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Importance of IT
ENTR3160, Week 1
SHORT STRATEGIC
MANAGEMENT REVIEW
6/29/16
Developing a Strategy
1. Develop mission
statement
2. Perform
environmental
analysis
3. Set strategic goals
4. Develop tactical
goals & plans
5. Develop control
framework
Mission Statement
Supplier Power
Rivalry among
Existing Competitors
Buyer Power
Barriers to Entry
SWOT Analysis
Strengths
Weakness
Opportunitie
s
Threats
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Strategic Goals
Specific
Measurable
Attainable
Relevant
Time-bound
Differentiati
on Strategy
Broad
Market
s
Focuse
d
Market
s
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Functional Strategies
Finance
Operations
R&D
HR
A CONTROL FRAMEWORK
Learning &
Growth
Mission,
vision,
strategic
objectives
Internal
Processes
Customers
12
A COUPLE OF MORE
CONCEPTS
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13
Distinctive Competence
Technology
Logistics
Organization
al practices
Brand name
Scope
Market Niche
Geographic
Regions
Resource
Deployment
16
IT & Strategy
Organization
al Strategy
Operational
Strategy
IT Strategy
Current
Architecture
IT Projects
Current
Technology
Offers
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WHAT IS INFORMATION
TECHNOLOGY?
6/29/16
18
Information Technology
..tools that
capture, store,
process,
exchange, and
use
information.
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WHY IS IT IMPORTANT?
6/29/16
20
The Importance of IT
Gains in
productivity
Transaction costs
Speed
Decision Making
Forecasting /
planning
Collaboration
21
HOW TO SUCESSFULLY
BENEFIT FROM IT?
6/29/16
22
Successfully Benefiting
from IT
Identifying
opportunities
Smooth
implementation
Resource
allocation
Success Metrics
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