Tyson Logo Guide

LOGOGUIDELINES
ver. 080712 Registered Trademarks: 776,266; 1,205,623; 1,748,683; 2,810,231; 2,833,874; 2,868,632; 3,118,135; 3,204,061; 3,322,967; 3,483,381; 3,998,293
Purpose of This Guide This guide is designed to help

you in your use of Tyson Foods, Inc., logos and other
Tyson Foods trademarks. It contains information regarding
many of the areas in which our trademarks are used.
Please use it as a reference tool.
The Benefits of Standardized Communication of
the Tyson Brand Everything counts because everything
communicates. Our Tyson Foods, Inc., logo represents
who we are to the outside world, and is our strongest tool
in building a strong company brand image and equity.
Building a strong image begins with our corporate identity
logos. If our customers and consumers are familiar with
our logos and brands, that familiarity builds loyalty and
trust. On the other hand, if we are always changing how
we use our logos, customers and consumers may
become confused and disconnected from our company
and brands.
We want the Tyson Foods name to stand for quality and
trust. Whether we use our logos on trucks, buildings,
or premium items, it is important that we all use them
correctly. In a sense, we are all brand managers, and it
is our responsibility to be sure we communicate a
consistent, uniform image to our customers and consumers.
Questions Regarding Logo and Trademark
Usage As you will note when reading this guide, there are
specific department contact numbers noted throughout.
If you have any other questions, please contact Mike
Mohney, director of Corporate Communications, at
(479) 290-7351, or email your questions to
mike.mohney@tyson.com.
2012 Tyson Foods, Inc. Trademarks and registered trademarks

are owned by Tyson Foods, Inc. or its subsidiaries.
Brand History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Section 5 Corporate Logo Usage
Section 1 Trademark Guidelines
Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1
Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1
Premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1
Corporate Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1

Brand Name and Registration Mark . . . . . . . . . . . . . 1.1
Proper Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2
Trademark Infringement . . . . . . . . . . . . . . . . . . . . . . 1.3
Where to Direct Questions . . . . . . . . . . . . . . . . . . . . 1.3
Trademark Agreement . . . . . . . . . . . . . . . . . . . . . . . . 1.3
Rules At-A-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3
Section 2 Corporate Identity
When To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1
When Not To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1
Logo File Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1
Logo Trademark Protection . . . . . . . . . . . . . . . . . . . . 2.1
Tyson Foods, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2
Tyson Deli, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.3
Tyson Fresh Meats, Inc. . . . . . . . . . . . . . . . . . . . . . . 2.4
Tyson Prepared Foods, Inc. . . . . . . . . . . . . . . . . . . . 2.5
Tyson Refrigerated Processed Meats, Inc. . . . . . . . . 2.6
Logo Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.7
Logo Color Preference . . . . . . . . . . . . . . . . . . . . . . . 2.7
One Color Logo Options . . . . . . . . . . . . . . . . . . . . . . 2.7
Special Printing Considerations . . . . . . . . . . . . . . . . 2.7
Logo Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.8
Logo Size Restrictions . . . . . . . . . . . . . . . . . . . . . . . .2.8
Incorrect Logo Treatment . . . . . . . . . . . . . . . . . . . . . 2.8
Section 3 Tyson Brand
When To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.1
When Not To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.1
Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.1
Logo Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2
One Color Logo Options . . . . . . . . . . . . . . . . . . . . . . 3.2
Special Printing Considerations . . . . . . . . . . . . . . . . 3.2
Logo Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3
Logo Size Restrictions . . . . . . . . . . . . . . . . . . . . . . . .3.3
Incorrect Logo Treatment . . . . . . . . . . . . . . . . . . . . . 3.3
Section 4 Endorser Branding
When To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1
When Not To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1
Logo Format Preference . . . . . . . . . . . . . . . . . . . . . . 4.1
Rules At-A-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1
Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2
Section 6 Tyson Brand Usage

Advertising and Marketing . . . . . . . . . . . . . . . . . . . . 6.1
Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1
Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1
Flags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1
Premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1
Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1
Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.2
Transportation Sticker Placement Policy . . . . . . . . . 6.4
Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.5
Section 7 Company Mascots
Big Red Mascot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1
The 3 Amigos Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1
Buddy Costumes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1
The 3 Amigos Inflatable . . . . . . . . . . . . . . . . . . . . . . . 7.2
The 3 Amigos Fun Farm . . . . . . . . . . . . . . . . . . . . . . 7.2
BRANDHISTORY
The concept for the Tyson logo originated as a drawing. Over the decades, it has
been altered so we could effectively market quality products to our customers and
consumers. As you can see, we have come a long way since 1935.
1930s It was in 1935 that John Tyson founded the

company we know today by transporting that first load
of Arkansas chickens to Chicago, where he sold them
for a profit of $235. We did not have a brand identity
in those days, but John Tyson had established the
foundation for what would become the worlds largest
protein business.
1940s In 1947, our company was incorporated as
Tysons Feed & Hatchery. Instead of being just a buyer
and seller of chickens, Tysons was involved in the
growing process. These were the building blocks for
what we now know as total vertical integration in the
poultry business.
1950s Although Tysons Feed & Hatchery was not yet
a publicly-held company, it was on the grow. In 1955,
construction of the Randall Road Plant in Springdale,
Arkansas, was completed. Tysons Feed & Hatchery
was now totally integrated, controlling every step in the
production process from farm to market. In 1959, our
company adopted Tysons Pride as its brand name
1960s The first Tyson oval logo was designed by
Buddy Wray, former Tyson Foods President and COO,
to fit the Cornish hen packaging. In 1963, John Tyson,
along with his son, Don, took the company public,
issuing 100,000 shares of stock. Upon going public, the
company name changed to Tysons Foods, Inc.
1970s The 70s was a decade of many tests for our
company. Extreme downturns in the poultry market
threatened to close the doors in 1974. Undaunted, a
determined Don Tyson kept going. Logo colors were
changed from red, white, and blue to red, white, and
orange, as the red, white, and blue did not show up as
well in the display case. The name was changed to the
current Tyson Foods, Inc., in 1972.
1980s It was in the 80s that growth exploded.

Further processed products were becoming a hit with
consumers. The construction of the Chick N Quick
plant in Rogers, Arkansas, gave Tyson Foods a distinct
advantage in this growing market. In 1989, Tyson
acquired Holly Farms. The acquisition doubled the
companys size. We marketed the Retail Fresh brand
with the Tyson Holly Farms logo.
1990s The 1990s was an era of expansion as we
continued to build a dominance in the chicken industry.
In 1995, the Tyson logo was redesigned to strengthen
our companys colors and make our image bolder. Tyson
Foods launched its website, www.tyson.com, in the fall
of 1996.
2000 Tyson Foods celebrated 65 years of bringing
quality food products to families across the world.
Consumers identified Tyson products with our
company promise of Quality Food You Can Trust.
2001 On October 1, 2001, Tyson Foods acquired
IBP, inc., making Tyson Foods, Inc., the largest protein
company in the world. Based on the 2000 Fortune 500
list, Tyson Foods is among the top 70 of Americas
largest corporations.
2004-2007 On July 28, 2004, Tyson Foods, Inc.,
began powering the world! With the release of
the Powered by TysonTM campaign, the logo was
modernized once more. The design was powered up
to become more readable and easily recognized by
consumers. The latest logo exemplifies the strength and
power of the brand.
2007 In 2007, the Tyson Discovery CenterTM research
and development facility for product innovation and
consumer insights opened. A logo for the Tyson
Discovery CenterTM was created.
Tyson Foods, Inc. Logo Guidelines
2008 In January 2008, Tyson Foods announced its

sponsorship of the Untied States Olympic Team with
the release of a composite Tyson-Olympic brand.
Tyson Foods was the official Chicken, Beef, and Pork
Sponsor of the 2008/2010 U.S. Olympic Team.
Tyson Foods also launched the Thank You
consumer campaign in 2008. The campaign
communicates to consumers in a fun and engaging
way how Tyson products help make Mom a
Mealtime Hero.
2010 Tyson Foods declared hunger relief as its
number-one philanthropic focus while celebrating
the 10th anniversary of its commitment to hunger
relief. Tyson Foods donated of more than 76 million
pounds of food over that 10-year period. The KNOW
Hunger campaign was launched with a new logo
incorporating the KNOW Hunger tagline with the
Tyson logo. A 10th Anniversary logo for hunger relief
was also created for use that year.
1930s1950s: Examples of the early Tyson brand prior to the oval
1960s1970s: Examples of the early Tyson brand oval
1995: The Tyson brand oval redesigned
2004: The current Tyson brand oval
2007: The Tyson Discovery Center logo
2008: The Tyson official sponsor logo for the 2008 Olympic games
2010: The Tyson KNOW Hunger campaign logo and the 10th Anniversary logo
SECTION 1TRADEMARK
The Tyson brand name is a registered trademark and as a valuable corporate asset it
must be protected. Failure to use trademarks properly may result in an improper name
and logo usage of the Tyson brand and loss of exclusivity. Examples of trademarks
that have become public property are aspirin and elevator. It is every Team
Members responsibility to protect our trademarks from misuse. Please observe the
following trademark guidelines.
Corporate Name Our corporate name is Tyson

Foods, Inc. The company name is always to appear
in upper and lower-case letters and should always be
on one line. The Tyson name or trademark may not be
obscured by any other design or copy.
When referring to our company in written form, you
should use Tyson Foods, Inc., initially, and use Tyson
Foods for subsequent references. The words Tysons
or Tysons are not to be used to refer to our company
or our products because they are not our correct
company name or registered trademarks.
Tyson Foods, Inc.

Corporate name
Tyson Foods, Inc., is the worlds

largest processor and marketer of
chicken, beef, and pork. More than
115,000 Team Members work for
Tyson Foods.
First and subsequent references to Tyson Foods, Inc.
Brand Name and Registration Mark () How

the Tyson name is used determines whether the
registration mark must appear beside it. If you are
referring to the corporate entity, (i.e., Tyson Foods,
Inc.) the registration mark is not required.
Trademarks are not nouns. They are always
adjectives. When the Tyson name is used as a brand
name or as the brand in the description of a product,
the Tyson name should be differentiated using either
italics or bold, and the registration mark is required the
first time the name appears. Subsequent references to
the Tyson brand do not require the registration mark,
unless it appears on subsequent pages. However, the
brand name should be differentiated using either italics
or bold type.
If the Tyson name as a brand name is preceded by
another trademark, use the same differentiating
treatment on both trademarks in addition to using the
or symbols.
Tysons
Tysons Foods
Tyson Foods
NEVER refer to Tyson Foods, Inc. in these formats
Tyson
Brand name and registration mark ()
Tyson Boneless/Skinless Breasts

are one of our most popular
products. Tyson fresh chicken is
Americas leading brand.
First and subsequent references to Tyson Foods, Inc.
Tysons
NEVER refer to the Tyson brand in this format
Tyson Any'tizers Buffalo Style

Boneless Wings are available in you
grocer's freezer case.
Always use the or for all trademarks
1.1
Proper Use
Tyson chicken tastes good.
Our American Favorite ham
Consumers prefer Tyson chicken fillets.
American Favorite ham
ALWAYS use the trademark as an adjective
A trademark is an adjective. The trademark should be

followed by the common descriptive/generic name of
the product.
ALWAYS use the complete trademark name
Do not shorten a trademark. Always use the full name.
Tyson Deli Market entres

Tyson brand chicken wings
Tyson chicken tenders now in your

grocers deli
ALWAYS differentiate the trademark from the rest of the copy
Use the trademark distinctively. A trademark should

always be used with a different treatment such as
italics or bold type in order to distinguish it from
other words.
Tysons chicken products are available

nationwide.
NEVER use the trademark in the possessive form
Do not use the trademark in the possessive form.
designation indicates a federally

registered trademark
designation indicates the mark has
not been federally registered, but the
owner claims common law rights to the
mark
ALWAYS use the correct trademark designation
Use proper trademark notice.
Tyson Deli Market entres

NEVER split the trademark name
Do not split a trademark. The complete name must be

typeset in the same format.
Serve the classic tastes patrons still

remember and love with Tyson pot
roast and meatloaf products. Seasoned,
slow-cooked, and made with quality
ingredients, these home-style favorites
taste just like homemade. Take your
patrons on a flavorful trip down memory
lane with Tyson pot roast and meatloaf.
ALWAYS use a noun after the first use of a trademark
When a trademark is used several times in printed

material, it is only necessary to use the trademark () or
registered trademark () symbol the first time the mark
appears on each page. Each subsequent use of the
trademark must be differentiated from the surrounding
copy like the first use of the trademark.
Russer ham and Wright Brand ham

offer your customers variety.
ALWAYS use a descriptive name after the trademark when there are multiples
Any'tizers Buffalo Style Wings

Anytizers Buffalo Style Wings
When using two trademarks in the same sentence,

always use the descriptive name of the product after
each trademark.
ALWAYS spell the trademark name coreectly
Always spell the trademark correctly.
1.2
Trademark Infringement One of the most important

steps in protecting our trademarks is finding out about
infringement. If you suspect possible infringement, notify
Tyson Foods Legal Services immediately. Please provide
specific details with your report (when, how, and where
the alleged infringement occured), as well as samples
reflecting the possible infringement whenever possible.
Tyson Foods protects its marks to the fullest extent of
the law.
Where To Direct Questions Questions about
the use of trademarks or possible misuse situations
should be directed to Tyson Legal Services at
(479) 290-4661 or (479) 290-4759, or email questions
to jenna.johnston@tyson.com or essa.hicks@tyson.com.
Trademark Agreement The Tyson Foods, Inc.,

logos and trademarks can only be used by outside
suppliers or vendors with approval from Corporate
Communications, CorpComm@tyson.com.
Please contact Tyson Legal Services at (479) 290-4661
or (479) 290-4759 to obtain a Trademark License
Agreement.
The correct logos will be supplied by Corporate
Communications, CorpComm@tyson.com.
Requests to use the logos or trademarks should be
forwarded to:
Director of Corporate Communications
Tyson Foods, Inc.
3701 Johnson Road ARO7695
Springdale, AR 727626999
Rules At-A-Glance
1. When referring to our company in written form,
you should use Tyson Foods, Inc., initially, and use
Tyson Foods for subsequent references.
2. NEVER use the words Tysons or Tysons to refer
to our company or our products because they
are not our correct company name or registered
trademarks.
2. The trademark designation, or , should be
used at least once on every page of text and
always as the first reference.
5. If the Tyson name as a brand name is preceded

by another trademark, use a treatment such as
italics or bold on both trademarks to differentiate
the trademarks in addition to using the or
symbols.
6. A trademark is an adjective and should be
followed by the common descriptive/generic
name of the product.
7. Do not use the trademark in the possessive form.
8. Always spell the trademark correctly.
3. A trademark should always be used in italics or

bold in order to distinguish it from other words.
9. Do not shorten a trademark. Always use the full

name.
4. When using the Tyson name as a brand name

in the description of a product, the Tyson name
should be differentiated by using a different
treatment such as italics or bold type.
10. Do not split a trademark.
1.3
SECTION 2 CORPORATE IDENTITY

Tyson Foods, Inc., is the name of our corporation, and therefore, in all communications
when referencing the corporation, the formats shown in this section must be used.
Tyson Deli, Inc., Tyson Fresh Meats, Inc., Tyson Prepared Foods, Inc., and Tyson
Refrigerated Processed Meats, Inc., are also corporations with their own identities.
These may also be found in this section.
The Tyson Foods, Inc., identity that includes the Making Great Food. Making a
Difference. tagline can be found in the Making Great Food. Making A Difference.
logo guide.
When To Use Use these logos when referencing their

respective corporations.
When Not To Use These are not brands and therefore
should not be used when referencing product.
Logo Format Preference Preference is given to
the vertical version of the logo. Note the use of a white
border line to separate the logo from backgrounds.
This is to protect the readability of the logo and allow
a broader selection of backgrounds.
Logo File Formats All logos are available in EPS,

JPG, and PNG formats. All EPS files are vector art and
allow the most versatility in scaling without the loss of
art integrity.
File
Format
Use
.jpg
Word doc, Powerpoint presentations,

Excel worksheets
.png
Web, email, Word doc, PowerPoint

presentations, Excel worksheets
.eps
Professionally printed materials such as

advertising, sales materials, or stationery
Logo Trademark Protection Because these logos

contain the Tyson logo, a trademark legal line must be
used. This can be placed in small type at the bottom or
end of the media, package, or label. See the appropriate
legal lines to select from in this section.
2.1
Tyson Foods, Inc.
Tyson Foods, Inc.

Process and PMS color - File Name: TFI_H
Process and PMS color - File Name: TFI_V
Tyson Foods, Inc.
Tyson Foods, Inc.

3D format - File Name: TFI_3D_H
3D format - File Name: TFI_3D_V
Tyson Foods, Inc.
Tyson Foods, Inc.

One color format - File Name: TFI_1C_H
One color format - File Name: TFI_1C_V
Tyson Foods, Inc.
Tyson Foods, Inc.

Reverse format - File Name: TFI_Rev_H
Reverse format - File Name: TFI_Rev_V
Tyson is a registered trademark of Tyson Foods, Inc.
Trademark legal line to be used for the Tyson Foods, Inc., logo
2.2
Tyson Deli, Inc.
Tyson Deli, Inc.

Process and PMS color - File Name: TDI_H
Process and PMS color - File Name: TDI_V
Tyson Deli, Inc.
Tyson Deli, Inc.

3D format - File Name: TDI_3D_H
3D format - File Name: TDI_3D_V
Tyson Deli, Inc.
Tyson Deli, Inc.

One color format - File Name: TDI_1C_H
One color format - File Name: TDI_1C_V
Tyson Deli, Inc.
Tyson Deli, Inc.

Reverse format - File Name: TDI_Rev_H
Reverse format - File Name: TDI_Rev_V
Trademark line to be used for the Tyson Deli, Inc., logo
2.3
Tyson Fresh Meats, Inc.

Process and PMS color - File Name: TFM_H
Process and PMS color - File Name: TFM_V

3D format - File Name: TFM_3D_H
3D format - File Name: TFM_3D_V

One color format - File Name: TFM_1C_H
One color format - File Name: TFM_1C_V

Reverse format - File Name: TFM_Rev_H
Reverse format - File Name: TFM_Rev_V
Trademark line to be used for the Tyson Fresh Meats, Inc., logo
2.4
Tyson Prepared Foods, Inc.

Process and PMS color - File Name: TPF_H
Process and PMS color - File Name: TPF_V

3D format - File Name: TPF_3D_H
3D format - File Name: TPF_3D_V

One color format - File Name: TFI_1C_H
One color format - File Name: TFI_1C_V

Reverse format - File Name: TPF_Rev_H
Reverse format - File Name: TPF_Rev_V
Trademark line to be used for the Tyson Prepared Foods, Inc., logo
2.5
Tyson Refrigerated Processed Meats, Inc.

Process and PMS color - File Name: TRPM_H
Process and PMS color - File Name: TRPM_V

3D format - File Name: TRPM_3D_H
3D format - File Name: TRPM_3D_V

One color format - File Name: TRPM_1C_H
One color format - File Name: TRPM_1C_V

Reverse format - File Name: TRPM_Rev_H
Reverse format - File Name: TRPM_Rev_V
Trademark line to be used for the Tyson Refrigerated Processed Meats, Inc., logo
2.6
Logo Color There are specific colors approved for the

Tyson corporate and brand logos. This section defines
the approved colors in all current formats and provides
guidelines of their uses.
When a logo is used on color backgrounds, a white rule
must be placed around the logo to separate it from the
background. The rule line is included in all logo files.
Whenever possible, all Tyson Foods, Inc., logos should
appear as a four-color logo.
Note: on packaging and labels, a different Tyson Red is
used; please consult CPD&R at (479) 290-4337 for the
proper color/application.
All artwork may be obtained through Tyson Foods
Corporate Communications at: (479) 290-4209 or email
your question to CorpComm@tyson.com, or download
the artwork at: http://www.tysonfoods.com/MediaRoom/Logo-Guidelines.aspx.
One Color Logo Options Tyson provides a one-color

logo option for instances that require this option, such
as premiums and T-shirts. If the item to be printed on is
white, the one-color logo may be printed in Tyson Red,
Black, Metallic Gold, or Metallic Silver.
A reverse-logo option has also been provided for
printing on black or dark colors. The reverse logo should
always appear as white. The only exceptions are when
this logo is used in alternative methods.
Special Printing Considerations There are times
when alternative printing methods may be used such as
foil and embossing. Below is a list of potential methods
and which logo should be used.
For other printing methods, please contact Tyson Foods
Corporate Communications at: (479) 290-4209, or email
your question to CorpComm@tyson.com
The Pantone Matching System (PMS) is the definitive

international reference for selecting, specifying,
matching, and controlling ink colors.
Color
PMS
CMYK
RGB
HEX
Printing Method
Logo Usage
Tyson
Red
PMS 186C
C0
M 100
Y 81
K4
R 227
G 24
B 55
cc092f
Gold and silver foil on a

white or light background
color
One color logo (black will

be the foil)
Tyson
Orange
PMS 136C
C0
M 61
Y 97
K0
R 245
G 128
B 37
ea7125

black or dark background
color
Reverse logo (white will be

the foil)
Embossing

the raised area)
White
n/a
C0
M0
Y0
K 100
R 255
G 255
B 255
ffffff
Black
PMS Black C
C0
M0
Y0
K 100
R0
G0
B0
000000
Metallic
Gold
PMS 872C
n/a
n/a
n/a
Metalic
Silver
PMS 877C
n/a
n/a
n/a
Screen printing on a white One color logo

or light colored background
Screen printing on a black
Reverse logo
or dark colored background (note: a flashing of white
is typically required when
printing on dark colors)
Engraving on a metallic
surface
One color logo
Etching on clear glass
Reverse logo
Logo Color Preferences Preference is given to the

3-color version of the logo that consists of Tyson Red
[PMS 186], Tyson Orange [PMS 136], and White. The
4-color version is a process conversion of the Tyson
Red and Tyson Orange. The 1-color and reverse can
also be used. See the logo color subsection for further
information.
2.7
Logo Clear Space All corporate logos require clear

space to protect the logo. No other design elements
may enter the clear space. The only exception to the
clear space rule is the placement of the logo on top of
a background. However, the complete logo must remain
readable from the background.
Incorrect Logo Treatment Never use anything but

the approved and provided logo.
Clear space for both the horizontal and the vertical

orientation of all corporate logos is equal to the cap
height of the corporate name.
Never use parts of the logo. It is an integral unit;

always keep it whole.
Never attempt to create your own Tyson Foods, Inc.,

logo.
Never reduce the logo beyond the size retriction.
Never use the logo in a crowded space.

Never use the logo as part of a sentence or phrase.
Never reproduce the logo in non-approved colors.
Tyson Foods, Inc.
Never stretch or alter the logo.

Never attach anything to the logo.
Never alter the orientation of the logo.
Horizontal logo configuation clear space requirement
Never print on top of the logo.

Never use the logo as a watermark.
Never use the logo in the middle of a sentence.
Tyson Foods, Inc.

Vertical logo configuation clear space requirement
Logo Size Restrictions All of the corporate logos in

the horizontal orientation should never be smaller than
one inch in width.
All of the corporate logos in the vertical orientation
should never be smaller than .75 inches in width.
Tyson Foods, Inc.
Horizontal logo configuation size resriction
Tyson Foods, Inc.
.75
Vertical logo configuation size resriction
2.8
SECTION 3 Tyson Brand

The Tyson brand is used for the identification of our Tyson branded products.
When To Use Use this logo when identifying a Tyson

branded product.
When Not To Use This is not the corporate identity
and therefore should not be used when referencing the
corporation.
Process and PMS color - File Name: TysonOval
Logo File Formats All logos are available in EPS,

JPG, and PNG formats. All eps files are vector art and
allow the most versatility in scaling without the loss of
art integrity.
3D format - File Name: TysonOval_3D
File
Format
Use
.jpg

Excel worksheets
.png

.eps

Logo Trademark Protection Since these logos

exist as elements without additional trademark notation,
a trademark disclaimer or footnote should always
accompany the logo. This can be placed in small type at
the bottom or end of the media, package or label. The
trademark line has been provided on the logo page..
One color format - File Name: TysonOval_1C
Reverse format - File Name: TysonOval_Rev
Trademark legal line to be used for the Tyson logo
Trademarks and registered trademarks are owned

by Tyson Foods, Inc. or its subsidiaries.
Trademark legal line to be used when all trademarks are owned by Tyson Foods
3.1
Logo Color There are specific colors approved for the

Tyson corporate and brand logos. This section defines
the approved colors in all current formats and provides
guidelines of their uses.
When a logo is used on color backgrounds, a white rule
must be placed around the logo to separate it from the
background. The rule line is included in all logo files.
Whenever possible, all Tyson Foods, Inc., logos should
appear as a four-color logo.
All artwork may be attained through Tyson Foods
your question to CorpComm@tyson.com, or download
the artwork at: http://www.tysonfoods.com/MediaRoom/Logo-Guidelines.aspx.
One Color Logo Options Tyson provides a one-color

logo option for instances that require this option, such
as premiums and t-shirts. If the item to be printed on is
white, the one-color logo may be printed in Tyson Red,
Black, Metallic Gold, or Metallic Silver.
A reverse-logo option has also been provided for
printing on black or dark colors. The reverse logo should
always appear as white. The only exceptions are when
this logo is used in alternative methods.
Special Printing Considerations There are times
when alternative printing methods may be used such as
foil and embossing. Below is a list of potential methods
and which logo should be used.
For other printing methods, please contact Tyson Foods
your question to CorpComm@tyson.com
The Pantone Matching System (PMS) is the definitive

international reference for selecting, specifying,
matching, and controlling ink colors.
Color
PMS
CMYK
RGB
HEX
Printing Method
Logo Usage
Tyson
Red
PMS 186C
C0
M 100
Y 81
K4
R 227
G 24
B 55
cc092f

white or light background
color
One color logo (black will

be the foil)
Tyson
Orange
PMS 136C
C0
M 61
Y 97
K0
R 245
G 128
B 37
ea7125

black or dark background
color

the foil)
Embossing

the raised area)
White
n/a
C0
M0
Y0
K 100
R 255
G 255
B 255
ffffff
Black
PMS Black C
C0
M0
Y0
K 100
R0
G0
B0
000000
Metallic
Gold
PMS 872C
n/a
n/a
n/a
Metalic
Silver
PMS 877C
n/a
n/a
n/a
Screen printing on a white One color logo

or light colored background
Screen printing on a black
Reverse logo
or dark colored background (note: a flashing of white
is typically required when
printing on dark colors)
Engraving on a metallic
surface
One color logo
Etching on clear glass
Reverse logo
Logo Color Preferences Preference is given to the

3-color version of the logo that consists of Tyson Red
[PMS 186], Tyson Orange [PMS 136], and White. The
4-color version is a process conversion of the Tyson
Red and Tyson Orange. The one-color and reverse can
also be used. See the logo color subsection for further
information.
3.2
Logo Clear Space The Tyson logo requires clear

space to protect the logo. No other design elements
may enter the clear space. The only exception to the
clear space rule is the placement of the logo on top of
a background. However, the complete logo must remain
readable from the background.
Incorrect Logo Treatment Never use anything but

the approved and provided logo.
Clear space for the logo is equal to the height of the

negative space within the o of the Tyson name within
the logo.
Never use parts of the logo. It is an integral unit;

always keep it whole.
Never attempt to create your own Tyson Foods, Inc.,

logo.
Never reduce the logo beyond the size retriction.
Never use the logo in a crowded space.

Never use the logo as part of a sentence or phrase.
Never reproduce the logo in non-approved colors.
Never stretch or alter the logo.
Never attach anything to the logo.
Never alter the orientation of the logo.
Never print on top of the logo.
Never use the logo as a watermark.
Tyson logo clear space requirement
Never use the logo in the middle of a sentence.
Logo Size Restrictions The Tyson logo should never

be smaller than one-half inch in width. This measures
from the outside of the white stroke around the logo.
.5
Tyson logo configuation size resriction
3.3
SECTION 4 Endorser Branding

Endorser branding elements consists of the the registered Tyson logo and the protein
category. If a product created by Tyson Foods does not contain a protein, then the
products endorser must be used.
All endorser brand logos must be approved by Corporate Communications and the
Legal Services department.
When To Use Use these logos when an agreement is

in place to use our Tyson branded proteins or products
as ingredients in another companys product or service.
Logo Color Preferences All endorser logos must

be in full color. The logo may be in the three-color PMS
option or the four-color process option.
When Not To Use Do not use when a written legal

agreement does not exist.

Logo Format Preference Preference is given to the

graphic version of the endorser logo options. The oneline version is available when space does not permit the
use of the graphic version.
Logo Trademark Protection Since these logos

exist as elements without additional trademark notation,
a trademark ownership footnote should always
accompany the logo. This can be placed in small type at
the bottom or end of the media, package or label. The
trademark line has been provided on the logo page.
Logo File Formats All logos are available in eps, jpg,

and png formats. All EPS files are vector art and allow
the most versatility in scaling without the loss of art
integrity.
File
Format
Use
.jpg

Excel worksheets
.png

.eps

Rules At-A-Glance
1. All endorser branding partnerships must be
approved by Legal Services.
4. Do not use when a written legal agreement does

not exist.
2. Endorser branding elements consists of the

registered Tyson logo and text of the endoresment.
5. Preference is given to the graphic version of the

logos.
3. Use these logos when an agreement is in place to

use our Tyson branded protein(s) as an ingredient in
another companys product or service.
6. All endorser logos must be in full color.
7. A trademark ownership footnote should always

accompany the logo.
4.1
File name: MWQ_Chicken
File name: MWQ_Beef
File name: MWQ_Chicken_rev
File name: MWQ_Beef_rev
File name: MWQ_Chicken_line
File name: MWQ_Beef_line
File name: MWQ_Chicken_Line_rev
File name: MWQ_Beef_line_rev
File name: MWQ_Pork
File name: MWQ_Products
File name: MWQ_Pork_rev
File name: MWQ_Products_rev
File name: MWQ_Pork_line
File name: MWQ_Products_line
File name: MWQ_Pork_line_rev
File name: MWQ_Products_line_rev

Trademark line to be used for all Tyson endorser brand logos
4.2
SECTION 5 Corporate Logo Usage

The corporate logos can be found on many different materials that impact all areas
of the Tyson Foods' business. It is imperative to protect the brand as an asset of the
corporation. It is every Team Members responsibility to do so. This section will include
the most common materials in which the corporate logo is used. For applications of
the logo beyond the materials in this section, please contact Tyson Foods Corporate
Communications, at (479) 290-6319 or corpcomm@tyson.com.
Stationery Letterhead and envelopes will have the

corporate logos printed in the upper left-hand corner,
using the four-color version of the horizontally-oriented
logo. Only one corporate logo will appear on the
letterhead and envelope. Each corporation will have its
own versions of letterhead and envelopes.
Premiums The corporate logos in all formats and

versions may be used for premiums. Certain premiums
may require a smaller version of the logo than is
allowed in this guide. Contact Tyson Foods Corporate
Communications at (479) 290-4209 or
corpcomm@tyson.com for assistance and approval.
Division names will NOT be included on letterhead

and envelopes. Only the group service names, e.g.,
Foodservice, will appear.
For questions or to order premiums, contact Signature

Sourcing at nanceetah1@msn.com.
Only Team Members with the title of director or above

may have personalized letterhead.
Other Materials For all other materials, contact Tyson

Foods Corporate Communications at (479) 290-4209 or
corpcomm@tyson.com for assistance.
To order letterhead, envelopes, and business cards, use

the form found in the forms library on the Tyson Foods
intranet homepage or contact the Tyson Print Shop
printshop@tyson.com.
Apparel Corporate logos may be screen printed
or embroidered using the PMS version of either the
horizontally or vertically oriented logo.
Current apparel can be found at the Logo Store. The link
to the store can be found on the Tyson Foods intranet
homepage.
5.1
SECTION 6 Tyson Brand Usage

The Tyson brand may be used on advertising and marketing campaigns, on apparel
and uniforms, and buildings and vehicles. This section will include the most common
materials in which the logo may be used. For applications of the logo beyond the
materials in this section, please contact Tyson Foods Corporate Communications at
(479) 290-4209 or corpcomm@tyson.com.
Advertising and Marketing The Tyson brand may

be used in any of its versions on printed materials and
digital media as described in this guide. For questions
or assistance, contact Tyson Foods Corporate
corpcomm@tyson.com.
Become a
Department.
grower for
Tyson Foods.
Attention farmers in Scott, Leake,

and Neshoba counties.
We need new chicken housing for
broilers to service the Mississippi Live
Operations complex.
Join our community of growers
in Central Mississippi.
Tyson, founded in 1935, is among the worlds largest
producers and marketers of chicken, beef, and pork.
New house construction incentive.
Apparel The Tyson brand may be screen printed or

embroidered using the PMS version.
Contact:
Glen Pigg at
(601) 697-0279
or
Allen Magee at
(601) 382-3803
An Equal Opportunity Employer, M/F/D/V
2012 Tyson Foods, Inc. Tyson is a registered trademark of Tyson Foods, Inc. or its subsidiaries.
Advertising
(3 X 10) (5.429x10) Mississippi Grower Ad (Neshoba Democrat)

Project #18990442-0004 - Proof date 1/30/12
Spell Check Performed - JO
Current apparel can be found at the Logo Store. The

link to the store can be found on the Tyson Foods
intranet homepage.
Banners There is a selection of banners available
to order through the order form in the forms library
in the Tyson Foods intranet homepage. If you need
a custom banner, contact Tyson Foods Corporate
corpcomm@tyson.com.
Apparel
Flags The Tyson corporate flag should be printed

using the PMS version of the logo. Flags should be
ordered through Signature Sourcing at
nanceetah1@msn.com.
Premiums The Tyson brand may be used in all of
its formats for premiums. Certain premiums may
require a smaller version of the logo than is allowed
in this guide. Contact Tyson Foods Corporate
corpcomm@tyson.com for assistance and approval.
Banners
For questions or to order premiums, contact Signature

Sourcing at nanceetah1@msn.com.
Uniforms All Tyson Foods khakis will be ordered from
Aramark Uniform Services. A link to order khakis is
available on the Tyson Intranet homepage. Questions
may be directed to your Human Resources
Khaki Uniform Shirts

6.1
Transportation The PMS version of the Tyson logo

must be used on company vehicles. The size of the
logo should be appropriate to the design of the vehicle
without distorting the shape of the logo.
Transportation Division Truck
On the Tyson Foods, Inc., transportation division

trucks, the Tyson brand appears on both the driver and
passenger doors. A third logo is placed in the center of
the wind deflector above the cab.
Live Haul Trailer
On the Tyson Foods, Inc., live haul trailer, Tyson brands

are placed in the upper left and upper right corners on
either side of the modules on both the front and the
back of live haul trailers.
Growout Tractor
On the Tyson Foods, Inc., growout tactor, a Tyson brand

appears on both the drivers and passengers doors.
6.2
Yard Tractor
On the Tyson Foods, Inc., yard tractor, one Tyson brand

is placed in the center of drivers door.
Egg Truck
On the Tyson Foods, Inc., egg truck, a Tyson brand

appears on both the drivers and passengers doors.
There are no markings on the trailer of the egg truck.
Egg Trailer
On the Tyson Foods, Inc., egg trailer, two small Tyson

brands appear in the upper right and left corners on the
back of the trailer. One small Tyson logo appears near
the end of the trailer closest to the cab on both sides.
Feed Delivery Bulk Trailer
On the Tyson Foods, Inc., feed delivery bulk trailer, one

Tyson brand is placed in the center of the back of the
trailer.
Chick Bus
On the Tyson Foods, Inc., chick bus, a Tyson brand

is centered on the front of the bus over the cab and
centered on the rear of the bus over the back door.
Panel Vans and Pickup Trucks
On the Tyson Foods, Inc., panel vans for mail delivery

and plant use, and pickup trucks, a small Tyson brand
appears on both the drivers and passengers door.
Utility Pickup Trucks and Vans
The Tyson Fresh Meats, Inc., utility pickup trucks and

vans are white autos (painted GM#11, Ford #9-A or
equivalent), with a Tyson brand on both the driver and
passenger doors. The vehicle identification number in
3 black numbers appears on both right and left front
fender, as well as in lower right-hand corner of loading
door at rear.
Gas Trucks and Trailers
On the Tyson Foods, Inc., gas trucks and trailers,

a Tyson brand appears on both the drivers and
passengers doors. The words Tyson Gas Co. are
on the straight trucks tank and on the trailer. No logo
appears on the trailer.
Livestock Buyer and Service Center Vehicles
The Tyson Fresh Meats, Inc., livestock buyer and service

center vehicles are white autos (painted GM#11, Ford
#9-A or equivalent), with a Tyson brand on both the
driver and passenger doors. The vehicle identification
number appears in 3 black numbers on the upper lefthand corner of the front of hood and on the right-hand
side of the rear deck.
6.3
Transportation Sticker Placement Policy For

more information specific to the marking of commercial
motor vehicles, contact the Tyson Foods Transportation
department.
Vehicle numbers should be placed on all company
vehicles with reflective stickers, paint, or labeling tape.
Vehicle stickers should be white or black 2" numbers.
1. Pickups and Cargo Vans:
a. Place the number above the drivers side
headlight (usually waist high) on the hood of
the vehicle.
b. Also, place the number on the drivers side
of the tailgate (near the top of the tailgate)
horizontally.
c. Also, place the Tyson Foods vehicle number
on a piece of labeling tape or with magic
marker on the:
1. Side jam of driver door
2. Also, on the dash panel (close to the
odometer)
4. Trailers:
a. The number shall be placed on the back left
rear drivers side of trailer, horizontally.
b. Also, on the drivers side front left corner of
trailer, vertically if possible.
5. Miscellaneous Equipment:
When placing vehicle numbers on equipment
such as loaders, farm tractors, lawn mowers, etc.,
use your best judgement.You may need to utilize
a stencil and paint rather than a sticker. The
number should be placed where it can easily be
seen, yet not be subject to undue wear and tear.
2. Sedans (includes Sales mini-vans) and Security

Dept. vehicles: Place the Tyson Foods vehicle
number on a piece of labeling tape or with magic
marker on:
a. The side jam of drivers door
b. Also, on the dash panel (close to the
odometer)
3. Tractors:
a. The number shall be placed vertically on
the front drivers side to the outside of the
headlight or horizontally above the headlight.
b. Also, on the drivers side back corner of the
sleeper, vertically.
6.4
Signage All new signage produced must use the

current Tyson brand. The PMS version should be used.
The size of the brand will be proportionate to the size of
the sign being manufactured. The logo should always
be the dominant graphic.
Exterior Sign - Logo
Brand only
Exterior Sign - Logo and location name
The Tyson brand and location name only may appear on

Tyson Foods signage.
Location name must be in Univers Black in proportion
to the Tyson brand.
Interior Sign - Logo
Interior signs will only use the Tyson brand.
Farm Sign
The farm name should be white letters on a PMS 186

red background. When placing the growers name on
the sign, be sure that it does not in any way touch or
interfere with the Tyson brand.
Questions regarding farm signage should be directed to
the Springdale Complex at (479) 290-6403.
Exterior Sign - Logo, location name, and address
The Tyson brand, location name, and address only may

appear on Tyson Foods signage.
Location name must be in Univers Black in proportion
to the Tyson brand.
6.5
SECTION 7 Company Mascots

The company mascots were created to provide a fun way to include Tyson Foods
in special events at your location and in your communities. For questions or more
information, please contact Tyson Foods Corporate Communications at
(479) 290-4209 or corpcomm@tyson.com.
Big Red Mascot The Big Red logo is part of our

Tyson Foods heritage. It is for limited internal use
only, and its use must be approved by the Director
of Corporate Communications, Mike Mohney, at
(479) 290-7351 or email mike.mohney@tyson.com.
Corporate Communications will control the production
of items featuring Big Red.
The 3 Amigos Art Corporate Communications is
the only authorized source for illustrations of The 3
Amigos. No other agencies or artists may alter The
3 Amigos.
The 3 Amigos are not to be used on packaging or
point-of-sale materials that are displayed near or on
our chicken, beef, and pork products. While The 3
Amigos are cute and cuddly, we do not want people,
especially children, to think they may be eating The
3 Amigos.
Big Red
The 3 Amigos
The 3 Amigos art gallery is available on the Mascot

Central website, http://intranet.tyson.com/3Amigos/.
For high-resolution files, please contact Tyson Foods
Corporate Communications at (479) 290-4209 or
corpcomm@tyson.com.
The Buddy Costumes Tyson Foods has Buddy
costumes available for use at special Tyson
promotions within the community or for special events
at your facility. The costumes are vinyl inflatable and
stand seven feet tall. They are lightweight for mobility.
There is a nominal charge for cleaning and small
repairs. There will be a maintenaince fee applied for
any additional cleaning or repairs. Late fee charges
are applied for all delayed returns.
Order the costumes through the Mascot Central
website, http://intranet.tyson.com/3Amigos/. You
may also contact Jennifer Johnson in Corporate
Communications at (479) 290-6319 or email
jennifer.e.johnson@tyson.com.
The Buddy Costume
7.1
The 3 Amigos Inflatable
The 3 Amigos Inflatable A giant inflatable The 3

Amigos is also available for special events. The Buddy,
Cowvin, and Curley inflatable is 30 feet tall, 30 feet
wide, 24 feet deep, and weighs 500 pounds. They must
have a surrounding area of 50 feet for set-up. There is a
charge for use of this giant inflatable.
Order The 3 Amigos inflatable through the Mascot
You may also contact Jennifer Johnson in Corporate
7.2
The 3 Amigos Fun Farm
The 3 Amigos Fun Farm The fun farm inflatable is

the latest mascot creation from Corporate Communications.
This is a maze, obstacle course, bouncer, and slide all in
one! Sure to delight kids ages 4-10.
Order The 3 Amigos inflatable through the Mascot
You may also contact Jennifer Johnson in Corporate

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LOGOGUIDELINES

Purpose of This Guide This guide is designed to help

2012 Tyson Foods, Inc. Trademarks and registered trademarks

Section 5 Corporate Logo Usage

Section 1 Trademark Guidelines

Corporate Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1

Section 6 Tyson Brand Usage

1930s It was in 1935 that John Tyson founded the

1980s It was in the 80s that growth exploded.

2008 In January 2008, Tyson Foods announced its

1930s1950s: Examples of the early Tyson brand prior to the oval

1960s1970s: Examples of the early Tyson brand oval

1995: The Tyson brand oval redesigned

2004: The current Tyson brand oval

2007: The Tyson Discovery Center logo

Tyson Foods, Inc. Logo Guidelines

Corporate Name Our corporate name is Tyson

Tyson Foods, Inc.

Tyson Foods, Inc., is the worlds

Brand Name and Registration Mark () How

Tyson Boneless/Skinless Breasts

Tyson Any'tizers Buffalo Style

Tyson chicken tastes good.

Our American Favorite ham

Consumers prefer Tyson chicken fillets.

American Favorite ham

ALWAYS use the trademark as an adjective

A trademark is an adjective. The trademark should be

ALWAYS use the complete trademark name

Do not shorten a trademark. Always use the full name.

Tyson Deli Market entres

Tyson chicken tenders now in your

Use the trademark distinctively. A trademark should

Tysons chicken products are available

Do not use the trademark in the possessive form.

designation indicates a federally

Use proper trademark notice.

Tyson Deli Market entres

Do not split a trademark. The complete name must be

Serve the classic tastes patrons still

When a trademark is used several times in printed

Russer ham and Wright Brand ham

Any'tizers Buffalo Style Wings

When using two trademarks in the same sentence,

ALWAYS spell the trademark name coreectly

Always spell the trademark correctly.

Tyson Foods, Inc. Logo Guidelines

Trademark Infringement One of the most important

Trademark Agreement The Tyson Foods, Inc.,

5. If the Tyson name as a brand name is preceded

3. A trademark should always be used in italics or

9. Do not shorten a trademark. Always use the full

4. When using the Tyson name as a brand name

10. Do not split a trademark.

Tyson Foods, Inc. Logo Guidelines

SECTION 2 CORPORATE IDENTITY

When To Use Use these logos when referencing their

Logo File Formats All logos are available in EPS,

Word doc, Powerpoint presentations,

Web, email, Word doc, PowerPoint

Professionally printed materials such as

Logo Trademark Protection Because these logos

Tyson Foods, Inc. Logo Guidelines

Tyson Foods, Inc.