SUMMER TRAINING PROJECT REPORT

ON

ROLE OF WOMEN IN HR MANAGEMENT

IN DIVINE REAL STATE
SESSION :( 2014-2016)

Submitted in partial fulfillment of the degree of

MASTER OF BUSINESS ADMINISTRATION

Dr A.P.J. ABDUL KALAM UNIVERSITY

SUBMITTED TO:
CS AJAY KHANDELWAL

SUBMITTED BY:
PREETY NARANG
MBA:III SEM

FUTURE INSTITUTE OF MANAGEMENT AND

TECHNOLOGY
BAREILLY

TABLE OF CONTENT
Acknowledgement
Declaration
Preface
1. Introduction
2. Objectives
3. Scope
4. Industry profile
5. Company Profile
6. Data analysis
7. Research Methodology
8. Finding
9. Conclusion
10.Annexure
11.Bibliography

INDUSTRY
PROFILE

OVERVIEW OF REALESTATE INDUSTRY IN INDIA.

Real Estate Industry in India:
The size of the real estate industry in India is estimated by FICCI, to be around
US$ 12 billion. This figure is growing at a pace of 30% for the last few years.
Almost 80 % of real estate developed in India, is residential space and the rest
comprise office, shopping malls, hotels and hospitals. This double-digit growth is
mainly attributed to the off shoring business, including high-end technology
consulting, call centres and software programming houses which in 2003-04, is
estimated to have accounted for more than 10 million square feet of real estate
development. This is the ideal time to invest in the country as policy makers have
begun to emphasize on developing adequate infrastructure for the country. Real
estate companies would also do well to maximize their own performance and
operational efficiency.
The future of the real estate sector in India is going to be guided by two important
factors, namely suitable amendments in the Foreign Direct Investment (FDI)
guidelines in townships, housing, built-up infrastructure and construction
development projects as well as abolition of Service Tax on the construction
industry especially the housing sector. Conversely, if the abolition per se is not
possible then drastic modifications in the existing Service Tax norms is the need of

the hour. This Sector is already overburdened with taxes; any further imposition of
taxes in any form would adversely affect the growth of this sector of the economy.
The importance of the Real Estate sector, as an engine of the nations growth, can
be gauged from the fact that it is the second largest employer next only to
agriculture and its size is close to US $ 12 billion and grows at about 30% per
annum. Five per cent of the countrys GDP is contributed by the housing sector. In
the next three or four or five years this contribution to the GDP is expected to rise
to 6%. The Real Estate Industry has significant linkages with several other sectors
of the economy and over 250 associated industries. One Rupee invested in this
sector results in 78 paise being added to the GDP of the State. A unit increase in
expenditure in this sector has a multiplier effect and the capacity to generate
income as high as five times. If the economy grows at the rate of 10% the housing
sector has the capacity to grow at 14% and generate 3.2 million new jobs over a
decade.
Furthermore, this sector has witnessed a spurt in demand not just in residential
property but also in commercial property. A fast growing area is the I.T. and I.T.enabled services along with the BPO boom. Estimates worked out show that 42
million sq. ft. of space will be required every year till 2008, only in I.T. and I.T.enabled services especially in the cities like Bangalore, Chennai, Hyderabad and
Pune, which is also now gradually shifting to North India.

To achieve the much desired growth and development in the Real Estate Segment,
FICCI would like to submit the following 10 points for consideration:
Infrastructure Status to Housing: Infrastructure status should be provided to
housing sector. This will enable easier access to low cost institutional funds as also
allow the sector to tap long term funds.
Real Estate Mutual Funds: The Government should consider setting up of Real
Estate Mutual Funds/ Investment Trusts to provide the much needed support to the
cash starved housing sector, similar to the structures adopted for Estate Mutual
Funds/ Investment Trusts in developed real estate markets such as, USA,
Singapore. Hong Kong, etc. Real Estate Mutual Funds/ Investment Trusts would be
an efficient mode for providing equity financing as against debt, which is currently
the norm for financing real estate developments in India.
Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of
the transaction. Astonishingly in the Indian context, not only are the rates high, but
also the levy of Stamp Duty is applicable in every subsequent transaction, be it the
initial transfer purchase of land or on further sale of the same land after
development or any other succeeding transaction. Opportunely some states have
brought the Stamp Duty down to between 6-8 %, this should ideally be further
brought down to 2-3 % and made uniformly applicable across all states. However,

if the above suggestion is not acceptable then if stamp duty has already been paid
on one transaction, there should be a mechanism in the law, whereby there is a
provision for concession or a system of credit for any subsequent transactions. This
would avoid the resultant cascading effect of Stamp Duty, thereby reducing the
cost of a property. The concept of credit for taxes paid on subsequent transactions
already exists in other statutes such as CENVAT, VAT, Minimum Alternate Tax
(MAT), etc.
Public Private Partnership: There is a need to evolve a regulatory framework
that encourages participation of the private sector in bringing technical and
managerial expertise in formulating and delivery of basic amenities like water,
sanitation, sewerage, transport and electricity.
Archaic Laws: Availability of land for housing projects has been constrained by a
variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation
Act, which must be repealed in all the States. A necessary legal and policy
framework has to be put in place to restrict growth of slums and at the same time to
re-develop the slums into hygienic and livable.
Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time
consuming and make it practically impossible for Housing Finance Institutions
(HFIs) to repossess a dwelling unit financed. HFIs are reluctant to take risk and

continue to land primarily on salaried urban borrowers. Amendment of (National

Housing Board) NHB Act has already been initiated. The implementation process
needs to be expedited to bring in the required changes.
Environmental Impact Assessment Notification: The notification specifies that
no construction activity to be taken up, inspite of the approval of plans by the
Competent Authority, till the environmental clearance has been sought. In cases
where approval has already been granted it is suggested that construction activities
should be allowed. In the intervening period the builder / developer can obtain the
environmental clearance certificate. In the case of the environmental clearance
certificate being denied then appropriate action if necessary and warranted can be
taken against the developer / builder and builder be given time to get clearance
before he applies for completion certificate, otherwise the completion certificate
will not be given Furthermore, in the case of future proposed projects the
environmental clearances should be taken by the States themselves or by the
planning bodies and not b individual builders.
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent,
governs the procurement of raw land. With the changing investment scenario it has
become necessary to review the existing law, in order to ensure that private
developers and colonizers procure the land directly from farmers and land owners
without putting undue financial burden on State/ Central Governments on land

acquisition for public purposes. Today, a builder is governed by Agriculture Land

Ceiling Act even after the land have been urbanized in the zonal plans / master
plans. This makes builders to create several companies in order to circumvent the
archaic laws. It is submitted that once the land has been urbanized and
incorporated in the master plan, then Agriculture Land Ceiling Act should not
apply and builders should be permitted to acquire lands as per their requirements,
for the development of townships.
Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines
are required, particularly in repatriation of funds, clarification on the basic
definition of built-up area, streamlining of Clearance procedures as well as the
opening up of the Retail Segment to FDI. This aspect has been discussed in detail
in Section II of this paper.
Service Tax: Service tax in relation to construction of residential complexes
having more than 12 houses have been proposed to be introduced as a new service.
However, no rationale has been provided for exclusion of services in relation to
construction of residential bungalows, which may not form part of residential
complexes

OBJECTIVE OF THE
STUDY

OBJECTIVES OF THE STUDY

Project has mainly following objective1. To determine the marketing strategies of horizon.
2. To determine the customers expectations from horizon.
3. To determine the problems faced by the customers while buying a house.
4. To determine the consumer attitude towards horizon.

SCOPE OF THE STUDY:

The project undertaken makes me able to improve my professional skills and
expertise. It helps me in getting an idea of Real Estate industry and its importance
in our life. It increases my confidence on professional ground by dealing with high
profile corporate that are very hard to convince. As for as companys benefit is
concerned, this project helps company to know its market condition and level of
competition. Also it helps in creating awareness to consumers regarding property
documents and in promotion of their services.
In order to accomplish the objectives of the project a survey has been conducted
amongst customers of the real estate market. The survey is based on questionnaire
filling method and limited to some parts of bareilly. The survey is restricted to the
information needed to show legal, technical and financial transparency between
project developer and customer.

INDUSTRY
PROFILE

OVERVIEW OF REALESTATE INDUSTRY IN INDIA.

Real Estate Industry in India:
The size of the real estate industry in India is estimated by FICCI, to be around
US$ 12 billion. This figure is growing at a pace of 30% for the last few years.
Almost 80 % of real estate developed in India, is residential space and the rest
comprise office, shopping malls, hotels and hospitals. This double-digit growth is
mainly attributed to the off shoring business, including high-end technology
consulting, call centres and software programming houses which in 2003-04, is
estimated to have accounted for more than 10 million square feet of real estate
development. This is the ideal time to invest in the country as policy makers have
begun to emphasize on developing adequate infrastructure for the country. Real
estate companies would also do well to maximize their own performance and
operational efficiency.
The future of the real estate sector in India is going to be guided by two important
factors, namely suitable amendments in the Foreign Direct Investment (FDI)
guidelines in townships, housing, built-up infrastructure and construction
development projects as well as abolition of Service Tax on the construction
industry especially the housing sector. Conversely, if the abolition per se is not
possible then drastic modifications in the existing Service Tax norms is the need of

the hour. This Sector is already overburdened with taxes; any further imposition of
taxes in any form would adversely affect the growth of this sector of the economy.
The importance of the Real Estate sector, as an engine of the nations growth, can
be gauged from the fact that it is the second largest employer next only to
agriculture and its size is close to US $ 12 billion and grows at about 30% per
annum. Five per cent of the countrys GDP is contributed by the housing sector. In
the next three or four or five years this contribution to the GDP is expected to rise
to 6%. The Real Estate Industry has significant linkages with several other sectors
of the economy and over 250 associated industries. One Rupee invested in this
sector results in 78 paise being added to the GDP of the State. A unit increase in
expenditure in this sector has a multiplier effect and the capacity to generate
income as high as five times. If the economy grows at the rate of 10% the housing
sector has the capacity to grow at 14% and generate 3.2 million new jobs over a
decade.
Furthermore, this sector has witnessed a spurt in demand not just in residential
property but also in commercial property. A fast growing area is the I.T. and I.T.enabled services along with the BPO boom. Estimates worked out show that 42
million sq. ft. of space will be required every year till 2008, only in I.T. and I.T.enabled services especially in the cities like Bangalore, Chennai, Hyderabad and
Pune, which is also now gradually shifting to North India.

To achieve the much desired growth and development in the Real Estate Segment,
FICCI would like to submit the following 10 points for consideration:
Infrastructure Status to Housing: Infrastructure status should be provided to
housing sector. This will enable easier access to low cost institutional funds as also
allow the sector to tap long term funds.
Real Estate Mutual Funds: The Government should consider setting up of Real
Estate Mutual Funds/ Investment Trusts to provide the much needed support to the
cash starved housing sector, similar to the structures adopted for Estate Mutual
Funds/ Investment Trusts in developed real estate markets such as, USA,
Singapore. Hong Kong, etc. Real Estate Mutual Funds/ Investment Trusts would be
an efficient mode for providing equity financing as against debt, which is currently
the norm for financing real estate developments in India.
Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of
the transaction. Astonishingly in the Indian context, not only are the rates high, but
also the levy of Stamp Duty is applicable in every subsequent transaction, be it the
initial transfer purchase of land or on further sale of the same land after
development or any other succeeding transaction. Opportunely some states have
brought the Stamp Duty down to between 6-8 %, this should ideally be further
brought down to 2-3 % and made uniformly applicable across all states. However,

if the above suggestion is not acceptable then if stamp duty has already been paid
on one transaction, there should be a mechanism in the law, whereby there is a
provision for concession or a system of credit for any subsequent transactions. This
would avoid the resultant cascading effect of Stamp Duty, thereby reducing the
cost of a property. The concept of credit for taxes paid on subsequent transactions
already exists in other statutes such as CENVAT, VAT, Minimum Alternate Tax
(MAT), etc.
Public Private Partnership: There is a need to evolve a regulatory framework
that encourages participation of the private sector in bringing technical and
managerial expertise in formulating and delivery of basic amenities like water,
sanitation, sewerage, transport and electricity.
Archaic Laws: Availability of land for housing projects has been constrained by a
variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation
Act, which must be repealed in all the States. A necessary legal and policy
framework has to be put in place to restrict growth of slums and at the same time to
re-develop the slums into hygienic and livable.
Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time
consuming and make it practically impossible for Housing Finance Institutions
(HFIs) to repossess a dwelling unit financed. HFIs are reluctant to take risk and

continue to land primarily on salaried urban borrowers. Amendment of (National

Housing Board) NHB Act has already been initiated. The implementation process
needs to be expedited to bring in the required changes.
Environmental Impact Assessment Notification: The notification specifies that
no construction activity to be taken up, inspite of the approval of plans by the
Competent Authority, till the environmental clearance has been sought. In cases
where approval has already been granted it is suggested that construction activities
should be allowed. In the intervening period the builder / developer can obtain the
environmental clearance certificate. In the case of the environmental clearance
certificate being denied then appropriate action if necessary and warranted can be
taken against the developer / builder and builder be given time to get clearance
before he applies for completion certificate, otherwise the completion certificate
will not be given Furthermore, in the case of future proposed projects the
environmental clearances should be taken by the States themselves or by the
planning bodies and not b individual builders.
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent,
governs the procurement of raw land. With the changing investment scenario it has
become necessary to review the existing law, in order to ensure that private
developers and colonizers procure the land directly from farmers and land owners
without putting undue financial burden on State/ Central Governments on land

acquisition for public purposes. Today, a builder is governed by Agriculture Land

Ceiling Act even after the land have been urbanized in the zonal plans / master
plans. This makes builders to create several companies in order to circumvent the
archaic laws. It is submitted that once the land has been urbanized and
incorporated in the master plan, then Agriculture Land Ceiling Act should not
apply and builders should be permitted to acquire lands as per their requirements,
for the development of townships.
Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines
are required, particularly in repatriation of funds, clarification on the basic
definition of built-up area, streamlining of Clearance procedures as well as the
opening up of the Retail Segment to FDI. This aspect has been discussed in detail
in Section II of this paper.
Service Tax: Service tax in relation to construction of residential complexes
having more than 12 houses have been proposed to be introduced as a new service.
However, no rationale has been provided for exclusion of services in relation to
construction of residential bungalows, which may not form part of residential
complexes

COMPANY
PROFILE

For over a decade, our team at Horizon has played an active role in the real
estate Sector of Uttar Pradesh. Our team has been instrumental in development of
various row housing, group housing and commercial projects. We have in-depth
knowledge of the region, its people, and most importantly their requirements. Your
homes are built keeping you in mind, providing you the best infrastructure within
the framework of modernity and tradition.
At Horizon, our core policy is zero compromise towards quality. Be it location,
infrastructure amenities or pricing, we strive to achieve excellence in all the facts
that go into building a great and happy home. Using our rich experience, we want
to take home building to greater heights and introduce our customers to world class
facilities. At Horizon, we want to change the face of Group Housing in UP and
NCR through our superlative projects.

We understand you.

We are you.
This is why we know that going that extra mile makes all the difference and there
are no shortcuts to success. We take extra-care that our real estate solutions meet
your highest aspirations.

VISION
To be an emblem in real estate housing development by defining quality,
commitment & customer satisfaction. We are a customer oriented company and we
believe in putting in our best foot forward in our journey to the pinnacle.

MISSION
Horizon has the primary goal of fully satisfying its customers' desire to invest and
find their dream homes.

To provide the most professional, informative, loyal and dedicated service in

the industry.

To make the buying process as straight forward as possible while

maintaining the highest level of service.

To provide accurate and up-to-date information, skilled analysis and sound

real estate advice.

To continually explore new ideas and technology.

We are here for the long haul to build fruitful & lasting relationships with our
valued investors.

Ramandeep Singh is a builder with the Midas touch. Hailing from Bareilly
in Western UP, RDS, as he is popularly called, is a man with a vision and mission.
His outstanding journey in field of building has taken him to constructing at
different places all over North India including NCR, Bareilly, Lucknow,
Uttrakhand, Saharanpur and Shahjahanpur. As the Chief Mentor of the Horizons
Real Estate Group, he plays the role of a key advisor and brings to the table, years
of experience as a path breaking builder in these parts of the country. Having
started his building career way back with Alliance Builders which he co-founded,
along his journey, he has revolutionized the way housing real estate is
conceptualized. His portfolio is choc-a-bloc and increasing by the day. In the last
decade alone he has launched and completed over 20 projects that include rowhousing, multi storey housing and commercial projects consisting over 5 Lakh
square feet of commercial space. Apart from his real expertise, the group is
inspired by his core values of work ethic, involvement, innovation, discipline and
integrity.

It is a real estate company

Directors1234567-

Rachal mehrotra
Amit sethi
Uday kumar dang
Vishu Sharma
Gaurav Bhatnnagar
Puneet mehlotra
Chaitanya Sharma

Start from August 2013

Project 1 In real state horizon navjivan
Project 2 Horizon Harmany
Project 3 Superbuild tech. (Divincity)
Project4 Kings court
Project 6 Royal flooris
Webside of Horizon side- Horizon dwellings Pvt.Ltd.

Horizons bareilly project

Working pattern
1- Broker
2- Advertisement( Newspaper, boarding Fm) brochure publish srs
3- Compaining ( Participates in events)
Marketing pattern: Tele callers, short tele calling daily Marketing.
Company Goal : To achieve success in marketing and always satisification of
customers fulfill their needs with minimum cost and maximum facilitate
Turn Over of Company
25 crores
Target= Always 100 achievement of company
Example- IT We have 1000 units in a project then our target selling will be
thousands of thousands

RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY:
What is research?
Research can be defined as a scientific and systematic search for pertaining
information on a specific topic. We define research as the systematic design,
collection, analysis and reporting of data and findings relevant to a specific
situation facing the company. The main aim of research is to find out the truth
which has not been discovering yet.
OBJECTIVES OF THE STUDY
Project has mainly three following objectivea. To determine the customers perception.
b. To determine the customers expectations.
c. To determine the problems faced by the customers while buying a house.
SCOPE OF THE STUDY :
The project undertaken makes me able to improve my professional skills and
expertise. It helps me in getting an idea of Real Estate industry and its importance
in our life. It increases my confidence on professional ground by dealing with high
profile corporate that are very hard to convince. As for as companys benefit is
concerned, this project helps company to know its market condition and level of

competition. Also it helps in creating awareness to consumers regarding property

documents and in promotion of their services.
In order to accomplish the objectives of the project a survey has been conducted
amongst customers of the real estate market. The survey is based on questionnaire
filling method and limited to some parts of bareilly. The survey is restricted to the
information needed to show legal, technical and financial transparency between
project developer and customer.
TYPE OF RESEARCH: - Exploratory and Descriptive.
Exploratory research is a type of research conducted because a problem has not
been clearly defined. Exploratory research helps in determine the best research
design, data collection method and selection of subjects. Given its fundamental
nature, exploratory research often concludes that a perceived problem does not
actually exist.
Its seeks to find out how people get along in the setting under question, what
meaning they give to their actions, and what issues concern them. The goal is to
learn what is going on here?
On the other hand Descriptive research is aimed to find the complete description
about an existing problem or phenomenon.

RESEARCH DESIGN:A survey research method was the basic research design. I interact with personally
to people through questionnaire filling method. Questionnaire is having questions
regarding the respondents basic information such as contact details, designation,
what type of information they want from real estate project developer and
Government, what type of documents they check while buying or searching
property.
DATA COLLECTTION METHODS:1. Primary data are collected through questionnaire method which is design to
keep in view the objective of the study.
2. Secondary data is collected through internet sources, research papers, and
published reports by various institutions.
SAMPLE DESIGN:Sample size of this study is 50 consumer of the bareilly city who try to buy or
search a flat, plot or farm house to buy and want to invest their money in real
estate sector.

DATA PROCESSING:Daily data was entered into MS-Excel sheets. After the exhaustion of the specified
geographical area this data was analyzed using graphical and tabulation techniques.
The data sheets mentioned here are attached in the annexure of the report.
PRIMARY DATA:
Primary data is collected through the well managed questionnaire from bareilly
city.
SECONDARY DATA:
Source of secondary data is various news paper , research paper , television and
from various real estate websites.

DATA ANALYSIS

1. What is your occupation?

response
Govt job
Private job
Self employed
Professional

11
23
12
4

response
25
20
response

15
10
5
0
Govt job

Private job

Self employed

Professional

2. What is your marital status ?

response
Married
Un-married

31
19

response

Married
Un-married

3. Monthly income ? (in thousand per month )

response
20,000-30,000
31,000-40,000
41,000-50,000
51,000-above

12
27
8
3

response
30
25
20

response

15
10
5
0
20,000-30,000 31,000-40,000 41,000-50,000 51,000-above

4. Presently lives in house ?

response
Rented
Own- houses

31
19

response

Rented
Own- houses

5. Do you have your own plot ?

response
Yes
No

13
37

response

Yes
No

6. What type of flat/house you prefer ?

response
1BHK
2BHK
3BHK
4BHK

17
19
11
3

response
20
18
16
14

response

12
10
8
6
4
2
0
1BHK

2BHK

3BHK

4BHK

7. What is your budget for your plot preference ?

response
10 to 20 lakh
20 to 35 lakh
35 to 50 lakh
50 above lakh

19
17
11
3

response
20
18
16
14

response

12
10
8
6
4
2
0
10 to 20 lakh

20 to 35 lakh

35 to 50 lakh 50 above lakh

8. What type of payment plan you want?

response
TLP Payment Plan
15% Discount Plan
25% discount Plan
Down payment

9
5
7
29

response
30
25
20
15

response

10
5
en
t
pa
ym
D
ow
n

di
sc
ou
nt
Pl
an
25
%

la
n
D
is
co
un
tP
15
%

TL
P

Pa
ym

en
tP
la
n

9. Size of your plot preference?

response
86 (per sqr yard)
100 (per sqr yard)
126 (per sqr yard)
164 (per sqr yard)

17
19
11
3

response
20
18
16
14
12
10
8
6
4
2
0
qr
ya
rd
)
16
4

(p
er
s

qr
ya
rd
)
(p
er
s
12
6

(p
er
s
10
0

86

(p
er
s

qr
ya
rd
)

qr
ya
rd
)

response

10.What type of plot you prefer for your house ?

response
Park facing
Front face
Corner side
On road

29
5
7
9

response
30
25
20

response

15
10
5
0
Park facing

Front face

Corner side

On road

11.What type of plot you prefer from following ?

response
BDA approved
Non BDA approved

41
9

response

BDA approved
Non BDA approved

12.Purpose of purchasing plot?

response
Living
Investment

29
21

response

Living
Investment

13.Belongs to ?
response
Urban area
Rural area

9
41

response

Urban area
Rural area

14.In which face you want your plot ?

response
Phase-I
Phase-II

29
21

response

Phase-I
Phase-II

15.In which city you want your plot ?

response
Bareilly
Lucknow
Moradabad

21
22
7

response

Bareilly
Lucknow
Moradabad

16.What type of discount on plot customers attracts a lot?

response
Led tv
Fridge
Commission
Megadraw on festival

13
14
21
2

response
25
20
15
10

response

fe
st
iv
al
on

io
n
M
eg
ad
ra
w

m
is
s
Co
m

Fr
id
ge

Le
d

tv

17.Customer demand for site visit ?

response
Yes
No

48
2

response

Yes
No

18.In which customer interested in flats ?

response
Navivan
Horizon harmany
Kingss court
Royal Floors

18
17
8
7

response
18
16
14
12

response

10
8
6
4
2
0
Navivan

Horizon harmany Kingss court

Royal Floors

19.What is your budget for flat ?

response
25 lakh
50lakh
75 lakh
76 lakh- above

13
21
14
2

response
25
20
response

15
10
5
0
25 lakh

50lakh

75 lakh

76 lakh- above

20.Have you ever contected customer service ?

response
Yes
No

27
23

response

Yes
No

21.What type of flat you are interested in ?

response
Well furnished
Non- furnished

29
21

response

Well furnished
Non- furnished

22.What type of properties an investor is interested to invest ?

response
Commercial
Farm house
Residential
Future investment

9
16
14
11

response
16
14
12
response

10
8
6
4
2
0
Commercial

Farm house

Residential Future investment

23.Are you trust on horizon in given to you best facilalets homes?

response
Yes
No

39
11

response

Yes
No

FINDINGS

Findings:
Most of the people are dissatisfied from the real estate marketing
information provided by the real estate companies, but very few people are
strongly satisfied.
89% people are checking legal status of construction while buying/
searching a house.
Some of the people check delayed delivery penalty clause while buying a
property.
70.7% people want to check details of booking before buying or searching
house.
Most of the people have chosen PRINT MEDIA & BROKERS as a source
of information while buying or searching for a property.
People who have chosen internet, print media, brokers, and personal
reference as a source of information for searching house or property are
more satisfied compare to the other sources of information.
There is great demand of 2, 3 BHK house in near future in DELHI and NCR
region.
Most of the people chose information related to the property documents as
their first preference compared to the marketing details of the project, past
record of builder and new policies of govt. related to real estate sector.
Most of the people wanted the government to make policies in terms of
legal, technical and financial aspects which could create transparency in real
estate sector.

 Most of the people know only the names of few property documents and
they check only these documents while searching a property.
A number of builders do not want to show the property documents to the
customers.

SUGGESTIONS
On the basis of my findings, I want to make certain recommendations as follows
Recommendation to horizon Pvt. Ltd.
First and foremost, the database generated through the project should be put
to effective use through continuous follow-ups to the potential customers. A
follow-up should be made on the industry potential as a whole as well.
Company should provide information according to peoples need and
necessity. And for that they can open daily polling on their web portal.
Company should not always try to attract the new customers only, but should
also take feedbacks from existing once, and try to remove their problems and
learn from their experience.
Company should make more contact with contractors and Architects to tap
more builders.

Recommendation to customer
Customers should check all the legal and technical documents and not only
the marketing details of the builders/project, before buying or searching
house.
Customers should go through all the terms and conditions of the project
developed.
Customer should be aware of the governments policy related to Real
Estate.
Recommendation to Project Developer (Builder)
Builders should show their legal and technical documents to the customers,
to make them satisfied because most of the customers want to check it and
this also helps in creating a unique identity of the developers.

LIMITATIONS
Un-availability of the desired personnel was the biggest constraint to this
study. Although appointments were made and followed up where possible
but still there were instances where the desired people were either
unavailable or unwilling to meet.
No prior information regarding the addresses or other details of the offices to
be visited was provided, thus a few target persons were left uncovered.
Some dealers were hesitating to give supportive data. Some of them ignored
the questions which were supposed to be filled by them. Thus affecting the
scientific accuracy.

CONCLUSION
Now a days people who go for buying a house have become more aware
about what they should look for and the information they should seek, and are
more concerned about the selection of the right type of house for them. But
majority of the people are still unaware of the documents which they should look
for before going to buying a house. Here I have collected the perception and
analyzed the expectations of the general public as a whole. The conclusion thus is
that people need to be more aware of all the documents, the total legalities, and
collect as much as information from the builders, and then only they can do their
investment with a free mind.
Thus because of the above reasons there is a need to create awareness among the
customers as well as project developers to give the customers the complete
information and the role of TRUSTED PROPERTY to educate people is
appreciated in this regard.

BIBLIOGRAPHY

References
Referred Books:
Kothari C.R.- Research Methodology New Delhi Tata McGraw Hill In
(95-102)
Kotler Phillip Marketing management analysis, planning implementation
and control.
Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice
Hall of India 6th edition
www.makaan.com
www.magicHorizon .com
www.ansalspropertiesltd.com
www.eros-group.com
www.eldecogroup.com
www.omaxe.com
www.parsvnath.com
www.ashianahousing.com
www.gurgaonproperties.net

 www.realestatencr.com
www.gurgaonrealestate.com
www.estatedeveloper.com

ANNEXURE

QUESTIONNAIRE
Name

add.

1. What is your occupation?

a. Govt job
b. Private job
c. Self employed
d. Professional
2. What is your marital status ?
a. Married
b. Un-married
3. Monthly income ? (in thousand per month )
a. 20,000-30,000
b. 31,000-40,000
c. 41,000-50,000
d. 51,000-above
4. Presently lives in house ?
a. Rented
b. Own- houses
5. Do you have your own plot ?
a. Yes
b. No
6. What type of flat/house you prefer ?
a. 1BHK
b. 2BHK
c. 3BHK
d. 4BHK
7. What is your budget for your plot preference ?
a. 10 to 20 lakh
b. 20 to 35 lakh
c. 35 to 50 lakh
d. 50 above lakh
8. What type of payment plan you want ?
a. TLP Payment Plan
b. 15% Discount Plan
c. 25% discount Plan
d. Down payment
9. Size of your plot preference?
a. 86 (per sqr yard)

b. 100 (per sqr yard)

c. 126 (per sqr yard)
d. 164 (per sqr yard)
10.What type of plot you prefer for your house ?
a. Park facing
b. Front face
c. Corner side
d. On road
11.What type of plot you prefer from following ?
a. BDA approved
b. Non BDA approved
12.Purpose of purchasing plot ?
a. Living
b. Investment
13.Belongs to ?
a. Urban area
b. Rural area
14.In which face you want your plot ?
a. Phase-I
b. Phase-II
15.In which city you want your plot ?
a. Bareilly
b. Lucknow
c. Moradabad
16.What type of discount on plot customers attracts a lot?
a. Led tv
b. Fridge
c. Commission
d. Megadraw on festival
17.Customer demand for site visit ?
a. Yes
b. No
18.In which customer interested in flats ?
a. Navivan
b. Horizon harmany
c. Kingss court
d. Royal Floors
19.What is your budget for flat ?
a. 25 lakh
b. 50lakh

c. 75 lakh
d. 76 lakh- above
20.Have you ever contected customer service ?
a. Yes
b. No
21.What type of flat you are interested in ?
a. Well furnished
b. Non- furnished
22.What type of properties an investor is interested to invest ?
a. Commercial
b. Farm house
c. Residential
d. Future investment
23.Are you trust on horizon in given to you best facilalets homes?
a. Yes
b. No