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Master of Business Administration - MBA Semester 4
MB0052-Strategic Management and Business Policy
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60.
Q1. What is










Meaning of strategy - 4
Levels - 6
Answer. Strategy ("art of troop leader; office of general, command, generalship") is
a high level plan to achieve one or more goals under conditions of uncertainty. In the
sense of the "art of the general", which included several subsets of skills including
"tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E. in
East Roman terminology, and was translated into Western vernacular languages only
in the 18th century. From then until the 20th century, the word "strategy" came to
denote "a comprehensive way to try to pursue political ends, including the threat or
actual use of force, in a dialectic of wills" in a

Q2. Specify the interrelationship between strategic planning and strategic

management. Which comes first?
Answer. Both strategic management and strategic planning terms mean the
same. The difference is that the latter one is more used in the business world while
the former is used in the academic environment. According to David, strategic
planning is sometimes confused with strategy formulation, because strategic plan is
constructed in this stage.
The Purpose of Strategic Planning

Strategic planning is designed to provide an organization, its divisions, departments

or even individual players with a game plan or road map to achieve specific goals and
objectives. Strategic planning identifies

Q3. What is a mission statement? Differentiate between a mission

statement and a vision statement.
Mission Statement - 4
Differences - 6
Answer. A written declaration of an organization's core purpose and focus that
normally remains unchanged over time. Properly crafted mission statements
(1) Serve as filters to separate what is important from what is not,
(2) Clearly state which markets will be served and how, and

Q4. What is SWOT analysis? Explain SWOT analysis in the form of a matrix?
Answer. SWOT analysis (alternatively SWOT matrix) is an acronym for strengths,
weaknesses, opportunities, and threatsand is a structured planning method that
evaluates those four elements of a project or business venture. A SWOT analysis can
be carried out for a company, product, place, industry, or person. It involves
specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective.
Some authors credit

Q5. Define corporate turnaround? Distinguish between surgical and

nonsurgical turnaround. Explain with some examples?
Corporate turnaround - 4
Surgical turnaround - 3
Non-surgical turnaround - 3
Answer. Turnaround management is a process dedicated to corporate renewal. It
uses analysis and planning to save troubled companies and returns them to solvency,
and to identify the reasons for failing performance in the market, and rectify them.
Turnaround management involves management review, root failure causes analysis,
and SWOT analysis to determine why the company is failing. Once analysis is

completed, a long term strategic plan and restructuring plan are created. These plans
may or may not involve a bankruptcy filing. Once approved, turnaround professionals
begin to implement the plan,

Q6. What are the major characteristics of an effective strategy evaluation

system? Analyse these characteristics.
Answer. A well-designed M&E system should describe in detail the following
1. Methodology or Processes for collecting and using data
2. Purpose/uses of the data collected
3. Type of data to be collected (both qualitative and quantitative)

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