Beruflich Dokumente
Kultur Dokumente
Daniel Bucherer
Corporation
Industry Transformation
MAINFRAME
CLIENT / SERVER
CLOUD
SOFTWARE
SELF SERVICE
A S A S E RV I C E
PLATFORM
SHARED
A S A S E RV I C E
INFRASTRUCTURE
A SSCALABLE
A SERVICE
& ELASTIC
USAGE BASED
CLOUD
IT AS A SERVICE
Runtime
Runtime
Middleware
Middleware
Middleware
O/S
O/S
O/S
Virtualizatio
n
Servers
Virtualizatio
n
Servers
Storage
Storage
Networking
Networking
You manage
Middleware
Runtime
Managed by vendor
You manage
Runtime
Application
s
Data
You manage
Application
s
Data
Application
s
Data
Virtualizatio
n
Servers
Storage
Networking
O/S
Virtualizatio
n
Servers
Storage
Networking
Managed by vendor
SaaS
IaaS
Managed by vendor
PaaS
Traditional IT
Cost of
Operation
Virtual
Machines
IaaS
PaaS
Abstraction Level
PLATFORM AS A SERVICE
Compute
Storage
Management
CDN
App Fabric
Marketplace
Relational
data
Management
QUIN
CY
DES
MOINES
SAN
ANTONIO
CHICA
GO
DUB
LIN
AMSTERD
AM
JAPA
N
BOYDT
ON
HONG
KONG
SINGAP
ORE
MICROSOFT DATACENTER
INVESTMENT
$500M Investment
700,000 Square Feet
60 MW Total Critical Power
3,400 Tons of Steel
190 Miles of Conduit
2,400 Tons of Copper
26,000 Cubic Yards of Concrete
7.5 Miles of Chilled Water Piping
Source: Microsoft
Benefits
How Azure is Unique
Why This Helps You
Service Management Free Up Resources
Developer Experience
Complete Platform
yolk
Interactive agency specializing in
online marketing campaigns and web
properties. We build web applications
and data driven sites for clients.
Clients
Metro
Metro.com.sg
Microsoft
Cibavision
NAC
Noise Singapore
Marketing
Microsite
Contest /
Information
Web property
Security
Speed
Considerations in Choosing
Platform
Latency
Ports
Stability
Firewall
Scalability
Datacenter
Security
Applicati
on /
Databas
e
Data /
Application
Manageabilit
y
Socia
l
Medi
a
Resource
Control
Speed
Selling
process to
CIO must
be
supported
by CMOs.
Organizati
ons need
to be
guided
Operations
still a
critical
process
Learnings
Easy
failover
(No double
deploymen
t)
Fast time
to market
Cost
effective
sandboxed
instances
Fast
scalability
Benefits
Total Cost
of
Ownership
Agility
Ease of
use
Leverage
on current
skillset
Key Decision
Drivers
Alternatives
Google
only
supports
Python
and Java
Amazon
services
too
fragmente
d for our
purpose
Rackspace
, Linode,
PHP Fog
etc. is US
Only
HW/
Hosting
Windows
Azure
Platform
Bandwid
th
Support
TOTAL
SAVIN
GS
(62%
)
(5%)
24%
(20
%)
(31%
)
32%
* Source: HCL
Subscription
Subscription
Consumpti
Consumpti
on
on
Promotional
Offers
Additional
Additional
Licensing
Licensing
Value for a
commitment
Coordinated
purchasing
Discounts for
commitment
Plans for payment
predictability
Centralized
purchasing
experience
Introduction to
volume discounts
Development
Pricing
Partner
Discount
Integration with
Programs
Comput
e hour
Per service
$0.12/hour
+ Variable
Instance Sizes
Storage
Per GB stored and
transactions
$0.15 GB/month
$0.01/10k
transactions
$0.15 per
GB for data/
Data
Transfer
transfers
CDN
from European & North
Web
Edition
Per
Business
Edition
Per
American locations
database/month
$9.99 to
$49.95/month
(up to 5 GB
DB/month)
database/month
$99.99 to
$499.95/month
(up to 50 GB
DB/month)
Service Bus
Per Message Operation
$3.99/per connection to
$995 for 500 connections
International prices are available
On and
Off
Inactivit
y
Average Period
Usage
Growing Fast
Comput
e
Comput
e
Time
Time
Comput
e
Unpredictable
Bursting
Average
Usage
Time
Unexpected/unplanned peak in
demand
Sudden spike impacts
performance
Cant over provision for extreme
Predictable
Bursting
Comput
e
Average
Usage
Average
Usage
Time
Predictable Bursting
Examples
target.com
walmart.com
toysrus.com
barnesandnoble.com
turbotax.com
hrblock.com
~10x normal
load
(Tax season)
Jan 2009
Source: Alexa
taxcut.com
taxact.com
Jan 2010
Jan 2009
Source: Alexa
Jan 2010
SaaS Application
Development Platform as
Relational Database as a serviceSecure Connectivity and Caching
a service
as a service
Hardware
OS