KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in

the world.

KFC, a wholly owned subsidiary of PepsiCo, Inc

Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised.

In addition to direct franchising and wholly owned operations, the company participates
in joint ventures, and continues investigating alternative venues to gain market share in
the increasingly competitive fast-food market.

. In late 1997 the company expected to become a wholly owned subsidiary of Tricon
Global Restaurants, Inc., to be formed from the spin off of PepsiCo's restaurant holdings.

The Sector

Every company in this world has its own sector in the business industry.

Companies like Kentucky Fried Chicken are listed as food service because the company
has been established to provide food service to its customers for the pass 82 years.

Kentucky Fried Chicken has been successful for so many years as it has provided great
service and food.

THE NAME OF THE COMPANY

Colonel Sanders and Pete Harman opened the first Kentucky Fried Chicken outlet in
1952. A sign painter hired by Harman invented the name Kentucky Fried Chicken.

In 1991, Kentucky Fried Chicken announced that it was officially changing its name to
KFC.

In 1990, the Commonwealth of Kentucky started to trademark their name.

Henceforth, anyone using the word Kentucky for business reasons have to pay
licensing fees to the Commonwealth of Kentucky.

In November 2006, KFC and the state of Kentucky finally reached a settlement over the
formers use of the trademarked Kentucky and the restaurant chain announced it
would be resuming its former name of Kentucky Fried Chicken.

Logo of Kentucky Fried Chicken

Every company has to have a logo to represent .The colonel has always been a part of the
KFC logo. In the early years, you can see him to have a more serious face but over time,
you can see that his face has become more friendly. Also, the red color in the logo has
given the logo a more bold and lively look.
In April 2007, KFC unveiled their current logo in which the Colonel shed his white suit
jacket for a red cook's apron. The new logo includes bolder colors and a more welldefined visage of the late Kentucky Fried Chicken founder, who will keep his classic
black bow tie, glasses and goatee. The logo is changing for only the fourth time in 50
years, and for the first time in nearly a decade. The smiling Colonel is featured against a
red background that matches his red apron, with the KFC brand name in black thick
lettering under his chin

Business Description
KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants,
headquartered in Louisville, Kentucky in the United States. Colonel Sanders was an early
pioneer of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise
opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to
manage, and he eventually sold the company to a group of investors.

Vision
To be the leading integrated food services group in the Asia Pacific region based on consistent
quality products and exceptional customer-focused service.

Mission
To maximise profitability, improve shareholder value and deliver sustainable growth year after
year.
Industry Overview
What Is Halal Food?
Halal is an Arabic word meaning allowed or lawful. Halal food is food that complies with
Islamic Law or Shariah. Halal stipulates that food consumed to be:
- Not harmful to health
- Free from any forbidden parts of animal origin
- Hygienic
- Free from anything regarded as filth (najis) under Islamic law
In addition, meat products must be derived from animals that are permissible and slaughtered
according to Islamic Law.
It is proven halal so all the Muslims can eat KFC in Malaysia without any worries.

Family?
KFC targets family which both parents and 2 less or more kids dining together in KFC
restaurants or take away. KFC also have children playground that normally parents would bring
their children to play at there, while they could peacefully eat their meals. Thus KFC has Mini
Bucket Combo and Variety Bucket to cater for bigger numbers of people to eat with favorable
price.
Budget customers
KFC has concerned of budget customers appetite with basically age 12 to 55. Thus KFC also
has ala carte menu and real savers menu which emphasize in 1 set with lower price and side
orders as well such as potato wedges.

Competitor Analysis of Kfc

You cannot enjoy the business without competitiors. No organization can afford to ignore their
competitiors. The fast food market in Malaysia is highly competitive , KFC faces a wide number
of direct and indirect competitors. As analysis , KFC is a perfet competition ; which include
many equal sellers. KFCs main competitors are fast food chains such as McDonalds , Dominos
, Subway which are already well establish throughout Malaysia

How Are We Different From Our Competitors

1)
Only at KFC you can get the complete meal of protein, fibre and carbohydrate all
at the same time without having to get the nutrients separately.

2)

3)
Excellent service provided which consists of a good customer service , always at
your assistance when you need help with anything.

4)
Kentucky Fried Chicken has designed its menu to please everybody in every age
group example for kids, teenagers and adults.

5)

6)
Provides services that allows customers to engage with the world and socialize
with free wifi or free wireless fidelity.

7)
Having Halal products in a company is very important because they have to
respect any race and religion , with halal products , it is a plus point because then Muslim
customers can enjoy the same delicious meals as other do

They use the finest herbs and spices that makes the whole chicken taste succulent.

Never fails to satisfy your taste bud with is authentic taste.

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Contents
Title

Page

Name of the Company

1-4

Slogan and Logo

5-6

Mission and Vision

7-9

Excutive Summary

10

Business Description

11

Industry Overview

12

Target Market

13-14

Competitor Analysis

15

Management Structure

16-17

10

Financial Plan

18

11

Marketing Plan

19

12

Operational

20-23

13

Swot Analysis

23-24