NAME OF PROPOSED PROJECT/ BUSINESS

SV Laundry Centre
PREPARED FOR
En. Habibi
PREPARED BY
Sugan A/L Gunalan Uk 31456
Vigneswary A/P Ponniah Uk 30892

DATE

2 May 2016

1.0 Introduction
(Write a very brief introduction that summarizes the current/general situation, the need/ problem, and
outcomes.)

Type Name of project/ Business

a) The process of laundry is usually done in a business room or are space in home and
reserve for that purpose. This is referred as laundry room.
b) People are facing hardship in washing and drying their clothes throughout the year due
to uncertain climate.
c) Help to save time energy and money for all people.
The following proposal outlines SV laundry center for people in Gong Badak.
2.0 Statement of Need
(Provide at least three supports/ evidence (from newspaper/ journals/ other documents) to show that
there is a clear and urgent need for the project)
1) According to The State of Terengganu (n.d). In Walk The Land in Malaysia, people
hereby involve themselves in mineral, petroleum and fisheries industries. Most of the
residents are having hectic lifestyle in which they could not complete the household
chores on time. It will be helpful for students to study if the laundry services are given
2) at a reasonable price.
The weather in Terengganu is unsteady whereby some of the days will be hot and some
3) will be rain heavily. Hence its unpredictable.
In order to save energy and time the laundry services will be much needed by people in
Gong Badak.
Thus, it is proposed that SV laundry center will be opened at Gong Badak area to provide great
service by saving their time, money and energy.
3.0 Goals and Objectives (Provide two goals and 3 measurable objectives for each goal)
Goal 1 Reduce the energy consumption for washing activities.
a) Save 15 litres of water for each washing cycles using latest technologies washing
machines.
b) Minimum amount electricity usage for each cycle. Saves up to 30% of electricity.
c) To use eco-friendly machines.
Goal 2 Reduce the time spent for washing clothes.
a) Reduce at least 30 minutes spent on washing and drying clothes.
b) To use environmental friendly dryers regardless of climates.
c) To save 10 minutes spent on ironing cloths in each session.
4.0 Description of Project/Business
Project Name: SV Laundry Centre.
Services/ Products: Provides laundry service for people.
Premise:
Location Gong Badak, Kuala Terengganu
Two
Justifications
for location

a) Within 1 Km (walking distant) to both universities University Malaysia

Terengganu (UMT) and University Sultan Zainal Abidin (Unisza)

b) Convenient for students from both universities to visit and purchase.

Personnel:
Shared personal among the two entrepreneurs Sugan and Vigneswary.
Target Customers: Students from UMT and Unisza and people nearby.

Type Name of project/ Business

2 Main Competitors:
1) Amin Dobi & Dry Cleaning Shop
2) Smart Laundry
3 advantages
a) Business in larger scale (more equipments).
of proposed
project over
b) Well trained staffs to ensure great customer service.
competitors:
c) The ease of collecting and delivering service for customers.
SWOT analysis:
Strengths: The location of premise would be of great leisures.
Weaknesses: New to market area.
Opportunities: Use new technology and able to get financial supports.
Threats: Competitors always find paths to overcome the problems that inhibits the goal.
5.0 Marketing Plans and Promotions (Provide 3 marketing plans/promotions)
a) Media advertisements (facebook, wechat and instagram)
b) Cash voucher and coupons.
c) Free beverages on weekends.
6.0 Operational Costs (RM)
Labor: 11,500.00
Materials: 65,000.50
Utilities:

7,300.00

Rental:

1,560.00

Grand Total: 85360.50

7.0 Anticipated Outcomes/ Benefits
(Provide 3 anticipated outcomes/ benefits)
a) Able to save energy, money and time spent by customers on laundry.
b) The laundry business will cater job opportunities for local residents.
c) A steady income to the entrepreneur will be provided.