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14
Firms in Competitive
Markets
Microeonomics
N. Gregory
PRINCIPLES OF
Mankiw
In this chapter,
look for the answers to these
questions:
Introduction: A Scenario
Three years after graduating, you run your own
business.
Characteristics of Perfect
Competition
1.
1. Many
Many buyers
buyers and
and many
many sellers.
sellers.
2.
2. The
The goods
goods offered
offered for
for sale
sale are
are largely
largely the
the same.
same.
3.
3. Firms
Firms can
can freely
freely enter
enter or
or exit
exit the
the market.
market.
TR = P x Q
TR
=P
AR =
Q
TR
MR =
Q
ACTIVE LEARNING
TR
$10
n/a
$10
$10
$10
$10
$10
$40
$10
$50
AR
MR
$10
6
ACTIVE LEARNING
Answers
TR = P x Q
$10
$0
n/a
$10
$10
$10
$10
Notice
Notice that
that
$20
$10
MR
MR == P
P
$10
$30
$10
$10
$40
$10
$10
$50
$10
AR =
MR =
TR
Q
$10
$10
$10
$10
$10
7
MR = P for a Competitive
Firm
Profit Maximization
What Q maximizes the firms profit?
To find the answer, think at the margin.
If increase Q by one unit,
revenue rises by MR,
cost rises by MC.
Profit Maximization
(continued from earlier exercise)
At any Q with
MR > MC,
increasing Q
raises profit.
At any Q with
MR < MC,
reducing Q
raises profit.
TR
TC
$0
$5
$5
10
20
15
30
23
40
33
50
45
Profit MR MC
Profit =
MR MC
$10 $4
$6
10
10
10
10
10
12
2
10
Costs
MC
MR
P1
At Q1, MC = MR.
Changing Q
would lower profit.
FIRMS IN COMPETITIVE MARKETS
Qa Q1 Qb
Q
11
Costs
MC
P2
MR2
P1
MR
Hence,
the MC curve is the
firms supply curve.
FIRMS IN COMPETITIVE MARKETS
Q1
Q2
Q
12
Exit:
A long-run decision to leave the market.
A key difference:
If shut down in SR, must still pay FC.
If exit in LR, zero costs.
13
14
MC
ATC
AVC
Q
15
16
17
18
Costs
MC
LRATC
Q
FIRMS IN COMPETITIVE MARKETS
19
ACTIVE LEARNING
A competitive firm
Costs, P
MC
MR
ATC
P = $10
$6
50
Q
20
ACTIVE LEARNING
Answers
A competitive firm
Costs, P
MC
MR
ATC
P = $10
Total profit
= (P ATC) x Q
= $4 x 50
= $200
profit
$6
50
Q
21
ACTIVE LEARNING
A competitive firm
Costs, P
MC
ATC
$5
MR
P = $3
30
Q
22
ACTIVE LEARNING
Answers
A competitive firm
Costs, P
MC
Total loss
= (ATC P) x Q
= $2 x 30
= $60
ATC
$5
P = $3
loss
30
Q
23
identical costs.
2) Each firms costs do not change as other firms
24
25
One firm
MC
P3
P3
P2
P2
AVC
P1
Market
S
P1
10 20 30
Q
(firm)
Q
(market)
10,000
20,000 30,000
26
27
28
29
One firm
MC
Market
LRATC
long-run
supply
Q
(firm)
FIRMS IN COMPETITIVE MARKETS
Q
(market)
30
One firm
MC
Profit
Market
ATC
P2
P2
P1
P1
Q
(firm)
FIRMS IN COMPETITIVE MARKETS
S1
S2
B
A
long-run
supply
D1
Q1 Q2
Q3
D2
Q
(market)
31
32
33
34
Profit-maximization:
MC = MR
Perfect competition:
P = MR
So, in the competitive eqm:
P = MC
Recall, MC is cost of producing the marginal unit.
P is value to buyers of the marginal unit.
35
CHAPTER SUMMARY
For a firm in a perfectly competitive market,
price = marginal revenue = average revenue.