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Services

Example

Value proposition

Revenu

Market

Competitiv

Competit

Market

Organizati

Managem

opportu

ive

strategy

onal

ent team

model

nity

environme

advanta

developme

nt

ge

nt

Advertisin

Horizontal

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Technology

Flat, Network

g,

Portals,

Web Portals

Organizational

yahoo.com

subscripti

Vertical

Specialized

Development

facebook.c

on fees,

Portals

Products

om

transactio

Portal

Search

google.co

Integrated package

n fees
E-tailer

Online

amazon.co

Free Shipping

Operational

version of

Low Prices

effectiveness

traditional

souq.com

Personalization/Customiz

strategy

ation

Cost

Range of Products

leadership

retailer

strategy
Content

Digital

Advertisin

Provider

content

g,
Subscripti
on fees

Transacti

Process

propositionsaving time

on Broker

online

and money

transactions
for
Market

consumers
Create

eBay.com

Provide the option of

Transactio

Easy to

Existing

Products-

Use Social

Product

Computer

Creator

markets

souq.com

CoD/PoD

n fees

use

Market

FMA

Media for

Addition to

professional

that bring

dubbizle.co

Easy Search option

platform

Creator

Asymmetri

Advertisement

the list of

buyers and

Recommender Systems

for both

es

sellers

(C2C EC)

together

current

Professional

sellers

WhatsApp

products

web

and

campaign

developers

buyers

Email

Data-mining

Provide

campaign for

experts

with the

latest product

option like

launch

Deal of

Mobile App

the Day

B2C Electronic
Commerce
Service
Provides
Models-Business
Provider
Online
Plan
services
Communi

Provides

facebook.c

Centered on

Advertisin

Identify

Major trends

Differentiati

Innovation

Human and

ty

online

om

Relationships

target

of the

on

strategy

social sides

Provider

environmen

twiiter.com

(facebook/twitter)

market

Industry

Added

Participation

linkedin.co

Centered on tasks

Create

(Use 5 forces

Services on

Action

(linkedin)

projection

model)

different

research

s for each

1.

Industry

media

model

2.

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Competit

Free space

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Additional

l view

targeted
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3.

Analysis
Competit
or
Analysis

http://home.ku.edu.tr/~daksen/mgis410/projects.html

resources

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