March 29, 2016

A TLA N TIS UB
reputation Marketing

Review Videos
Several videos completed. Pete
was featured. Achieved Google

Production
Developed our own systems for
green screen video and 5 star

Press Releases
Over 4500 views on
Newswire.net. 100 + media

Syndication
Built Barbadosubtours
network. The network also

Page 1 domination for

Barbadosubtours
...Page 2

review animation
... Page 3

sites have picked up the news

...Page 4

includes over 100 3rd party

sites and 100 media sites,
creating over 200 site we
syndicate to. ..Page 5

FIRST FULL MONTH OF REVIEW

VIDEO & REPUTATION MARKETING
The results are excellent and will increase as we grow the
footprint and fine tune messages. We proved that images
matter considerably.
The big takeaway, which we believe will help your traditional marketing,
is that images matter. This became very apparent with the Press Release.
Initially we used an an image of the outdoor
billboard looking out to sea. Viewership over one
week was less than 400.
We changed the image to something that
seemed vaguely related but was intriguing. We
then re-featured the PR and it jumped to 4500
readers in a few days.
The second takeaway is that animated video,

Images Matter
Focus images should be
related but do not have to
be specific to submarines.
Underwater scenes and
people enjoying sea side
holidays have far more
impact and get more views

where we create videos or slideshows of the

actual review, vastly outperforms text and audio.

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

REV IEW V ID EO

Barbados Atlantis Submarines Fantastic 5 Star Review - Harene

https://www.youtube.com/watch?v=7wEFUe_c6rQ
Honest reviews are the life blood on our business and we know that
travelers like you need to know what other travelers have to say about
our service and their experience on Atlantis Submarines Barbados.
That is why we gather and share reviews from all resources on the internet: From
TripAdvisor to our own guest comments. In this review, a happy guest shares what
they loved about diving with our professional, friendly and highly trained crew
onboard a real coastal adventure submarine. Harene says:

Published on Mar 11, 2016

"You can do this tour night or day, I went 11a.m. Ideal for adults and children.
Narrow, so cosy, and air conditioned. Large viewing windows. Excellent information
and sometimes very funny interaction from the crew. No food, drinks or toilets on
this trip. (VIP trip is different.) Non VIP trip cost about 74 pp. Spoiler alert, so do
not read on. We saw many different kinds of fish (beautiful colours,) turtles, coral
reefs, eels, octopus and a ship wreck and got down to 145ft. On the way back you
have a choice of a glass of rum punch, orange juice or water. "

Atlantis Submarines &

BarbadosUbtours - Fantastic Star
reviewer Harene - (by Pete)

We are serious about delivering a unique, top quality and unforgettable holiday
experience that you will remember forever.
Contact us today using the contact form or booking service at link below.

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

REV IEW V ID EO P RO D UC TIO N

Next Video (above)

The next video will be an animation of the
points by Delibiere. We can choose from
several models according to their availability

Testing Model - Not Published (Jasmin)

- We will try to get Jasmin (top right). A draft

of the video with a temporary spokesperson
is on Dropbox:
https://www.dropbox.com/s/shnxe1i8c7a7hha/
The standard review-video presents a text
version of the review introduced by a
professional spokesperson and ending with a
call to action by the same spokesperson
(bookends). We have expanded the concept

Testing voiceover audio not animated

Published to HHR Jan 30 Debilery (Trish)

by adding our own green-screen productions,

voice overs and animation.
After multiple tests, we believe that
Atlantis video reviews should all be animated
as in the case of the first (with Pete). We will
add professional voice overs, video animation
and brand identification. The generic
spokesperson work well for the bookends.
The lack of high resolution video is a
major drawback. We have scraped footage off

Published to HHR. Dec 2, 2015. Starter bonus

Reviewer Phil Karn- (Brandon)

of YouTube and made it work.

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

P RES S RELEA S E
Newswire Syndicated Release
The PR was published on March 16th and
syndicated to top media by Newswire.net.
Newswire.net featured the PR on its News and
Travel sections. At this time it has had over 4500
views on the Newswire site and many more have
seen it on the 100 plus media sites that have
picked it up. A separate report of the pickup is
available.

Images Matter
The initial image failed to attract readers.
Although the article was displayed to thousands, it
had only 400 readers in two week. Upgrading to
the more enticing and more generic underwater
photo increased viewership by 500 %.
We think that it is a good idea to apply this
lesson across the board. It has wider appeal and
can reach those who may never have thought
about a submarine adventure.

Multimedia - Multi Channel Promo

The article was enhanced with an animated map which Kathy
created for the promo. It also included the video, the hi-res image and
social media links. It liked to http://barbados.Atlantissubmarines.com
at the top of the page and again at the end. The PR was picked up by
Boston Globe and many top performing news media sites.
It has also been promoted through our purpose built network
(Barbadosubtours), HolidayHoltel, AllCast Marketing and 3rd party
networks. In total, the network contains several hundred sites. We use
them strategically and not all for the same links or at the same time.
Animated clickable map created
for the PR

http://newswire.net/newsroom/pr/00092115-holidayhotelreviews.html

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

S Y N D IC A TIO N
Review Video Strategy
Our Primary Goal is to create meaningful
animated videos that help tell your story and will
appeal to a large potential market. The information
is syndicated to the sites your potential clients use.
That includes your website, your social media and
other digital media sites we build for you, as well as
others we own or network with.

Video & Graphics Benefits

Show & Tell Engages at 5 times the rate of text
Spreads the word
Keeps prospect on your properties
Quality links back to your site

Better Placement of Search Results

Over time, the links and content created will
boost your search engine ranking. In the first 3
months, we will begin to rank for our niche target
terms. This can later be expand to high traffic
terms. See this on the next page.

Host Reviews on Your Network

With the new HolidayHotelReviews.biz service, reviews are gathered
from all digital media and featured on suppliers own sites. This engages
travelers on the hotel and destination sites where they stay longer, do more
and book direct. Guests may also leave feedback and reviews on your site
and the system will help them post that to Google and other sites. Reviews
posted to your site are also syndicated to the connected networks.

Keep the reviews on your site to

engage more and loose less.

Typical review sites dont show the product. Shoppers need to look around
more. They also do not connect emotionally, as they are not visual and
lack impact. Animated videos and graphics that we create are far more
informative and engaging.

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

S Y N D IC A TIO N RES ULTS

Tracking Strategy
The initial ranking will be for the network terms
we have chosen to work with. Searches for
BarbadosubTours will show many of the network sites
created for Atlantis. We evaluate what is tracking and
refine our strategy based on results. Later we expand
the terms using top rated sites as authority links.

Results
See your Google Page 1 ranking on right. All with
arrows are our network.
Vimeo and YouTube videos are both ranking in
positions 1 and 2 of Google search results. Also
ranking are the Barbados.org social pages, the
BarbadosubTours LinkedIn, Scoop.it, Skyrock,
Deviantart and Blogspot (Google Blogger). These may
become key sites for future promos.
It is an impressive start which builds a great
foundation for more targeted work.
In the next promo, we will aim higher and track
results and conversions. We will also integrate more
sites and start syndicating reviews as graphically
optimized images to the network of image sites.

Some of the social media, video, blog and

document site we utilize.
We post to your network, to HHR and AllCast, in
addition to 100s of partner sites and media.

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

F EA TU RED O N N EWS WI RE
Travel News

Press Releases

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

NE XT
Continuity - Enrich, Rinse & Repeat
Continue syndication and posting of existing content
Modify Video and post to Dailymotion and other video sites
- may do teaser videos boosting the YouTube channel and video
Post modified videos with new blog content on partner sites
Load Video to Facebook and boost post
Expand social posting with graphic representation
Post relevant high quality content to BarbadosubTours network
Guest Post and comment on authority sites (include Youtube, CNN)
Syndicate presentation to Document Sites like Slideshare

New Content
Two more videos
Create & publish content for the associated blogs
Create one more Press Release or main blog for an authority site (blogger)
Bookmark and syndicate all
Optional
Do an interview with a guest or with management
Consider Advertising to get more traffic

Required
We need high-res images and video.
Try again to include your Google accounts (issue with access)
Kathy will install more onsite tracking

ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews

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March 29, 2016

C O N TA C T U S
HolidayHotelReviews.biz
Building, managing & marketing 5 star reviews and brand reputation with the
latest in video production, monitoring, automated systems and marketing
technology.
Get more info at at http://www.holidayhotelreviews.biz/contact
Free Consultation http://www.holidayhotelreviews.biz/consult
Atlantis Submarines Barbados http://barbados.atlantissubmarines.com
Barbados Holiday planner http://holidays.barbados.org

About
HolidayHotelReviews.biz is a product of AXSES AllCastMarketing & Productions
AllCastMarketing.com. AXSES, a pioneer in tourism development has been featured in
the New York Times for its innovations in tourism. The AXSES teams latest innovation is
a dynamic visual travel planning system using behaviour responsive technology and
personalization. These are also being embedded in the HHR solutions.
CEO of AXSES, Ian R Clayton is also an avid blogger, author and publisher. His latest
book WEBSITE is a #1 bestseller on Amazon. It is the first of a series that covers Media
& Technology in Hotel & Tourism Marketing.

#1 Bestseller

http://www.amazon.com/Marketing-Tourism-WEBSITE-website-bookings-ebook/dp/
ATLANTISUB Marketing AXSES AllCast PRODUCTION & Holidayhotel.reviews
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