Fast Girls is a British film which has been created to target mass audiences

through a range of methods. Some texts are constructed to a niche market (a

small segment of the mass market which has a specific need), while some are
constructed for a mass market.
Fast Girls was released in 2012 with mainly a female cast who were unknown but
alongside Noel Clarke who acted as a quality marker for the film. The film
clearly displays parts of East London which allows certain audiences to identify
with and gives them an insight into what other people may stereotype them as
or they may find personal reinforcement within themselves if the media
portrayed positively.
The story is very focussed on the Olympic Games and exploits the summer 2012
games to market the film to a mass audience. There are 4 girls who are already
part of the British sprinting team and a new comer (Shania) who manages to get
scouted by Tommy (Noel Clarke). The girls are all from different backgrounds
which is the main focus of this film unity and British pride. The theory from
Todorov which consists of an equilibrium, disruption, attempt to repair and new
equilibrium is displayed in this film clearly. The equilibrium the team is fine as
they are, the disruption Shania joins the team and causes a feud between her
and Alice, attempt to repair Alice and Shania work together to remedy their
situation about the relay and finally the new equilibrium they win the relay
finals.
The film was heavily marketed during the Summer 2012 due to the great
relationship to sport as well as British pride. The production company
StudioCanal chose the summer to heavily market the film for revenue purposes,
this proved to be a very beneficial for the production company as the viewing
figures were high along with good reviews to reinforce the number of views.
Another aspect of the film as well as the trailer was the use of official sport
sponsors. The use of these sponsors adds a level of verisimilitude.