by Group 7

Concept Description

06.11.14
TEAM10, e-Concept Development, Semester 1, Project 2, Group 7

Help2HelpPilot

HIDDE
VERHOEVE
hidde88@live.nl
+31 6 41702071
Graduated Restaurant Manager in 2008 and worked in
restaurants for 3 years full time.
Organised serveral events and
festivals and currently following
a study at Fontys Academy for
Creative Industries; Communication IEMES (International Event,
Music & Entertainment Studies.
Competencies and experiences
are organising, creating concepts,
project management, idea generation and leadership.

FREDERIK
LAURIDSEN
fredefrede@me.com
+45 31244125
I have an academic profession
degree in Multimedia Design &
Communication from Herning.
Ive worked freelance for about 4
years where Ive mostly worked
with frontend development,
layouting and social media marketing. I am currently working for
three different companies and I
am also co-owner of a webshop
that sells luxury furnitures.

JANNICK
VAN KLEEF
jvkm92@gmail.com
+45 5358 1748
Multimedia designer and amateur beatboxer. Loves working
with marketing and UX design.

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ALEXANDER
BO LARSEN
psynx1990@gmail.com
+45 31413966
I spend much time on articles
about nutrition and fitness, since
my passion is sports. However
when I relax I love playing computer games online with friends.

PAULA
ZEIKMANE
+45 31 15 86 43
paulazeikmane@gmail.com
Graduated KEA MMD 2014,
worked as a media designer
at Innohead.dk, consulting in
EcoEmi, project editor at seo.dk,
currently working as an editor
and waitress at MAD CPH.

MARTA DS
STEFNSDTTIR
martadiss@gmail.com
+45 50140764
I come from Iceland. I graduated
as a multimedia designer spring
2014. I am a positive, hard
working team player and a fast
learner.

Help2HelpPilot

TABLE OF CONTENTS

01

CONCEPT DESCRIPTION

02

LAUNCH PLAN & PLATFORM CHOICES

03

DIGITAL ELEMENT

04

BUDGET

05

PROJECT MANAGEMENT BREAKDOWN

06

REFERENCES

07

APPENDIX

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Help2HelpPilot

01

CONCEPT DESCRIPTION

INTRODUCTION TO CONCEPT DESCRIPTION

Based on the analysis and conclusion in the Insight Report, our strategy will be all about
making it easier for Help2help to convince companies to participate in corporate volunteering.
Our solution is based on a endorsement strategy with usability as a keyword. We have
developed a guide that will explain, step-by-step, how Help2help have to pitch their vision
and convince possible clients to initiate corporate volunteering. Besides the guide, we examined the usability of the new front-end design of the website. Furthermore, we propose
new features and functions to the website to increase the usability and effectiveness for
future users. These together will assist Help2help in not just attracting new clients but
also make it easier for both the companies as well as the NGOs when looking for volunteers and/or volunteer work.

CONCEPT DESCRIPTION
When we started thinking about the solution, we wanted to show how our recommended
method would be applied in a case scenario. Therefore we chose a company as a potential
client for Help2help. We had several criteria to this company: it had to be a major Danish
company and their business had to match relevant issues in todays society. We chose Arla
as our flagship because they matched the established criteria and already have a lot of
CSR initiatives. When signing Arla as client, it is fair to assume their endorsement will help
to build a respectable image for Help2help. To accommodate the intentions of Help2help
attracting new clients, we created a step-by-step guide. This guide is described in the
following section.

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CONCEPT VISUALISATION

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STEP-TO-STEP GUIDE TO ACQUIRE NEW CLIENTS

1.

Find the most relevant contact person of the

possible client.

2.

Ask if they know about corporate volunteering.

a.

When they do, ask if they have any prior experience

with corporate volunteering?
i.

If yes, can you help them with it? Make an

appointment.

ii.

If no, can you help them to participate in it?

Make an appointment.

b.

When they dont, make an appointment to explain

corporate volunteering.

3.

First round of meetings - management

a.

Explain about corporate volunteering and why

Help2help is the right organisation for them.

b.

Ask if you can help facilitate corporate volunteering

on behalf of them.

4.

i.

If yes, make a contract and let them sign it.

ii.

If no, why not? Seek other potential clients.

Second round of meetings - employees.

a.

Explain to the employees what corporate

volunteering is.

b.

Motivate the employees to participate in

corporate volunteering.

c.
5.

Explain how to participate.

Find a point man who can motivate the other employees.

a.

Make sure the person is likeable and has passion for

the project.

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EXPLANATION OF THE STEPS

1.

To find the relevant contact person several methods are recommended. The first option
you should consider is visiting the companys corporate website, sometimes it is possible
to find the right employee in the staff section. This person is usually the CSR responsible or a person in the HR department. Second option is the LinkedIn search engine, by
subscribing to LinkedIn Premium you get the opportunity to write messages to possible
business contact.

2.

If a company has an existing corporate volunteering initiative, discretely suggest your consulting services on that project. Emphasize that your services might bring extra value to
the project. If the company has no pre-existing corporate volunteering project its a great
opportunity for them to get started.

3.

When trying to acquire a new client it is important to focus on what kind of value the
company will receive from the initiative. Emphasize that it is an investment for the company that brings notable value to the company and its employees. Finally state these value
propositions and explain the return on investment.

4.

It is essential that the employees are willing to participate, therefore it is a priority to

inform and motivate them about the project. Inform the employees about all of the benefits from participating in the project. List the benefits; self-improvement, developing new
competencies and relations, escape from daily routine and lastly the good feeling when
doing something good for others.

5.

Since Help2help cannot be present at the client at all times, it is recommended to select
an employee to motivate the colleagues and be the contact person between Help2help
and the employees.

Help2HelpPilot

02

LAUNCH PLAN & PLATFORM CHOICES

1. Project Management Course, Lasse

Srensen, Happy Project

In order to communicate the corporate volunteering initiative properly throughout the

2. Forbes on How to use LinkedIn,

[online] Available at:
http://www.forbes.com/sites/
meghancasserly/2013/01/22/
stalking-competitors-and-nine-morethings-entrepreneurs-screw-up-onlinkedin/
[Accessed at 28.10.2014]

organisation, several platforms will be taken into use. The reason behind using multiple
channels is to maximize the exposure to the employees. By selecting a point man to be
responsible for the project internally, you optimize the communication by having only one
touchpoint that the management and Help2help has to communicate through. There are
several criteria to consider when choosing the point man. That person has to have a sincere interest in the project, this is highly important since passion is contagious.
To make employees get involved in the project, they need to be motivated. Motivation is
achieved by informing the employees about the initiative and making them feel engaged.
This is of utmost importance since it is key when motivating your employees that they
feel informed and have an overview of the tasks ahead1. Therefore a presentation of the
corporate volunteering initiative should be hosted by Help2help informing the employees
on how to participate and who it is benefitting. This would take place at Arla where the
employees have their daily routine.
Help2help motivates the
management of Arla to
participate in corporate
volunteering

Help2help consults Arla on

using LinkedIn for corporate
volunteering

Help2help motivates the

employees to contribute to
corporate volunteering

M.E.

Motivated employees with

passiong for corporate
volunteering

Motivates the employees

Following your company
Motivates the management

When it comes to motivating the employees through social media, LinkedIn will be the
chosen communication channel. The reason behind choosing LinkedIn as the preferred
channel is because of its business relevance. Compared to other social media platforms
such as Facebook which is a more for personal use, another benefit of using LinkedIn is
the exposure to the clients partners and/or competition2. This exposure is beneficial for
Help2help since the word of corporate volunteering gets spread in the business world and
could create new opportunities for Help2help when the word of their work reaches more
people.

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03

DIGITAL ELEMENT

3. Web page redesign. Appendix 1.

The digital element we have chosen to evaluate is the redesigned website3 from Help2help.

4. 25-point Website Usability

Checklist, [online] Available at:
http://www.usereffect.com/topic/25-point-website-usability-checklist [Accessed at 05.11.2014]

To get a better overview of the usability on Help2help website we used a 25 questions

5. Web page redesign. Appendix 1.

6. Checklist. Appendix 2.
7. Designing The Holy Search
Box: Examples And Best Practices,
[online] Available at:http://www.
smashingmagazine.com/2008/12/04/
designing-the-holy-search-box-examples-and-best-practices/
[Accessed at 28.10.2014]

check list made by Dr. Peter J. Meyers4. Dr. Peters list is used to see if a websites usability
is satisfactory or has to be improved further.
Help2help has recently made a redesign of their website therefore the analysis is based
on the new design5.
According to the collected data6 the redesigned website of Help2help has an acceptable
usability. It showed it could be improved by adding a search function to the global navigation. By having a search function on the site, the user is able to access information fast
and does not need to spend time looking for it. That makes the user more comfortable and
in control while looking at the site7. Furthermore the Instagram link on the site should be
removed as Help2help does not have an Instagram profile. Having a link that directs to a
non-existing site can make the site seem unprofessional and untrustworthy.
When a new user signs up the user should be able to choose not to create a public profile.
As it is now, it is not clear that the newly created profile will be visible for everybody to
see. This could be an issue for certain people wanting to volunteer, especially if the users
realises this afterwards and therefore deletes his or her profile. According to our concept
there would be a need for adding a field to the sign-up form. There the employee can enter
a unique code for that specific company, this connects the profile to the corporate volunteering initiative by the company. This tag system can be used by Help2help to sort out
profiles when analyzing what it is the employees want to work with. The tag can also be
used to control the visibility of the profiles if the company wishes the employee profiles
to be hidden from the public.
A few issues that were discovered during the sign-up process caused problems, one of
these issues occur when registering a new profile. After filling out forms with name and
email you are sent to a new page, on this page you get a message for five seconds before
it disappears. This message informs about a newly received email, which is needed to
activate your account, the message is also displaced which makes it partially unreadable.
Secondly the message is shown for such a short amount of time that the user will not be
able to read it all before it disappears. Lastly the min profil subpages are missing the
menu bar when you scale down your browser on a laptop.

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04

BUDGET

These are the expenses in relation to acquiring a new client.

HELP2HELP PILOT

Investment for acquiring first client

Hours / Pieces

Preparation

DKK p.h. / p.p.

Total (DKK)

Notes

100

600

60000

600

2400

Transportation to client

1000 All costs included, 3 days

Presentation

2 persons

Workshop

2 persons

600

3600

Printing

Brochures

200

30

6000

Posters A2

100

Additional costs

500
2000 Office supplies
SUBTOTAL:
Risk overage 10%
TOTAL

75.500kr
7.550kr
83.050kr

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05

PROJECT MANAGEMENT BREAKDOWN

To achieve a productive environment and a smooth workflow, we used a group contract

as a guideline for the premises of the group work. This tool helped us stay on track, as we
revisited the premises repeatedly throughout the project.
To keep the work on track, we took over the role as project manager based on prior knowledge, experiences or skills concerning a certain topic.
Every morning we had a stand-up meeting where every individual group member had one
minute to explain what they had been doing the day before and what they are going to
work on next. This benefitted the workflow of the project by letting all irrelevant information laid out from the beginning of the day. Furthermore, each member selected a task for
the day, along with a deadline.
To break down the report, we used a whiteboard to obtain a structured overview of the
different sections that should be included in our report. Additionally, as displayed on the
top-right corner we created a scope which served as a guideline for what we wanted to be
in focus for the project.

Help2HelpPilot

In order to manage and divide our tasks, we used a project management tool to maintain a
constant workflow and overview. This was used on a daily basis where people were given
new tasks and updating the status of their current assignment.

Using a mind-map assisted us in starting a creative thinking process. From one word we
could generate subsidiary words from what came to the mind initially. This is very effective
when trying to figure out what path is in uttermost favour of the project.
Sharing relevant information and files, adopting the benefits of Google Drive and Google
Docs was an obvious choice. Google drive made us able to share files online with giving all
group members direct access to all files at any given time or place. By using Google Docs,
we every group member can read, edit and comment a document in real-time, making it a
lot faster work process.
Furthermore, we used social media to communicate important info - change in agenda,
illness or other important information. As every person was already using Facebook, this
platform seemed to be the distinct choice. However, not everyone checks their notifications around the clock which means some information might not be seen and misconceptions may occur.
As we mostly worked in school, the same constant environment can limit idea generation.
Changing up the surroundings can stimulate the brain to become more creative. One of the
days we changed the location of our workspace to a caf, to get out of our comfort-zone.
From this decision, we could suddenly look at our project from a new perspective which
lead to a more creative environment.

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06

REFERENCES

25-point Website Usability Checklist, [online] Available at: http://www.usereffect.com/

topic/25-point-website-usability-checklist
[Accessed at 05.11.2014]
Designing The Holy Search Box: Examples And Best Practices, [online] Available at:http://
www.smashingmagazine.com/2008/12/04/designing-the-holy-search-box-examplesand-best-practices/
[Accessed at 28.10.2014]
Forbes on How to use LinkedIn, [online] Available at:
http://www.forbes.com/sites/meghancasserly/2013/01/22/stalking-competitors-andnine-more-things-entrepreneurs-screw-up-on-linkedin/
[Accessed at 28.10.2014]

Project Management Course, Lasse Srensen, Happy Project

10

Help2HelpPilot

07

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APPENDIX

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Help2HelpPilot

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25-point Website Usability Checklist

Accessibility

Rating

Comments

1. Site load-time is reasonable

2. Adequate text-to-background contrast
3. Font size/spacing is easy to read
4. Flash & add-ons are used sparingly
5. Images have appropriate ALT tags
6. Site has custom not-found/404 page

The link to Instagram does not work

Identity
7. Company logo is prominently placed
8. Tagline makes companys purpose clear
9. Home-page is digestible in 5 seconds
10. Clear path to company information
11. Clear path to contact information

Navigation
12. Main navigation is easily identiable
13. Navigation labels are clear & concise
14. Number of buttons/links is reasonable
15. Company logo is linked to home-page
16. Links are consistent & easy to identify
17. Site search is easy to access

No search option.

Content
18. Major headings are clear & descriptive
19. Critical content is above the fold
20. Styles & colors are consistent
21. Emphasis (bold, etc.) is used sparingly
22. Ads & pop-ups are unobtrusive
23. Main copy is concise & explanatory
24. URLs are meaningful & user-friendly
25. HTML page titles are explanatory

2009 User Eect

www.usereect.com

(847) 708-6007

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