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Example
Value proposition
Revenu
Market
Competitiv
Competit
Market
Organizati
Managem
opportu
ive
strategy
onal
ent team
model
nity
environme
advanta
developme
nt
ge
nt
Advertisin
Horizontal
Distributed
Technology
Flat, Network
g,
Portals,
Web Portals
Organizational
yahoo.com
subscripti
Vertical
Specialized
Development
facebook.c
on fees,
Portals
Products
om
transactio
Portal
Search
google.co
Integrated package
n fees
E-tailer
Online
amazon.co
Free Shipping
Operational
version of
Low Prices
effectiveness
traditional
souq.com
Personalization/Customiz
strategy
ation
Cost
Range of Products
leadership
retailer
strategy
Content
Digital
Advertisin
Provider
content
g,
Subscripti
on fees
Transacti
Process
propositionsaving time
on Broker
online
and money
transactions
for
Market
consumers
Create
eBay.com
Transactio
Easy to
Existing
Products-
Use Social
Product
Computer
Creator
markets
souq.com
CoD/PoD
n fees
use
Market
FMA
Media for
Addition to
professional
that bring
dubbizle.co
platform
Creator
Asymmetri
Advertisement
the list of
buyers and
Recommender Systems
for both
es
sellers
(C2C EC)
together
current
Professional
sellers
products
web
and
campaign
developers
buyers
Data-mining
Provide
campaign for
experts
with the
latest product
option like
launch
Deal of
Mobile App
the Day
B2C Electronic
Commerce
Service
Provides
Models-Business
Provider
Online
Plan
services
Communi
Provides
facebook.c
Centered on
Advertisin
Identify
Major trends
Differentiati
Innovation
Human and
ty
online
om
Relationships
target
of the
on
strategy
social sides
Provider
environmen
twiiter.com
(facebook/twitter)
market
Industry
Added
Participation
linkedin.co
Centered on tasks
Create
(Use 5 forces
Services on
Action
(linkedin)
projection
model)
different
research
s for each
1.
Industry
media
model
2.
Analysis
Competit
Free space
Developmenta
Additional
l view
targeted
market
ive
3.
Analysis
Competit
or
Analysis
http://home.ku.edu.tr/~daksen/mgis410/projects.html
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