Lovely Professional University, Punjab

INSTRUCTION PLAN
Term: 2nd
Course No. MGT612 Course Title: STRATEGIC MANAGEMENT L: 4 T: 1 P: 0 Cr: 5

Textbook:
1. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hil , New Delhi,
2008
Other specific books:
2. Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008
3. David, F.R., Strategic Management: Concepts and Cases, Pearson Education, Ed.12th, New Delhi, 2008
4. Kazmi, K., Strategic Management and Business Policy, Tata McGraw-Hil , New Delhi, 2008

Other readings:

S.No. Journal articles as compulsory readings

5 Michael E Porter, “What is Strategy?”, HBR, Nov-Dec 1996, pp.61-78

Clayton M Christensen and Michael E Raynor, “Managing the Strategy Development Process” Chapter 8,Excerpted from- The
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Innovator‟s Solution: Creating and Sustaining Successful Growth.
Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Vision Value Gaps and Analysis”, Harvard Business School
7
Publishing, Special Book Preview of „The Execution Premium‟
Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Formulating and Revising Strategy”, Harvard Business School
8
Publishing, Special Book Preview of „The Execution Premium‟

9 Collins and Porras, “ Building Your Company‟s Vision”, HBR, Sept-Oct 1996, pp.65-77

10 Johnson, Christensen and Kagermann,” Reinventing Your Business Model”, HBR, December 2008, pp.2-10

11 Michael, E. Porter, “The Five Competitive forces that shape Strategy”, Harvard Business Review, January, 2008, pp.78-97

12 Micheal E Porter, “ From Competitive Advantage to Corporate Strategy”, HBR, May-June 1987, pp.2-21

13 Yip, G.S., “Global Strategy: In World of Nations”, Sloan Management Review, Fall 1989, pp. 29-41.

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 Yip, Loewe and Yoshino, “How to Take Your Company to the Global Market”, Columbia Journal of World Business, Winter 1988,
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pp.37-48
Robert M Grant, “Resource Based Theory of Competitive Advantage: Implications- For Strategy Formulation”, CMR, Vol. 33, No.3,
15
1991, pp.114-135

16 Lacobucci and Nordhielm, “ Creative Benchmarking”, HBR Nov-Dec 2000, pp.2-3

17 Robert S Kaplan,” The Limits of Benchmarking”, HBSP Insight, Experience and Ideas for Strategy Focused Organisations.

18 Jerker Densell, “Selection Bias and the Perils of Benchmarking,” HBR, April 2005, pp 1-6.

Kaplan and Norton, “Implementing a Balanced Scorecard Management Program”, Chapter 12, Excerpted from the balance
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scorecard: Translating strategy into action.
Goold, M. and Kathleen, L., “Why Diversify? Four Decades of Management Thinking”, The Academy of Management Executive,
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August, 1993, pp.7-25.
Pearcy and Robbins, “Strategic Transformation as the Essential Last Step in the Process of Business Turnaround, “ Business
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Horizons,2008, Vol 51, pp. 121-130.

22 Raghunath, S., “A Strategy for Alliance”, Management Review, January-March, 1996, pp.5-11.

23 Raghunath, S., “Alliance Management-The next Mil ennium Challenges?”, Management Review, March, 1999, pp.103-108.

24 Raghunath, S., “Joint Ventures: Does Termination means failure?”, Management Review, January 1999, pp.11-17.

25 Compbell, Goold and Alexander, “ Corporate Strategy: The Quest for Parenting Advantage”, HBR, March-April 1995, pp.120-132

26 Eisenhardt and Brown, “Patching: Re-stitching Business Portfolios in Dynamic Markets”, HBR, May-June 1999, pp.72-82

27 Neilson, Martin and powers, “The Secrets to Successful Strategy Execution”, HBR, June 2008, pp. 2-13

28 Michael C Mankins and Richard Steele, “Turning Great Strategy into Great Performance”, HBR, July-August 2005, pp.65-72

29 Gadish and Gilbert, “Transforming Corner-Office Strategy into Frontline Action”, HBR, May 2001, pp.2-10

30 Collis and Montogomery, “ Competing on Resources”, HBR , July-Aug 1995, pp.118-128

31 Kim and Mauborgne, “How Strategy Shapes Structure”, HBR Sept 2009, pp. 2-10

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 Kaplan and Norton, “Why System not Structure is Way for Strategic Alignment: A Historical Perspective”, Harvard Business School
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Publishing
Paul Rogers and Marcia Blenco, “Who has the D? How Clear Decision Roles Enhance Organisational Performance”, HBR, Jan
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2006, pp.2-10

34 Karen Christensen, “Leadership Lessons from Shakespeare”, Rotman Magazine, Spring 2009, pp.47-50
Robert S. Kaplan, David P. Norton, "Using the Balanced Scorecard as a Strategic Management System “, HBR, July1 -2007,
35 pp.150-161.

36 Kim and Mauborgue, “ Blue Ocean Strategy”, HBR, Oct 2004, pp.1-9

Kim and Mauborgne, “Creating Blue Oceans”, Chapter 1 Excerpted from – Blue Ocean Strategy: How to Create Uncontested
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Market Space and Make the Competition Irrelevant.
Michael E Porter and Mark R Karmer, “Strategy and Society: The Link Between Competitive Advantage and Corporate Social
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Responsibility”, Harvard Business Review, December 2006, pp. 1-15.

39 Gary Hamel, “Moon Shots for Management”, HBR, Feb 2009, pp.1-9

40 Ghemawat Pankaj and Ghadar Fariborz, “The Dubious Logic of Global Megamergers”, HBR, July-August 2000, pp. 65-72.

Relevant websites:
S.No. Web address Salient Features
41 http://www.informationweek.com/news/global- The Meaning of N = 1 and R = g
cio/outsourcing/showArticle.jhtml?articleID=207601243
42 http://blogs.hbr.org/hbr/hbreditors/2010/01/the_decade_in_ma The Decade in Management Ideas
nagement_ideas.html
43 www.hroassociation.org/uploaded/.../outsourcing2.0whitepape Outsourcing 2.0
r.pdf
44 https://www.mckinseyquarterly.com/ghost.aspx?ID=/Business Eight business technology trends to watch
_Technology/BT_Strategy/Eight_business_technology_tre
nds_to_watch_2080
45 https://www.mckinseyquarterly.com/How_businesses_are_usi How businesses are using Web 2.0
ng_Web_20_A_McKinsey_Global_Survey_1913
46 www.blueoceanstrategy.com/pre/downloads/BOS_QA.doc Blue Ocean Strategy

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 47 http://www.mindtools.com/pages/article/newSTR_91.htm McKinsey 7S framework
48 http://www.wepapers.com/DownloadPaper/77469/Download_t Transformational Leadership
hat_paper_here
49 http://www.wepapers.com/DownloadPaper/1089/INFORMATI Technology Strategy
ON_TECHNOLOGY_STRATEGY_INTERLINKED_VALU
E_CHAINS-_2

Detailed Plan for Lectures

Chapters/ Sections Homework to Pedagogical tool Pedagogical tool Date
Week No. Lecture No. Topic
be assigned
of Textbook/ other Demonstration/ Demonstration/ Delivered2
reference1 to students 3 case study/ case study/ (Mention
images/ images/ animations
Regular (R) /
animations etc.actual y used
Make Up (M)
etc.planned4 class)
Part 1

1 1 Nature of Strategic Management. Ch1/1 Case:1

Ch1/4

1 2 Dimensions, Benefits and Risks of Ch1/1

Strategic Management. Ref-5
DoA:HW1
1 3 The Strategic Management Process Ch1/1
Ref-6,7&8
1 4 Business Vision and Mission Ch2/1 Case:2
Ch1/4
Ref-9
2 5 Importance, Characteristics, and Ch2/1 Case: 3
Components of Business Mission. Ch1/4
DoA:HW
2 6 Evaluating Mission Statements. Ch2/1
Submission
Ch1/4 in tutorilas
Ref-10

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2 7 The External Assessment, Porters five Ch4/1 Case: 4
Force Analysis. Ref-11
Allocation of
2 8 Industry and Competitive Analysis Ch4/1
Term Paper
Ref-12
3 9 The Global Environment: Development Ch5/1 Case: 5
of a Global Corporation. Ref-13
DoS:HW1
3 10 Complexity of Global Environment. Ch5/1 Case: 6
Ref-14
3 11 The Internal Assessment: SWOT Ch6/1
Analysis
3 12 Value Chain Analysis. Ch6/1
Ch4/3
Part 2

4 13 Resource Based View of the Firm. Ch6/1 Case: 7

Ref-15
4 14 Benchmarking Ch6/1
Ref-16,17&18
4 15 Long Term Objectives, The Balanced Ch7/1
Scorecard Ref-19
4 16 Corporate Level Strategies: Ch7/1 Case: 8
Concentration Ch5/4
5 17 Corporate Level Strategies: Ch7/1
Concentration Ch5/4
5 18 Corporate Level Strategies: Integration Ch7/1 Case: 9
Ch5/4
5 19 Corporate Level Strategies: Ch7/1 Case: 10
Diversification Ch5/4

5
 Ref-20

DoA:HW3
5 20 Corporate Level Strategies: Ch7/1
Diversification Ch5/4
6 21 Corporate Level Strategies: Ch7/1 Case: 11
Restructuring Ch7/4
Ref-21
22 Corporate Level Strategies: QUIZ-1
6 Ch7/1
Restructuring Ch7/4
6 23 Corporate Level Strategies: Ch7/1 Case: 12
Cooperation Ch6/4
Ref-22,23&24
6 24 Revision

MID-TERM EXAMS

Part 3

7 25 Business Level Strategies Ch8/4

7 26 Business Level Generic Strategies: Ch8/1 Case: 13

Differentiation
7 27 Business Level Generic Strategies: Low Ch8/1 Case:14
Cost
7 28 Business Level Generic Strategies: Ch8/1 Case: 15
Focus
DoS:HW3
8 29 Business Level strategies: Developing Ch8/1
Core Competence & Competitive
Advantage
8 30 Multi Business Strategy: Portfolio Ch9/1
Approaches: BCG Matrix

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8 31 Multi Business Strategy: Portfolio Ch9/1
Approach: GE Nine Cell matrix.
8 32 Multi Business Strategy: Parenting Ch9/1 DoA:HW4
Approach. Ref-25
9 33 Multi Business Strategy: Patching Ch9/1
Approach. Ref-26
9 34 Strategy Implementation: Short Term Ch10/1
Objectives, Functional Tactics. Ref-27&28
9 35 Strategy Implementation: Empowering Ch10/1
Operating personnel. Ref-29
9 36 Strategy Implementation: Allocation of Ref-30
Resources, Managing Resource
Conflict.
Part 4

10 37 Strategy and Structure Ch11/1

Ch7/3
Ref-31
10 38 Improving effectiveness of Traditional Ch11/1 Case: 16
Organisational Structures.
Ref-32
10 39 Creating Agile Virtual Organisations, Ch11/1
Modular Organisation. Towards
Boundary less Structures
10 40 Leadership and Culture: Strategic Ch12/1 Case: 17
Intent. Shaping Organisational
Ref-33
Culture.
11 41 Leadership and Culture: Role of Leader Ch12/1 Case: 18
in Organisational Culture.
Ref-34
11 42 Strategy Evaluation :Strategic Ch13/1 DoS:HW4
Evaluation Process Ch14/4

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 11 43 Strategy Evaluation :Strategic Ch13/1
Evaluation Process Ch14/4
DoS: T P
11 44 Strategic Control Case: 19

QUIZ-2
12 45 Balanced Scorecard as tool for Ref-35
Strategic Control
12 46 Blue Ocean Strategy Ref-36,37&46 Case:20

12 47 Strategy and Society Ref-38

12 48 Revision

SPILL OVER (L*2)

1 7-S Framework Ref-47

2 Moon Shots for Management Ref-39

3 The Decade in Management Ideas Ref-42

4 Transformational Leadership Ref-48 Case: 21

5 Business Technology Trends to Watch Ref-44

6 Innovation and Technology Strategy Ref-49

7 Outsourcing 2.0 Ref-41&43

8 Web 2.0 and Cloud Computing Ref-45

Notes:
1 DoA :Date of Allotment
2 DoS : Date of Submission
3 DoT : Date of Test

Details of Homework Planned:

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Homework Topics of the homework Nature of Homework Actual DoA5 Actual DoS6 Actual date of of
No. (Group/individual/fieldwork) & DoT7 task evaluation
HW1 Case Based Test: Individual
Students will be given 10 caselets to be analyzed and
submitted in the form of a hand written
assignment. (5 Marks)
Submission wil be followed by a written test on these
cases. (10 Marks)
HW2 Case Analysis & Presentation: Group
This is a group assignment. Students will be assigned
cases in group of 5-6 students and each team will
be expected to prepare a report (5 Marks) and
present (10 Marks) it in the Tutorials.
Case analyses should be no longer than five (5)
double-spaced type-written pages.
The case will be evaluated on the following criteria:
quality of analysis, adequacy of recommendations,
writing clarity, and organization.
HW3 Articles Based Test - 1: Individual
The students will be required to submit a hand written
summary of 10 articles (from articles given in
reference number 5 to 24) to be al otted by the
instructor.
Evaluation: 5 Marks for Submission and 10 Marks for
the Test based on the allotted articles.
HW4 Articles Based Test - 2: Individual
The students will be required to submit a hand written
summary of 10 articles (from articles given in
reference number 25 to 40) to be al otted by the
instructor.
Evaluation: 5 Marks for Submission and 10 Marks for
the Test based on the allotted articles.

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 Details of Case Studies Planned:

Case No Case Title Reference

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,
1. Robin Hood
Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.672-673.

Archies Vs Vintage- Are we in the business of Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,
2. Greeting? Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.529-537.
Hill Charles W L and Jones Gareth R, An Integrated Approach to Strategic
3. The Google Juggernaut Management,Indian Edition, 2008, pp. 535-551.
David B Yoffie, Harvard Business School, Case No: 9-706-447, Copyright : President and
4. Cola Wars Continue: Coke and Pepsi in 2006 Fellows of Harvard Col ege.
Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,
5. Gitanjali- A Gem in India‟s Crown
Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.553-578.

Finland and Nokia: Creating the World‟s Most Orjan Solvel and Michael E Porter, Harvard Business School, Case No: 9-702-427,
6.
Competitive Economy Copyright : President and Fellows of Harvard Col ege.
Preeti Goyal, ACRC Case No: HKU763, Copyright: Asia Case Research Centre, University of
7. Singhania and Partners Hong Kong,
Kazmi, A., Strategic Management and Business Policy, 3rd Ed., Tata McGraw-Hill, New Delhi,
8. BHEL Concentrates 2008 pp. 167-168.

9. Suzlon Energy Ltd- Riding on the Wind Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, PP. 125-145

10. Cyber Media- The Leadership Quest Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 101-124

Michael Beer and James Weber, Harvard Business School Case No: 9-498-005, , Copyright
11. ASDA(A) : President and Fel ows of Harvard Col ege.

12. United Breweries Ltd Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.176-193

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,
13. Gati Ltd
Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.577-593.

14. Rewrite Rules at Pantaloon Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 146-158

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 15. Tech Mahindra Ltd. Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.87-100

Paul W Beamish and Thomas A Poynter, IVEY Case No: 908M37, Copyright: Richard Ivey
16. Victoria Heavy Equipment Ltd School of Business, The University of Western Ontario.

17. GE‟s Two Decade Transformation: Jack Welsh‟s Christopher A Bartlett and Meg Wozny, HBS Case No:9-390-150, Copyright : President and
Leadership Fellows of Harvard Col ege.
Unnat Kohli, IVEY Case No: 908M34, Copyright: Richard Ivey School of Business, The
18. Consultancy Development Organisation University of Western Ontario.

19. Bata India Ltd Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 159-175

20. How to Implement Blue Ocean Strategy Katrina Ling, INSEAD Case No:BOS014, Copyright: INSEAD,2009

Christopher A Bartlett , HBS Case No:9-306-087, Copyright : President and Fel ows of
21. GE's Growth Strategy- The Immelt Initiative Harvard Col ege.

Scheme for CA: (out of 100)

Component Frequency Marks for Total Marks
each
Home works 3 Best out of 4 15 45
Term paper 1 25 25
Quiz 2 15 30
Total 100

List of suggested topics for term paper :

S.No. Topic

1. Apply the Porter‟s five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose.

This term paper may be given to multiple numbers of students by giving different industry to every student.

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2. Comparative Advertising as a Positioning Strategy

3. Impact of Launch of Nano on Indian Four Wheeler Industry

4. Use BCG Matrix to analyze the product portfolio of a given company. Based upon the analysis, suggest suitable strategies for the assigned
company.

This term paper may be given to multiple numbers of students by giving different company to every student.

5. Implications of Ambani Brothers‟ Dispute for the shareholders.

6. Implications of Global Financial Crisis for the Growth prospects of Indian Economy.

7. A comparison and analysis of marketing strategies of Public and Private Sector Companies.

Instructor can allocate private and public companies (from the same industry) to multiple numbers of students.

8. Identify the Community Development Projects being run by NGOs in India and suggest the measures for improving the effectiveness of these
projects.

9. Mergers and Acquisitions is common news nowadays. Write a case of recent merger/acquisition giving an analytical account of the reasons,
synergies involved and future prospects for the companies involved.

This term paper may be given to multiple numbers of students by giving a different case of merger from the Indian scenario.

10. Impact of Cloud Computing on the corporate strategy.

11. Implications of Outsourcing 2.0 for Indian SMEs

12. Technology as tool for Strategy

13. Carbon Trading – Scope for Indian Industry

14. Innovative Structures of Family Business Management

15. Corporate Governance – A Myth or a Reality?

16. How to Prevent another Satyam Like Fraud?

17. Can a New India be Created by Disinvestment?

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Plan for Tutorials: (Plan for 6 x T before MTE , 6 x T after MTE) (Please do not use these time slots for syllabus coverage)
S. No. Topic (s) Type of pedagogical tool(s) Pedagogical tool Date held for Date held for
planned (case analysis, actually used – group A. group B
problem solving, test, role mention the title.
play, business game etc) (case analysis,
problem solving, test,
role play, business
game)
1  Formation of Groups Discussion
 Allocation of Comprehensive Cases (HW2)
for Analysis and Presentation in the tutorials.
 Explanation of procedure of evaluation of
Group assignments.
2 CNBC VIDEOS Discussion
3 Case Presentation by Students & DoT:HW1 Test
4 Case Presentation by Students (Based on HW2) Discussion/Role Play
5 Case Presentation by Students (Based on HW2) Discussion/Role Play
6 Case Presentation by Students (Based on HW2) Discussion/Role Play
MID TERM
7 Case Presentation by Students (Based on HW2) Discussion/Role Play
8 Case Presentation by Students & DoT:HW3 Test
9 Case Presentation by Students (Based on HW2) Discussion/Role Play
10 Case Presentation by Students (Based on HW2) Discussion/Role Play
11 Case Presentation by Students & DoT:HW4 Test
12 Case Presentation by Students (Based on HW2) Discussion/Role Play

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Dr. Sandeep Vij

Prepared by (Instruction Planner: Name, signature & date)

Comments of Coordinator of Specialisation (COS) wherever this designation exists/ CoD-F (if any)
Signature & Date

Comments of HoD-F / HOF (if there is no HOD-F)

Signature & Date

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