Social Media Report (July 22nd-31st)

Facebook and Twitter are treated very differently by the same users. Part of this has to do
with the lifespan of Facebook posts versus the lifespan of a tweet. A Facebook post can have a
lifespan of a few days, whereas a tweet has a lifespan of about 20 minutes. It also has to do with
the average users number of Facebook friends versus their number of Twitter followers. Many
people have more Facebook friends because Facebook has been around as a mainstream social
media outlet for longer than Twitter has. Furthermore, as shown by the data in this document, the
times of day that users are online varies as well. Different organizations will find that the best
times for them to post may vary from other organizations, just based on the difference in
follower-base. Followers of IBCs Facebook page tend to be online later in the day (after 8:00
p.m.) or around 10:00 a.m., whereas their Twitter followers tend to be online in the middle of the
day and early evening or around 7:00 a.m.

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In examining the data comparing use of different media, (links, photo, video) or no media
(text-only), it is clear that posts and tweets with photo and video content receive a large jump in
engagement numbers than text-only posts or posts with links. However, posts and tweets with
links receive a significantly higher number of engagements. This shows that posts and tweets
with interactive components, especially in the case of the video, engagements, likes, shares, and
clicks all increased compared to text-only posts.

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Going forth when planning social media for the IBC, the data shows that the best times to
post on Facebook are at 10:00 a.m. and between 8:00 p.m. and 10:00 p.m. The best time to tweet
are at 7:00 a.m. and between 2:30 and 5:30. Incorporating a photo or video will increase
engagement, but you also do not want to overuse multimedia. A simple hashtag or link will still
increase engagement by much more than a text-post will do!

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Though likes and retweets were not very high throughout the month of July, the data
shows which posts and tweets sparked engagement. The data also showed that the IBC gained,
on average, 1 new follower a day, and with the continuation of structured and timed posting and
tweeting, that follower base will only continue to grow!
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Social Media Report (July 22nd-31st)

Facebook
High and low points of when followers are online:

10:00 a.m. (average 663 followers)

5:00 p.m. (average 648 followers)

8:00 p.m. (average 653 followers)

*HIGH* 9:00 p.m. (average 692 followers)

10:00 p.m. (average 688 followers)

*LOW* 6:00 a.m. (average 322 followers)

Times posted:

6:24 p.m. (1.1K reached, 47 clicks, 37 likes/comments/shares)

6:08 a.m. (130 reached, 5 clicks, 8 likes/comments/shares)

1:51 p.m. (803 reached, 61 clicks, 53 likes/comments/shares)

2:30 p.m. (144 reached, 11 clicks, 6 likes/comments/shares)

11:28 a.m. (198 reached, 74 clicks, 6 likes/comments/shares)

6:07 p.m. (110 reached, 1clicks, 3 likes/comments/shares)

11:02 p.m. (114 reached, 8 clicks, 3 likes/comments/shares)

2:25 p.m. (237 reached, 64 clicks, 17 likes/comments/shares)

11:35 a.m. (2K reached, 175 clicks, 99 likes/comments/shares)

12:00 p.m. (577 reached, 43 clicks, 10 likes/comments/shares)

6:16 a.m. (445 reached, 14 clicks, 16 likes/comments/shares)

12:06 p.m. (85 reached, 2 clicks, 1 likes/comments/shares)

2:07 p.m. (529 reached, 96 clicks, 43 likes/comments/shares)

10:19 p.m. (89 reached, 16 clicks, 6 likes/comments/shares)

9:24 a.m. (800 reached, 39 clicks, 30 likes/comments/shares)

2:10 p.m. (151 reached, 27 clicks, 14 likes/comments/shares)

7:35 a.m. (1.6K reached, 251 clicks, 96 likes/comments/shares)

Best times to post:

Between 8:00 p.m. and 10:00 p.m.

10:00 a.m.
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Social Media Report (July 22nd-31st)

Average number of people reached at high times:

445

Average number of people reached at low times:

288

Text average:

120 reached, 2 clicks, 17 likes/comments/shares

Photo average:

554 reached, 105 clicks, 32 likes/comments/shares

Video average:

80 reached, 3 clicks, 2 likes/comments/shares

Link average:

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947 reached, 82 clicks, 39 likes/comments/shares

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Social Media Report (July 22nd-31st)

Twitter
Times posted:

4:00 p.m. (269 reached, 3 link clicks, 3 likes/retweets)

10:00 a.m. (136 reached, 1 likes/retweets)

6:00 p.m. (1,297 reached, 2 link clicks, 7 likes/retweets, 28 photo clicks)

12:00 p.m. (136 reached, 3 link clicks, 0 likes/retweets)

10:00 p.m. (127 reached, 5 link clicks, 0 likes/retweets)

12:00 p.m. (200 reached, 16 photo clicks)

4:00 p.m. (229 reached, 0 link clicks, 2 likes/retweets)

9:00 p.m. (161 reached, 0 likes/retweets)

6:00 a.m. (155 reached, 0 likes/retweets)

11:30 a.m. (269 reached, 3 link clicks, 3 likes/retweets)

12:00 p.m. (174 reached, 0 likes/retweets)

9:00 p.m. (146 reached, 2 link clicks, 0 likes/retweets)

10:30 a.m. (147 reached, 1 link clicks, 0 likes/retweets)

10:00 p.m. (167 reached, 2 link clicks, 0 likes/retweets)

6:45 a.m. (224 reached, 2 likes/retweets)

11:45 a.m. (168 reached, 7 video clicks, 3 likes/retweets)

5:30 p.m. (172 reached, 3 link clicks, 2 likes/retweets)

6:30 p.m. (180 reached, 0 likes/retweets)

8:35 p.m. (111 reached, 0 link clicks, 0 likes/retweets)

6:15 a.m. (128 reached, 8 link clicks, 2 likes/retweets)

10:00 a.m. (161 reached, 2 likes/retweets, 12 photo clicks)

12:00 p.m. (116 reached, 0 likes/retweets)

4:30 p.m. (158 reached, 1 link clicks, 4 likes/retweets, 8 photo clicks)

8:00 a.m. (140 reached, 2 likes/retweets)

1:30 a.m. (142 reached, 2 link clicks, 2 likes/retweets)

2:30 p.m. (327 reached, 4 likes/retweets, 18 photo clicks)

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Social Media Report (July 22nd-31st)

Best times to post:

2:30 p.m.

4:30-5:30 p.m.

7:00 a.m.

Average number of people reached at high times (afternoon-evening):

599

Average number of people reached at low times (past 8 p.m.):

119

Average number of text-only engagements:

158

Average number of photo clicks:

17

Average number of video clicks:

140

Average number of link clicks:

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