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5.

Tire Options

According to the website of Canadian Tire, the specifications of the following tires meet
the requirements of the purchase.

Manufacturer
Model

1. Tire size
2. Load index
3. Speed
rating
4. Tread wear
rating
5. Allseasons tire
6. Within
price range

Bridgestone
Ecopia
EP422
(OE tire)

94

Bridgestone

95

Continental
PureContact
with Eco
Technology

95

400

500

700

DriveGuard

Goodyear

Michelin

Yokohama

95

Pirelli
P4 All
Season
Plus

94

94

620

640

760

740

Assurance
Fuel Max

Premier
A/S

AVID
Ascend

95
H

The below are reputation of tire manufacturers of selected tire options compromised from Statisa
Inc. and Consumer Reports. Statista Inc. is a statistics portal company providing individuals
with research data for businesses and academics. Consumer Reports is a not-for-profit magazine
that publishes reviews of various consumer products and services based on their survey research
center.

Bridgestone

Continental

Goodyear

Michelin

A Japanese tire manufacturer established since 1900 with 85 years of experience in the tire and
rubber industry. Bridgestone is the worlds largest tire manufacture and the worlds largest chain
in automotive tire and service center in 2014.
A German tire manufacturer established since 1871 with 144 years of experience in the tire and
rubber industry. Continental is the worlds fourth largest tire manufacture in 2014. It
consistently offers high scoring tires at an attractive price.
An American tire manufacturer established since 1839 with 176 years of experience in the tire
and rubber industry. Goodyear is the worlds third largest tire manufacture in 2014.
A French tire manufacturer established since 1889 with 126 years of experience in the tire and
rubber industry. Michelin is the worlds second largest tire manufacture in 2014. It offers a
constant high score in specifications of tires.
P a g e 12 | 22

Pirelli

Yokohama

An Italian tire manufacturer established since 1872 with 143 years of experience in the tire and
rubber industry. Pierelli is the worlds fifth largest tire manufacture in 2014. It is well known
for ultra-high performance tires that supplies OE tires for various prestigious sports car.
A Japanese tire manufacturer established since 1917 with 98 years of experience in the tire and
rubber industry. Yokohama is the worlds eighth largest tire manufacture in 2014.

6.0

Tire Evaluation

Evaluations of tire options were based on interviewing customer representatives of tire


retailers, and expert ratings and consumer surveys on Tirerack.com.
6.1

Customer Representatives of Tire Retailers

The below are the ratings by customer representatives of tire retailers including Canadian Tire,
Costco, and Active Green + Ross according to their tire recommendations. All three customer
representatives recommend Premier A/S by Michelin with a higher total score among the tire
recommendations they made.
Customer
Representative
Manufacturer
Model
Dry-road
Handling
Wet-road
Handling
Winter/Snow
Handling
Light Snow
Handling
Deep Snow
Handling
Ice Handling
Comfort
Ride Quality
Noise

Tread-wear
Total

Canadian Tire

Michelin
Premier
A/S

Nav Jhaveri
Continental
PureContact
with Eco
Technology

DriveGuard

Pirelli

P4 All
Season Plus

Michelin
Premier
A/S

Yokohama
AVID
Ascend

Pirelli
P4 All
Season
Plus

7
7
7
56

Premier
A/S

Bridgestone

8
8
6
57

Assurance
Fuel Max

Michelin

Martin Chan

Goodyear

Robert Enriquez

Active Green + Ross

8
8

Costco

7
7
7
52

9
9
7
59

7
7
7
51

7
7
5
45

4
8
8
7
51

7
7
8
48

P a g e 13 | 22

7
7
8
47