Sales Promotion, Events &

Experiences, and PR
Presented By : Ayush Agarwal D001

Sharad Lath

Ankit Mahajan D033

Joel Nithesh

D032
Martis D034

ABOUT THE BRAND TOI

Founded in 1838
Owned by the Bennett, Coleman and
Ltd which is owned by the Jain Family
Largest English Newspaper in the
world
Third Largest Daily in India
Issue readership of 80 Lakhs
Times of Indiawas ranked 174th
among India's most trusted brands
according to theBrand Trust
Report2014

Products

Sales Promotion By
TOI

Trade Sales
Offered to channel members
Vendor is offered lower rates for
generating voluminous sales
Vendor gets bonus of 50 paise
per new customer generated

Bulk Sales
Targeted towards institutions like Airports,
Hospitals, Schools, and Colleges

Reader Schemes
Purpose - To attract new
customers
Offers free trials, combo
offers, freebies
In 2011, offered
subscription for Rs 300
Re 2 per copy

Subscription
Promotions
Purpose to make
customers switch, and to
retain existing customers
Minimum subscription
period is usually 6 months
Regional Schemes

Events & Experiences

 An initiative launched by the Times of India on

Indias 60th Independence Day
An initiative that urges people to not just
indulge in armchair criticism but do
something about the state of affairs

There is also a I Lead India Youth Brigade

which aims at sensitizing youngsters about
problems in our country right since a young
age

Aman Ki Asha

 Aman Ki Asha is an initiative aimed

at mutual peace and development
of India and Pakistan
It was started in 2010 jointly by
two leading media houses,
Pakistans Jung Group and Indias
Times of India
It was inspired by the work of
international NGO Friends without
Borders

VARDAN

THANK YOU