MICHELLE COLLIER, MBA, PMP, RCDD

Bedford, NH 03110 mcollier04@gmail.com 603-491-6009

High-energy, professional with 10 + years experience in account and product management and market research with
specific experience in telecommunications. Demonstrates collaborative leadership of global portfolio ($18M),
continuously providing exceptional service to internal and external customers, generating new business and
customer retention.

PROFESSIONAL PROFILE

Solutions-oriented problem solver, with the unique ability to comprehend complex, unrelated information,
and convert it into workable terms leading to sales success and new products/solutions.
Analytical planner, who understands complex competitive environments and has demonstrated success
conceptualizing and conveying clear strategic initiatives.
Disciplined leader, experienced in driving products through the product life cycle, customer beta and
approval cycles, and increasing market share, brand recognition and revenue; who thinks logically, and
values creativity.
Hold a patent, have patents pending and provisional patents.
Customer focused, self-motivated individual with a proven ability to excel independently, and lead a
cross functional a team (10-15 people).

AREAS OF EXPERTISE
Sales, Product & Market Strategy
Research & Analysis

Account Management
Competitive Analysis

Positioning & Differentiation

Business Case Development

PROFESSIONAL EXPERIENCE
Westell formerly Cellular Specialties Inc., (CSI), Manchester, NH
2012 2016
Product Marketing Manager; Joined firm to assume responsibility for the product life cycle of an active Universal
DAS Interface Tray (ClearLink UDIT) product line used in wireless networks.

Improved forecasting and inventory levels, reduced lead-times enabling more sales wins.
Grew product line sales 48% and achieved 50% market share of all active DAS trays.
Directed HW and SW beta programs and gained approval from all 4 major US wireless carriers.
Implemented marketing strategies, developed product positioning and differentiation and directed
promotional efforts; customer training user manuals/installation guides and videos.
Worked with Sales and Sales Engineers to be sure system benefits, strategy, and roadmaps were properly
presented to key customers and partners; to engineers, procurement and to C-level.
Launched 7 new products as part of an industry first, vendor neutral, Active DAS interface tray.
Evangelized UDIT product at 2014 PCIA show, RCR Wireless live interview and via published articles
Set product pricing and maintained a blended margin that exceeded corporate goals.
Initiated cost down plans which generated cost savings of 10 to 30% by item.
Led cross functional teams including operations, customer service, engineering, and sales engineers to
respond to changing customer forecast, quality performance and new product requirements.

Michelle S Collier, MBA, PMP, RCDD

AFL-NOYES Division, Belmont, NH/Lowell, MA
2006-2012
Product Marketing Manager, NOYES Fiber Systems; Joined firm to assume product marketing leadership for fiber
optic test equipment (OTDRs, certification testers, light sources and power meters) for enterprise markets. Managed
4 direct reports and a cross functional team reporting to engineering, customer service and manufacturing.

Created, enhanced, and delivered solutions presentations geared toward enhancing sales of AFLs product
lines to end users, consultants, sales team and distributors in person and via webinar.
Worked with customers to understand needs for new products, and competitors offerings.
Overall responsibility for product suite including the industry award winning M Series OTDRs, Certification
Testers and Test Report Manager (TRM) designed for the user (UX/UXD).
Directed 6 new product launches; including: Positioning and differentiation, Training materials, Advertising,
Forecasts, Pricing and Discount structures.
Presented new products at BICSI conference meeting; Whats New Whats it do.
Improved product development during implementation of new RPD product life cycle process.
Resulting in better definition and sizing of projects, killing undesired projects earlier, and improved risk
mitigation resulting in projects coming in under budget and on time.
Performed comprehensive market and competitive analysis, developed business cases and a roadmap of
products and platforms for the vision of the new products and EOL of exiting products.
Researched, developed and presented product and market strategy to corporate Executive Committee.
Participated in industry standards organizations (TIA and BICSI) to determine changes that affect test
procedures and the equipment necessary to perform the required and suggested tests and delivered
presentations at trade shows.

Cellular Specialties Inc., (CSI), Manchester, NH

2004-2006
Project Manager/Sales Application Engineer, US Western Region; Managed DAS installations for enterprise,
military bases and sport venues, working with national wireless carriers, contractors, and end users to define scope
of work, competitively quote, win bid and keep stakeholders apprised of the project status and budget through
completion. Developed and presented hands on training for CSI technical partners
American Cable Assemblies, Inc., Palmer, MA
2003-2004
Sales & Marketing Manager; Copper, fiber and power cable assembly manufacturer.
Increased annual sales by over 25% by cold calling, relationship selling, developing existing accounts and
working trade shows.
ADC Telecommunications, Minneapolis, MN
1999-2002
Verizon/Verizon Wireless, Account Manager/ Sales Manager Private Enterprise Markets
Strategically positioned products and fulfilled new product sales plans. Worked with Verizon Standards Members to
position products and initiate Request for Proposals that led to contract wins. Responsible for selling solutions and
securing specification position of the product line within the region calling on engineering firms and enterprise
customers.

Exceeded $24M quota by 10%, in a declining telecommunication market, 2001.

Nominated for Newcomer of the Year and earned Century Club honors in 2000, 141% of quota.
Successfully engineered and sold a campus wide fiber communication network to the University of Maine,
displacing an incumbent solution. First sale of this solution to an enterprise customer.

Michelle S Collier, MBA, PMP, RCDD

EDUCATION AND CREDENTIALS

MBA, Southern New Hampshire University (SNHU), 3.9 GPA.

2012
o Delta Mu Delta, International Honor Society in Business Administration.
Bachelors Degree in Economics, minor in Electrical Engineering, University of New Hampshire (UNH).
Registered Communications Distribution Designer (RCDD), Building Institute Consulting Service
International (BICSI).
Project Management Professional (PMP), Project Management Institute, (PMI).

PUBLICATIONS AND VIDEOS

Clearlink Universal DAS Interface Tray- Telly Award winner, 2015

o https://www.youtube.com/watch?v=e3kBPYuThcw
In-building Wireless Management- Why its important to get it Right. Remote Site & Equipment Management,
March 9, 2015
o http://www.remotemagazine.com/main/articles/in-building-wireless-management-why-its-importantto-get-it-right/
RCR Wireless interview Overview of UDIT at PCIA, 2014
o https://www.youtube.com/watch?v=SXUOP2p0TAY
M210 Multifunction Micro OTDR
o https://www.youtube.com/watch?v=nfUpIjvSWpM
Optical Fiber Trends What We Learned from BICSI Members, BICSI News, May/June 2012.
Best Practices for Field Testing Optical Fiber Cabling, Necomms Europe, November 2010
Best Practices for Field Testing Optical Fiber Cabling, BICSI News, November/December 2007
Contributor to ANSI/BICSI 006-2015 Distributed Antenna System (DAS) Design and Implementation Best
Practices.

PATENTS

Passive Radio Frequency Interface Signal Conditioning Module. US Provisional Patent 62/269,801
Cable Management Tray; US D739,358 S, issued September 22, 2015.
System and Method for Identifying Fiber Sequence in a Multi-Fiber Optical Cable. Patents Pending in
US and Japan.