim
Breyers
cherries
Breyers
low fat
Edies
grapes
Edies

777
949
679
193
241
763
266
367
726
110
437
958
195
392
367
911
701
886
184
989
1115
886
957
912
272
1060
390
474
1148
890
58
992
467
587
581
1226
766
97
218
365
760
192
1180
548
896
386
983
250

$1,717.17
$2,391.48
$1,649.97
$746.91
$819.40
$1,884.61
$1,024.10
$1,313.86
$1,669.80
$368.50
$1,516.39
$2,299.20
$561.60
$1,266.16
$1,097.33
$2,286.61
$1,472.10
$1,904.90
$601.68
$2,769.20
$2,776.35
$2,037.80
$2,411.64
$2,325.60
$990.08
$2,745.40
$1,228.50
$1,445.70
$3,099.60
$2,109.30
$227.36
$2,539.52
$1,354.30
$1,731.65
$1,841.77
$3,346.98
$1,554.98
$322.04
$691.06
$1,160.70
$1,542.80
$572.16
$3,138.80
$1,156.28
$2,257.92
$1,262.22
$2,231.41
$830.00

$2.21
$2.52
$2.43
$3.87
$3.40
$2.47
$3.85
$3.58
$2.30
$3.35
$3.47
$2.40
$2.88
$3.23
$2.99
$2.51
$2.10
$2.15
$3.27
$2.80
$2.49
$2.30
$2.52
$2.55
$3.64
$2.59
$3.15
$3.05
$2.70
$2.37
$3.92
$2.56
$2.90
$2.95
$3.17
$2.73
$2.03
$3.32
$3.17
$3.18
$2.03
$2.98
$2.66
$2.11
$2.52
$3.27
$2.27
$3.32

2012
2010
2010
2011
2010
2012
2012
2010
2012
2010
2011
2012
2010
2012
2011
2012
2011
2010
2010
2010
2011
2010
2011
2011
2010
2010
2010
2010
2010
2010
2010
2011
2010
2012
2010
2012
2012
2011
2010
2012
2011
2011
2011
2012
2012
2012
2010
2011

May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
May
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Apr
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov

north
south
south
west
south
west
north
west
east
south
east
west
east
south
south
south
south
west
south
north
south
north
south
south
west
east
east
east
west
south
south
south
north
south
east
east
east
south
south
west
east
east
south
west
north
north
north
east

ice cream
cereal
ice cream
cereal
cereal
ice cream
fruit
milk
milk
cereal
cereal
fruit
fruit
milk
cereal
milk
ice cream
milk
fruit
ice cream
ice cream
fruit
cereal
milk
cereal
ice cream
cereal
cereal
fruit
ice cream
fruit
milk
fruit
fruit
fruit
ice cream
fruit
ice cream
ice cream
ice cream
milk
fruit
cereal
milk
cereal
ice cream
ice cream
cereal

Breyers
Raisin Bran
Breyers
Cheerios
Raisin Bran
Breyers
plums
chocolate
low fat
Special K
Cheerios
apples
grapes
whole
Special K
skim
Breyers
skim
grapes
Edies
Breyers
cherries
Cheerios
chocolate
Raisin Bran
Breyers
Special K
Cheerios
grapes
Breyers
grapes
skim
apples
grapes
grapes
Breyers
apples
Breyers
Breyers
Breyers
low fat
cherries
Cheerios
skim
Raisin Bran
Breyers
Ben and Jer
Raisin Bran

494
437
1033
571
857
10
778
110
431
217
964
1070
778
871
1103
973
333
835
107
291
218
930
830
148
872
272
199
1147
581
555
288
1113
81
203
114
116
188
277
225
793
686
165
1192
721
1065
945
904
901

$1,595.62
$1,477.06
$2,716.79
$1,724.42
$1,739.71
$35.60
$1,945.00
$378.40
$1,301.62
$807.24
$2,062.96
$2,493.10
$1,727.16
$2,055.56
$2,724.41
$2,432.50
$1,025.64
$2,087.50
$396.97
$1,079.61
$749.92
$2,557.50
$1,933.90
$464.72
$2,049.20
$1,014.56
$702.47
$2,982.20
$1,783.67
$1,692.75
$1,051.20
$3,071.88
$316.71
$704.41
$378.48
$386.28
$716.28
$1,024.90
$632.25
$1,586.00
$1,502.34
$625.35
$3,289.92
$1,658.30
$2,662.50
$2,003.40
$2,006.88
$2,135.37

$3.23
$3.38
$2.63
$3.02
$2.03
$3.56
$2.50
$3.44
$3.02
$3.72
$2.14
$2.33
$2.22
$2.36
$2.47
$2.50
$3.08
$2.50
$3.71
$3.71
$3.44
$2.75
$2.33
$3.14
$2.35
$3.73
$3.53
$2.60
$3.07
$3.05
$3.65
$2.76
$3.91
$3.47
$3.32
$3.33
$3.81
$3.70
$2.81
$2.00
$2.19
$3.79
$2.76
$2.30
$2.50
$2.12
$2.22
$2.37

2011
2010
2010
2012
2012
2012
2012
2011
2010
2010
2012
2010
2012
2012
2012
2012
2012
2011
2012
2012
2012
2011
2011
2011
2010
2010
2012
2011
2012
2011
2010
2012
2010
2011
2010
2011
2012
2011
2012
2010
2011
2011
2011
2010
2012
2012
2012
2012

Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Apr
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov
Nov

east
west
east
north
south
north
west
west
west
south
west
south
west
north
east
south
east
west
east
west
south
west
west
east
east
west
west
north
north
west
south
north
west
north
north
south
west
west
east
south
south
north
south
west
east
east
south
west

fruit
fruit
fruit
ice cream
milk
cereal
ice cream
cereal
fruit
cereal
fruit
fruit
fruit
cereal
milk
ice cream
milk
milk
fruit
fruit
fruit
ice cream
milk
milk
ice cream
cereal
milk
cereal
cereal
fruit
fruit
ice cream
ice cream
milk
ice cream
milk
milk
milk
cereal
cereal
ice cream
fruit
ice cream
ice cream
milk
fruit
fruit
fruit

cherries
apples
plums
Edies
chocolate
Cheerios
Ben and Jer
Special K
plums
Cheerios
apples
grapes
grapes
Raisin Bran
whole
Breyers
whole
skim
apples
grapes
cherries
Breyers
whole
whole
Ben and Jer
Cheerios
chocolate
Special K
Cheerios
apples
apples
Breyers
Edies
chocolate
Ben and Jer
chocolate
whole
whole
Cheerios
Special K
Edies
plums
Breyers
Breyers
whole
grapes
apples
grapes

1016
912
1117
296
476
764
204
292
351
1123
320
343
1121
188
245
495
596
269
270
694
659
576
710
182
328
420
539
409
241
794
308
1048
284
36
192
606
297
595
874
496
125
997
459
731
1036
106
630
605

$2,722.88
$2,179.68
$3,116.43
$893.92
$1,404.20
$1,581.48
$638.52
$1,080.40
$1,214.46
$3,110.71
$1,200.00
$1,166.20
$2,679.19
$742.60
$774.20
$1,544.40
$1,865.48
$876.94
$769.50
$1,415.76
$1,858.38
$1,837.44
$1,469.70
$580.58
$1,207.04
$1,209.60
$1,115.73
$1,480.58
$773.61
$2,127.92
$1,176.56
$2,295.12
$982.64
$139.68
$727.68
$1,830.12
$852.39
$1,868.30
$2,219.96
$1,567.36
$453.75
$2,173.46
$1,399.95
$1,805.57
$2,558.92
$404.92
$1,392.30
$1,881.55

$2.68
$2.39
$2.79
$3.02
$2.95
$2.07
$3.13
$3.70
$3.46
$2.77
$3.75
$3.40
$2.39
$3.95
$3.16
$3.12
$3.13
$3.26
$2.85
$2.04
$2.82
$3.19
$2.07
$3.19
$3.68
$2.88
$2.07
$3.62
$3.21
$2.68
$3.82
$2.19
$3.46
$3.88
$3.79
$3.02
$2.87
$3.14
$2.54
$3.16
$3.63
$2.18
$3.05
$2.47
$2.47
$3.82
$2.21
$3.11

2010
2011
2011
2011
2012
2012
2011
2011
2012
2012
2010
2011
2010
2011
2010
2012
2010
2010
2011
2011
2012
2011
2011
2010
2010
2012
2012
2011
2010
2010
2011
2012
2012
2012
2012
2012
2011
2012
2011
2011
2010
2012
2010
2011
2012
2010
2011
2011

Nov
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct

south
east
east
north
west
east
east
north
east
north
south
east
west
east
west
south
north
south
east
south
south
south
south
south
north
east
south
east
south
west
west
north
north
east
north
east
west
north
north
north
west
east
north
north
east
north
north
west

milk
cereal
milk
cereal
fruit
fruit
milk
fruit
cereal
ice cream
milk
fruit
fruit
cereal
milk
ice cream
cereal
fruit
ice cream
fruit
cereal
cereal
milk
ice cream
cereal
cereal
cereal
cereal
fruit
cereal
milk
ice cream
ice cream
cereal
fruit
ice cream
ice cream
milk
cereal
ice cream
ice cream
milk
cereal
milk
cereal
fruit
cereal
fruit

low fat
Raisin Bran
chocolate
Cheerios
apples
apples
chocolate
apples
Raisin Bran
Breyers
chocolate
apples
plums
Cheerios
skim
Edies
Raisin Bran
plums
Edies
apples
Special K
Cheerios
skim
Ben and Jer
Raisin Bran
Special K
Special K
Cheerios
plums
Raisin Bran
low fat
Ben and Jer
Edies
Cheerios
grapes
Breyers
Ben and Jer
chocolate
Special K
Breyers
Breyers
low fat
Raisin Bran
low fat
Cheerios
apples
Raisin Bran
grapes

435
360
350
875
896
555
831
932
78
205
26
714
906
222
250
1089
202
766
908
247
851
502
399
949
417
166
993
907
1061
395
460
879
636
157
296
529
410
223
179
882
969
416
169
487
452
24
333
943

$1,326.75
$1,011.60
$1,008.00
$2,327.50
$2,114.56
$1,803.75
$2,143.98
$2,404.56
$304.20
$750.30
$91.52
$1,677.90
$2,364.66
$710.40
$832.50
$2,864.07
$660.54
$1,639.24
$2,442.52
$894.14
$2,204.09
$1,601.38
$1,137.15
$2,344.03
$1,413.63
$605.90
$2,025.72
$1,931.91
$2,694.94
$1,248.20
$1,568.60
$2,452.41
$1,888.92
$502.40
$982.72
$1,523.52
$1,242.30
$867.47
$705.26
$1,975.68
$1,957.38
$1,277.12
$540.80
$1,577.88
$1,527.76
$94.80
$1,142.19
$2,555.53

$3.05
$2.81
$2.88
$2.66
$2.36
$3.25
$2.58
$2.58
$3.90
$3.66
$3.52
$2.35
$2.61
$3.20
$3.33
$2.63
$3.27
$2.14
$2.69
$3.62
$2.59
$3.19
$2.85
$2.47
$3.39
$3.65
$2.04
$2.13
$2.54
$3.16
$3.41
$2.79
$2.97
$3.20
$3.32
$2.88
$3.03
$3.89
$3.94
$2.24
$2.02
$3.07
$3.20
$3.24
$3.38
$3.95
$3.43
$2.71

2012
2010
2011
2010
2010
2010
2011
2012
2012
2012
2010
2011
2012
2010
2011
2011
2010
2012
2011
2010
2010
2012
2011
2012
2011
2010
2012
2010
2012
2010
2012
2012
2010
2010
2012
2012
2011
2012
2010
2011
2010
2011
2012
2011
2010
2011
2010
2011

Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Oct
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep

west
west
south
west
east
west
north
west
north
west
east
east
south
east
west
north
north
north
east
south
west
north
west
east
west
west
east
east
south
west
north
west
north
west
north
south
north
north
east
north
south
south
west
west
west
west
north
south

fruit
cereal
ice cream
fruit
milk
ice cream
ice cream
ice cream
fruit
cereal
ice cream
milk
fruit
milk
milk
fruit
fruit
cereal
milk
milk
cereal
ice cream
fruit
fruit
fruit
fruit
cereal
fruit
fruit
fruit
cereal
ice cream
fruit
fruit
milk
fruit
cereal
ice cream
milk
milk
fruit
cereal
fruit
cereal
cereal
ice cream
ice cream
milk

apples
Cheerios
Ben and Jer
cherries
skim
Edies
Ben and Jer
Edies
apples
Raisin Bran
Edies
whole
cherries
whole
whole
cherries
apples
Raisin Bran
whole
low fat
Cheerios
Ben and Jer
cherries
cherries
grapes
plums
Cheerios
grapes
grapes
apples
Cheerios
Edies
plums
apples
low fat
apples
Cheerios
Edies
low fat
whole
plums
Cheerios
grapes
Raisin Bran
Raisin Bran
Breyers
Ben and Jer
skim

189
760
442
303
129
175
29
178
37
327
229
818
134
997
780
1046
425
1267
592
614
1071
187
670
978
568
848
836
962
117
119
203
877
32
346
469
402
245
1026
996
1023
686
412
974
220
933
49
938
845

$674.73
$1,626.40
$1,524.90
$1,157.46
$443.76
$575.75
$103.82
$596.30
$138.75
$1,020.24
$778.60
$2,118.62
$514.56
$2,163.49
$2,012.40
$2,907.88
$1,496.00
$3,522.26
$1,207.68
$1,332.38
$2,816.73
$742.39
$1,507.50
$2,034.24
$1,766.48
$1,958.88
$2,265.56
$2,405.00
$466.83
$459.34
$613.06
$2,306.51
$118.08
$1,231.76
$1,467.97
$1,210.02
$977.55
$2,842.02
$2,649.36
$2,516.58
$1,372.00
$1,165.96
$2,103.84
$638.00
$2,556.42
$162.68
$2,579.50
$2,281.50

$3.57
$2.14
$3.45
$3.82
$3.44
$3.29
$3.58
$3.35
$3.75
$3.12
$3.40
$2.59
$3.84
$2.17
$2.58
$2.78
$3.52
$2.78
$2.04
$2.17
$2.63
$3.97
$2.25
$2.08
$3.11
$2.31
$2.71
$2.50
$3.99
$3.86
$3.02
$2.63
$3.69
$3.56
$3.13
$3.01
$3.99
$2.77
$2.66
$2.46
$2.00
$2.83
$2.16
$2.90
$2.74
$3.32
$2.75
$2.70

2010
2011
2011
2010
2010
2011
2010
2012
2012
2012
2011
2012
2010
2010
2010
2010
2012
2011
2010
2011
2010
2010
2012
2011
2012
2010
2010
2012
2010
2010
2011
2012
2010
2012
2011
2011
2010
2010
2011
2012
2010
2012
2010
2012
2011
2010
2012
2012

Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep

east
north
east
south
south
west
west
east
east
south
east
north
south
south
north
east
east
east
south
east
west
east
south
south
east
east
east
east
north
east
south
east
south
north
south
north
south
south
east
west
west
south
west
north
north
south
west
south

cereal
fruit
fruit
fruit
milk
milk
fruit
fruit
milk
fruit
cereal
milk
ice cream
fruit
milk
milk
ice cream
ice cream
milk
ice cream
ice cream
milk
ice cream
milk
milk
milk
fruit
fruit
milk
fruit
ice cream
fruit
fruit
cereal
ice cream
fruit
fruit
milk
milk
cereal
cereal
fruit
cereal
cereal
milk
cereal
ice cream
cereal

Cheerios
plums
apples
grapes
skim
low fat
plums
plums
skim
grapes
Raisin Bran
skim
Ben and Jer
cherries
skim
low fat
Edies
Ben and Jer
whole
Edies
Ben and Jer
skim
Edies
chocolate
whole
whole
plums
apples
whole
grapes
Ben and Jer
cherries
plums
Raisin Bran
Breyers
grapes
apples
low fat
whole
Raisin Bran
Raisin Bran
grapes
Raisin Bran
Special K
low fat
Raisin Bran
Edies
Raisin Bran

113
303
333
169
752
481
504
415
421
209
899
63
490
936
230
857
287
493
1136
499
103
727
291
432
583
450
79
48
868
558
205
28
816
846
26
792
34
954
733
182
820
60
242
374
346
974
216
244

$418.10
$936.27
$1,145.52
$608.40
$1,534.08
$1,385.28
$1,456.56
$1,402.70
$1,204.06
$622.82
$1,995.78
$214.83
$1,543.50
$1,909.44
$816.50
$1,731.14
$906.92
$1,612.11
$2,828.64
$1,576.84
$355.35
$1,592.13
$931.20
$1,257.12
$1,824.79
$1,395.00
$270.18
$157.92
$1,944.32
$1,138.32
$717.50
$104.44
$1,950.24
$1,844.28
$99.58
$1,615.68
$129.20
$2,060.64
$1,905.80
$567.84
$1,910.60
$235.80
$834.90
$1,357.62
$989.56
$2,610.32
$784.08
$954.04

$3.70
$3.09
$3.44
$3.60
$2.04
$2.88
$2.89
$3.38
$2.86
$2.98
$2.22
$3.41
$3.15
$2.04
$3.55
$2.02
$3.16
$3.27
$2.49
$3.16
$3.45
$2.19
$3.20
$2.91
$3.13
$3.10
$3.42
$3.29
$2.24
$2.04
$3.50
$3.73
$2.39
$2.18
$3.83
$2.04
$3.80
$2.16
$2.60
$3.12
$2.33
$3.93
$3.45
$3.63
$2.86
$2.68
$3.63
$3.91

2010
2011
2012
2010
2011
2010
2010
2010
2010
2012
2011

Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep
Sep

north
south
north
north
west
west
east
west
south
west
east

milk
fruit
ice cream
milk
fruit
fruit
ice cream
cereal
milk
cereal
ice cream

chocolate
apples
Ben and Jer
low fat
grapes
cherries
Breyers
Special K
whole
Raisin Bran
Edies

780
470
104
320
460
91
266
801
1134
683
143

$2,082.60
$1,569.80
$407.68
$1,110.40
$1,458.20
$321.23
$1,037.40
$1,754.19
$2,857.68
$1,523.09
$541.97

$2.67
$3.34
$3.92
$3.47
$3.17
$3.53
$3.90
$2.19
$2.52
$2.23
$3.79

nit Price

Group

ice cream

Sum - Units
Product
Ben and Jerry's
Breyers
Edies

Region
east

Group

ice cream

Sum - Units
Year
2010

Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

north south west

4714 5725 7290 3781
7685 9785 16953 12214
6175 11207 14494 9529

Product
Ben andBreyersEdies
201
11
1567
983
281
821
1531
949
1424
981

2419
529
2433
1946
956
1172
266
969
1783
1138

1085
1106
1395
583
3859
2084
2024
28
404
281

2011
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

910
1608
740

1993
528
698
881
1234

1146
3733
247
1099
1947
2969
2371
75
882
1312
439

1667
773
1079
595
869
2421
1647
642
908
125
887

2012
Jan
Feb
Mar
Apr

317
809

352
1035
16
1588

717
1450
1560
2947

May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

629
849
104
1066
204
191

1847
3198
3074
1827
734
2604
531

1065
2395
131
2697
1903
296
1782

Group

ice cream

Unit Price
$2.00
$2.01
$2.02
$2.04
$2.05
$2.06
$2.11
$2.12
$2.13
$2.15
$2.16
$2.17
$2.19
$2.20
$2.21
$2.22
$2.24
$2.26
$2.28
$2.29
$2.30
$2.31
$2.33
$2.34
$2.35
$2.40
$2.41
$2.43
$2.44
$2.45
$2.47
$2.48
$2.50
$2.51
$2.52
$2.54
$2.63
$2.64
$2.67
$2.69
$2.70
$2.72
$2.74
$2.75
$2.77
$2.78

Sum - Units
1419
520
969
1493
1806
1769
548
945
1579
1933
1451
985
1808
693
794
2293
2432
738
1376
737
2452
731
650
1095
885
729
870
679
1508
3823
3645
696
2025
1791
1744
906
2999
983
2018
908
2133
795
1034
1875
2629
1056

Un
3000

2500

2000

1500

1000

500

0
$2.00

$2.01

$2.02

$2.04

$2.05

$2.06

$2.11

$2.12

$2.13

Portraying un
price for ice c
sloping trendl
ice cream cos
Customers do
Ice cream to b
a price of $3
most like due

$2.79
$2.80
$2.81
$2.82
$2.83
$2.85
$2.88
$2.90
$2.90
$2.91
$2.92
$2.95
$2.95
$2.97
$2.98
$3.00
$3.02
$3.03
$3.04
$3.05
$3.06
$3.07
$3.08
$3.09
$3.10
$3.11
$3.12
$3.13
$3.15
$3.16
$3.16
$3.17
$3.18
$3.19
$3.20
$3.21
$3.23
$3.24
$3.26
$3.27
$3.28
$3.29
$3.30
$3.31
$3.32
$3.33
$3.35
$3.38

1774
2163
225
412
538
346
1944
279
1695
367
386
191
277
636
192
492
452
410
1177
1845
578
131
1001
157
814
582
851
204
490
284
963
218
103
825
730
223
494
1399
318
879
177
175
249
499
532
116
178
187

$3.39
$3.40
$3.41
$3.42
$3.44
$3.45
$3.46
$3.47
$3.48
$3.50
$3.51
$3.52
$3.56
$3.57
$3.58
$3.59
$3.63
$3.64
$3.65
$3.66
$3.68
$3.69
$3.70
$3.71
$3.72
$3.73
$3.74
$3.78
$3.79
$3.81
$3.82
$3.83
$3.84
$3.87
$3.90
$3.91
$3.92
$3.93
$3.96
$3.97
$3.98
$3.99
$4.00
Total Result

24
641
655
232
706
545
677
128
313
205
51
331
10
355
764
28
341
16
152
295
328
329
678
514
287
430
268
344
397
316
532
26
318
193
513
141
183
219
249
187
60
183
283
109552

06

Units Sold as a function of Unit Price

$2.11

$2.12

$2.13

$2.15

$2.16

$2.17

$2.19

$2.20

Portraying unit sales as a function of unit

price for ice cream leads to a downward
sloping trendline. In general, the more the
ice cream costs, the less units that are sold.
Customers do not perceive enough value in
Ice cream to buy more than 500 units above
a price of $3 - aside from one outlier may is
most like due to reasons other than cost.

$2.21

$2.22

$2.24

$2.26

$2.28

$2.29

$2.30

$2.31

$2.3

29

$2.30

$2.31

$2.33

$2.34

$2.35

Group

ice cream

Sum - Units
Unit Price
$2.00
$2.01
$2.05
$2.06
$2.13
$2.15
$2.16
$2.20
$2.21
$2.22
$2.24
$2.28
$2.29
$2.30
$2.31
$2.33
$2.34
$2.43
$2.44
$2.45
$2.47
$2.48
$2.50
$2.51
$2.54
$2.63
$2.67
$2.69
$2.74
$2.75
$2.77
$2.79
$2.80
$2.82
$2.83
$2.88
$2.90
$2.90
$2.95
$2.95
$2.97
$3.00
$3.02
$3.03

Product
Ben and Jerry's

2500

Edies
626
520

2000

1806
821
1579
1933
629
693
1547
734

1500

1000

794
746
500

1376
737
1643
731
650
1095
679
762
949
696

1109
1072
2025
1791
906
1966
2018
908
1034

938
2629
879
2163
412
538
1220
279
363
191
277
636
492
296
410

0
$2.00

$2.01

$2.05

$2.06

$2.13

$2.1

If either one of the brand

have not offered their pro
Ben & Jerry's. Edies is ab
$2.20-2.80 each. At a hig
& Jerry's products do not

Similar to the first chart,

at high prices, above $3.

$3.05
$3.06
$3.07
$3.08
$3.10
$3.12
$3.13
$3.15
$3.16
$3.16
$3.17
$3.19
$3.20
$3.21
$3.24
$3.26
$3.27
$3.28
$3.29
$3.32
$3.35
$3.39
$3.40
$3.41
$3.44
$3.45
$3.46
$3.47
$3.50
$3.51
$3.52
$3.58
$3.59
$3.63
$3.64
$3.66
$3.68
$3.69
$3.70
$3.71
$3.72
$3.73
$3.74
$3.78
$3.79
$3.82
$3.91
$3.92

255

474
578
131
504
559
356

204
490
284

990
493

233

786
218
249
291
223
409
318
386
177
175
250
178
24
229
655
488

545
677
128
205
11
367

51
38
92
28
341

16
90
328
208
49
7
44

340
243
158

268
254

125

273
143
207
141

$3.93
$3.97
$3.98
$3.99

147
187
60

72

167

Edies v Ben & Jerry's

Edies
Linear ( Edies)
Product Ben and Jerry's

Linear (Product Ben and Jerry

$2.05

$2.06

$2.13

$2.15

$2.16

$2.20

$2.21

$2.22

$2.24

$2.28

$2.29

$2.30

If either one of the brands sell 0 units in the data, it can be assumed that they
have not offered their product at that price. Overrall, Edies sells a lot more than
Ben & Jerry's. Edies is able to sell a substainsial amount of units at a low price,
$2.20-2.80 each. At a high price, Edie's still sells more than benn & Jerry's. Ben
& Jerry's products do not vary in price as much as Edies products do.
Similar to the first chart, ice cream does not seem to sell and be as profitable
at high prices, above $3.00.

dies

ear ( Edies)
duct Ben and Jerry's

ear (Product Ben and Jerry's)

Group
Region

ice cream
west

Sum - Units
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Year
2010

2011 2012
910 717
11 393 838
1574 809
632
1001
289 548 1837
1221 2198 1115
2065 2014
985
853
103
49 1093
1144 410 178
731 576 204
1026

2500

2000

1500

Units Sold
1000

I have concluded that seasonailty does have an effect on ice

cream sales in the west region. Each year sales are lower in
the winter months and higher in summer months. The impact
is not very significant in region as you can see by adjusting
the region in the lower pivot table and viewing the change in
the graph and its trendlines. There seems to be a greater
correlation between years, rather than seasons.

500

0
Jan

2500

Group
Region

ice cream
east
2000

Sum - Units
Month
Jan
Feb

Year
2010

2011 2012
72
503 367
1500

Units Sold

Feb

Ma

2000

Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

167
1659
1933
1621
187
266
229
600

862
44

16
906
195

917
1639 1835
131
1135 287
908 529
116
1201 249

1500

Units Sold
1000

500

0
Jan

Feb

Mar

2010

Polyno
2011

Polyno

Sold

old

2012

Polyno

Month
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2010

Polyno
2011

Polyno
2012

Polyno

2010

Polyno
2011

Polyno

old

2012

Polyno

Month
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2010
Polynomial (2010)
2011
Polynomial (2011)
2012
Polynomial (2012)

Nov

Dec

2010
Polynomial (2010)
2011
Polynomial (2011)
2012
Polynomial (2012)

2010
Polynomial (2010)
2011
Polynomial (2011)
2012
Polynomial (2012)

Nov

Dec