Beruflich Dokumente
Kultur Dokumente
___________________________________________________________________
Foundation in Natural and Built Environments
Module:
Introduction to Business (BUS30104)
Prerequisite: None
Credit hours: 4
Instructor:
Tay Shir Men (shirmen.tay@taylors.edu.my)
Module Synopsis
The module is designed to provide the student with an understanding of the basic concepts of business. It
serves to provide an informative background on business systems and help students understand the
different types of business organizations; the know-how in starting and managing a business; and the
importance of ethics and social responsibility of businesses.
Module Teaching Objectives
The teaching objectives of the module are:
1. To understand the different types of business (e.g. physical goods vs. service).
2. To understand the goals, functions and social responsibilities of a business, as well as the various factors
(internal and external) that affect its operations.
3. To understand and evaluate the roles of human resources management, marketing, production and
finance in a business.
Module Learning Outcomes
Upon successful completion of the module, students will be able to:
1. List and describe the different types of businesses.
2. Explain the internal and external factors that affect a business operations.
3. Explain the goals and functions of businesses.
4. Analyze and explain the ethical and social responsibility issues faced by businesses.
5. Describe and analyze the theories of human resources management, marketing, production and finance
and their applications.
6. Undertake leadership roles and make quality decisions/judgments in the context of simulated business
environments.
Modes of Delivery
This is a 4 credit hour module conducted over a period of 18 weeks. The modes of delivery will be in the
form of lectures, and self-directed study. The breakdown of the contact hours for the module is as follows:
Lecture:
Tutorial:
Self-study:
2 hours/week
2 hours/week
6 hours/week
1|Pa g e
Office Hours
You are encouraged to visit the instructor/lecturer/tutor concerned for assistance during office hours. If the
office hours do not meet your schedule, notify the instructor and set appointment times as needed.
TIMeS
TIMeS will be used as a communication tool and information portal for students to access module materials,
project briefs, assignments and announcements
2|Pa g e
TGCs Acquired
Through Module
Learning Outcomes
1.1
1,2,3
1.2
1.3
Cognitive Capabilities
2.0
Lifelong Learning
2.1
Learn independently.
2.2
2.3
Be intellectually engaged.
3.0
3.1
3.2
4.0
4.1
5.0
Communication Skills
Communicate appropriately in various setting and modes.
Interpersonal Skills
5.1
5.2
6.0
Intrapersonal Skills
6.1
6.2
6.3
7.0
7.1
7.2
8.0
8.1
Digital Literacy
Effective use of information and communication (ICT) and related
technologies.
3|Pa g e
4|Pa g e
sections. When two students submit papers which are very similar in tone and content, both are likely to be
penalized.
Student Participation
Your participation in the module is encouraged. You have the opportunity to participate in the following
ways:
Learning
outcomes
Submission Presentation
Assessment
Weightage
First Project
3, 5
Week 7
Week 7
20%
Mid-Term
Test
Individual
1, 2, 3
Week 12
30%
4,5,6
Week 18
40%
All
Week 18
10%
TOTAL
100%
Final Project
E-Portfolio
5|Pa g e
Assessment Components
1. First Project (Group + Individual)
The aim of this project is to broaden students knowledge and awareness in contemporary business issues.
Students will research one issue (of their choice) and then explain their findings in a class presentation.
2. Class Test - (Individual)
This mainly consists of multiple choice questions as well as subjective questions (where recall, analysis and
application of concepts are essential to answering the questions competently).
3. Final Project - (Group + Individual)
The aim of this project is to let students apply the various concepts they have learnt in classrooms (e.g.
leadership, production management, marketing strategies) by running a one-week business operation for
the purposes of charity. They will also need to document the decisions that they have made and the results
achieved in a report known as the business report.
4. Taylors Graduate Capabilities Portfolio (Online Portfolio) (Individual)
Each student is to develop an e-Portfolio, a web-based portfolio in the form of a personal academic blog.
The e-Portfolio is developed progressively for all modules taken throughout Semesters 1 and 2, and MUST
PASS THIS COMPONENT. The portfolio must encapsulate the acquisition of Module Learning Outcome,
Programme Learning Outcomes and Taylors Graduate Capabilities, and showcases the distinctiveness and
identity of the student as a graduate of the programme. Submission of the E-Portfolio is COMPULSARY.
6|Pa g e
Marks
Grade
Points
80 100
4.00
Excellent
A-
75 79
3.67
Very Good
B+
70 74
3.33
65 69
3.00
B-
60 64
2.67
C+
55 59
2.33
50 54
2.00
D+
47 49
1.67
44 46
1.33
D-
40 43
1.00
0 39
0.00
Fail
WD
Withdrawn
F(W)
0.00
Fail
IN
Incomplete
Pass
AU
Audit
Definition
Description
Good
Pass
Marginal
Fail
7|Pa g e
Week 2
Topic
Lecture
Hour
Tutorial
Hour
Blended
Learning
Week 4
Week 6
6
Digital
upload of
Assignment
Week 7
Week 8
Week 9
2
8|Pa g e
Week 11
5
Digital
upload of
Final Project
& E-portfolio
Week 12
Week 13
Week 14
Week 15
Week 16
Week 17
Week 18
Study Leave
FINAL EXAM (20th-24th JUNE 2016)
1. Ebert R.J. & Griffin R.W. (2005), Business Essentials, Prentice Hall.
2. Bovee C.L., Paul A., Thill J.V., Schatzman B.E, (2004), Business In Action,
Prentice Hall.
3. Pride W.M., Hughes R.J., Kapoor J.R. (2005), Business, Houghton Mifflin.
Additional
References :
1. John Sloman and Mark Sutcliffe. 2004. Economics for Business. 3rd Edition,
Prentice Hall.
9|Pa g e