Proposal for Commercial Street

Jan 2016

Overview

Inspired by the event Ciclovia (in Bogota, Columbia)

Aims to provide citizens with the opportunity to reclaim their streets

Objective is to create awareness about and promote non-motorized transport, rights of pedestrians & lets

the community reclaim the streets of their city.

Every Sunday, proposal to cordon off for 3-4 hours in the morning, for citizen engagement in Commercial
Street.

Citizens use this stretch to for fun activities like Yoga & Zumba, play games and above all enjoy the streets.

Huge response has been seen from the people in the range of 8k to 10k every week at places like Delhi,
Mumbai, Ahmedabad etc.

Commercial Street Broad Plan

Top aerial view of Commercial Street. The street will be completely vehicle free,
with kiosks (suggested) in between, for users to indulge in fun.

Event Mechanics
Timings: 8:00 am to 1:00 pm

Fun and engaging street games for kids and adults; fitness activity.
TG Profile: SEC A - young families, youth, kids, cycling enthusiast 40+
folks.
The first event is being planned on 3rd Jan 2016 at Commercial
Street

Print Ads (Reference)

Print Ads (Reference)

On-ground Activities (Reference)

On-ground Activities (Reference)

TOI Coverage

5th Jan, 2015

29th Dec, 2015

Media Plan to promote the Event

Print
2 insertions, 400 SCM Ad in the Bangalore Edition of The Times Of India
& Bangalore Times
Social
FB & Twitter updates

Sponsor Benefits
Sponsorship status on the event
Media mileage across Bangalore city through logo presence in
Ads promoting TOI Happy Streets
On ground event collaterals at the venue
Social media activation
Good amount of brand awareness and exposure among people at the event
Pure play ads in TOI products
Title Sponsor:
Stall Space of 6ft x 8ft at the venue
One Integrated activity on the stage

Associate Sponsor:
Stall Space of 4ft x 6ft at the venue

Sponsorship Opportunities
Media

Vehicles

Insertions

Deliverables Associate
Sponsor

Print Ads

TOI Bangalore, Bangalore Times

Logo presence as Powered by

Editorial

TOI Bangalore, Bangalore Times

NA

On ground Branding

Backdrops

1
Logo presence as Powered by

Instruction Boards

Branding Boards

On ground Activity

1 On ground activity on Main stage

NA

Social Media

FB & Twitter updates

Logo presence as Powered by

* Indicative costs, subject to activities & engagement. Deliverables will also vary accordingly.

Sponsorship Options
Options

Expected No. of
Sponsors

Amount (Rs.) nett

TITLE - ABC PRESENTS

25 lacs

THE TIMES OF INDIA HAPPY STREETS

IN ASSOCIATION WITH EFG & IJK

10 lacs

14.5% service tax is applicable on Sponsorship, which will have to be paid directly to the Govt
The above amount is only for a single event

THANK YOU