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  • Social Media Marketing 101 & 102 Activity Run 10 June 2016

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    Dabertte Sanchez
    15 Ansichten26 Seiten
    This document provides instructions and materials for a social media marketing activity. It includes a brand brief for a Japanese ramen restaurant called Sakata Tei Ramen House. Learners are asked to complete two activities: 1) develop a brand persona and content plan for Sakata Tei across three social media platforms and 2) propose a response strategy if Sakata Tei faces a potential health crisis reported on social media. The document provides templates, examples, and guidance for learners to complete the activity and submit their answers.

    Originalbeschreibung:

    digital marketing

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    This document provides instructions and materials for a social media marketing activity. It includes a brand brief for a Japanese ramen restaurant called Sakata Tei Ramen House. Learners are asked to complete two activities: 1) develop a brand persona and content plan for Sakata Tei across three social media platforms and 2) propose a response strategy if Sakata Tei faces a potential health crisis reported on social media. The document provides templates, examples, and guidance for learners to complete the activity and submit their answers.

    Copyright:

    © All Rights Reserved
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    15 Ansichten26 Seiten

    Social Media Marketing 101 & 102 Activity Run 10 June 2016

    Hochgeladen von

    Dabertte Sanchez
    This document provides instructions and materials for a social media marketing activity. It includes a brand brief for a Japanese ramen restaurant called Sakata Tei Ramen House. Learners are asked to complete two activities: 1) develop a brand persona and content plan for Sakata Tei across three social media platforms and 2) propose a response strategy if Sakata Tei faces a potential health crisis reported on social media. The document provides templates, examples, and guidance for learners to complete the activity and submit their answers.

    Copyright:

    © All Rights Reserved
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 26

    Social Media

    Marketing
    Activity
    WWW.IMADIGITALMARKETER.C
    OM

    Hello, AP students!

    You have successfully downloaded


    CDMs Social Media Marketing 101 and
    102 Activity.
    This power point presentation contains
    everything you need to utilize the tools
    you just learned for Social Media
    Marketing.
    a.Brand Brief
    b.Instructions
    c.Answer sheet
    WWW.IMADIGITALMARKETER.COM

    Weena here! Your New Media Trainer


    (NMT) buddy!

    Do wait for the succeeding


    instructions from the SME as you
    progress from each activity.

    WWW.IMADIGITALMARKETER.COM

    For now, you are only expected


    to answer and submit Activity 1
    ONLY.

    Please read carefully the brand


    brief and instructions.

    Good luck!

    WWW.IMADIGITALMARKETER.COM

    Content Overview:

    Activity I Brand Persona & Content


    Planning (Social Media Marketing 101)
    Activity II Social Media Crisis
    Management (Social Media Marketing
    102)

    WWW.IMADIGITALMARKETER.COM

    The brand that we will be


    working on the entire activity is
    Sakata Tei Ramen House.
    Read through the brief on the
    next slides

    WWW.IMADIGITALMARKETER.COM

    Activity 1:

    BRAND PERSONA &


    CONTENT PLANNING
    WWW.IMADIGITALMARKETER.COM

    BRAND:

    Sakata Tei Ramen House


    WWW.IMADIGITALMARKETER.COM

    Brand Brief:

    Our fresh and simple flavors ensure that you savor the
    authentic culinary experience that is true Japanese ramen.
    Every bowl of ramen is made with nothing but the highest
    quality and freshest ingredients. The overall ambiance of
    the restaurant is classy but inviting, with deep red accents
    to stoke the appetite.

    WWW.IMADIGITALMARKETER.COM

    A taste of Japan in every bowl

    Hiro is a former professional sumo wrestler


    turned chef. He speaks fluently and is very
    knowledgeable with anything Japanese. He
    is proud of his culture. He is well-mannered
    towards other people. He is meticulous
    about the way he does things but at the
    same time fun to be with.

    Create a Brand Persona

    (Paste photo here)

    WWW.IMADIGITALMARKETER.COM

    Sample:

    Marco is a young business man. He


    lives in his own condo unit in Makati.
    He enjoys travelling and relishes
    every dining experience he has.
    Particular about the flavors and
    textures of his food, coffee and
    drinks. He also takes pride in having
    good taste in clothing.

    WWW.IMADIGITALMARKETER.COM

    Coming up with a Content Plan:

    Challenge:
    There are lots of authentic Japanese restaurants in the Philippines.
    How can Sakata Tei Ramen House stand out from the rest? What
    space can it own?

    WWW.IMADIGITALMARKETER.COM

    Coming up with a Content Plan:


    Instructions:

    1. Pick 3 social media platform s and make a content plan for


    each using this template:
    Target Audience

    Content Theme

    Frequency

    2. For each social media platform, paste (1) sample content on the
    next slide.
    WWW.IMADIGITALMARKETER.COM

    Social Media Platform #1 Facebook


    Target Audience
    Content Theme
    Frequency

    WWW.IMADIGITALMARKETER.COM

    Sample Content

    WWW.IMADIGITALMARKETER.COM

    Social Media Platform #2


    Instagram
    Content Theme

    Frequency

    Target Audience

    WWW.IMADIGITALMARKETER.COM

    Sample Content

    WWW.IMADIGITALMARKETER.COM

    Social Media Platform #3 Twitter


    Content Theme

    Frequency

    Target Audience

    WWW.IMADIGITALMARKETER.COM

    Sample Content

    WWW.IMADIGITALMARKETER.COM

    Great job! Now, wait for


    the SMEs next
    instructions before
    proceeding to the next
    slide.

    WWW.IMADIGITALMARKETER.COM

    Activity 2:

    SOCIAL MEDIA
    CRISIS MANAGEMENT
    WWW.IMADIGITALMARKETER.COM

    Brief Background:

    A Facebook post from Pinoy Trending came out that a couple died
    after eating Sakata Tei Ramen Houses specialty ramen in BGC, the
    night after meal.
    Total Mentions:
    Shared on Facebook: 1000 times over the past 3 days
    Tweets: 1500

    WWW.IMADIGITALMARKETER.COM

    Parameters
    Investigation has yet to prove the connection between the ramen and
    death.

    The news report on TV was local (in the Philippines)


    Timeframe from first mention to being spotted was (3) days
    The most influential mention source was KathNiel Facebook fanpage with
    890,183 followers and Vice Ganda fanpage with 55, 135 followers

    WWW.IMADIGITALMARKETER.COM

    Guide Questions:

    Is this a crisis? If it is, what are your next steps? Lay it down on a timeframe.
    If not a crisis, what safeguards should you put up to prevent potential crisis?
    You may use the following slide for your answer.

    WWW.IMADIGITALMARKETER.COM

    Write your answer


    here:

    WWW.IMADIGITALMARKETER.COM

    You may now save this to the flash drive


    with the file name: ______________________
    Reminder: This file must include answers
    from Activity 1-2

    WWW.IMADIGITALMARKETER.COM

    Social Media Marketing Activity


    ends here

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