each. Mail us at: subjects4u@gmail.com or contact at 09882243490 Master of Business Administration - MBA Semester 4 MB0052-Strategic Management and Business Policy (Book ID: B1699) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. What is organization.
strategy?
Explain
the
various
level
of
strategy
in
an
Meaning of strategy - 4 Levels - 6 Answer. Strategy ("art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E. in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a
Q2. Specify the interrelationship between strategic planning and strategic
management. Which comes first? Answer. Both strategic management and strategic planning terms mean the same. The difference is that the latter one is more used in the business world while the former is used in the academic environment. According to David, strategic planning is sometimes confused with strategy formulation, because strategic plan is constructed in this stage. The Purpose of Strategic Planning
Strategic planning is designed to provide an organization, its divisions, departments
or even individual players with a game plan or road map to achieve specific goals and objectives. Strategic planning identifies
Q3. What is a mission statement? Differentiate between a mission
statement and a vision statement. Mission Statement - 4 Differences - 6 Answer. A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) Serve as filters to separate what is important from what is not, (2) Clearly state which markets will be served and how, and
Q4. What is SWOT analysis? Explain SWOT analysis in the form of a matrix? Answer. SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threatsand is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit
Q5. Define corporate turnaround? Distinguish between surgical and
nonsurgical turnaround. Explain with some examples? Corporate turnaround - 4 Surgical turnaround - 3 Non-surgical turnaround - 3 Answer. Turnaround management is a process dedicated to corporate renewal. It uses analysis and planning to save troubled companies and returns them to solvency, and to identify the reasons for failing performance in the market, and rectify them. Turnaround management involves management review, root failure causes analysis, and SWOT analysis to determine why the company is failing. Once analysis is
completed, a long term strategic plan and restructuring plan are created. These plans may or may not involve a bankruptcy filing. Once approved, turnaround professionals begin to implement the plan,
Q6. What are the major characteristics of an effective strategy evaluation
system? Analyse these characteristics. Answer. A well-designed M&E system should describe in detail the following things: 1. Methodology or Processes for collecting and using data 2. Purpose/uses of the data collected 3. Type of data to be collected (both qualitative and quantitative)
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