CLIENT PROPOSAL

BY JOSH CHAPMAN

CLIENT REQUIREMENTS
The client requires me to create a video that will be put onto the internet, so it'll
promote my new energy drink. This includes why people should buy this drink over
any other
The logo, name, slogan, design and contents of the can need to be created, this also
includes the secret ingredient. This needs to be created and developed in full colour
to give the best overview of my designs.
The advert needs to be in between 30-60 seconds long, however the best option is to
keep it as short as possible, so nearer the 30 will be better. The advert also needs to
be created from original footage and graphics.
The advertisement needs to be fit for purpose, which means it needs to advertise the
drink and also meets the requirements of my target audience. This means it needs to
be eye-catching, informative and also memorable.

THE EXISTING MARKET

After doing some research on energy drinks, there is information that needs to be
taken into account.
On research I have completed, the worldwide top selling energy drink is Red Bull, with
nearly $11 Billion sales in 2013 alone. Monster energy is in second with nearly 4$
Billion in sales worldwide, thats almost 3 times less than Red Bull!
17% of Monster Energy has recently been bought by Coca-Cola, who also own Nos,
Burn and Relentless within the market. Pepsi sold the right of the No Fear energy
drink, however they own Amp, Starbucks bottled drinks and also Mountain Dew.
Rockstar Energy Drink is the only main energy drink that is flying solo, although it is
still being distributed by Pepsi.

MY TARGET AUDIENCE

My target audience is aimed towards people in between the age limit of the purchase
and consumption of energy drinks, which is 18 -34. This is because my drink is also
aimed at people associated with sports, as they need energy to play at their best.
According to the article from MSNBC, 31% of American teenagers claim they drink
energy drinks, which represents nearly 8 million teenagers in the U.S drinking energy
drinks.

WHERE ARE THE DRINKS SOLD?

Nearly all kinds of energy drinks or sold through retailers and supermarkets, although
I am aware that some stores only sell their own brands, which will include their own
energy drink, so to get that certain retailer to sell my product will be an impossible
challenge. A company like Sainsburys who sell real and self-created products might
be interested in investing in my energy drink, as it my attract more customers.

WHATS IN A CAN?
Some people would actually be surprised of what is in a can of energy drink. The most
foul ingredient has to be Taurine, an extract from the bile of an animal such as an ox.
For those who are unaware of what bile is, its the yellow/green stuff found in sick.
They also contain a lot of sugar and vitamin Bs. all these are extremely unhealthy for
the consumer, but it may give them the energy they need to do whatever it is they
are doing.
Some energy drinks vary in what ingredients they include in terms of flavour, they will
add artificial flavours and colourings to their drinks so that they have a distinctive
taste.

BRAINSTORM OF NAMES
Mad Shot
NRG
Fast Blast
Simply Energy
Glowing Wave
Surge
Total Energy
The One
Viper
Crush
Fuzion

BRAINSTORM OF SECRET INGREDIENTS

Absinthenol
Pantovarix
Fexoprotin
Clariprex
Venzole
Ademtrim
Tazacriptine
Nalotane Interfeplex
Bactezepam Nisomane
Tesstin Adrenuma
Novastrin Afretonin

MY LOGO

MY CAN DESIGN

MY DEVELOPED CAN DESIGN

THE SCRIPT
Scene 1: Features a group of teenagers playing football, they all are taking really bad
shots. We are taking really bad shots!
Scene 2: Someone gets a can out of their bag and they all drink some.
Scene 3: They all start shooting again, this time taking really good shots. Woah! Now
we are taking mad shots! Its funny you say that..
Scene 4: The drink Mad Shot is introduced with people showing how good it is.
Scene 5: Thanks to Mad Shot, I can do anything!
Scene 6: Shows an image of mad shot, showing the price and where to buy, whilst in
the background someone is saying Mad Shot Take It To The Next Level.

TECHNICAL
SPECIFICATION

UNDERSTANDING VIDEO COMPRESSION,

FILE SIZE, AND DATA RATE.

There are many different file formats available that are used to create movies that
can be viewed on many different platforms. These file formats are listed below
together with the platforms on which they are viewed.

EXPORTING VIDEOS
To export a video, still image, or audio file, you follow these basic steps, you have to
do one of the following:
In a Timeline panel, select the sequence from which you want to export. In a Project
panel or bin, select the clip from which you want to export. Choose File, then go to
Export, then select Media. In the Export Settings dialog box, specify the portion of the
sequence or clip you want to export. Drag the handles on the work area bar. Then
click the Set In Point button and Set Out Point button. To crop the image, specify
cropping options in the Source panel. Select the file format you want for your
exported file. Select a pre-set best suited for your target means of playback,
distribution, and audience. To customize the pre-set options, click an available tab
(Video, Audio, and so on) and specify the appropriate options. To include XMP data,
choose Include Source XMP Metadata in the panel menu. Then you need to Click OK.
Adobe Media Encoder opens with the encoding job added to its queue. By default,
Adobe Media Encoder saves the exported file in the folder where the source file is
located, with the extension for the format specified appended to the end of the
filename. It is also possible to specify watched folders for various types of exported
files.

COMPRESSION
Compression is essential for reducing the size of movies so that they can be stored,
transmitted, and played back effectively. When exporting or rendering a movie file for
playback on a specific type of device at a certain bandwidth, you choose a
compressor/decompressor (also known as an encoder/decoder, or codec), to compress
the information and generate a file readable by that type of device at that bandwidth.
In contrast to broadcast media or storage based delivery media such as DVD or
videotape, the web accommodates a wider variety of video and audio standards and
devices. While a growing number of viewers have a broadband Internet connection
that can support relatively high quality content, others may use equipment that
supports only low data rates and, therefore, lower quality content.

FORMAT

Specify the format of media file supported by your web host. Formats include
H.264, FLV, QuickTime, and Windows Media (Windows only) formats. To export for
Google Video, Myspace, Yahoo! Video, or YouTube, selects H.264.

FRAME RATE
Frame rate indicates frames per second (fps). If you have a higher data rate clip, a
lower frame rate can improve playback through limited bandwidth. For example, if
you are compressing a clip with little motion, cutting the frame rate in half probably
saves you only 20% of the data rate. However, if you are compressing high-motion
video, reducing the frame rate has a much greater effect on the data rate.
Because video looks much better at native frame rates, leave the frame rate high if
your delivery channels and playback platforms allow. For web delivery, get this detail
from your hosting service. For mobile devices, use the device-specific encoding
presets and the device emulator available through Adobe Media Encoder in Adobe
Premiere Pro. If you need to reduce the frame rate, the best results come from
dividing the frame rate by whole numbers.

BEST PERFORMACE

To eliminate download time, provide deep interactivity and navigation capabilities, or

monitor quality of service, stream FLV files with the Flash Media Server or use the
hosted service from one of Adobes FLV Streaming Service partners available through
the Adobe website. For more details on the difference between progressive download
and streaming with Flash Media Server, see Delivering Flash Video: Understanding
the Difference Between Progressive Download and Streaming Video on the Flash
Developer Centre website.

REMOVING NOISE

For the best encoding, you might need to remove noise and interlacing. The higher
the quality of the original, the better the final result will be. Although frame rates
and sizes of Internet video are usually smaller than those of television, computer
monitors have much better colour fidelity, saturation, sharpness, and resolution
than conventional televisions. Even with a small window, image quality can be
more important for digital video than for standard analogue television. Artefacts
and noise that are barely noticeable on TV can be obvious on a computer screen.