I.

II.

ExecutiveSummary
Problem

Myserviceismadeforyounggirlstobesurroundedinanatmospherewithall
thingsgirlyandforadultstofeelsecureknowingthattheirkidsandthekids
theyreresponsibleforarehavingfunrightinfrontoftheirhome
Safe,secureandfunplaceforyounggirlstoenjoythemselves.

III.

CUSTOMERSEGMENTS

Mytargetcustomersareparentsbetweentheagesof25and45millennium.I
chosethisagerangebecausebytheageof25andupiswhenyoure
establishedasayoungadultandtherespossibilitythatyouhavechildren
betweentheagesof712.AlsothemedianrangeofageinSanLeandrois39
andattheseagerangestheaverageincomeis$65,333ayear.25.6%ofpeople
inSanLeandromakeover100,000ayear

IV.

UNIQUEVALUEPROPOSITION

Younggirlsoftenlovetomimictheirmother.Forexamplelikegoingtoanail
shopandthatsaeasyforamothertoaccomplish.Now,abirthdaypartyatnail
shopcanbehectic.Foronenoparentwantstoleavetheirchildaloneandfor
twonoadultwantstobetakenoutoftheircomfortplacebecauseofthe
crazinessthatcomesalongwithagirlsbirthdayparty.Mybusinessprovides
comfortfortheparentsknowingtheirkidsaresittingrightinthedriveway.Also
providesaspaceforyounggirlstoexpressthemselves.

V.

SOLUTION

A.
Whatmostpeopledontrealizeisthatnailpolishisfilledwithhazardous,
cancercausingchemicalsmybusinesswillusenothingbutnontoxicproducts
1


VI.

B.

Securityandunbeatablepricesandpackagesforparents

C.

Safeandfunenvironmentforgirls.Guaranteedsatisfactionsforeveryone

CHANNELS

Myfirstbusrunwillbetomyfriendsandfamilywhohaslittlegirlssothatway
theycangetafeelformybusinessandintroduceittotheirfriendswhoare
interestedinapartyforthemselves.

1wayIplantopromotemybusinessisthroughsocialmedia.Ibelievethatthe
internetisthestrongestsourcetoreachworkingyoungadultsbeingthat82%of
adultsages2949areonsocialmedia.Whetheritsthroughfacebookorweebly.
Andforthe18%ofpeoplethatsnotonsocialmediaIplantohaveflyersinkid
friendlyplacessuchasToysRUs,localdaycares,pediatricofficesetc.

Myservicescanbethroughourfacebook,instagram,oremailaccount.Our
socialmediaaccountprovidesourphonenumberandemailaddress.

VII.

REVENUESTREAMS
A.

REVENUESTRUCTURE

B.

Lifetimevalues

Themoreyoupromotethelessyoupay

Iplantokeeprecordofallmypartymembers.Oneofourrequirementasstaffistoask
ourcustomershowtheyheardofourbusiness.Iftheygiveusanameofoneofour
partymembersthatmembergetsaninstantreferralfeeoftenpercentofftheirnext
party.Ifyoumakeitto4recommendationsyourfifthpartyisonus.Andthecycle
repeats.

C.

Grossmargin
Mygrossmargindeterminesonthepackagewanted.Thefirstpackagecosts

VII.

COSTSTRUCTURE
A. Whatarethecustomeracquisitioncosts
?

Isubtractedourvariablecostbyanestimatedincomeandourcustomer
acquisitioncostis$8,855.Thisisthemoneythatwouldgotowardpayingmy
employeesandkeepingthebusrunningandoperatingsmoothly

B.

Whatarethedistributioncosts?

TheninepointsevenpercentgoestowardtheninetyfivedollarsIdbepayingmonthly
toreserveaparkingspotatarvandbusparkingground.Twentyninepointonepercent
goestowardtheemployeewage.SinceIllberecruitingtheworkersfromcosmetology
schools(unlicensedtechnicians)theydbepaidbasedonthepackagedealpaidfor.
Thesixtyonepointtwopercentgoestowardbusneedssuchaskeepingthegastank
full,keepingthebuscleanontheinsideandoutside,cleaningthenailsupplies,allinall
keepingthebusinspectacularcondition

C.

Whatarethehumanresourcescosts?

SincemybusinessisnotgoingtobeneededeverydayIwanttostartoff
byrecruitingnailtechniciansfromlocalcosmetologyschools.Thiswaytheyarealready
intrainingandtheyareyoungandwillingtoworkandinteractwithyoungerkids.The
easiestwaytopaythemissettingupasetpriceandpayingthembypartygigs.Iwould
onlyneed23techniciansandiftheyexcelintheirtaskanddesirealifetimepositionan
agreementcanbearranged.

D.

Additionalcost

Additionalcostwouldincludecostume/accessoriesforourfashionshow
stationatthebackofthebus.Wealsohaveapackagethatincludespizzabeing
delivered,costcoiswillingtoworkwithusforanegotiablemonthlyfee.Apermitis
neededtofeedpeoplefoodoffofabus.Alsoabusinesslicenseisneeded.Inmy
distributioncostImentionedbusneeds,thatrequiresa6500wattgenerator.Thiswill
providethebuswithelectricityanditscostaboutninehundreddollars.

IX.

Detailedfinancials


A. Projectedincomestatementsbymonthforthefirstyear
B. Projectedcashflowforthefirstyear