RRU Student Services Food Drive Campaign

Laura Allgrove: contractor

Royal Roads University, student services, financial aid & awards: client

Subject
RRU Student Services, Financial Aid & Awards, Food
Drive
Purpose
To create awareness and support for the RRU food bank
Background
Financial Aid & Awards (FAA) is a unit within Student
Services at Royal Roads University. The mandate of this
two person team is to provide timely information and
support to prospective and registered students in relation
to obtaining educational funding. Funding programs
supported by FAA are:
Government student loans
Private funding through banks like Student Line of
Credit and the Lifelong Learning Plan
RRUs internal awards, bursaries, and emergency
funding
Major federal student research scholarship
programs
RRU Food Bank
The Food Bank is a Student Services initiative that
serves the most vulnerable students on campus. It is
operated in a no-questions-asked style.
The Food Bank is physically located in the Recreation
Centre and may be accessed anytime during operating
hours. The Recreation Centre reception counter has the
key.
The primary supply of unperishable food is donated by
students leaving residency. It is collected via bins located
in residency lounges. Unperishable food or cash for the
Financial Aid & Awards shopping trip are also accepted
at the Library and Recreation Centre.
Financial Aid & Awards staff will stock the shelves with
food purchased at Costco and other wholesale shops if

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funding is available.
Student services have found that many students, staff,
and faculty claim they have never heard of the RRU food
bank despite posters and notices in the staff newsletter,
Crossroads.
Low presence on RRU Twitter and Facebook feeds
Vulnerabilities/
Opportunities
(SWOT)

.
Strengths
Help students who are temporarily financially
vulnerable
Help ease stress associated with short term food
insecurity
Available for students who need short term
assistance due to a lack for finances
Food room is easily accessed
Is a confidential service
Non-perishable food donation bins available in
RRU student residences
Weaknesses
Students start at all times of the year
Students are busy
Students are constantly receiving information
during their time on campus
Not enough awareness
Unable to monitor the quality of food donations
Opportunities
Increase awareness
To collect enough donated food to keep the
shelves full
Raise the food banks visibility by increased
communication
Develop social media presences
Threats
Shortage of food
Confusion about what can be donated.
Possibility of abuse because of honor system
Economy (increasing need)
Lack of donations
Misconceptions or stigma related to who uses
food banks

Objectives

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Create a Food Bank awareness campaign that will run
from Jan.30 to Feb. 13, 2016 that will Increase student,
staff, and faculty awareness of the food bank to increase
student usage and donations.
Audiences
On campus
RRU internal faculty and staff: 450
Students attending short residencies: 30 to 100
Students studying on campus: 300
Social Media
RRU
Facebook followers: 13,305
Twitter followers:17,900
RRU Student Services
Facebook followers: 889
Twitter @RRULife followers: 623
Key Messages
The RRU Student Services Food Bank relies on nonperishable food donations to keep the shelves full for all
students who require the service.
The RRU Student Services Food Bank has nonperishable food available to all students who require the
service. No questions asked.
The RRU Food Bank supports students who are in a
tough spot. Food Bank needs non-perishable food items
to keep our shelves full.
The RRU Food Bank supports students who are in a
tough spot. Ask at the RRU Recreation Centre for noquestions- asked access.
Students can drop by the RRU Food Bank during the
Recreation Centre hours. This service is available to all
current RRU students and is completely confidential.

Strategies &
Actions

The Food Drive during the Career Development Day,

Wednesday, Feb.10, 2016

Food Drive (collecting food donations) at the

Career Development Day.
Space at the back lobby entrance to the Grant
building
Build display/stack castle wall with donated food
items.
Ticket to enter to win prizes for each item of food
donated
Buy a can(s) and earn a ticket(s) to be entered in
the draw to win prize
Guess what is in the can with no label, free to
guess. Prizes to be won
Take away information sheets available
Post on Facebook and Twitter during and after the
event

Social Media Jan. 30 to Feb. 13

Daily Tweets thought Student Services
Remind audience to buy extra for the RRU food
bank needs food donations
Remind audience the RRU food bank is available
if needed
Remind audience about food drive
Tell audience about the games, draws and prizes
Tweets during and after the event
Post prize winners
Twitter Examples:
Need Food? Student Services Food Bank has it!
Got Food? Student Services Food Bank needs it!
Bring a can, help build Hatley Castle
Games, draws and prizes
Daily RRU Facebook Page RRU food bank posts
Remind audience to buy extra for the RRU food
bank needs food
Remind audience the RRU food bank is available
if needed
Bring a can, help build Hatley Castle
Remind audience about the food drive
Tell audience about the games, draws and prizes
Posts during and after the event
Post prize winners
Facebook examples:
The Royal Roads University Food Bank supports

students who are in a tough spot and we need

non-perishable food items to keep our shelves full.
Have questions? contact Student Services
Financial Aid & Awards team email link here or
phone (250) 391-2600 x 4222
Need Food? The Royal Roads University Food
Bank supports students who are in a tough spot.
Ask at the RRU Recreation Centre for no
questions asked access. Have questions?
contact Student Services Financial Aid & Awards
via email link here or phone (250) 391-2600 x
4222

Always include
link to RRU website food bank information page
Photos will be used in all posts and tweets
Hardcopy handouts with information about using and
donating to the RRU food bank.
Available during Career Development Day
One page and easy to read
Information about both using and donating to the
food bank
Where to drop-off food donations
Contact information

Action Plan
Jan. 27 to Feb. 9: Laura will
Meet with Meghan and Gwen
Look for prize donations
Create information sheet
Jan. 30 to Feb. 9: Laura will post on Twitter and
Facebook about the upcoming food drive during Career
Development Day
Draws and prizes
Bring a can, build Hatley Castle
Games, draws and prizes
Feb. 10: Career Development Day: Student Services
Food Drive. Laura will
Morning set-up
Create excitement for can castle wall

Promote and sell $1cans to add to castle wall

Post on Facebook and Twitter
Distribute information sheets
Clean-up
Transport food donations to Recreation Centre

Feb. 11 to 13: Laura will do follow-up posts on Facebook

and Twitter
Prize winners
Fun moments during the event
Statistics on the amount of food collected
Pictures of transporting the food
Pictures of full shelves
Thank yous
Student Services will
Provide the purchasable donation cans for castle
wall building
Order table, chairs and table cloth
Book golf cart to transport food after event
Collateral
Materials

Twitter posts
Facebook posts
Information sheet
Photos of the event

Approval of information sheet content

Paper and photo copier for information sheet
Cans of food to sell during the food drive during
Career Development Day
Prizes to give away during the food drive
Table and area to set up food castle wall in the
Grant Building during Career Development Day
Access to Facebook and Twitter accounts

Resources

Evaluation

Success to be measured by
Likes, views, shares, retweets, and click-throughs
on social media
Enough food is donated to fill the shelves plus
extra

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