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Key Publics
Our activity campaign will focus on three key publics; all women
of course, but specifically those women at the highest risk of
cardiovascular disease. The first and largest of these publics are
women with more sedentary lifestyles. Unfortunately, this group
encompasses a wide range of women of the general population.
Prolonged sitting predicts an increased risk for diabetes and
cardiovascular disease (Research Digest, 2004, pg 7). The average
adult in the United States watches approximately between 4 and 5
hours of television per day. Coupled with about 8 hours of sitting and
inactivity while at work, and totaling 12-14 hours of inactivity per day,
on average, this puts most working women in this demographic and at
a higher risk.
The next public we will target is pregnant women, with a key
focus towards those who have a past history of heart disease, both
individually and with a past family history, as well as those nearing the
third trimester of their pregnancy. Pregnant women with an underlying
heart disease are at a higher risk of reoccurring future heart failure for
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both them as well as the child. Studies have found that heart failure
was the most common complication during pregnancy, and occurred
typically at the end of the second trimester, or after birth (Ruys, et al).
By staying active after a cardiovascular issue, before a pregnancy, and
long into a womans pregnancy, we will hope to reduce the risk
significantly.
Finally, we will focus our campaign towards older women,
specifically those over the age of 75. Women who are 75 or older are at
a higher risk of cardiovascular disease. Part of this is due to a decrease
in the physical activity capabilities of older women. With advancing
age the ability to perform some types of physical activity might
decrease, making light-moderate exercise such as walking especially
important to meet recommendations (Soares-Miranda et. al, 2016). By
encouraging increased activities, such as walking for 30 minutes each
day, women over 75 are at a much lesser risk of contracting
cardiovascular disease.
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References:
Go Red for Women. The American Heart Association. About Heart
Disease in Women. Retrieved from
https://www.goredforwomen.org/home/about-heart-disease-inwomen/
Pepine, C.J. (2004). Ischemic Heart Disease in Women: Facts and
Wishful Thinking. Journal of the American College of Cardiology,
43, (10), Retrieved from
http://www.sciencedirect.com.ezproxy.lib.purdue.edu/science/articl
e/pii/S0735109704007144
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