Beruflich Dokumente
Kultur Dokumente
Preference
In the past the completion in business is not high compare to today and in
vestment of money be very small. They don’t concern on feasibility while doing
business but this day’s globalization are very high in competition of business.
There are lots of factors that influence investment like demand and supply of
consumer to decide, internal factors, external factors, economic, technology,
environment etc. service you are looking for. You can find salons that offer hair
care, waxing, tanning, man
2
Executive Summary
If I talk about my beauty salon business when you typically enter a salon, you
are greeted by the harsh smell of chemicals and a small selection of hair style
magazines to flip through. Your view probably includes other shops or
buildings. You may wait a while to receive service and because a high turnover
rate is important for profitable business, you will not likely be given any extra
special treatment beyond what you pay for. Dechen beauty salons also offer a
wide variety of services from hair cuts and styling to therapeutic massage and
dermatological treatments. Use this directory to find whatever incurs, and
pedicures. If you need something more dramatic such as eyelash extensions,
eyebrow or eyelash tinting, even permanent makeup, you can find it here.
Choose from salons that are upscale and elegant or simple and basic. You can
find salons with spa treatments lasting anywhere from an hour to the whole day.
Many of them offer packages to pamper yourself or someone special in your life.
There are even maternity spa packages available Most of the salons you will
visit in Dechen are focused on holistic treatment, addressing the needs of body,
mind, and soul. Expect your senses to be filled with the sights of history, sounds
of culture, and smells of pleasing aromas that put you in a state of serenity and
tranquility. Fresh flowers, scented candles, relaxing music, and breathtaking
views create an incomparable ambience not found in any other salon in the
world. Dechen salons aim to make your salon visit a refreshing and renewing
experience. You’ll find a wide selection of professional salon products available
for purchase so you can enjoy salon-quality care at home. With organic
products, you can rest easy knowing that you are using the best quality of
3
products on your hair and skin while also caring for the environment by
purchasing products that are natural and never tested on animals. Gift vouchers
are a great way to shower your love on a friend or family member. Taking
advantage of special promotion to get even more salon service at very
affordable price.
The beauty salon equipment a salon chooses can have a strong impact on the
direction of the business because it sets the tone for what services will be
offered there. Of course you can they buy because the first customers will
always add new salon equipment over time, but to make a good first impression
a new business will want to think carefully about the first pieces of equipment
start evaluating the salon by what they see on their first visit. If they like what
they see they will spread the word and tell their friends. Running and
maintaining a salon is a big responsibility. You have to make sure you have a
qualified staff with proper training. You have to manage client acquisition and
client servicing with a focus on how to market your products and services to
your clients while handling their complaints. But aside from that you will want
to ensure you have the right kind of beauty salon equipment. You'll want
equipment that looks nice and is in good working condition you may need to
buy used salon equipment or discount salon equipment to get started, and that's
fine as long as you maintain it and keep it in good condition. But if you want to
run a top of the line salon you'll want salon equipment and salon supplies that
are on par with that of the best in the industry. People often disregard a salon
because of the old, outdated equipment. Today’s consumer is savvy and
knowledgeable about the beauty salon equipment in the market. Apart from
giving value-added services, you have to make sure that the right kind of salon
equipment and salon supplies are available for better customer service.
Beauty salon business is the one of the good business that we don’t have to use
much money to invest but get more profit in return because today around the
world the number of the women is higher than the men so we know that the
number of women is more the nature of women will come with beautiful thing
that makes beauty salon to have a good business for the owner and can make
high profit and women like to have good looking all the time in Bhutan. The
most women in Bhutan come to salon 3-4 times per month and most of the men
1-2 per month. My business will be in paro because its second city of Bhutan
and will have large number of population.
4
Table 1.1
Table 1.4 the graph below shows the population of paro city in year 2550, 2551 and 2553.
120,000
100,000
80,000
60,000
40,000 women
20,000 men
0
From the graph above we can see that the number of population in paro city is
increasing significantly form 2007 to 2008 both men and women. Men 2007 to
2008 total population is 211,450 and women is 259,000( reference
http://www.bhutannesonline.com 14 April 2010) but Still have some other
people to come and visit my salon like student, tourist that come to Bhutan in
per day make to increase the population in the city. So due to increasing
population in paro city every year that makes me to open my business in paro
city so I can target on more customer
5
According to the survey during 11-14 April 2010 there are 56 beauty salon
shops in Bhutan. It says that paro has more number of women than men and
that’s good sign for me to open beauty salon in paro and we can see that if I
open my beauty salon in paro I will get more and more profit.
The number of population of office worker in paro limits only but still has
some people come to investment ,worker of other department, student’s and the
tourist that come to visit Bhutan per day. The profit of business not only depend
on one service like hair coloring it depends on the different service that my
business provide to customer to customers satisfaction’s choose to do business
in paro because we can see that paro city have more women than men and it has
more fashionable has hair coloring, different style of hair cut, model etc. This
city has many competitors but if I compare with other city in Bhutan paro have
fewer competitors than other city in Bhutan.. My business has more advantage
than others because I have good quality of service my business differentiates by
develop spa. If my beauty salon has a good, unique and different form the
competitor it can be able to attract more number of customers to my salon. I will
add internet service in my beauty salon to make people relax, comfortable, save
bore and reduce stress and will also put television to entertain all people in my
salon. The customer they can choose their own hair style by them selves with
my salon computer. The other income will get form selling hair product get that
product form my supplier and charge price for the product and again sell them
to the customer.
When it comes to owning and operating a beauty salon, there are many hopeful
owners who wonder if it is really possible to do. Of course, starting any
business can be a stressful and trying time, but it is more than possible for you
to develop and run your own profitable beauty salon. If you would like to learn
more about how you can go about doing so, should you wish to do so, you will
want to continue reading on.
Before deciding to open your own beauty salon, there are a number of important
factors that you may want to take into consideration first. One of those factors is
your vision for your business. Do you want to start out small, like start out of
your home, or do you want to start with your own storefront location? If you
would prefer to start your own beauty salon as a traditional business, not
necessarily one that is a home based one, you will want to examine all available
locations. You need to carefully choose the location for your business. Be sure
to choose a location that can accommodate to you and all of your space needs,
as well as one that does not have a lot of competition nearby.
6
Another factor that you may want to take into consideration is your beauty and
fashion knowledge and experience. While a large number of individuals who
wish to open their own beauty salons have a love for beauty and fashion, not all
do. If you haven’t worked for a beauty salon before or if you haven’t attended
beauty school or even just taken a beauty training course, you may want to think
about doing so before you start your business. Yes, there is a good chance that
you will end up hiring your own workers and they can have most of the
knowledge, but you will at least want to be familiar with the business that you
run.
Startup costs are another factor that should be taken into consideration, when
trying to determine if you can make a living running your own beauty salon.
Most businesses have startup costs, but it can be kind of expensive to get a
beauty salon up and running. In addition to building space, you will also need to
purchase other fixtures and supplies. There is a good chance that you will need
a receptionist’s desk, hair care stations, nail care products, and possibly even
tanning beds. These pieces of equipment can get fairly costly, but is there
financing assistance out there for you, should you need it.
As a reminder, running your own beauty salon is just one of the many careers
that you can have that is focused on beauty, in one way or another. However, if
you have your heart set on running a beauty salon, it should be more than
possible for you to do so. Before you get started though, it is important that you
take the time to familiarize yourself with all local, state, and federal laws
concerning.
Project objectives
Expectation
Analyze the situation ,solve the problems and meet the expectation
service of customer
7
Benefit of project
Activities
no Time Activity
Nature of industry
Basic foundation courses for beginners and special comprehensive and intensive
advanced and add-on courses with the primary objective to provide clear-
minded students the education and practical experience necessary to become
professional hairstylists, beauticians, cosmeticians, aestheticians, aroma
therapists, manicurists, pedicurists, makeup professionals, salon managers,
beauty parlor managers, beauty parlor owners, fusion therapists, therapists on
cruise lines, ships, holiday resorts, spa managers, spa assistants, mehndi artists
and bridal makeup professionals are provided at my salon institute . Our
mission is to provide an opportunity to achieve quality education for a group of
learners who have the ability to benefit from the programs. Every student is
given personalized attention and quality education with thorough theoretical
knowledge with intensive practical training with an environment.
Hairdressing is regular part of our everyday lives. It’s too easy to take it for
decided, and forget the key task it has in causal to an active and increasing
economy. Hairdressing is a trendy career that countless people enjoy making an
income from. Hairdressers work – cutting, dyeing and shampooing customer’s
hair and many other services. Hairdressing as a Career has many unusual
forecasts and can also gives you time to a busy social life. Well qualified
hairdressers keep on developing their skills in high-quality areas. This can
consist of coloring and dyeing skills as well as alternative therapies and other
mobile hairdressing services. After working as a hair stylist in a salon some
hairdressers make a decision to go into business opening their own salons.
Otherwise some people start hairdressing businesses plateful people in the
society who have problems with maneuverability or who unable to leave their
home for some reasons. You driving license is also required and is essential for
hairdressers wants to start hairdressing business in Bhutan.
1. Requirements.
2. Basic qualification
shampooing and reception duties, which are all completed under administration.
This level should typically be concluded within six months to a year.
The above information makes you able to understand about the requirements
and the methods you should follow to become a successful hairdresser. This is
not too hard to be a hairdresser, once you understand the trends and fashion you
will come to know new methods of hairstyles and the skill you should obtain
12
Age of capitalism
In ancient time real traditional hair style for women is short and it’s very
popular in Bhutan. In 1991 in Bhutan student’s are not allowed to keep their
hair longer especially girl’s and short hair style is our culture but later women in
Bhutan they started to keep their hair longer Bhutan women likes perm hair
style by using electrical equipment long hair style more popular than the
past .old women always keep their hair short in Bhutan.. Western hair style is
very influence in barbershop.
Types of celebrities’ short hair cut in 2010 Flirty Short Style. This type of
hair style is very short above neck.
Averages not very short not very long till neck hair style
In 1995 to 2002 is modern period .western culture more influence that change
Bhutanese hair style and customs hair dresser must have more knowledge to cut
in American style. in 1993 Hippy style is very famous and has more new hair
style such as bob single, perm or afro, etc service charge is quite expensive
about 500 ngultrum. Next the battle have influence in bob hair style especially
man student in seventies trend of hair that use spray for hair stable is old trend
because spray has chemical that damage hair. After 10 years colored hair is very
popular and trend for people in Bhutan.
14
Sample of boys short hair cut in Bhutan. Especially school boys, office workers
they cut this style of hair cut.
In 2003 to present education department allow the student to keep their hair
longer especially girls because the world wide become hair style that influence
from western. In 2004 long straight hair is very popular epically rebounding.
Bob hair style it was once famous in Bhutan. Especially for teenager they all
copy from famous celebrity’s rihanna.
Beauty salon in this period developing very fast and hair dresser are more
professional. They are trained and have ability both hair cut and administrate
skills. Hair dresser use new innovations for improve quality of service and
provide manicures pedicure service there fore beauty salon in Bhutan should
develop up to date.
Situation of industry
Present.
Today in the world, both women and men are increasingly looking at beauty
treatments as an essential part. Many of those beauty salons are being forced to
open their doors their lifestyle which has in recent years given rise to numerous
specialized beauty salons. Namgay is the owner of Druk Beauty Salon, a
popular salon in Bhutan. Namgay said the fashion make this a year for beauty
salon owners. Because of the fashion, beauty salon businesses can run much
higher this year and the growth that was possible [in the industry] compare to
the past year, Namgay told The Bhutan Times. Namgay said that she had seen
room for growth when she started her business. She explained that in Bhutan,
about half the women in the country go to a beauty salon every other week it
has become a part of their regular routine. Namgay said that in today economic
environment about 90 percent of women in the country feel they are able to
afford regular beauty treatments. This is resulting in some interesting trends for
the business
Hairdresser Tshewang said many clients are still using special services such as
tanning and dying their hair, to keep their color fresh during sunless winter but
many of the more common services are beginning to offer. Recently clients
have started to ask to have a home beauty service so that they don’t have to go
to salon tshewang told Bhutan Times Men have also started to come more and
take the services that are really necessary.
Beauty salon business the business expand clearly, now there are about 200,000
beauty salon shops that have value 50,000 million ngultrum per year. Now day
Beauty salon shop in Bhutan becomes more competitive. In present school of
hair dressing, beauty salon school and weeding studio that provide hair dressing
and make up service in Bhutan. The value is 30.000 million ngultrum per year.
Bhutan hair dresser has more potential to compete because Bhutan have features
in service in mind.
- Small Business not have more than 5 chair for hair cut there are 60%
- Medium or SME business have 5-10 chair for hair cut there are 30%
16
- Big business has 12 or more chair for hair cut, there are 10%
In 2009 Bhutan government make the owner to develop their shop and
sign board to modern style and trend because the image of shop is the
way to advertise the shop. Globalization help to improve the equipment
purchase new innovation and technology for up to date like beauty salon
in European countries
High class level has offer premium-priced haircuts, hair care products, and
overall beauty treatments to their clients. They are all quality-bound and
expensive treatments for the clients who can afford to indulge and ensure
customer satisfaction .high class s level have more competitive in shop style.
The service charge will be more expensive compare to medium and normal
class. They are equipped with the best-designed washbasins, special and
sophisticated chairs, and classy supplies. These top salons are furnished with the
top most contemporary furniture, which enhances the look and adds a touch of
professionalism to the premises. Some top salons have separate sections and
17
The women who love to take care themselves can be divided into three
(according to Bhutan office worker data 20 January 2010)
1) Business women is very care in good personality will pay 5,000 ngultrum
or more per month
2) Salaries between 5,000-10,000 ngultrum will pay 1,000-3,000 ngultrum
per month
3) Employee’s salaries 2,500-5,000 ngultrum will pay 100-1,000 per month
This days there are many beauty salon business form high to normal class make
more high competition of beauty salon. So many salon they emphasis on skills,
quality of product, new technique to gain market share
Curl
For those of you with curly hair, you'll admit it can be both a blessing and a
hassle. When your curls look good, they really look good. But all it takes is a
slight change of weather and you've got frizz problems!
It's true, curly hair can sometimes need a bit more care and attention than
straight hair to keep it looking its best. The best products for curly hair are
alcohol-free products. Curly hair is naturally more fragile and dry than straight
hair. Products that contain alcohol dry out your hair, and you want to avoid
these products if your hair is curly.
This hairstyle is sexy and stylish and requires low maintenance. There are 2
important reasons why you should consider about hair:
French-braided pigtails are an adorable and practical look for young girls. They
also keep the hair out of the way during work and play. While French-braided
pigtails tend to be a bit too juvenile for adults to wear on a regular basis, they
are extremely helpful on days when you are cleaning, hiking or outside playing
with the kids. In this article, we will discuss how to French-braid pigtails
This kind of French braid hair style they mostly do by dancers, singer in order
to make their appearance unique form others.
Service in (general)
1) Make up
makeup. After doing make up it’s gives great difference to person appearance
than normal. At last you can get make up looks you want.
2) Rebounding
3) Pedicures
4) Manicures
your nails. Alternatively, for a more “manicured” look, you might choose to
have varnish applied. This can be anything from a simple lick of color to more
intricate nail art with individual designs or diamante gems on each nail. Having
a “French manicure” may sound a bit racy, but it means painting your nails
pink with white tips to look clean and healthy.
5) Facials Face
6) High lights
7) Perms
23
9) Hair cut
Hair cut divided into four:
this maxim, every thing else will fall into place .our service will exceed the
expectation of our customer...
26
Strategy
My marketing strategy is a simple one: satisfied clients are our best marketing
tool. When a client leaves our business with a new look, he or she is
broadcasting our name and quality to the public. Most of our clients will be
referrals from existing clients.
No major advertising campaigns are anticipated. Our research has shown that
word of mouth is the best advertising for this type of business. We will,
however, run specials throughout the week. We will also ask clients for referrals,
and reward them with discounted or free services depending on the number of
clients they bring. We will also offer discounts to the new clients who have
been referred. There are plans for a lottery that will offer a free trip to, say,
Cancun. A client would simply refer new clients to us, and we will place a card
in a box for each client he or she brings. The more they bring the more chances
they have of winning the trip.
In special occasion during New Year, Christmas we will have gift set or gift
vouchers for customer who have member card that use our service. They can
use member card for discount 5% for they use service from 500 ngultrum this
strategy help our customer occur royalty to our beauty salon. In addition some
times we make promotion for causal customer during valentine, New Year,
blessed rainy day who uses our service from 500 ngultrum up get discount of 5%
and member will get discount 10% or get little gift form our salon and we have
promotion during children’s day to attract those customer who have children.
27
Marker analysis
General Environment analysis
Environment
Now days Bhutan have many beauty salon business differentiate. The product
and service in business have many brands and quality. Bhutan government and
the beauty Association of Bhutan contribute for promote Beauty product and
health product for international. In general beauty salon business can be
divided into three categories first beauty salon dormitory, low cost investment
and limit customers second beauty salon in town house and the last beauty salon
in department store. Department of employee classified salon from the number
of staff of hair dresser by small business have less than 5 person, medium have
5-9person and large have staff more than
Political
Government policy for beauty salon in Bhutan is as follows:
Health & Safety Responsibilities
Should not use out dated or defect product
If any injury occurs the owner have to tale responsibilities
Employee should be trained
Owner should have salon licence
Registration of business
-You have to register your business by following commercial law in
Bhutan
-business is classified by corporate, limited company, partnership and
common partner hip.
- Individual business don’t have to register according to commercial law
Location for registration
- Request for registration Department of business Development in paro
(www.businessreg.com 12 September 2009)
-
Admission
1) Partner ship
- Partner not more than three person 1,000
ngultrum
28
- Partner more than 3 person paid for add per person 200
ngultrum
2) Limited company
-registration for memorandum of association 500-25,000
ngultrum
-registration organization 5,000-25,000
ngultrum
Income Tax
Individual
Request identify personal pay card for Revenue Department in the Area that the
location of the establishment
-must refer form of list of personal income Tax annual year or semi year
-if you have income more than 1,200,000per year must refer value at tax
following VAT .30
Corporation
Request identify personal pay card for Revenue Department in the Area that the
location of the establishment
- must refer personal income Tax annual year and half year
- If you have income more than 1,200,000per year must refer value at tax
following VAT .30
Billboard
Enterprise that installs new board or show new board, you will pay bill board
tax to offer within 10 days and will pay for bill board tax annual year
Economy
Economic crisis in Bhutan 2007
The bad economy is forcing people to spend more money on their appearance.
With more and more people looking for a job, they need to look good; hair loss
is not an option, no matter how much the expense. A local hair restoration
professional is reporting a record number of calls from different parts of Bhutan
heading back into the job market and needing a boost of self-esteem. BHUTAN,
HIMALAYAS - If the world is suffering under a massive economic crisis it is
due to “…greed, insatiable human greed,” according to Prime Minister Jigme
Thinley of Bhutan.
The leader of the Bhutan Government was recently quoted by the New York
Times after the first democratic elections in the tiny mountain kingdom. After
being guided by the philosophy of “Gross National Happiness” for decades,
Bhutan has now adopted it as a policy in order to counter the effects of the
international focus on Gross National Product (GNP), or what it sees as
unbridled economic development regardless of the human and other costs
involved.
Interest Rate
Royal Monetary Authority (RMA) has confirmed that Bhutanese bank interest
rates for borrowing and lending will be aligned to those of Indian bank rates.
This is a major move that will make the rates more customer-friendly and force
the banks to follow regional financial trends. When the banks were once
stubborn with their housing loan interest rates at 13%, the National Pension and
Provident Fund dropped its loan rates, forcing the banks to lower its rates in
2002 to the present 10%. Now, the commercial banks, Bob and BNB, will have
to fight with the cut throat interest rate competition in the Indian market The
directive follows a recommendation from the International Monetary Fund
(IMF) made on December 31 that the Bhutanese interest rates should be
appropriately adjusted to that of India, to avoid unnecessary pressure on the
Indian rupee reserve. Over 80% of Bhutan’s imports are from India. So, when
Bhutan imports, the payments have to be in the Indian rupee, ultimately
30
demanding the release of more rupee from the central bank This causes direct
and indirect pressures on the rupee reserve with the central bank,” a senior
economist said The RMA deputy managing director, Dechen Tshering, said that
the Bhutanese interest rate will be brought in line with the Indian rates to
prevent what is called capital flight. Capital flight is the process where a country
loses its capital on account of low deposit rates and higher lending rates. Here
he said that the risk of losing
Bhutanese investors to the banks in India is restrained He said that the move
was inevitable considering the intensity of the integration of the Bhutanese
economy with that of India. Moreover, the Bhutan Chamber of Commerce and
Industry has been asking the government to allow external commercial
borrowing, that is, to allow local businesspeople to borrow from institutions
outside the country. “We may lose national currency when a customer is lured
to save in Indian banks or borrow from Indian banks on account of better
interest rates there,” said Dechen Tshering. Regarding loans, banks in India
offer a better rate. For example, the Bhutan National Bank and the Bank of
Bhutan’s interest rate per annum for a housing loan is 10%. But the average
annual housing loan interest rate of the State Bank of India is 8.76%.
Social
Now the qualities of people who care about their beauty are increasing all the
time both man and women in Bhutan. The span of age enlarges the frame work
goes up both of young and old. The most people now days in Bhutan they use
service of beauty salon 25 age woman or over but changing of social average of
age will be young and old at the same time the number of man also increase too.
This days number of beauty salon’s they don’t limit the number of woman
customer.
Technology
build a list of clients and track their spending patterns. To run a salon, you need
more than a good pair of scissors and the gift of gab. You need software to keep
those chairs swiveling on time, day in and day out
Rolling Carts
Adjustable height includes two hair extension clips, two bowls, timer, chrome
plated tube squeezer and color cream funnel.
Cutting tool
Hair dryer
Turbo power
Competitor analysis
We choose Namgay hair cut professional and sakten hair dressing is the
competitor our of beauty salon because both salon is same level of service than
our salon .my salon have advantage that customer choose to service my shop
have more quality of service and high quality of product in each service with
customer satisfaction by rendering excellent service, quality product, and
furnishing an enjoyable atmosphere at an acceptable value relation ship. The
customer who live around paro school and university have the accessibility
come to visit at the Dechen ever beauty salon have the convenience and safe the
time more than go to Namgay hair cut salon at Bondey.
Dechen ever beauty have many promotion and more discount price of service
because my salon is the new beauty salon business to attract the new customer.
Dechen ever beauty salon have only one salon that don’t have franchise. So, the
professional hair style stays at shop and ready to serve special service all the
time. We will also maintain friendly, fair and creative work environment, which
respect diversity, ideas, hard work and appreciate to take care the customer
expectation. Competitors analysis want to know about the quality of product
and service of Namgay hair cut professional hair cut, hair color, coloring, high
lights, hair Treatment and gloss treatment.
34
Figure 3.1
My competitor analysis component
profile
Competitor
assumption
The latest outer of Namgay hair cut professional was opened in paro to offer
western the same service that has made them to open so popular in North,
owner Druk is one of the top ten hair stylists in Bhutan and trend setter of many
new hair color collection by recognized brands her expert salon offer the best in
advance and attention with respect to hair care, cuts and coloring
-Make up 500 up
-permeate /perm: From 2,000-3,000 ngultrum
-pedicure and manicure: 300 ngultrum
-Gloss treatment: 800 ngultrum
-Hair treatment: 800 ngultrum
-Hair cut and style
Ladies -250 ngultrum
Boys- 200 ngultrum
-Hair color
Short hair-1,200 ngultrum
Long-1,500 ngultrum
-coloring and high lights: From 2,000 ngultrum- 800 ngultrum
-Namgay hair cut professional emphasize on the quality of the machine and
equipment
- The business has promotion or not…Namgay hair cut professional have more
promotion to the customer in every occasion.
-The market policy focus on the good and service the customer satisfaction from
the personality of each customer by have great target customer are the student,
workers the age between 20-30
Strength
Weakness
Opportunities
Threats
Customer analysis
We target customer group of student of Paro School and university that they
want to have beautiful looks all the time to show their personality to others.
Dechen ever beauty salon located near school and university of paro city. For
the student and people around have special service for customer at reasonable
price. The customer after they got service or before the service the customer can
give feed back if they want. We try to improve our service or product according
to customer feedback. My salon provide more comfortable during wait ting time
so in order to save customer from feeling bore we relax room for customer they
can use internet, watch television and offer them free coffee. We don’t make
costumer to wait so long. Listen to the problem’s of customer from our
service and create the reliable or trust with customer and have good relation
37
with customer show our own skills of service to customer to have the
impression and receive the appointment if customer by prepare hair style for
them provide service according to the customer expectation. In my salon most
number of customer are student of university and school they want to have fast
service at reasonable price. The customer come to use recognize the salon by
word of mouth of other people or friend, internet, TV magazine etc.
Company analysis
The legal name of my company is Dechen ever beauty salon. How ever there
are departments with the Dechen the salon, Dechen male room. My business
was started in May 1st 2007 and was located in paro city. We will provide a
wide range of hair care services, products, wigs, and hairpieces. We will only
offer top quality hair and skin services and beauty products. My salon is moving
to a new location on a main road at ground level, which is ideal for this kind of
business. Will set apart from any competition is our commitment to continued
education, providing the latest hair care and replacement techniques, along
with other related services, at a convenient location.
Reference :( http://www.bplans.com/hair_replacement_and_salon_business_pla
n/company_summary_fc.cfm#ixzz0g4B2QMeZ
38
Competitive analysis
STP analysis
3%
11%
12%
20% 54%
You can see that group of working women have 54% of all groups, Second
teenager is 20%, and third child is 12 %, forth older 11% and baby 3%.
In this segment my beauty salon can divide people of paro province into groups
like sex and age.
Target
Main target is student, working women and men because of following reason:
1. Lifestyle
Now days more women in Bhutan follows make up, hair trend, they do
every thing which makes them look good. Today USA, Korea trend
cover the student in Paro School and university because they want to
look like star. They change their hair style, color hair often due to this
reason my salon to open in this because we can target them.
2. Influencing power
This day’s more teenagers are influence by their friend because they
believe in their friends. So in terms of product and service also they are
influence by their friends .If their friend use our salon produce and
service they also use they think that their friend is always right and also
influence by word of mouth, advertising, poster, High quality of
product ,good price. Promotion and friendly service is the most way to
influence them.
3. Purchasing power
People in this group they can make decision and choose their own
product and service. They have enough money to buy the product and
service from my salon and satisfy their needs and wants
1. Life style
Now days we can see that due to modernization the working men and
women are to like past. They have to live according to fashion and keep
update. They modify their dress and hair style follow the trend this is
good opportunity for my salon to open business near paro school and
university.
2. Influencing power
In this case the influencing depend on customer them self they have to
make .they make decision by them self if they like they buy the product if
not they won’t because they have money to buy what ever they want they
can buy. Some time magazine product support in their decision making.
41
Positioning
High quality
Expensive
sake ten
Namgay
Poor quality
The positioning of the product is the main area that many people near school
or in the city because there are many target group of people and target group
of our salon is student of school, university, working women and men they
want to make good looking . My salon near school and city so customer can
easily access no need of any transportation they can just talk, my beauty
salon is designed in western style it looks unique form other salon. We use
good product for customer such as Lake me, Lancôme, Dior etc. the
customer can order their hair style and hair color by them self we provide
service according to their order. If our service satisfies them they will come
again to use our service. There for we always try our best to provide friendly
service for them this is the best way to attract customer and make high profit.
1. Product
2) Price
The price of our salon product and service is at reasonable price not very high
not very low Compare to other salon because main target of my business is the
student of school and university so I must have to sale at reasonable price so
they can use my salon product and service. Our salon has different level of price
to new customer and member of our salon. We usually give discount for
member of our salon and for new customer we sale at normal price and we
charge high for professional product and service and some times when the
competitor’s have same product we offer them discount to attract customer.
3) place
My salon located near paro school, university and city because our main target
are student and working women and men so its easy for them to access and we
use direct channel to customer to provide fast service.
Dechen ever
Beauty salon
The Customers
DDED direct channel
4) Promotion
In my salon we don’t give promotion all the time. We usually give promotion
during special occasion like Blessed raining day, New Year, Christmas,
valentine day by giving them some small gift when they come to our salon.
Those who have member card of our beauty salon we give them 10% discount
to use or product and service and for causal customer 5 % discount and also
have promotion for child during children day and all because we want to attract
more number of customer to our salon. we advertise by using through internet,
magazine, television, Brochures etc sale promotion in my salon have special
offering during the month of Oct, Dec, Feb
Sale forecast
Figure 3.10 Income for the first two month after open.
Income (Ngultrum)
In third month after open my salon will we be well known more than two
months and we assume that thirty salon employee can provide service to the
customer. There fore will have seven hundred fifty customers per year. We
forecast customer 80% 600 people is women and 20% or 150 is men.
Income (Ngultrum)
My salon will have incentive sale promotion every four month. So my salon
income will increase 15% every four month after that my salon income
increases to 5% in year two... In year three my salon income increase 5 % from
year two
Forecast in year 1
46
month Income(ngultrum)
1 -
2 -
3 -
4 -
5 662,950
6 662,950
7 1,106,250
8 1,272,187
9 1,106,250
10 1,106,250
11 1,106,350
12 1,272,189
Total 8,295,274
1400000
1200000
1000000
800000
600000 income
400000
200000
0
1 2 3 4 5 6 7 8 9 10 11 12
Forecast in year 2
month Income(ngultrum)
1 1,160,562
2 1,160,562
47
3 1,160,562
4 1,225,787
5 1,160,562
6 1,160,562
7 1,160,562
8 1,225,787
9 1,160,562
10 1,160,562
11 1,160,562
12 1,225,787
Total 12,019,419
1400000
1200000
1000000
800000
600000 income(ngultrum)
400000
200000
0
1 2 3 4 5 6 7 8 9 10 11 12
Forecast in year 3
month Income(ngultrum)
1 1,218,640
2 1,218,640
3 1,218,640
48
4 1,401,586
5 1,218,640
6 1,218,640
7 1,218,640
8 1,401,586
9 1,218,640
10 1,218,640
11 1,218,640
12 1,401,586
Total 15,172,518
1600000
1400000
1200000
1000000
800000
income( ngultrum)
600000
400000
200000
0
1 2 3 4 5 6 7 8 9 10 11 12
Marketing expenses
In the first two month after we open our salon we spend around 5,000 ngultrum
per month for advertise and promote our salon but we also have incentive sale
promotion per month there fore we spend 10,000 for advertise and promote our
salon. In next two to three years will spend around 7,000 per month for
advertise and promotion.
1400000
1200000
1000000
800000 marketing
expenses
600000
profit(ngultrum
400000 )
200000
0
1 2 3 4 5 6 7 8 9 10 11 12
2 50,000 1,121,442
3 50,000 1,121,442
4 90,000 1,211,285
5 50,000 1,121,442
6 50,000 1,121,442
7 50,000 1,121,442
8 90,000 1,211,285
9 50,000 1,121,442
10 50,000 1,121,442
11 50,000 1,121,442
12 90,000 1,211,285
Total 480,000 12,726,673
1400000
1200000
1000000
800000
market expenses
600000
profit( ngultrum)
400000
200000
0
1 2 3 4 5 6 7 8 9 10 11 12
4 90,000 1,316,788
5 50,000 1,147,662
6 50,000 1,147,662
7 50,000 1,147,662
8 90,000 1,316,788
9 50,000 1,147,662
10 50,000 1,147,662
11 50,000 1,147,662
12 90,000 1,316,788
Total 480,000 13,099,322
1400000
1200000
1000000
200000
0
1 2 3 4 5 6 7 8 9 10 11 12
Service characteristic
The fall and winter 2009 hair style magazine entitled “hair preview
2010”hair style. There are photos of women’s hair style not just form
America but also around world.
Once you have the right equipment for your hair you need to master styling
it. Invest in the best equipment and practice your hair styling techniques to
give your hair that salon finish tries every time you style. Most of the
common hair styling tools includes curling irons, hair setters, and every
popular hair straighter. There are just a few points to consider and many
other are present for all tools used for hair styling.
Medium hair style is classified as hair styles where the weight line of the hair
is between the jaw and the shoulder. Medium length hair styles are a great
choice for many people because they are not too long or not too short, which
makes it easy to create a variety of different hair styles. These are also great
for any face shape, whether if be an oval, round or square shape face. There
are different types of medium hair styles that can accent any one’s features
and make them look stunning.
If you have medium to long hair, you can trim your hair no problem. It’s easy to
do if you have a good set of shears. This is especially useful when you have
money plus g great job. Split ends can be real problem when you style your hair
a lot. They can give you frizzy hair and look pretty bad. The other bad part
about split ends is that once they happen they will continue to split up towards
your bad head if you don’t get rid. Times are hard right now so cutting a few
corner is a great way to have a few bucks spend the money instead on make up
We like our hair long and luscious make sure that your lovely long lock are
looking hair best and choose a style that meet your level of maintains worm
wavy,straight,up mood and so should cut and color. To have a beautiful long
hair and keep it that way is just about a full time job it’s even worse if you
don’t have a good genetics to back you up. In addition if easily then you
have to work twice as hard to get and keep long healthy hair.
Versatility
Versatility is a them or idea for 2010 hair cuts which more than one hair dresser
predict a versatility will dominate in “2010” we have assumed an to change and
will want to chair hair on a whim cuts that allow styles to be easily maintained
and get allowed maximum feasibility will be popular
Classic look will have a new twist a little fanciful touch added to make the style
understand at times and bold at others, hair will be more purpose full and will
put together. This isn’t the time to arrive at an event looking like you just rolled
out of bed.
Fringe remains popular sweeping and sexy or ca rounded are all in fashion
what ever it’s short or long styles will be soft, beautiful, and have an extra
healthy shine.
Diversity
56
Diversity is the key thing for 2010 suggest Damien cagey, Artistic Director of
Joke laboratories, “ There will always be people who like long hair and those
who like short hair, so cuts and style will be updated to the individual every
thing is strong look that make a big statement
Hair color
No color is off limits this year agrees Danny appointee at Clairol, Blonde,
burnette, and res head are all in fashion, as long as they are soft, shiny and
multidimensional, ores that look natural to find out all other hair trends coming
soon.
Bobs
Bob hair cut length? Ladies, you need hair style decision there have been same
edgy bob in recent years including of Victoria, Beckham famous hit, the pop but
there have also been a few big misses too.
If you are considering growing out your hair to achieve the look of one of these
long hair style it may be a great idea to try clip on hair pieces to see if you are
like the look of long hair before you invest lost of time growing out your hair
and of course you can try hair extension of you want a long hair style on just a
few hours.
57
Formal hair style is all about looking good and special in the important occasion
of life; formal occasion can include prom night, weeding, home coming or any
official events. You need t make sure that your chosen hair style machine with
your dress accessories, so be preparing to get ready for your formal day.
58
Most of the hair style are appropriate for the traditional weddings, but dress also
a very cute beach wedding hair style in addition to bridal hair styles for brides
with long and medium hair, there are few excellent not short bridal hair styles
some times women come to elegant hair style via a search engine only looking
for new hair style not ones that are formal. If you are such lady you might find
what you need on a regular updated site which now provided.
59
Hair spa
60
Hair coloring
Getting your hair color right isn't a science. It's actually quite simple: Stick to
colors that compliment your skin tone, figure out if you're better off with single-
process color or highlights, and then decide if you're going to pay someone else
to do it or do it yourself. Some women look good in any color (remember Linda
Evangelista?) but most women don't. If you had blonde hair as a kid, you'll
likely look good with blonde hair as an adult. You'll also look good blonde if
you have pink skin that burns easily, and blue or green eyes. If you have super
pale skin and brown hair, consider going lighter. Super dark shades can wash
you out and even make you appear older.
61
Permanent hair color makes a permanent change in the pigment of hair shaft it
doesn’t wash out. It will fade in a time but simply cannot remove your natural
color.
Temporary hair color is available as rinses, shampoos, gels, sprays, and foams
among others. This type of hair color is typically brighter and more vibrant than
semi-permanent and permanent hair color. Temporary color is most often used
to color hair for special occasions and is often used in unusual shades for events,
parties, costumes, and Halloween. The pigment molecules in temporary hair
color are large and cannot penetrate the cuticle layer. Instead, the color particles
remain adsorbed (closely adherent) to the hair shaft and are easily removed
with a single shampooing. However, even temporary hair color can persist if the
user's hair is excessively dry or damaged, allowing for migration of the
pigments to the interior of the hair shaft.
62
Semi-permanent hair dye has smaller molecules than temporary dyes, and is
therefore able to partially penetrate the hair shaft. For this reason, the color will
survive repeated washing, typically 4-5 shampoos. Semi-permanents contain no,
or very low levels of developer, peroxide or ammonia, and are therefore safer
for damaged or fragile hair. However, semi-permanents may still contain the
toxic compound or other such ingredients. The final color of each strand of hair
will depend on its original color and porosity, so there will be subtle variations
in shade across the whole head. This gives a more natural result than the solid,
allover color of a permanent dye. However, it also means that gray or white
hairs will not dye to the same shade as the rest of the hair. If there are only a
few gray/white hairs, the effect will usually be enough for them to blend in, but
as the gray spreads, there will come a point where it will not be disguised as
well. In this case, the move to permanent color can sometimes be delayed by
using the semi-permanent as a base and adding highlights.
Facial Face
If you're looking to add a beneficial step in your skin care regime, a weekly
facial mask is a great addition. No matter your skin type, there is a facial mask
suited for you. Usually used once or twice a week, facial masks can deep down
65
clean your face, tighten your pores, or brighten and exfoliate your face. Masks
are not a "one size fits all" product though. There are clay masks, fruit extract
masks, yogurt masks, and gel masks, just to name a few in a long lineup. Before
you buy a facial mask, you must recognize your skin type and buy accordingly.
People with oily or combination skin do best with regular use of a clay mask.
Clay is great for removing excess oil, deep cleaning your pores and preventing
and clearing up blackheads. Natural clay is a great detoxifying treatment for
your face without leaving your skin extra dry. Most clay masks work fine with
sensitive skin.
Hair perm
The hair sells and softens and stretches. The hair then molds around the shape
of the perm rod. After a specified period of time, the hair is rinsed and a
neutralizer is applied. It is the neutralizing solution that reforms the disulfide
bonds of the hair and sets the new curls. Hair perms can be done with acid or
alkaline hair perming solutions. Alkaline wave hair perm works best for
resistant hair and Asian hair and hair with low elasticity. This time of perm is
also used for normal healthy hair. Acid wave hair perms are milder than the
alkaline ones and are ideal for fragile, damaged or colored hair. Your hairstyle
also plays a role in determining the kind of hair perm you need. Some perms
work well with hair in one length while others are designed to work with
layered hairstyles. Spot perm involves only one area of the hair.
66
Manicure
A manicure is a cosmetic beauty treatment for the fingernails and hands
performed either at home or in a nail salon by a licensed professional nail
technician or manicurist. A manicure treatment is not only a treatment for the
natural nails but also for the hands. A manicure consists of filing, shaping of the
free edge, cuticle treatments, massage of the hand and the application of polish.
There are also manicure services that are specialties for the hands and feet. For
the hands, the soaking of a softening substance and the application of a lotion is
a common specialty. This procedure can be applied to the toenails and feet, this
treatment is referred to as a Pedicure. The word "manicure" derives from Latin:
Manus for "hand," cura for "care."
The ever classic French manicure is destined to give you the clean, gorgeous
look you want. A French manicure features a clear, pale pink or beige polish
over the entire nail, and white polish along the tip. The end result is healthy,
vibrant and perfect for all occasions – you definitely can't go wrong.
67
Upside, you might consider the reverse French manicure, a look that really
took off on the high-fashion runways in Europe before achieving mainstream
popularity. The look is essentially a takeoff of the traditional French; in it, the
"moon" of the nail is painted white while the rest is done in a darker shade.
Another option is to simply reverse the colors; try an all-white nail with a strip
of color along the tip. Popular shades for this look are black and wine during
fall and winter, and yellow and pink during spring and summer.
Rebounding
The time taken to complete a rebounding treatment depends upon the length,
type and thickness of your hair. Hair till mid back can take about 8 hours or
more to be rebounded. A man’s hair might need three hours. Here’s the step by
step approach to rebounding.
5. A flat iron is used to straighten hair further and break any remaining curls.
The iron should not exceed 180 degrees. A ceramic iron is better than other
metal irons. The salon expert will iron your hair until it is satisfactorily straight
and shiny.
6. Hair is again parted and a neutralizer is applied to set the bonds and stabilize
the hair.
8. The neutralizer is rinsed off with cold water. Hair is blow dried and hair
serum is applied. A last touch of ironing is given with the straightening iron.
Hair appears silky straight and shiny.
Finally the hair becomes so silky after completing all eight process of
rebounding. It makes women look more beautiful than before. The hair looks
more straight compare to normal hair.
71
Make up
• Have others (that special boy) notice your new attractiveness (and maybe
ask you out!).
72
• Use these beauty makeup tips to update those worn-out decades-old styles
you've been wearing.
Look absolutely beautiful and have the peace of mind of knowing that
you do.
Proudly display your new unique look for everyone to enjoy.
Learning to apply cosmetics properly is an art. Any girl, from black to Asian,
can learn how apply beauty makeup tips and have fun at it by knowing and
doing what the professionals do. Doing these beauty makeup tips can be to your
advantage, and can free you of worries!
Summer beauty is all about a “flawless face” makeup that enhances your facial
features without looking too obvious and “made up”. On the contrary, it should
be subtle enough so that no one can really tell what product you’ve been
applying where.
This sounds like a lot of time for the styling, but remember that while one client
is under the dryer, you can be working on another client. Or if you are doing
this on your own, you can be working on other things while drying your hair,
such as doing your nails.
76
Rebounding 2,000
Manicures 950
pedicures 150
perms 1,200
77
Production/service process
3) A=Active: we are active at all the time in such a competitive industry salon
owners can find it increasingly hard to keep their salon business growing. With
most high streets offering a selection of hair and beauty salons, gaining the edge
can prove difficult. A few simple points to remember can help salon owners
head in the right direction and continue towards running a successful salon
business. Active will make customer satisfaction and they will return back .
Location
We choose the location near Paro School, university and city because its near
the target group. There are lots of people who stay around the location. It’s not
only student but also have working men/ women and traveller and tourist too
since its air port is located in paro province. This location is appropriate to do
beauty salon business. There is building of sale and we see the building is
located in good place have two arced spaces and its in third floor. There
furniture comes from home pro. The wall made with good decoration. The cost
of building is only five lhaks.
80
Inside Building
Counter
Figure 4.1
Facility layout
We offer this complimentary service because good planning will save you time
and money. Start with us even before your architect, as they do not work with
enough salons to know the details of a good salon layout. Salon and spa store
with Smart Fixtures. Our modular retail shelving includes hair product displays,
makeup displays, robe and slipper storage, and salon displays. Smart Fixtures is
the easy merchandising solution for your salon or spa. Our award winning
system allows you to custom design the perfect display or layout for your retail
space. Choose from our best selling designs of window displays, nail stations,
retail merchandising displays and shelving or design your own custom unit. Our
patented system of interlocking components allows for simple, tool-free
assembly in minutes. Planning your beauty salon makes your salon both a
salon… and a business. We begin with your vision, and then our design
consultants help you identify your market and the services you are most likely
to be offering. If you don't already have a location, we assist you in locating a
building that will reach your target market and handle your projected growth.
Our mission at Interstate Design is to help you build a popular and profitable
salon that achieves your vision and concepts while creating a successful and
profitable business. Once your vision and concepts have been verbalized, a
menu of services specific to your target market is developed. The next step is
the layout and design or of the facility. Our draftsmen develop a layout, or floor
82
plan, that will optimize the use of available space while taking into
consideration the comfort and relaxation of your salon guests. After the floor
plan is developed, our salon design consultants help you choose from a wide
assortment of top brand salon equipment and furnishings that will transform
your vision into reality. From stations to chairs to nail tables to foot spas,
hydrotherapy equipment, and more - we will assist you in putting together the
salon equipment list that supports the professional care and services you provide.
As your salon transitions to reality, our design team stays with you for the
equipment installation and training. We cover every step necessary to insure the
success of your new salon business.
Machine/tools/equipment
Hair straighter
Before After
83
Curler
Hood dyer
Hair streamer
Hair dryer
Chair bases
Barber chair
Barber scissors
Facial bed
This bed used for customer to sleep and staff spa customer body to make them
relax. The bed should design standard.
Shampoo bed
The rolling curt use for lay down the hair equipment of the
hair dresser to cut the hair, dry the hair such as scissor, hair dryer, comb
88
Nail equipment with rolling curt use with lay the nail
equipment.
Now days many salons have different kinds of famous cosmetic brand
according to customer need to satisfy them.
Cover mark
skin problems and helps you to combat basic skin troubles. A disfiguring
birthmark was one of the key reasons behind the rise of Cover mark Cosmetics.
Wondering how? Well, it all began some 60 years back by Ms. Lydia O'Leary, a
university graduate who sought to establish one of the most popular product
lines that time. Through her own cosmetic solution she was able to get rid of her
embarrassing birthmark that subdued her confidence for a long time.
Artistry
We select furniture from Dina Mari because it has best quality and good design.
Every product which bought from their company is always safety and best design. Not only
good quality and standard they also provide good service to customer by sending product on
time by expert staff of their company. Electronic equipment we choose from Jameson
because it’s near our salon and easy for transport.
Price 8,600
Air conditioner
Stereo
Vacuum cleaner
Water heater
Refrigerator
Telephone
Price 6,000
93
Computer
Cost of investment
Stereo
4 Vacuum cleaner Toshiba 1,450 1 1,450
Telephone
Total 146,250
Total 53,540
Cosmetic bag
Total 1,160
Dior
Total 8,830
Total 8,400
Investment Cost
2) Furniture 63,500
Total 9,320,000
105
Total 9,261,090
106
Shampoo bed 5,000 2,082 2,082 2,082 2,082 2,082 2,082 2,082 2,082 2,082 2,082 2,082 24,991
hair equip with
rolling cart 840 350 350 350 350 350 350 350 350 350 350 350 4,200
Spa and cleanser
machine 11,000 4,582 4,582 4,582 4,582 4,582 4,582 4,582 4,582 4,582 4,582 4,582 54,991
Depreciation
equipment 80,000 33,332 33,332 33,332 33,332 33,332 33,332 33,332 33,332 33,332 33,332 33,332 399,99
Investment cost Jan Feb Mar April May June July Aug Sep Nov Dec Total
building 3,060,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 15,300,000
sofa 159,995 39,998 39,998 39,998 39,998 39,998 39,998 39,998 39,998 39,998 39,998 39,998 479,977
Table and
chair 48,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,000
show cabinet 3,000 750 750 750 750 750 750 750 750 750 750 750 9,000
Air
conditioner 288,000 72,000 72,000 72,000 72,000 72,000 72,000 72,000 72,000 72,000 72,000 72,000 864,000
Television 84,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 252,000
stereo 47,591 11,897 11,897 11,897 11,897 11,897 11,897 11,897 11,897 11,897 11,897 11,897 142,765
vacuum
cleaner 5,795 1,448 1,448 1,448 1,448 1,448 1,448 1,448 1,448 1,448 1,448 1,448 17,377
water heater 19,200 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
Refrigerator 41,591 17,328 17,328 17,328 17,328 17,328 17,328 17,328 17,328 17,328 17,328 17,328 207,946
Telephone 7991 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 39,946
Calculator 2400 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12,000
Computer 16,001 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 79,996
109
Hair
straighter 13,200 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 66,000
Hair curler 13,200 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 66,000
Hood dyer 31,991 2,665 2,665 2,665 2,665 2,665 2,665 2,665 2,665 2,665 2,665 2,665 31,990
Hair
streamer 23,195 9,663 9,663 9,663 9,663 9,663 9,663 9,663 9,663 9,663 9,663 9,663 115,966
Hair dryer 7,991 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 3,328 39,946
Hair bases 19,200 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
Barber chair 5,400 2,250 2,250 2,250 2,250 2,250 2,250 2,250 2,250 2,250 2,250 2,250 27,000
Mirror 2,201 916 916 916 916 916 916 916 916 916 916 916 10,996
Barber
scissor 19,200 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
Electronic
clippers 1,601 666 666 666 666 666 666 666 666 666 666 666 7,996
Facial bed 22,391 9,328 9,328 9,328 9,328 9,328 9,328 9,328 9,328 9,328 9,328 9,328 111,946
Shampoo
bed 19,991 8,328 8,328 8,328 8,328 8,328 8,328 8,328 8,328 8,328 8,328 8,328 99,946
hair equip
with rolling
cart 3,360 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 16,800
Spa and
cleanser
machine 43,991 18,328 18,328 18,328 18,328 18,328 18,328 18,328 18,328 18,328 18,328 18,328 219,946
Depreciation
equipment 40,001 1,666 1,666 1,666 1,666 1,666 1,666 1,666 1,666 1,666 1,666 1,666 19,996
110
-cosmetics 18,390
Total 98,580
Management analysis
No List Amount
1 Electricity 17,000
2 Telephone 3,000
3 Internet 750
4 Water supply 4,000
Total 24,750
113
-Income statement
-Balance sheet
-Statement of cash flow
Income statement
expenses
-Administration 24,750 24,750 24,750 24,750 24,750
expenses
-drinking & 1,500 1,500 1,500 1,500 1,500
magazine expenses
-promotion salon 2,000 2,000 2,000 2,000 2,000
expenses
-Tax expenses
-repayment loan 200,000 200,000 200,000 200,000 200,000
-internet expenses 28,000 28,000 28,000 28,000 28,000
-utilities expenses 3,000 3,000 3,000 3,000 3,000
Total operating 450,450 448,450 448,450 454,450 448,450
expenses
Net income 1,121,442 1,121,442 1,121,442 1,211,285 1,121,442
Income statement
Income statement
Income statement
magazine expenses
-promotion salon 2,000 2,000 2,000 2,000 2,000
expenses
-Tax expenses
-repayment loan 200,000 200,000 200,000 200,000 200,000
-internet expenses 28,000 28,000 28,000 28,000 28,000
-utilities expenses 3,000 3,000 3,000 3,000 3,000
Total operating 537,650 537,650 537,650 544,650 309,650
expenses
Net income 147,662 147,662 147,662 1,316,788 147,662
Income statement
Income statement
sold
Gross profit 1,218,640 1,401,586 25,055,958
Operating expenses
-Salaries expenses 262,400 262,400 3,148,800
Accumulate
depreciation 1,583,325 1,646,658 1,709,991 1,277,324 1,836,657 1,899,990 1,963,323
building
Prepaid interest 700,000 728,000 756,000 784,000 812,000 840,000 868,000
Total Asset 14,155,598 15,0009,312 16,052,137 14,452,570 15,140,516 16,061,075 16,781,668
Liabilities
Accumulate
depreciation 2,026,656 2,089,989 2,153,322 2,216,655 2,279,998 2,279,998
of building
123
Introduction
The interesting business doesn’t have to invest and use more money but it gets
more profit back to the owner. The first thing to start in choosing a salon is to
evaluate what needs to be done. A woman who just wants her hair trimmed
might go to a beauty salon than women who wants a permanent colouring, or
more extensive services. If a woman wants her hair cut promptly and that day,
she might be better off visiting to a walk-in salon, more willingly than trying to
find her regular stylist. For other kind of services, a woman might want to think
about a full-service in by-appointment-only beauty salon. This signifies that she
will have a stylist who is expecting her and definitely knows what she wants to
be done. There fore salon is a small business but have more advantage than big
business. My business will be paro because its second capital of Bhutan and it
has more population. The population in paro is divided by sex we can see that
population in paro province have more number of women than men.
Services
This includes hair cuts for men and women, permanents and hair colouring for
women, as well as hair cuts for children. Shampoos will be offered for all adult
services. Service is offered on a walk-in basis or by appointment. Cranium
Filament Reductions will emphasize a customer-centric service where the
customer's needs are always the priority. These professional-quality supplies
will include shampoos, conditioners, reconstruct or, brushes, combs, and other
styling aids.
The Market
The hair styling industry is highly fragmented with national chains such as Druk
Corporation, which operates diverse franchises catering to all the market
segments, and also including thousands of "mom and pop" salons that are very
restricted in scope and services. This makes for a highly competitive market that
has low barriers to entry and exit. In addition, the clients of hair styling have
significant leverage due to the low switching costs they have. However, most
companies have tried to pursue only one general strategy in gaining market
share. Some believes that it is possible to offer a differentiated service through
125
Startup costs are another factor that should be taken into consideration, when
trying to determine if you can make a living running your own beauty salon.
Most businesses have startup costs, but it can be kind of expensive to get a
beauty salon up and running. In addition to building space, you will also need to
purchase other fixtures and supplies. There is a good chance that you will need
a receptionist’s desk, hair care stations, nail care products, and possibly even
tanning beds. These pieces of equipment can get fairly costly, but is there
financing assistance out there for you, should you need it.
Another factor that you may want to take into consideration is your beauty and
fashion knowledge and experience. While a large number of individuals who
wish to open their own beauty salons have a love for beauty and fashion, not all
do. If you haven’t worked for a beauty salon before or if you haven’t attended
beauty school or even just taken a beauty training course, you may want to think
about doing so before you start your business. Yes, there is a good chance that
you will end up hiring your own workers and they can have most of the
knowledge, but you will at least want to be familiar with the business that you
run. As a reminder, running your own beauty salon is just one of the many
careers that you can have that is focused on beauty, in one way or another.
However, if you have your heart set on running a beauty salon, it should be
more than possible for you to do so. Before you get started though, it is
important that you take the time to familiarize yourself with all local, state, and
federal laws concerning.
Situation of industry
Hairdresser Tshewang said many clients are still using special services such as
tanning and dying their hair, to keep their color fresh during sunless winter but
many of the more common services are beginning to offer. Recently clients
have started to ask to have a home beauty service so that they don’t have to go
to salon tshewang told Bhutan Times Men have also started to come more and
take the services that are really necessary.
Today in the world, both women and men are increasingly looking at beauty
treatments as an essential part. Many of those beauty salons are being forced to
open their doors their lifestyle which has in recent years given rise to numerous
specialized beauty salons. Namgay is the owner of Druk Beauty Salon, a
popular salon in Bhutan. Namgay said the fashion make this a year for beauty
126
salon owners. Because of the fashion, beauty salon businesses can run much
higher this year and the growth that was possible [in the industry] compare to
the past year, Namgay told The Bhutan Times. Namgay said that she had seen
room for growth when she started her business. She explained that in Bhutan,
about half the women in the country go to a beauty salon every other week it
has become a part of their regular routine. Namgay said that in today economic
environment about 90 percent of women in the country feel they are able to
afford regular beauty treatments. This is resulting in some interesting trends for
the business Hairdresser Tshewang said many clients are still using special
services such as tanning and dying their hair, to keep their color fresh during
sunless winter but many of the more common services are beginning to offer.
Recently clients have started to ask to have a home beauty service so that they
don’t have to go to salon tshewang told Bhutan Times Men have also started to
come more and take the services that are really necessary.
Mission
valentine, New Year, blessed rainy day that uses our service from 500 ngultrum
up get discount of 5% and member will get discount 10% or get little gift form
Market feasibility and study
Department of employee classified salon from the number of staff of hair
dresser by small business have less than 5 person, medium have 5-9person and
large have staff more than Now days Bhutan have many beauty salon business
differentiate. The product and service in business have many brands and quality.
Bhutan government and the beauty Association of Bhutan contribute for
promote Beauty product and health product for international. In general beauty
salon business can be divided into three categories first beauty salon dormitory,
low cost investment and limit customers second beauty salon in town house and
the last beauty salon in department store
Technical feasibility
Once you have the right equipment for your hair you need to master styling it.
Invest in the best equipment and practice your hair styling techniques to give
your hair that salon finish tries every time you style. Some of the most common
hair styling tools including curling irons, hair setters, and every popular hair
straighter. There are just a few points to consider and many other are present for
all tools used for hair styling
Conclusion
Our beauty salon business in paro is near my target group customer and income
of salon is increasing every year. In beginning we loan 6000,000. Then we
return interest 14% of our loan every month and we start to pay back the note
payable in the firth month. We have high revenue because our beauty salon is
big. We have more barber and staff to serve the service to customer. In the first
two months we can support the customer about 15 customers per day because
our business is new and many customers don’t know much about our salon. We
spend more money in promotion of our beauty salon every four month to all
three years to attract the customer. For the next year we are ability to support
customer for 15 to 20 per day. That will increase our revenue and meet break
even in 1.5 years and will also increase number of staff to make more profit of
our beauty
128
Reference
www.beautifulhairstyle.com
www.stylelive.com
www.lookgreat.com
www.hairstyledesign.com
www.ehow.com
www.eleganthairstyle.com
www.cutezangles.com
www.wili.answer.com
www.beauty.about.com
www.hairhighlights.org
www.fotosearch.com
www.targetwomen.com
www.loveknown.com
www.wildaboutmakeup.com
www.hairfinder.com
www.shearhairblog.com
www.maritime.com
www.bhutanhairdresser.com
www.evesbeauty.com
www.blogspot.com
www.beautyabout.com
www.bhutanbusiness.com
www.bhutankunsel.com
www.bbs.com
www.bhutantimes.com
www.stylelive.com
www.businessreg.com,
www.wikipedia.com
129
www.baltictimes.com,
www.enzinearticles.com
www.bplan.com
www.bhutantoday.com
www.business.com
www.blogspot.com
www.beauty.iloveindia.com
www.frenchbraids.com
www.magentt.com
www.onlinenewspaper.com
Content page
List of figures
List of table
Preference
Chapter 1: Introduction
- Executive summary 2
-History of service/product 2
-importance of beauty salon business 3
-project objectives 6
-Expectation 6
-Benefit of project 7
-Activities 7
-salon time frame 8
-vision 25
-mission 25
-strategy 26
-Marketing mix 42
-Distribution of channel 43
-marketing expenses 48
List of figure
Chapter 3
3.1 competitor analysis component 34
3.2 STP analysis 38
3.3 Average population of paro 39
3.4 Main target 39
3.5 Positioning 39
3.6 Marketing Mix strategy 41
134
List of table
Chapter one
1.1population of paro city in 2550 4
1.2 population of paro city in 2552 4
1.3 population of paro city in 2553 4
Chapter 2
2.1 Hair style in Bhutan and abroad 17
Chapter 4
4.1 service charge 76
4.2 cost of furniture 93
4.3 cost of electronic equipment 94
4.4 Equipment in beauty salon 95
4.5 products in beauty salon 98
4.6 nail product in beauty salon 99
4.7 Face spa in salon 99
4.8 cosmetic bags 100
4.9 Cosmetic for weeding Event 100
135
Chapter 5
5.1 Income statement year 1 113
5.2Incomestatement of year 1 114
5.3Incomestatement of year 3 116
5.4 Balance sheet of year 1 118
5.5 Balance sheet of year 2 120
5.6 Balance sheet of year 3 121
5.7 cash flow 123
136