0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
178 Ansichten3 Seiten
Philip Kotler is considered the father of modern marketing. He received his academic training at MIT and the University of Pennsylvania, served as president of the AMA, and was highly influential in marketing theory through his work developing concepts like market segmentation, niche marketing, and the importance of brands.
Philip Kotler is considered the father of modern marketing. He received his academic training at MIT and the University of Pennsylvania, served as president of the AMA, and was highly influential in marketing theory through his work developing concepts like market segmentation, niche marketing, and the importance of brands.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
Philip Kotler is considered the father of modern marketing. He received his academic training at MIT and the University of Pennsylvania, served as president of the AMA, and was highly influential in marketing theory through his work developing concepts like market segmentation, niche marketing, and the importance of brands.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
“father of modern marketing” academic training at MIT and the University of Pennsylvania served as president of AMA was highly active in The Institute of Management Sciences began his business career at the U.S. department of Commerce founded the internationally prominent marketing consulting firm of Alderson Associates served as a professor at Wharton University of Pennsylvania he believed that theory and practice go hand in hand insistence upon an interdisciplinary approach argued that firms are ecological systems that grow and adapt to change; each seeks its own niche based on organized behavior systems also argued for heterogeneity of both supply and demand introduced the ideas of market segmentation and niche marketing and the status of the brand