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Salience
Salience refers
to the feature in
a composition
that most grabs
your attention.
Reading paths
In this
image, what
path/s
does/do
your eyes
follow?
Vectors
Compositional axis
The vertical
axis:
The horizontal
axis:
The centre
Framing
Framing.
Gaze
Gaze
Offer: The figure looks
away.
The viewer is a detached
onlooker.
A high angle
gives the viewer
a sense of
power
A low angle
makes the
viewer feel
powerless
Subjective images.
A straight on
eye level view
creates no
power
difference.
Objective images
Social Distance.
A close up is
intimate
A medium shot is
close
A whole figure
framed is close.
A long shot is far
social distance
Modality/credibility
Lowest modality
graphics are the
least real.
Highest modality is
most real.
Influences on modality
Idealisation: the
image is better than
real.
Decontextualisation:
Components are
removed from the
expected context
and used elsewhere.
Modality can be
affected by
tricks with
perspective.
The End