CONTROLLING

MEANING:-
Controlling as a function of management is concerned with taking the
necessary preventive or corrective action to ensure that the organization’s
goals are accomplished as effectively and efficiently as possible.

IMPORTANCE:-
(1)Controlling helps the organization in achieving objectives
(2)Controlling helps in improving adaptability to environmental change
(3)Controlling helps in coping with organizational complexity
(4)Controlling helps in maintaining and improving quality
(5)Controlling helps in financial matters
(6)Controlling helps in improving employees’ performance
(7)Controlling helps in monitoring sales
(8)Controlling helps in minimizing errors

STEPS IN CONTROLLING PROCESS:-

(1)Establishing standards
(2)Measuring performance
(3)Compare performance against standards
(4)Taking corrective action

Compiled by,
Rizwan Basheer Ahmed