COLGAT E - PALMOLIVE

AGENDA

History of the company

Awards and achievements
Product line
Position in global market
Introduction to PR
Difference between MARKETING and PR
PR activities
Effect of these(PR activities)
Promotional tools and various surveys adopted by colagte

HISTORY
In 1806, William Colgate introduced starch, soap and candle factory on
Dutch Street in New York City under the name of "William Colgate &
Company".
In 1857, William Colgate died and the company was reorganized as
"Colgate & Company" under the management of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold
in jars.

Continued
His company sold the first toothpaste in a tube, Colgate Ribbon Dental
Cream, in 1896.
In 1928, Palmolive-Peet bought the Colgate Company to create the
Colgate-Palmolive-Peet Company.

In 1953 "Peet" was dropped from the title, leaving only "ColgatePalmolive Company", the current name.

Today Colgate has numerous subsidiary organisations spanning 200

countries, but it is publicly listed in only two, the United States and India

AWARDS AND ACHIEVEMENT

Colgate has been ranked as Indias #1 Most Trusted Brand across all
categories for four consecutive years from 2003 to 2007
51% market share in the toothpaste segment.
48% market share in the toothpowder market.
30% share in the toothbrush market.
Presently it is facing competition from no. 2 player HUL. E.g.
Pepsodent
On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand
ambassador.

PRODUCT - LINE

POSITION IN GLOBAL MARKET

Total
$13,183

INTRODUTION TO PR
Strong public image.
Company Reputation

DIFERRENCE BETWEEN
MARKETING AND PR
Marketing- Awareness about product and
company

Public relations- Adding value and building

reputation

PR ACTIVITIES

Education
Health care
Sports
Environment

EDUCATION
Pratham

Bright Smiles, Bright future

Scholarship offers

VARIOUS SURVEYS LIKE

1.

Colgate's Bright Smiles, Bright Futures:

2.

Colgate Professional Program:

HEALTH CARE
Starlight children foundation

Oral health month

Supporting health and well

being

SPORTS
Colgate womens game

Sponsoring cricket tournament

ENVIRONMENT
Protecting the environment
World Environment Day Celebrated June 2010

EFFECTS OF THESE
REACHED
PEOPLE

500 million
children reached
in 80 countries
95%
improvement
rate in total
recordable
accident

COMPANY
PERFOMANCE
No.5 Colgate's
rank in the
business week 2009
, 50 best
performing
company
$15.3 billion in
sales in 2009
10 highest rating
achieved by
Colgate in 2009

ENVIRONMENT
AL
CONTRIBUTION
40% reduction
in water use per
ton of production
from 2002 to 2009
22% reduction
in co2 emission
per ton of
production from
2002 to 2009
1998 Colgate

PROMOTIONAL TOOLS
Increasing circumference of toothpaste tube.
Free Dental Check-up in mobile vans

 Free Dental Check-up by sending a SMS

Scholarship offers like Learn & earn offer

Open to questions.!!!!

ANIMESH PANDEY :DHANANJAY DHURUNDHAR:RUPA MAHTO:-