Jared Timmer

STR 128

Ever had to tell someone some bad news? Its not fun nor is it easy. Then you had to go about
planning how you are going to tell them. This is similar to strategic communication. But to start
here is a quick minute video displaying, on the surface, what strategic communication is all
about.
https://www.youtube.com/watch?v=242dxicB9Z4
After watching Rick Kelly you realize that strategic communication is

Communication is key to your success, not only in your workplace, or just your marriage, but
even as a citizen of your country
With technology popping up more and more people are able to state their opinion. Lets
take social media for example. Twitter, snapchat, Instagram, Facebook, all of these are becoming
ways of communicating. Here is a quote from Idea, a non profit organizations whose goal is to
boost linguistic, scientific, and cultural literacy, states, More professionalism Also, there is a
problem of amateurs running amok. Just as desktop publishing allowed anyone with a PC to
make a newsletter or magazine; the Internet de-professionalized communications. Idea later
goes on to say how it is more evident that there is UNstrategic communication in todays society.
Having a strategic communication background can help take out the unprofessionalism of
communicating. Being unprofessional in communicating may restrict you on being successful.
Scott McLean is the Shadle-Edgecombe Endowed Faculty Chair at Arizona Western College. He
serves as the professor of speech communication with an emphasis in business communication
for a combined campus partnership with the University of Arizona and Northern Arizona
UniversityYuma. Mcleans book called Business Communication for Success by Scott
Mclean talks about how important communication is for getting a job. He says Oral and written
communication proficiencies are consistently ranked in the top ten desirable skills by employer
surveys year after year. In fact, high-powered business executives sometimes hire consultants to
coach them in sharpening their communication skills. According to the National Association of
Colleges and Employers, [2] the following are the top five personal qualities or skills potential
employers seek:
1.
2.
3.
4.

Communication skills (verbal and written)

Strong work ethic
Teamwork skills (works well with others, group communication)
Initiative

5.

Analytical skills

Knowing this, you can see that one way for you to be successful and increase your promotion
potential is to increase your abilities to speak and write effectively.
Taking a strategic communication class or even finding out what this major is all about, may help
you not only now, but also in your future.

Works Citied
Mclean, Scott. Business Communication for Success. Vol. 1. N.p.: Flat World
Knowledge Inc, 2010.
Chapter 1- 2. 2 vols. Web. 19 May 2016.

https://www.google.com/search?
q=strategic+communications&espv=2&biw=1280&bih=619&source=lnms&tbm=is
ch&sa=X&ved=0ahUKEwjTxbCv4ubMAhUIwj4KHUAAAzMQ_AUIBygC#imgrc=6H8pZlIrQIiDM%3A
http://www.idea.org/blog/2011/03/16/what-is-strategic-communications/