Quarter Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409

Actual Actual Projected Projected Projected Projected Projected Projected

Sales 0 0 100 500 2000 5000 10000 20000

Close Rate 0% 0% 15% 15% 15% 15% 20% 20%
Trials 1 1 667 3333 13333 33333 50000 100000
Trial Rate 3% 5% 5% 6% 8% 10% 12% 14%
Prospect Contacts 40 20 13,333 55,556 166,667 333,333 416,667 714,286
Phase V1 Trials Push Social Partner Drive Europe?
Product
Version
Key changes
Documentation
Templates

Sales Tools
Sales team
Brochure
Trial Version
Online demo
Case Studies
Free version
Renewal notices
Pipeline

Web Site
Home
SEO
SEM
Bloggers
Social Marketing
Communications
Email
Media
Promotions
Events
Referral
Partners
Offers

Ext Events
Industry conferences
Trade shows

Budget Estimate

Activty
Activty
Activty
Activty

Total Costs $0 $0 $0 $0 $0 $0 $0

Revenue Estimates
$2 $0 $0 $200 $1,000 $4,000 $10,000 $20,000 $40,000
Additional purchases
0.2 0 0 5 25
25%
Total Revenue $0 $200 $1,000 $4,000 $10,000 $20,005 $40,025

Gross Profit $0 $200 $1,000 $4,000 $10,000 $20,005 $40,025

Notes

Doesn't take into consideration the sales cycle. With 30 day trials, this could be 1-3 months.