Business Analytics Foundation With R Tools

Lesson 0

Copyright 2014, Simplilearn, All rights reserved.

Copyright 2014, Simplilearn, All rights reserved.

Objectives
After completing
this course, you will
be able to:

Understand what analytics is

Understand where analytics is applied and the process involved in it

Get an overview of the various topics that will be covered in different

lessons

Describe the career path of a business analyst

Copyright 2014, Simplilearn, All rights reserved.

Analytics
Analytics is a journey that involves a combination of potential skills, advanced technologies,
applications, and processes used by firm to gain business insights from data and statistics. This is
done to perform business planning.

Collecting data

Wide learning and deriving

insights from data

Data
warehouse

Provides value to business

Developing advanced data

driven capabilities
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Places Where Analytics is Applied

Financial services: Credit scoring,
fraud detection, pricing, claims
analysis
Manufacturing: Inventory
replenishment, product
customization, supply chain
optimization

Energy: Trading, supply, demand

forecasting, compliance

Retail: Promotions, replenishment,

demand forecasting, merchandizing
optimization

Analytical
applications

Health care: Drug interaction,

preliminary diagnosis, disease
management

Communications: Customer
retention, capacity planning,
network optimization

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Topics Covered

Lesson 1: Introduction to analytics

Lesson 2: Statistical concepts and their

application in business

Definition of analytics

Overview of statistical methods

The analytical process

Descriptive statistics

Applications of analytics

Probability theory

Understanding of problem

Concept of test of significance

Hypothesis testing

Business uses of statistical methods

How a data scientist should act

Data collection and preparation

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Topics Covered (contd.)

Lesson 3: Basic analytic techniques

Lesson 4: Predictive modeling techniques

Basic introduction to R

Regression analysis

Data exploration

Types of models in regression analysis

Data visualization

Logistic regression

Diagnostic analytics

Time series analysis

R tool - Business usage

Cluster analysis

Predictive modeling Business usage

Copyright 2014, Simplilearn, All rights reserved.

Career Path

DATA MANAGER
Data preparation
Deployment services
Report administration

DATA MINER
Exploratory analysis
Descriptive segmentation
Predictive modeling

BUSINESS MANAGER
Campaign management
Domain expertise
Process and ROI evaluation
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Thank You

Copyright 2014, Simplilearn, All rights reserved.

Copyright 2014, Simplilearn, All rights reserved.