Digital Conference 2010: Content

9.30 Introduction: Lawrence

Keynote Trends
9.40
 Online lead generation - the bigger picture. Brian Carroll (40 mins) LC/LM
Share.

10.20 Making the most of technology: Aziz Musa (content from WWO) (15 mins) SA

10.35 UX (remembering there is a user)

 Developing a user focused website: Nick Watt (15 mins) LC
 XpertHR case study: Maria Farmery (10 mins) SA

11.00 Analytics (the digital body language)

 Omniture and the new dashboard. Having the ability to look at the date our users
leave behind: Snezana Petrovic (20 mins) LM

11.20 BREAK

11.50 Lead Generation

 Marketing Automation the principals: Annabel Atkinson (15 mins) LC
Inspire.

 Case Study: XpertHR lessons for planning an integrated marketing automation

program (15 mins) SA

12.20 Working with Sales (pre & post campaign)

 Tips & tricks to successfully align Sales with Marketing: Debbie Williams (15 mins)
LM
 ICIS Fertilisers Case study: Justine Gillen/Richard Haddrell. (15 mins) LC

12.50 LUNCH

14.00 Optimising Landing Pages

 Workshop: Dr Flint Mcglaughlin (45 mins) LM/LC

14.45 Social Media/Search/Email

Introduction: Karl Schneider (10 mins) LM/LC to brief
Integrated marketing
 Multi-channel marketing why it is so important: Mary Miller Mardev DM2 (10 mins)
Deliver.

LM
 CC live evolution: Manas Datta (10 mins) LC
 EGPL - Engaging occupiers and generating client leads: Jennifer Fox (10 mins) LC

15.25 BREAK

15.40 Search/PPC
 Smartbuyer. New Business Case Study: Rachel White/Sophy Ashworth (10 mins)
SA
 AI & buyerzone. This is how we use SEO/SEM to drive leads: Kate Duffy (10 mins)
LC
 Jobs case study: Phil Jones & Rachel White (10 mins) SA

Social Media (social media video)

16.10
 Using Linked In for webinars: Jen Fox (maybe bump) (10 mins) LC
 Facebook Career Coach: Sofia Gallagher (10 mins) SA
 Stefan Case Study: Gurjinder Dhamu (maybe bump) (10 mins) LM
 Lexis Nexis. Their experience of using social media: Charles Barber (10 mins) SA

Close
16.40 Karl Schneider: Summary (10 mins)
Lawrence Mitchell: thank you (10 mins)
Comments via Twitter: Karl Schneider (to host & co-ordinate: introduce speakers and summarise). Live posting
through Cover-It Live.