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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

Centre for Modern Architecture Studies in Southeast Asia (MASSA)

___________________________________________________________________
Foundation in Natural and Built Environments
Module:
Introduction to Business (BUS30104)
Prerequisite: None
Credit hours: 4
Instructor:
Tay Shir Men (shirmen.tay@taylors.edu.my)
Module Synopsis
The module is designed to provide the student with an understanding of the basic concepts of business. It
serves to provide an informative background on business systems and help students understand the
different types of business organizations; the know-how in starting and managing a business; and the
importance of ethics and social responsibility of businesses.
Module Teaching Objectives
The teaching objectives of the module are:
1. To understand the different types of business (e.g. physical goods vs. service).
2. To understand the goals, functions and social responsibilities of a business, as well as the various factors
(internal and external) that affect its operations.
3. To understand and evaluate the roles of human resources management, marketing, production and
finance in a business.
Module Learning Outcomes
Upon successful completion of the module, students will be able to:
1. List and describe the different types of businesses.
2. Explain the internal and external factors that affect a business operations.
3. Explain the goals and functions of businesses.
4. Analyze and explain the ethical and social responsibility issues faced by businesses.
5. Describe and analyze the theories of human resources management, marketing, production and finance
and their applications.
6. Undertake leadership roles and make quality decisions/judgments in the context of simulated business
environments.
Modes of Delivery
This is a 4 credit hour module conducted over a period of 18 weeks. The modes of delivery will be in the
form of lectures, and self-directed study. The breakdown of the contact hours for the module is as follows:

Lecture:
Tutorial:
Self-study:

2 hours/week
2 hours/week
6 hours/week

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Office Hours
You are encouraged to visit the instructor/lecturer/tutor concerned for assistance during office hours. If the
office hours do not meet your schedule, notify the instructor and set appointment times as needed.
TIMeS
TIMeS will be used as a communication tool and information portal for students to access module materials,
project briefs, assignments and announcements

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Taylors Graduate Capabilities(TGC)


The teaching and learning approach at Taylors University is focused on developing the Taylors Graduate
Capabilities in its students; capabilities that encompass the knowledge, cognitive capabilities and soft skills
of our graduates.
Discipline Specific Knowledge
1.0

TGCs Acquired
Through Module
Learning Outcomes

Discipline Specific Knowledge

1.1

Able to put theories into practice.

1,2,3

1.2

Understand ethical issues in the context of the field of studies.

1.3

Understand professional practice within the field of studies.

Cognitive Capabilities
2.0

Lifelong Learning

2.1

Learn independently.

2.2

Locate, extract, synthesise and utilise information effectively.

2.3

Be intellectually engaged.

3.0

Thinking and Problem Solving Skills

3.1

Think critically and creatively.

3.2

Define and analyse problems to arrive at effective solutions.


Soft Skills

4.0
4.1
5.0

Communication Skills
Communicate appropriately in various setting and modes.

Interpersonal Skills

5.1

Understand team dynamics and mobilise the power of teams.

5.2

Understand and assume leadership.

6.0

Intrapersonal Skills

6.1

Manage one self and be self-reliant.

6.2

Reflect on ones actions and learning.

6.3

Embody Taylor's core values.

7.0
7.1
7.2
8.0
8.1

Citizenship and Global Perspectives


Be aware and form opinions from diverse perspectives.
Understand the value of civic responsibility and community engagement.

Digital Literacy
Effective use of information and communication (ICT) and related
technologies.

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General Rules and Regulations


Late Submission Penalty
The School imposes a late submission penalty for work submitted late without a valid reason e.g. a medical
certificate. Any work submitted after the deadline (which may have been extended) shall have the
percentage grade assigned to the work on face value reduced by 10% for the first day and 5% for each
subsequent day late. A weekend counts as 1 day.
Individual members of staff shall be permitted to grant extensions for assessed work that they have set if
they are satisfied that a student has given good reasons.
Absenteeism at intermediate or final presentations will result in zero mark for that presentation.
The Board of Examiners may overrule any penalty imposed and allow the actual mark achieved to be used
if the late submission was for a good reason.
Attendance, Participation and Submission of Assessment Components
Attendance is compulsory. Any student who arrives late after the first half-hour of class will be considered as
absent. A minimum of 80% attendance is required to pass the module and/or be eligible for the final
examination. You are expected to attend and participate actively in class. The lectures and tutorials will
assist you in expanding your ideas and your research progression.
Students will be assessed based on their performance throughout the semester. Students are expected to
attend and participate actively in class. Class participation is an important component of every module.
Students must attempt all assessment components including Portfolio. Failure to attempt assessment
components worth 20% or more, the student would be required to resubmit or resit an assessment
component, even though the student has achieved more than 50% in the overall assessment. Failure to
attempt all assessment components, including final exam and final presentation, will result in failing the
module irrespective of the marks earned, even though the student has achieved more than 50% in the
overall assessment.
Plagiarism (Excerpt from Taylors University Student Handbook 2013, page 59)
Plagiarism, which is an attempt to present another persons work as your own by not acknowledging the
source, is a serious case of misconduct which is deemed unacceptable by the University. "Work" includes
written materials such as books, journals and magazine articles or other papers and also includes films and
computer programs. The two most common types of plagiarism are from published materials and other
students works
a. Published Materials
In general, whenever anything from someone elses work is used, whether it is an idea, an opinion or the
results of a study or review, a standard system of referencing should be used. Examples of plagiarism may
include a sentence or two, or a table or a diagram from a book or an article used without acknowledgement.
Serious cases of plagiarism can be seen in cases where the entire paper presented by the student is copied
from another book, with an addition of only a sentence or two by the student. While the former can be
treated as a simple failure to cite references, the latter is likely to be viewed as cheating in an examination.
Though most assignments require the need for reference to other peoples works, in order to avoid
plagiarism, students should keep a detailed record of the sources of ideas and findings and ensure that
these sources are clearly quoted in their assignment. Note that plagiarism refers to materials obtained from
the Internet too.
b. Other Students Work
Circulating relevant articles and discussing ideas before writing an assignment is a common practice.
However, with the exception of group assignments, students should write their own papers. Plagiarising the
work of other students into assignments includes using identical or very similar sentences, paragraphs or
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sections. When two students submit papers which are very similar in tone and content, both are likely to be
penalized.
Student Participation
Your participation in the module is encouraged. You have the opportunity to participate in the following
ways:

Your ideas and questions are welcomed, valued and encouraged.


Your input is sought to understand your perspectives, ideas and needs in planning subject revision.
You have opportunities to give feedback and issues will be addressed in response to that feedback.
Do reflect on your performance in Portfolios.
Student evaluation on your views and experiences about the module are actively sought and used as
an integral part of improvement in teaching and continuous improvement.

Student-centered Learning (SCL)


The module uses the Student-centered Learning (SCL) approach. Utilization of SCL embodies most of the
principles known to improve learning and to encourage students participation. SCL requires students to be
active, responsible participants in their own learning and instructors are to facilitate the learning process.
Various teaching and learning strategies such as experiential learning, problem-based learning, site visits,
group discussions, presentations, working in group and etc. can be employed to facilitate the learning
process. In SCL, students are expected to be:

active in their own learning


self-directed to be responsible to enhance their learning abilities
able to cultivate skills that are useful in todays workplace
active knowledge seekers
active players in a teamwork

Types of Assessment and Feedback


You will be graded in the form of formative and summative assessments. Formative assessments will
provide information to guide you in the research process. This form of assessment involves participation in
discussions and feedback sessions. Summative assessment will inform you about the level of
understanding and performance capabilities achieved at the end of the module.
Assessment Plan
Assessments Type

Learning
outcomes

Submission Presentation

Assessment
Weightage

First Project

Group & Individual


(10%+10%)

3, 5

Week 7

Week 7

20%

Mid-Term
Test

Individual

1, 2, 3

Week 12

30%

4,5,6

Week 18

40%

All

Week 18

10%

TOTAL

100%

Final Project
E-Portfolio

Group & Individual


(30%+10%)
Individual

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Assessment Components
1. First Project (Group + Individual)
The aim of this project is to broaden students knowledge and awareness in contemporary business issues.
Students will research one issue (of their choice) and then explain their findings in a class presentation.
2. Class Test - (Individual)
This mainly consists of multiple choice questions as well as subjective questions (where recall, analysis and
application of concepts are essential to answering the questions competently).
3. Final Project - (Group + Individual)
The aim of this project is to let students apply the various concepts they have learnt in classrooms (e.g.
leadership, production management, marketing strategies) by running a one-week business operation for
the purposes of charity. They will also need to document the decisions that they have made and the results
achieved in a report known as the business report.
4. Taylors Graduate Capabilities Portfolio (Online Portfolio) (Individual)
Each student is to develop an e-Portfolio, a web-based portfolio in the form of a personal academic blog.
The e-Portfolio is developed progressively for all modules taken throughout Semesters 1 and 2, and MUST
PASS THIS COMPONENT. The portfolio must encapsulate the acquisition of Module Learning Outcome,
Programme Learning Outcomes and Taylors Graduate Capabilities, and showcases the distinctiveness and
identity of the student as a graduate of the programme. Submission of the E-Portfolio is COMPULSARY.

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Marks and Grading Table


Assessments and grades will be returned within 2 weeks of your submission. You will be given the grades
and necessary feedback for each submission. The grading system is shown below:
Grade

Marks

Grade
Points

80 100

4.00

Excellent

Evidence of original thinking; demonstrated outstanding


capacity to analyze and synthesize; outstanding grasp of
module matter; evidence of extensive knowledge base

A-

75 79

3.67

Very Good

Evidence of good grasp of module matter; critical capacity


and analytical ability; understanding of relevant issues;
evidence of familiarity with the literature

B+

70 74

3.33

65 69

3.00

B-

60 64

2.67

C+

55 59

2.33

50 54

2.00

D+

47 49

1.67

44 46

1.33

D-

40 43

1.00

0 39

0.00

Fail

Insufficient evidence of understanding of the module matter;


weakness in critical and analytical skills; limited or irrelevant
use of the literature

WD

Withdrawn

Withdrawn from a module before census date, typically mid


semester

F(W)

0.00

Fail

IN

Incomplete

Pass

Given for satisfactory completion of practicum

AU

Audit

Given for a module where attendance is for information only


without earning academic credit

Definition

Description

Good

Evidence of grasp of module; critical capacity and analytical


ability, reasonable understanding of relevant issues;
evidence of familiarity with the literature

Pass

Evidence of some understanding of the module matter;


ability to develop solutions to simple problems; benefitting
from his/her university experience

Marginal
Fail

Evidence of minimally acceptable familiarity with module


matter, critical and analytical skills

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Withdrawn after census date, typically mid semester


An interim notation given for a module where a student has
not completed certain requirements with valid reason or it is
not possible to finalise the grade by the published deadline

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Weekly Module Schedule


Week/Date
Week 1

Week 2

Topic

Topic 1: Introduction to Business Environment


Goals and functions of a business
Major forms of business
Environmental factors affecting business
The capitalistic market vs. the planned
economy
Topic 2: Starting & Organizing a Small Business
The small business entrepreneur
Types of business organization, its advantages
and disadvantages.
Starting and financing a small business
Types of legal ownership in businesses

Lecture
Hour

Tutorial
Hour

Blended
Learning

CHINESE NEW YEAR BREAK (8th-14th FEBRUARY 2016)


Week 3

Topic 3: Responsibility of a Business


Business ethics and policies
Business responsibility to shareholders,
community and workplace.
4 approaches to corporate social responsibility

Week 4

Discussion/Brainstorm Session on First Project


Week 5

Week 6

Topic 4: Managing Business (Part 1)


The Management Process
Managers: Types, Levels & Skill Sets
Setting goals, strategies and tactics
SMART goals
Topic 4: Managing Business (Part 2)
Organizing your people
Organizational charts
The committees

6
Digital
upload of
Assignment

Week 7

First Project Presentation

Week 8

Week 9

Topic 5: Managing Employee


Managing human resources
Understanding employee behaviors
Motivating todays workforce
The Big 5 Personalities and Job attitudes
Employee motivational theories
Topic 5: Developing Marketing Strategies (Part 1)
What is Marketing?
The 5 Ps of Marketing
The Consumer Buying Process

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STUDENTS ON HOLIDAYS (4th-10th APRIL 2016)


Week 10

Week 11

Topic 6: Managing Financial Information


What is Accounting?
The purposes of accounting
The Accounting Reports

Topics 7: Production Process


Types of production process
Production planning and control
Total Quality Management

Mid Term Test

Discussion/Class Activity related to the Final


Project

Discussion/Class Activity related to the Final


Project

Discussion/Class Activity related to the Final


Project

Discussion/Class Activity related to the Final


Project

Final Project: Charity Drive

5
Digital
upload of
Final Project
& E-portfolio

Week 12

Week 13

Week 14

Week 15

Week 16

Week 17
Week 18

Submission of Final Project Report & EPortfolio


Week 19

Study Leave
FINAL EXAM (20th-24th JUNE 2016)

Note: The Module Schedule above is subject to change at short notice.


References
Main References :

1. Ebert R.J. & Griffin R.W. (2005), Business Essentials, Prentice Hall.
2. Bovee C.L., Paul A., Thill J.V., Schatzman B.E, (2004), Business In Action,
Prentice Hall.
3. Pride W.M., Hughes R.J., Kapoor J.R. (2005), Business, Houghton Mifflin.

Additional
References :

1. John Sloman and Mark Sutcliffe. 2004. Economics for Business. 3rd Edition,
Prentice Hall.

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