Rethinking career guidance:

iCeGS
Trends in new technologies

Tristram Hooley
Head of iCeGS

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs
Disclaimer

• Based on a project that I undertook with Tony

Watts and Jo Hutchinson for UKCES.

iCeGS
• This is not the “presentation of the paper” – but
does draw heavily from it.
• Its strengths are all Tony and Jo’s while its
weaknesses are all mine.

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs
 Social media = Social transformation

In Bowling Alone Putnam (2000) asks will the internet be

more like the television

(alienating, individualised, or more like the telephone
based around consumption) (connecting, social,
producing).
Here Comes Everybody

Shirky (2008) argues that social media is a major

force for social capital development.

iCeGS
Social media/web 2.0/web 3.0 is changing the way
individuals interact with
•Information
•Each other This is the stuff that careers work
•Institutions concerns itself with

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs
Social media vs Search

(Long, 2010).
Twitter case study

iCeGS
iCeGS: Creative Solutions for the Careers Sector
www.derby.ac.uk/icegs
Key trends

• Community
• Collectivising knowledge

iCeGS
• Individualisation
• Recognising time and place
• Located in the cloud
• Free or almost free
• Diverse and integrated
• Games

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs
Community
Collectivising knowledge
Individualisation
Recognising time and place
Located in the cloud
Free or almost free

“publish and then filter” rather than “filter and then publish”
Diverse and integrated
Games
Pick an theme you understand/have
worked on
In groups discuss
• What have you done in this area?

iCeGS
• Did it work?
• What did you learn?
• Will you do it again?

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs
Pick an theme you don’t really get

In groups discuss:
• Is this important/relevant for careers work?

iCeGS
• What could you do?
• Why haven’t you done it?
• What would you need to do/change to do
something in this area?

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs
Continuing the conversation

• iCeGS website www.derby.ac.uk/icegs

• LinkedIn – ICT in Careers Work

iCeGS
• Twitter – http://twitter.com/#/pigironjoe/careers
• adventuresincareerdevelopment.posterous.com

Where else?

iCeGS: Creative Solutions for the Careers Sector

www.derby.ac.uk/icegs