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4. To know what position does the brand has in the mind of customers.
RESEARCH DESIGN
Descriptive type of research based on survey will be basic research design. Each
respondent will be interviewed on the spot itself. The personal interviews are
generally expected to last between 10-15 minutes.
2) Gender
Male
Female
10-15
16-25
26-35
36-45
46 & above
Yes
No
Yes
No
Yes
No
7) If yes then answer how you came to know about the brand babbaloo?
Advertisements
Friends
Shopkeepers
Others
Cannot Say
Highly satisfied
Satisfied
Neutral
Dissatisfied
Can’t say
Highly satisfied
Satisfied
Neutral
Dissatisfied
Can’t Say
10) How much you are satisfied with availability of brand babbaloo in your
locality i.e., effectiveness of distribution.
Highly satisfied
Satisfied
Neutral
Dissatisfied
Can’t say
11) How much you are satisfied with packaging style of babbaloo
bubble gum?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Can’t say
12) How much you are satisfied with value of the brand?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Can’t say
Definitely
Probably
May be
Probably not
Definitely not
SAMPLE DESIGN
A survey of at least 300 individuals from various part of the Ernakulam city will
provide database of the study. The sample will be convenient samples under
non probability sampling.
TARGET RESPONDENTS
Eligible people will be all from the age of 10 years and more who use bubble
gums.
DATA GATHERING
The researcher himself will conduct field survey where in which each
respondent will be given a questionnaire for marking answers. For convenience
to respondents the researcher will be also marking answers.
Chi-square test is used for this study. Chi-square test is one of the
important tests developed to test hypothesis. It is a non parametric test. It is
frequently used for testing hypothesis concerning the difference between a set
of observed frequencies of a sample and corresponding set of expected or
theoretical frequencies.
X2 = ∑ (O– E) 2 / E
E = expected frequencies,
For a contingency table with ‘r’ number of rows and ‘c’ number of columns the
degree of freedom is
V= (r-1) (c-1)
The following steps are required to determine the value of the chi-square test.
5. Obtain ∑ (O– E) 2 / E
The calculated value of x2 is compared with the table value of x2 for a
given degree of freedom at a certain specified level of significance. If the
calculated value is more than table value, null hypothesis is rejected and accept
the alternative hypothesis. If the calculated value is less than table value, null
hypothesis is accepted and alternative hypothesis is rejected.
Besides this other standard tools like tables, bar diagram pie chart, graph etc.
will be also used.
REPORT PREPARATION
All the expenses of this research will be met by research analyst himself. Once
approval from the concerned authorities is obtained the whole process can be
completed within 30 days.