A STUDY OF PROMOTIONAL STRATEGIES

ADOPTED BY LEADING INSURANCE

COMPANIES IN INDIA
Dissertation submitted in partial fulfillment of the requirements of the two year
full-time Master of Business Administration (MBA) Program
Submitted by
CHARU JAGWANI

Enrolment No:
012014026

Batch: 2014-2016
Under the Supervision of
Dr. MONIKA SURI
AURO UNIVERSITY, SURAT
Earthspace
Hazira Road, Opp ONGC
Surat - 394510, Gujarat, India
Month & Year
MAY 2016

DECLARATION FORM

I hereby declare that the Project work titled A

STUDY OF PROMOTIONAL STRATEGIES

ADOPTED BY LEADING INSURANCE COMPANIES IN INDIA

submitted by me for the partial fulfillment of the Master of Business Administration (MBA)
Program to AURO UNIVERSITY, SURAT is my own original work and has not been
submitted earlier either to AURO University or to any other University / Institution for the
fulfillment of the requirement for any course of study. I also declare that no chapter of this
manuscript in whole or in part is lifted and incorporated in this report from any earlier / other
work done by me or others.

Place : SURAT
Date

: 10 MAY 2016
Signature of
Student

Name of Student

: CHARU JAGWANI

Address

: C-10A,PODDAR RESIDENCY ,
OPP TO G.D.GOENKA SCHOOL,
SURAT

CERTIFICATE

This is to certify that Mr. / Ms. / Mrs. CHARU JAGWANI student of MBA, Batch (2014-16) from School of
Entrepreneurship and Management, AURO University was working under my supervision and guidance for his/her
Project Work as part of the partial fulfillment of the said program titled

A STUDY OF PROMOTIONAL

STRATEGIES ADOPTED BY LEADING INSURANCE COMPANIES IN INDIA

The work which he/she is submitting is his/ her genuine and original work.

Place: SURAT
Date: 10 MAY 2016
Signature of Faculty

Name of Student

: CHARU JAGWANI

Address

: C-10A,PODDAR RESIDENCY ,
OPP TO G.D.GOENKA SCHOOL,
SURAT

Acknowledgement
I take this opportunity to thank the management department of AURO UNIVERSITY of
Surat for giving me the opportunity to undergo Dissertation project.
To be or not to be is not anything which matters, how to be thankful is what really
matters
I am highly thankful to my project guide Dr. Monika Suri for her continuous support,
supervision; motivation throughout my project in spite of her hectic schedule who truly
gave her experience gave me the light of handling research project and helped me in
handling critical situation and understanding the objective of my work.
I would also like to thank our friends and all the faulty member of our college, for their
valuable co-operation and support for the fulfillment of the project.