This study will help us to get a better picture as to what customers perceiveabout

insurance plans and their awareness about the same. This study will help us
inunderstanding what the customers prefer really through these insurance plans. Also if
thecustomers prefer these insurance plans, the study brings to light the
customer expectations about the same.The sample was decided based on simple random
sampling method. Theresponses were recorded by conducting a survey with the help of a
questionnaire. Thequestionnaire has been designed in such a way so as to bring out the
most accurate data,which will enable the study to get the closest vicinity of its
objectives.The data collected from the survey has been appropriately analyzed and
has been interpreted in a meaningful way to offer some suggestions and recommendatio
ns.The data has also been put through a series of statistical tools that will close down
thedistance on the objective of the study.Several measures have been taken to keep the
study on course without anydeviations. There are certain limitations to the study that
involved two primary factors cost and time. Yet the study has been done reaching close
to the greatest possible extentof its primary objective