FRANCHISE ASIA PHILIPPINES 2016 INTERNATIONAL CONFERENCE

ASIA TO THE WORLD THE WORLD TO ASIA

BUILDING INCLUSIVE GROWTH AMIDST A HYPERCOMPETITIVE WORLD
JULY 20-21, 2016, SMX Convention Center Manila
INTERNATIONAL FRANCHISE CONFERENCE PROGRAMME (as of June 22, 2016)
DAY 1 CONFERENCE PROGRAMME: JULY 20, 2016 * WEDNESDAY
8:00AM-9:00AM
CONFERENCE REGISTRATION: PRE-FUNCTION LOBBY
8:00AM-9:00AM
AM NETWORKING SNACKS: FUNCTION ROOMS 1 AND 2
9:00AM-10:45AM
PART I. CONFERENCE CONCURRENT BREAKOUT SESSIONS
Breakout Session 1: 9:00AM-9:45AM
Breakout Session 2: 10:00AM-10:45AM
ROOMS
TOPICS
CONFIRMED SPEAKERS
Meeting Room 4
Branding Track:
MR. MARK GAMBOA
Strategies on Creating and Maintaining Brand
Marketing Director
Loyalty
MAXS GROUP, INC.

Meeting Room 5

Meeting Room 6

Meeting Room 7

Moderator:
Prof. Euclid Cezar
President, Famous Belgian Waffle
HR Track:
Leading Multi-Generation Talent

MS. ELVIRA BING H. VILLANIA

Executive Vice President and General Manager
GUTHRIE-JENSEN CONSULTANTS, INC.

Moderator:
Mr. Terence G. Navarro
Franchise Development & Lease Management
Manager, Red Ribbon Bakeshop, Inc.
General Track:
Trademark Protection in Franchising
Moderator:
Ms. Sherill Quintana
President/CEO, Oryspa
Franchisee Track:
Making Franchise Advisory Council Effective
Moderator:
Mr. Joey T. Alvero
Corporate Franchising and New Channel
Development Head, Mister Donut

Meeting Room 8

Meeting Room 9

Digital Marketing Track:

How Can Facebook Advertising Drive Customers
Amidst Hypercompetition
Moderator:
Dr. Maynoll Montalbo
President/CEO, Mont Albo Massage Hut
Leadership Track:
Emotional Intelligence in Leadership
Moderator:
Mr. Vicente Gregorio
President/CEO, Shakeys

Meeting Room 10

Franchise Relationship Track: Maintaining a Healthy

Franchise Culture During Growth and Change
Moderator:
Mr. Marvin Da Silva
Division Head, International Group II, Potato Corner

ATTY. JESUS ANTONIO Z. ROS, LL.M.

Division Chief , Bureau of Trademarks
INTELLECTUAL PROPERTY OFFICE,
PHILS
MS. LYNETTE McKEE, CFE
CEO and Managing Partner
McKeeCo Services, USA
International Franchise Association, USA
MS. LIANNE DEHAYE
Manager, Southeast Asia Small and Medium
Business
FACEBOOK SINGAPORE

MR. JESULITO P. CORNEJO

Founder and Chief Emotions Officer
JPC Center for Creative Learning and
Leadership Development

A Panel of Experts:
MS. MILAGROS BUNG S. ROA
AVP and Head, Business Network Development,
BAYAD CENTER
MS. PAULINE PLATA-BONDAD
Franchisee

SHAKEYS
10:45AM-11:00AM

11:00AM-11:45AM

AM NETWORKING COFFEE BREAK

PART II: FRANCHISE ASIA PHILIPPINES 2015 OPENING CEREMONIES
(FUNCTION ROOMS 1 & 2)
Invocation
National Anthem
The Presidents Message
Message from the Franchise Asia Philippines 2016
Overall Chair

DR. ALAN ESCALONA, CFE

President, Philippine Franchise Association
President/CEO, Fruit Magic
MR. RICHARD SANZ, CFE
Overall Chair, Franchise Asia Philippines 2016
President/CEO, Phil Food Asia Corp

11:45AM-12:00NN
(15 mins)

Keynote Address

12:00NN-1:15PM

LUNCH NETWORKING BREAK

PART I: CERTIFIED FRANCHISE EXECUTIVE (CFE) GRADUATION
PART II: CERTIFIED FRANCHISE EXECUTIVE (CFE) MODULE III
PART III: CONFERENCE SUPER SESSIONS
TOPICS
CONFIRMED SPEAKERS
Session 1:
Retail Trends and Innovation in a Hypercompetitive Speakers Name (To follow)
Market
IPSOS APAC (Confirmed)

1:15PM-2:00PM
(45 mins)

SEN. PAOLO BENIGNO "BAM" AQUINO IV

Chairman, Committee on Trade, Commerce, and

Entrepreneurship
Chairman, Committee on Youth
Senate of the Philippines

2:00PM-2:20PM
(20 mins)

Session 2:
The Role of Technology Amidst a Disruptive and
Hypercompetitive World

MR. ALBERT MITCHELL MITCH L.

LOCSIN
PLDT Vice President and Head of PLDT Smart
SME Nation

2:20PM-3:20PM
(60 mins)

Session 3:
INTERNATIONAL FORUM: Conquering Global
Markets

A PANEL OF EXPERTS:
MR. ANDREW NUGROHO
Chairman, Indonesia Franchise Association
DIRECTOR, ES TELER 77 , INDONESIA

Moderator:
Mr. David Celdran
Senior Anchor and Reporter
ABS-CBN News Channel

MR WILSON LIM
Executive Director
International Business of Commonwealth
Capital Pte Ltd (PastaMania, Swissbake,
Gelatofix), SINGAPORE
MS. LYNETTE MCKEE, CFE
CEO and Managing Partner
McKeeCo Services
International Franchise Association, USA

3:20PM-3:35PM
(15 mins)
3:35PM-4:35PM
(60 mins)

PM Networking Break
Session 4:
The CEO FORUM: Maximizing Growth
Opportunities using Disruptive Strategies
Moderator:
Mr. David Celdran
Senior Anchor and Reporter
ABS-CBN News Channel

A PANEL OF EXPERTS
MR. BJORN C. MARTINOFF
President, F1C International - Executive
Development & Breakthrough Services
(An award winning and masterful Global CEO
Coach and Executive Coach)
MR. LAURENCE CUA

General Manager
UBER PHILS.
MR. PAULO CAMPOS III
Co-founder and CEO
ZALORA PHILS.
4:35PM-5:00PM

Day 1 Conference Closing Remarks

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DAY 2 CONFERENCE PROGRAMME: JULY 21, 2016 *THURSDAY * FUNCTION ROOMS 1 and 2
8:30AM-9:00AM
AM NETWORKING SNACKS
DAY 2 CONFERENCE OPENING CEREMONIES
9:00AM-12:00NN
PART I. BUSINESS SOLUTION ROUNDTABLES DISCUSSION
Business Solution Roundtables I: 9:00AM-10:20AM (80-MIN)
AM Break: 10:20AM-10:40AM
Business Solution Roundtables II: 10:40AM-12:00NN (80-MIN)
Note: REGISTRATION will be on a First Come, First Served Basis.
BUSINESS SOLUTION ROUNDTABLE TOPICS
CONFIRMED ROUNDTABLE FACILITATORS
FRANCHISOR TRACKS: (For Established Franchisors)
1
Bringing Zor/Zee Relationships to the Next Level

Mr. Kerwin P. Esteve, CFE

Franchise Operations Manager
Maxs Group, Inc.

Building a Strong System to Manage Franchise Growth

Ms. Lin Deres, CFE

Franchise Relations Manager, Goldilocks

Building High Performance Sales Team in your Franchise

System

Ms Lynette McKee, CFE

CEO and Managing Partner, McKeeCo Services, USA

Effective Training Program For Your Franchise System

Ms. Genee Salomon, CFE

Franchising Manager, Jollibee

Protecting the Brand: Conducting Brand Compliance Audits

Ms. Sheila Rivera-Eusebio

Training Director, Mister Donut

Introducing Change/Innovation for Franchise Growth

Ms. Mitch Hong

Franchising Manager, Mang Inasal

FRANCHISOR TRACKS: (For Start-up/Emerging Franchisors)

7
Developing an Effective Franchise Support System
Mr. Rey Jimenez
Senior Manager, Marketing Communications, Seaoil Phils
8

Elements of Building a Successful Franchise Network

Mr. Joselito Samson, CFE

AVP for Consultancy, Francorp Phils

Elements of Building a Successful Franchise Network

Mr. Federico Moreno, CFE

President, Xcess Salon

10

Handling Underperforming Franchisees

Mr. Gilbert L. Tolentino

South Business Unit General Manager, Shakeys

11

Keys to a Successful Start-Up (What makes a Good

Franchisor)

Mr. Sam Christopher Lim

SVP for Marketing and Strategy, Francorp Phils

FRANCHISEE TRACKS:
12
Improving Store Performance and Profitability

Mr. Reymont Choachuy, CFE

CEO, Noble House

13

Increasing Productivity and Passion in the Workplace

Ms. Lirio Bantayan, CFE

Franchisee, The Generics Pharmacy

14

Multi-Unit Franchising Best Practices

Mr. Froilan Manotok, CFE

Franchisee, 7-Eleven

INTERNATIONAL TRACKS:
15
Am I Ready for International Expansion?

16

Ms. Sherill Quintana

President/CEO, Oryspa

Am I Ready for International Expansion?

Mr. Marvin Da Silva

Division Head, International Group II, Potato Corner

GENERAL TRACKS:
17
Winning Digital Moments

Mr. Shashi Tripathi

Industry Head, Google Phils Inc.

18

Mobile Marketing Opportunities and Challenges

Mr. Francis Joseph R. Oliva

PLDT Smart SME Nation

19

Must-Do Customer Service Strategies and Tools

Ms. Yayu E. Javier

President & COO, Avanza
Secretary General, Marketing Institute of the Philippines

20

New Ideas in Choosing the Right Locations

Mr. Francis Medina, CFE

Business Development Division Manager, 7-Eleven

12:00NN-1:15PM

LUNCH NETWORKING BREAK

THE NEXTGEN IN FRANCHISING
AWARDING CEREMONIES
PART II: CONFERENCE SUPER SESSIONS
TOPICS

CONFIRMED SPEAKERS

1:15PM-1:30PM
(15 mins)

Keynote Address:

1:30PM-2:00PM
(30 mins)

Session 1:
Building Inclusive Growth: The
Jollibee Model

2:00PM-3:00PM
(60 mins)

Session 2:
The
CMO
FORUM:
Developing
and
Implementing Disruptive Marketing Strategies.

HON. CARLOS DOMINGUEZ

Secretary
Department of Finance (Invited)
MR. YSMAEL V. BAYSA
Vice President
Corporate Finance and Chief Finance Officer
Jollibee Foods Corp.
A PANEL OF EXPERTS:
MR. DONALD PATRICK LIM
Chief Digital Officer

Moderator:
Mr. Jos Ortega

ABS-CBN Corp.

Chairman and CEO

Havas Media Ortega

MS. MERLEE CRUZ-JAYME

Chairman and Chief Creative Officer
DENTSU JAYME SYFU
MR. LUKE LIM
Founder & CEO
LOUKEN GROUP, SINGAPORE
MS. FRANCINE KAHN-GONZALEZ
Managing Director
BBDO Guerrero/Proximity Phils.

3:00-3:15PM
(15 mins)

PM Networking Break

3:15PM-4:00PM

Session 3:

A PANEL OF EXPERTS:

(45 mins)

The NXT GEN in FRANCHISING FORUM:

Preparing for the Challenges Ahead
Moderator:
Mr. Sam Christopher Lim
SVP for Marketing and Strategy
Francorp Phils

MS. JOANA GRACE PION

Co-founder and Managing Director
360 Fitness Club
MR. JOSEPH H. CALATA
Chairman & CEO
Agri Phil (Calata Corp.)

Mr. Jomel Cruz

Ka-Negosyo Brand Manager
BPI Family Savings Bank

MS. NIKKI YU
Co-Founder
Citihub
MS. KLARISSE TABAO
President
Eyebrowdery
MR. HANS CLIFFORD O. YAO
Managing Director
Paper Stone

4:00PM-4:45PM
(45 mins)

Session 4:
The ZEE FORUM: Winning Strategies in Times
of Growth and Hypercompetition

A FRANCHISEE PANEL:
MR. FROILAN MANOTOK, CFE

Moderators:
Mr. Rene RJ Ledesma
Co-Founder
Mercato Centrale Phils., Inc.

7-ELEVEN Franchisee

Ms. Lin Deres

Franchise Relations Manager
Goldilocks

MS. MICHELLE ALONTO

MAXS RESTAURANT Franchisee

MS. MARIA CLARIBELLE O. CASTRO

MISTER DONUT Franchisee

MS. MARY ANN GUALLAR

SEAOIL Franchisee

McDonalds Franchisee (Invited)

4:45PM-5:00PM

Day 2 Conference Closing Remarks

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