Technopren

eurship
Brezs Presentation

A business partnership is when two commercial entities form an

alliance, which may either be a relationship where both entities
retain their independence and are at liberty to form more
partnerships or an exclusive contract which limits only the two
companies to that relationship.

Who are our key partners?

Trust
Support
Cooperate
Collaborate
Advice

Key Partners

Key activities are the most important things that a company must do to make its
business model work. They are the most important actions to operate successful.
During this event, the key activities we used are network, promotions and game.

Network
We

are using network such as Facebook as a platform to promote our foods. Through Facebook, we can
easily spread the information about our products and promote them in an effective way instead of shouting
at our booth.

Promotions
We

come out some ideas to promote our products and to attract more customers. We promote package
which are more affordable for our customers. Package which included foods and drinks successfully attract
many customers towards our booth.

Game
After

the peak hours, around 3pm we started to introduce a game to attract customers. We introduce a
game for our customer and luckily this game is welcome by our customers.

Key Activities

The key resources that our value propositions

required are human, physical, and financial.

Human: Human resources are crucial in knowledge-intensive

and creative industries. For example in our business, we are
having 10 members as our human resources to prepare the
eggs, fish balls, and soft drinks. Besides that, we also work
together as a team to promote our products to our
customers. We create games while selling our products. This
is to draw attention from customers that nearby our stall.
Physical: Pots and stoves are the physical key resources of
our business. Moreover ice boxes are also included in
physical key resources to keep our soft drinks cold. Paper
cups and bowls are also other important things, without
cups and bowls we wont be able to let our customers try
out our food.
Financial: Before we start our business, we need to prepare
a large amount of money. This money is used for registration
for setting up our stalls, registration for SSM, and also
money for buying our foods. Lastly money for petrol and
also money for car rental also included in this financial.

Key Recourses

Key of
Resources
Human

Physical

Financial

Benefits
Wants

Refresh
customers mind
after "tortured"
by the hot sun
and lecture
class.
Regenerate
energy

Delicious
snacks and
drinks
Fun time

Needs
Substitutes
Got other stalls
selling snacks

Custom
er

Refreshing
drinks (hot
weather)
Snacks after
tiring lecture
and long way
of walking

Produ
ct
Experience
Organized mini
game program.
Prepared snacks
in another
university
program.

Fears
unaffordable
the price
Keep fitting

Value Propositions

Features
Cheerfull
enviroment with
exciting mini
game.
Frost chill soft
drink that chase
the heat away.

Customer Relationship

Reasonable Price

Nice Outlook

Variety Of Choices

Good Customer's Service

Promotion

Publicity

Customer Relationships

Communication, distribution, and sales Channels comprise a companys interface with customers.
Channels are customer touch points that play an important role in the customer experience. Channels
serve several functions, including:

Awareness - Raising awareness among customers about a companys products and services
Evaluation - Helping customers evaluate a companys Value Proposition
Purchase - Allowing customers to purchase specific products and services
Delivery- Delivering a Value Proposition to customers
After sales - Providing post-purchase customer support

There are 2 channel types:

Own Channels
Owned

Channels can be direct, such as an in-house sales force or a Web site, or they can be indirect, such as retail stores owned or
operated by the organization.

Partner Channels
Partner

Channels are indirect and span a whole range of options, such as wholesale distribution, retail, or partner-owned Web sites.

Partner Channels lead to lower margins, but they allow an organization to expand its reach and benefit
from partner strengths. Owned Channels and particularly direct ones have higher margins, but can be
costly to put in place and to operate. The trick is to find the right balance between the different types of
Channels, to integrate them in a way to create a great customer experience, and to maximize revenues.

Channels

Customer segmentation is the subdivision of a

market into discrete customer group. It can be a
powerful means to identify unmet customer needs.
This prioritization can help companies develop
marketing campaigns and pricing strategies to
extract maximum value from both high and low profit
customers. It can also be use as the principal basis
for allocating resources to product development and
marketing.

Customers Segments

How customer segmentation works?

Divide the market into meaningful and measurable

segment according to customers need and behavior.

Determine the profit potential of each segment by

analyzing the revenue and cost impacts of serving
each segment

Target segments according to their profit potential

and the company ability to serve them in a
proprietary way.

Measure performance of each segment and adjust

the segmentation approach over time as market
conditions change decision making throughout the
organization.

Customers Segments

Survey for the number of students vs time

250
200

150
population

market

100
50
0
10am

12pm

2pm

Customers Segments

4pm

6pm

8pm

For Whom are we creating value?

Customer segment for the product
student that are new
to our product (direct
promoting plan)
student which are
attracted by the
promotion (by using
the promotional
marketing plan)

Customers Segments

students who want to

play the game (by
using the behaviour
of student)

Marketing Cost,
Distribution Cost,
Production Cost

Custom Research
Service

Leanest Cost Structure,

Low Price Value
Proposition, Maximum
Automation, Extensive
Outsourcing

Cost Structure

Resear
ch
Cost*

My
Compan
y Cost*

Market entry
analysis

Pricing and brand

analysis

Forecasting and
planning

Subscription
Research Service

* Cost of custom research service depends on project

scope

To know for what the customer willing to pay for, we need consider what we are offering
compare to the market , consider what do the customer care about ? There is no easy
way to arrive to the conclusion that a certain customers care about the certain without
getting involved and showing them that you care that you are willing to redesign what
you offer just for them .

As we offered two kinds of food that was not around in another booths which are fish ball
and herbal eggs . Think about your own choices. We all have things for which we will
pay a premium and others for which we seek the lowest price. Often we use this
reference for what we consider to be a reasonable expectation for our customers. If
you're considering premium pricing, think about another categories as well :

Quality
Availability
Another Services

It is not dude that you will find the same product in another places with the same price,
but you need to travel for it. So it means , it came to you rather then you go .

Revenue Streams