MckaylaHardy

03/03/16
Genreproject
AnalysisofActionMovieTrailers
Idecidedtoexploretheconventionsofanactionmovietrailerformygenreproject.The
textthatIwillbeanalyzingwithmyselectedgenreistheDoratheExplorermovietrailerby
CollegeHumor.WhenanalyzingtheDoratheExplorermovietrailerInoticedthatitis
composedofthecommonconventionsoftraditionalactionmovietrailers,andyetitspurpose,
audienceandscriptgreatlydiffer.Thecommonconventionsofatraditionalmovietrailerare
presentintheactionmovietrailerofDorawiththedistinctionbeingthattheyusethesecommon
conventionstoachieveaverydifferentgoal.Traditionalmovietrailersaremeanttoattractan
audiencetoacertainmovietofurthersparktheirinterestintoviewingthefulllengthofthe
moviebeingadvertised.MeanwhiletheactionmovietrailerofDoraservesasaspinoffparodyof
thepopularchildrenstelevisionseriesDoratheExplorer,andismeanttocreatelaughter.

Therearemultipleconventionsofatraditionalmovietrailerwhichtheactiontrailerof
Doratheexplorershare.BoththeactionmovietrailerofDoraandtraditionalmovietrailersstart
withbriefscreenstodisplayproductioncompanyinformation,aswellasendwithclosing
credits.Iamassumingbothtrailersincludethissothattheproductioncompanyaswellasany
contributingactorsoradditionalmakersofthefilmreceiverecognition.Mostactionmovie
trailerscontainintenselanguage,agoalormission,violenceshownatahighpace,murderand
death,andthedivisionsbetweengoodversusevil.

Forexample,inthemovietrailerIAmLegendWillSmithfightsoffevilmutated

zombiesinordertosavehumanityandtheworldfromthisvastworldwidespreadvirus.Will
Smithsmissionistodevelopacurethatwillturnthosewhohavebeeninfectedbythevirus
backintohumanbeings.MillionsofpeopledieatthestartoftheIAmLegendactionmovie
trailerasameanstoshowthatWillSmithisthelastmanonearthandhowdeadlytheeffectsof
plagueare.ThedivisionbetweengoodandevilisWillSmithasthegood,andthesemutated
zombieswhofeedonhumanfleshastheevil.Thereareexplosions,andalsotheuseoffirearms
inthetrailerforprotection.

TheactionmovietrailerofDoratheExplorerfollowthesecommonconventionsandit
isalsoconstructedbaseduponagivenadventure.TheendgoalisforDoratoretrieveaninfinity
orb,whichhasbeenswiped(stolen)fromSwiperthefox.Theuseofintenselanguagetoconvey
atoneofurgencyanddangerisusedthroughoutthefilm.Forexample,whenthetrailerstartsoff
thefirstlinestated,Theinfinityorbhasbeenstolencallthepolice!followedbyDorabeing
introducedastheonewhocanretrievetheorb.Thetrailerisveryhighpacedastheclipsofthe
plotstarttounravelwiththeuseofexplosivesandgunfire.Thereisalsoapartinthetrailer
whereDiegoisseengettinghisnecksnappedwhichservesasanexampleofdeathandmurder.
ThedivisionsbetweengoodandevilareDoratheexplorerwhoisthegoodguyandSwiperthe
foxwhoistheevilvillainwhohasstolentheseeminglyimportantinfinityorb.

TheexperimentationorwhatchangesintheactionmovietrailerofDoratheExplorer
thatdefytheconventionsofatraditionalactionmovietrailerismostnotablytheaudience,script,

andthepurposeofmakingthetrailer.Traditionalactionmovietrailersaremeanttoattractan
audiencewhofavorintense,serious,andviolentstorylines,whichcanappealtoarangeofage
groupsfromteens,middleagedadults,toolderindividuals.Thepurposeoftraditionalaction
movietrailersistotriggerreallifeemotionsandconnectionsinamorerealisticway.Thecontent
withinatraditionalactiontrailerrelatetotheexperiencesrelativetotheemotionsoftheir
viewers,forexamplethebondoffamilyortheimportanceofcompanionshipandwhatonewill
doinordertosavethisbond.Thescriptofatraditionalactionmovietraileriscomposedof
originalcontent.Lastly,theultimategoaloftheproducersoftraditionalmovietrailersisto
generatehighdemandsforviewingaswellasgoodreviews.

Incontrast,TheDoratheExploreractiontrailerismeanttoappealtoacollegeaged
audience,onethatprobablygrewupwatchingtheoriginalchildrenstelevisionseriesofDora
theExplorer.ThepurposeoftheactionmovietrailerofDoraistocreatelaughterandperhaps
allowthosewhodidgrowupwatchingtheseriestoreminisceontheoriginalseries,and
childhoodmemoriesthatwereinfluencedthroughitsinvolvement.Beingthattheactionmovie
trailerofDoratheExplorerisaparody,itisadaptive.Therearemultiplewaysastohowthe
originalstorylineofDorainfluencesthescriptoftheactionmoviespinoffversionoftheseries.
Finally,TheultimategoalofCollegeHumorcreatinglikeablecontentistoincreasetheamount
ofsubscriberstotheirchannelaswellaslikesontheirvideos.