Unit Planning for the Integration of Technology Template

Section 1
Content Area: Business
Unit Title: Business Policy and Strategy
Name of Course/Programme Level: Undergraduate
Unit Summary
This course is designed to give you an understanding of the theoretical and practical aspects relating
to how organizations can have a competitive advantage. It is important to link the concepts learnt in
previous course to this course. Some of the major concepts that will be covered include: SWOT
Analysis, BCG Matrix, PESTEL Framework and Leadership.
Primary interdisciplinary connections:

Themes/Focus Questions:
The Business Environment
Leadership in Building a Capable Organization
Strategic Capability and Competitive Advantage
Unit Rationale:
To be able to integrate business analysis into organizations by using the concepts learnt in the
course.
Allow students to be able to use the strategic techniques learnt to assist businesses in having a
competitive advantage.
Produce graduates that can have a positive impact on the organization in which they work.

Section 2
Learning/Attainment Targets (Broad goals)

Related Content (write brief content statements)

1: Use various strategic management tools to

analyze business environment and their impact
on the success of the organization.

We will look at BCG Matrix, PESTEL

Framework and SWOT Analysis.

2:
Illustrate various diagrammatic representations
of the concepts.

Same Concepts as above.

3:

Section 3
Content Statement
#
1

Related Topics
The Business Environment

Strategic Capacity and Competitive Advantage

The role and function of strategy

4
Topic#
1

Leadership in Building a capable organization

Related Lesson
PESTEL

The Importance of Performing a SWOT Analysis

BCG Matrix

How Training can build Organization capability

Lesson #

Specific Objectives (Measurable terms)

At the end of this lesson students will be able to

1.

- Explain the different factors that make up the PESTEL Framework.

- Apply the framework to an organization

2.

-Explain the importance of conducting a SWOT Analysis

- Explain the different elements
- Be able to apply it to your company

3.

- Explain the BCG Matrix

- Apply the concept to a multifaceted Organization.

4.

- Understand the importance of training

- How training builds the capability of an Organization
-

Specific Objective
#

Related Content
-

Related Content #

Technology Integration

Required Resources & Equipment

PESTEL

Podcasts

Audio on Smart devices or Computer

SWOT Analysis

You Tube

Smart devices/Computer and You tube

downloaded

BCG Matrix

Facebook - #BCG Matrix

Smart Device/Computer and Facebook

account.

Google Drive

Smart device/ Computer and gmail

account.

Training and
Capability Building

Section 4
General Learning Outcomes (Attainment Targets)

At the end of the course of study students will

- be able to use SWOT, BCG and PESTEL Framework to analyze business environment and their
impact on the business.
- Understand training and how it can help to build the capacity of an organization

Evidence of Learning
Formative Assessment (X days)
Online Assessment done to determine the different type of Learners
Continuous Assessment
Weekly discussions

Summative Assessments

Mid-semester Test

2 major assignment on Pestel and BCG Matrix

Section 5
Lesson
Lesson 1
PESTEL Framework
Lesson 2
SWOT Analysis
Lesson 3
BCG Matrix
Lesson 4
Training Building Capability

Timeframe
3 hours
3 hours
3 hours
3 hours

Teachers Notes
Technological Resource:
1. Computer/Smart Devices
2. Reliable internet access

Instructions for Use: