Beruflich Dokumente
Kultur Dokumente
LANE TO GLOBAL
MARKETS
Group 10
15P16
8
Sankalp Madaan
15P14
1
Harsh Pathak
15P15
7
Prateek Chauhan
ILLY
Founded in Trieste, Italy
Inventor of the precursor to the espresso machine
Well known for producing the worlds finest tasting coffee
Company based on quality and espresso culture
Focused on premium travel, business-to-business operations, fashion and
culture
Quality obsessed and knack for innovative design
Zero defects approach in selecting coffee beans.
Built its brand upon its decadent coffee but expanded its product lines over
time to include espresso machines, cups and mugs
Illys own franchised coffee bar with 200 locations in over 30 countries
Served transit retail markets and began to expand to premium retail
markets
Meaning clearly or expressly in Italian, was meant to purvey the
original Italian cult of espresso
Goal To be recognized as the only authentic Italian bar chain
delivering superior customer satisfaction to premium transit coffee
lovers; to be profitable; and to become a strong stand-alone brand
First focused on premium transit, retail and service partners instead of
private dealers
Also added luxury retail stores
Declined per
capita
consumption of
coffee
Unfashionable
and unhealthy
reputation
New Delhi, 5929 kms away from Rome; 8 hrs flight time
Washington DC, 4497 kms away from Rome; 9 hrs flight time
GE McKinsey Matrix
Brazil
Japan
India
China
Germany
UK and
USA
BCG Matrix
China
US
UK
German
y
Japan
India
Brazil
Second largest
consumer of
coffee in the
world
growing
franchise sector
not have much
competition
has a strong
business
strength
high market
attraction
high market
growth
and high
market share
India
Espresso
matches with
Indian tastes
threat is the
countrys
banking system
and
bureaucracy
has the
potential to
hinder
businesses
medium market
attractiveness,
strong business
strength
high market
growth
Japan
a weak
franchising
sector
it is sometimes
difficult to find
the correct
business
partner
high market
attraction
medium
business
strength
low market
share
low market
growth
German
y
High
competition and
concentration
weak market
attraction
medium
business
strength
low market
growth,
low market
share
China
a saturated
coffee market
high
competition
Strong business
strength
low market
attraction
low market
share
high market
growth.
UK
USA
Entry Modes
THANK YOU