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STKI Company Confidential for 6/14/2008

STKI clients only

Inviting you to my office  and to my library.........

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This presentation is dangerous....
It will make people think 
• Innovation
• Important books/authors change
Changeis the
process by which
• Cloud computing the future invades
Resilience
• Neo nomads
Neo‐nomads our lives
• METAweb Creativity
Alvin Toffler

• Virtual Worlds  Innovation

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Resilience: Not only the


ability to recover from a
change or shock.
change is the
process by which
the future invades
our lives

Alvin Toffler

Resilience: Not
only the capacity of
people to cope with
change, stress or
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RESILIENCE: The rate at which any system  RESILIENCE: The rate at which any system 
returns to a single steady state following a  ITreturns
RESILIANCE:
to a single steady state following a 
system perturbation. The ability to provide an acceptable
system perturbation.
level of service in the face of faults
and challenges to normal operation.

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The future is really only an


In the genes ? innovation problem
Stress: How do we find the future we prefer?
• Brain releases serotonin
• Kills off neurons if not metabolized
MAOA gene (with 5HTT) handles better stress:
• Produces molecules better at synthesizing serotonin
Your Text here Your Text here

Innovation is the ability to move from


the existing to the preferred

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Innovation versus Creativity INNOVATION

Vision
Desired
Innovation Future
is the engine
that drives
transformation..

Present
Default Future

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Israel: Innovation Factory 1992‐20?? Global Innovation Index
Dr. Soumitra Dutta 6 SWITZERLAND
7 SINGAPORE
18 ISRAEL *
INSEAD Professor 19 SOUTH KOREA
8 CANADA
GLOBAL 9 NETHERLANDS 20 ICELAND
I N N O VAT I O N 10 HONG KONG 3 0 K U WA I T
INDEX 11 DENMARK
Your Text here
which places: 12 SWEDEN Your Text here

1 US 13 FINLAND
* Because of
2 GERMANY 14 UAE HUMAN CAPITAL
3 UK 15 BELGIUM
4 JAPAN 16 LUXEMBOURG
5 FRANCE 17 AUSTRALIA

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IMD WORLD COMPETITIVENESS YEARBOOK 
2007 (2006)  This is what I call innovation 
(1) USA 1 (10) FINLAND 17 (29) THAILAND 33
(3) SINGAPORE 2 (17) TAIWAN 18 (33) SLOVAK REPUBLIC 34
(2) HONG KONG 3 (21) NEW ZEALAND 19 (35) HUNGARY 35
(20) UNITED KINGDOM 20 (36) GREECE 36
(9) LUXEMBOURG 4
(40) JORDAN 37
(5) DENMARK 5 (24) ISRAEL 21*
(8) SWITZERLAND 6
(19) ESTONIA 22
(4) ICELAND 7
(22) MALAYSIA 23
(15) NETHERLANDS 8
(16) JAPAN 24 Professor
(14) SWEDEN 9
(7) CANADA 10
(26) BELGIUM 25 Stéphane Garelli
(23) CHILE 26
(13) AUSTRIA 11
(27) INDIA 27 IMD Business School
(6) AUSTRALIA 12
(12) NORWAY 13
(30) FRANCE 28
(32) KOREA 29
Because of *
(11) IRELAND 14 HUMAN CAPITAL
(31) SPAIN 30
(18) CHINA MAINLAND 15
LITHUANIA 31
(25) GERMANY 16
(28) CZECH REPUBLIC 32

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Innovation IS strategy:    from BUILD to CREATE

Red Ocean Strategy Blue Ocean Strategy


Compete in existing market space. Create uncontested market space.

Beat the competition. Make the competition irrelevant.

The New Economic Age
Exploit existing demand. Create and capture new demand.

Make the value-cost trade-off. Break the value-cost trade-off.

Align the whole system of a firm’s Align the whole system of a firm’s
activities with its strategic choice of activities in pursuit of
differentiation or low cost. differentiation and low cost.

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Innovation: 
Innovation IS strategy:    from BUILD to CREATE
water drum that is easy to pull

Red Ocean Strategy Blue Ocean Strategy


Compete in existing market space. Create uncontested market space.

Beat the competition. Make the competition irrelevant.

Exploit existing demand. Create and capture new demand.

Make the value-cost trade-off. Break the value-cost trade-off.

Align the whole system of a firm’s Align the whole system of a firm’s
activities with its strategic choice of activities in pursuit of
differentiation or low cost. differentiation and low cost.

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Books of the 1980‐90s
-” No institution can possibly survive if it
Some background needs geniuses or supermen to manage it.

Your Text here Your Text here
It must be organized in such a way as toYour Text here
Your Text here
be

able to get along under a leadership

composed of average human beings”-

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Books of the 1980‐90s BOOK OF THE 1990’s
• Introduced the business world 
to rethinking operations. 
• Demonstrated how process 
redesign can yield 
Your Text here Your Text here
breakthroughs in performance 
breakthroughs in performance Plus 10,000 rebuttals

• Put the word "reengineering"  And 20+ books

into the English language.

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BOOK OF 2003
copied: “The Myth of Real Time Information”, HBR 1966
BOOK OF THE 1990’s

Plus 2000+ rebuttals


And 5 books

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BOOK OF 2003
copied: “The Myth of Real Time Information”, HBR 1966
Book of 2005
• Thomas Friedman
– 3 billion people (consumers & producers) 
entered the world economies
• Eastern Europe (ie: Rumania)
• Asia (ie: China, India)

– Now we have a “new” economy:
• Interconnected (fiber everywhere)
• Standardized (Open Source)
• Supply Chains Management
• Out‐sourcing, In‐sourcing, Off‐shoring
• Info sourcing
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Book of 2005 My own “favorite”

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Three Laws of Computing:
What now ??? growth rate of network &  computing speed
1,000,000,000,000

• Moore’s Law.  100,000,000,000
10,000,000,000
– Transistors on a single  1,000,000,000
Moore/
chip doubles ~ every  100,000,000 Transistors
18–24 months. 10,000,000
1,000,000
• Gilder
Gilder’ss Law. 
Law 100,000
10,000 Metcalf/
– Aggregate bandwidth triples  Network
1,000 Gilder/
~ every year. Bandwidth
Nodes
100
• Metcalfe’s Law.  10
1
– The value of a network may  1970 1975 1980 1985 1990 1995 2000 2005 2010
grow exponentially with the  2,300 6,000 29,000 275,000 1.2 mil 5.5 mil 42 mil 252 mil 1.344 bil

number of participants. 50 50 56 1,544 45,000 145,000 10 mil 2.43 bil 200.49 bil

4 111 200 10,000 300,000 1 mil 140 mil 3.5 bil 300 bil

Source: Cambridge Energy Resource Associates


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Computing and Communication Technologies 
Disruptive technologies Evolution: 1960‐2010!
• Introduction of the IBM Mainframe ( 1960’s)

• Introduction of the Apple II (1978), IBM PC (1981), TCP/IP (1980’s), C/S  Cloud  
Computing
Architectures (1980’s), SUN workstations (1980’s), Internet (1990’s)

• Introduction of XML‐based Composite Applications (2006), Service Oriented 
Architectures (2005), Virtualized Infrastructures (2004),Web 2/internet 2 (2007), 
Cloud Computing (2008), METAweb (2008) 

Centralised Decentralised

Control
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Cloud Computing  What is Cloud Computing?
1. data and services reside in massively scalable data
centers
2. accessed from any connected devices over the
internet.

A. IBM Introduces 'Blue Cloud' Computing CIO Today ‐ Nov 15 2007


B. IBM, EU Launch RESERVOIR Research Initiative for Cloud Computing
IT News Online ‐ Feb 7 2008
C. Google and Salesforce.com in cloud computing deal
Siliconrepublic.com ‐ Apr 14 2008 Web 2.0-
enabled PCs, Businesses,
4+ billion phones by 2010
TVs, etc. from startups
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Wisdom of Clouds : "cloud computing"  Cloud Computing Architecture
What's revolutionary is not cloud computing itself Apache
but how the pieces have come together to
make doing business in the cloud seem increasingly
like an economic inevitability
Virtual Virtual Virtual Virtual
Machine Machine Machine Machine

Cl d Your Text here
Cloud computing ti is
i a simple
i l concept:
t Your Text here Monitoring Agent
• Software and services are delivered over the Web and Open Source Linux with Xen
through a browser.
Data Center – 64 bit X86 Virtualized Infrastructure based on
• No servers or client software to install. Open Source Linux & Xen
Monitoring Provisioning Baremetal & Xen VM
• Available anytime, anywhere, from any device
connecting to the Internet Monitoring DBMS
Provisioning Application Server
Manager

Management Stack
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Defining the new world 

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ABILITIES in an outsourced/automated world OLDENBURG:  The “third” place 
• infrastructure makes it possible  Time is primarily spent in :
for people to work where they  • First (home) place: isolated
want, when they want, how they  • Second (work) place: isolated
want • Third places : neutral public space to
connect and establish bonds.
• SIX  abilities needed: Big Changes now:
1. Design – Beauty and uniqueness  Your Text here
• Between 1990-2006: people went to
Your Text here

2. Story – More than mere facts  anonymous locations such as malls


3. Symphony – Seeing the big picture  • Starting in 2007: good third place makes
admission free or cheap (the price of a
4. Empathy – Understanding others  cup of coffee), offers comforts, is within
5. Play ‐ Enjoyment  walking distance and draws a group of
regulars.
6. Meaning – Fulfillment 

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Neo‐nomads :  new Bedouins flourishing in 
Nomad Worker (2008) vs.  Paris Existentialist (1950s)
the coffeehouses of central Israel
• A new breed of worker, fueled by  Tel-Aviv geek with earphones and
laptop in Arcaffe (2008)
caffeine and using the tools of  • simultaneously cramming for
modern technology exams, napping, instant-
messaging, researching, reading
• They are typically armed with  and discussing, listening to music,
laptops and cell phones, paying for 
laptops and cell phones paying for browsing and e mailing
e-mailing
Your Text here Your Text here
their office space and Internet  Paris existentialist watching the
world go by at the café Les Deux
access by buying coffee and muffins Magots (1950s)
• This neo‐nomads see themselves  • puffing a Gitane, napping and
jotting down notes about being
changing the nature of the  and nothingness
workplace, if not the world at large. 
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Nomad worker: Nomad worker:
Maslow’s hierarchy of needs Maslow’s hierarchy of needs

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and the effect on IT…….
The Peopleware Ecosystem
Identity Management
WCM
Composite App. Wireless Security
Framework
SSO Application Servers

Expertise Location EAI


& Mgmt.

Collaboration Web Services


Peopleware
BAM BPM
Directory E-Forms/Workflow

E-Learning
Search
Development Tools Business Intelligence

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An example: 
2007:   the year of my discovery my romantic attachment to my “GPS”

• “SACRED ORDER OF THE EXTERNAL MIND”
I could outsource mental tasks
Life is a math problem and I have a calculator
GPS

• MAGIC OF THE INFORMATION AGE
Not that it allows us to know more • EXTERNALIZE GEOGRAPHIC INFORMATION FROM MY 
It really allows us to know less BRAIN
• OUTSOURCE  MAP READING SKILLS
• ALLOW CALCULATION OF DRIVE TIME 
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Pinpoints a supermarket in MEXICO ? Pinpoints a supermarket in MEXICO ?
my son is calling from there my son is calling from there

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Pinpoints a supermarket in MEXICO ? I have outsourced  part of my life 


my son is calling from there to external cognitive servants:
• No longer need a  • Musical taste:
memory – ITunes
– Google
– Yahoo • Books and others:
– Wikipedia – Amazon

• Personal Information • Social Capital
– Smartphone tells me  – LinkedIn
about birthdays, phones, 
addresses – Xing
– Facebook

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And with access to these tools I can answer 
“A Pattern Language”, Christopher Alexander ANY question in less then 30 minutes

Each pattern describes a problem that


occurs over and over again in our
environment
Then describes the core of the solution
to that problem, in such a way that
you can use this solution a million Your Text here
Your Text here

times over
Without ever doing it the
same way twice

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A powerful global conversation has begun Companies wake up !!!!!!!
• Through the Internet, people are discovering and  Customers are:
inventing new ways to share relevant knowledge 
• writing about products on blogs
with blinding speed. JOSH BERNOFF CHARLENE LI

• recutting commercials on YouTube


• Networked markets are beginning to self‐organize 
faster than the companies that have traditionally  • defining companies on Wikipedia
served them.
served them.  • ganging
g g g up p in social networking
g sites
• As a direct result and thanks to the web, markets  like Facebook
Your Text here Your Text here

are becoming better informed, smarter, and more 
demanding of qualities missing from most business 
organizations. 
• markets are getting smarter and getting smarter  MOST COMPANIES SEE IT AS A THREAT
faster than most companies

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Social Technographics™ 
Josh Bernoff, co‐author of Groundswell METAweb

METAweb phenomenon
(fi-nom-uh-non)
noun
-noun
1. a rare or significant fact or event in the
web that happened in 2007
2. something that is impressive or
extraordinary that happened in 2007

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METAweb
METAweb pushes need for “new CIO”

Innovation

METAweb

Time
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METAweb  definition:  METAweb site has 7 basics: 
leverage customer-self service and 1. Services, not packaged software, with cost-
effective scalability
algorithmic data management to 2. Control over unique, hard-to-recreate data
sources that get richer as more people use
reach out to the entire web, to the them
3 Trusting
3. users as co-developers
co developers
edges and not just the center,
Your Text here Your Text here
to the Your Text here
4. Harnessing collective intelligence
Your Text here

long tail and not just the head 5. Leveraging the long tail through customer self-
service
6. Software above the level of a single device
7. Lightweight user interfaces, development
models, AND business models
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METAweb: user
Banks YOUtube Business  Average person:
Insurance Slideshare Simulations 10‐15 intimate
Travel Blogs Training 150 social
“Amazon” Newspapers Second Life 500‐1500 weak 
“e‐bay” WIKIPEDIA Sales links

Transaction Sites Multimedia Sites Game Sites Social Sites

Websites can 
no longer be 
islands
Users want 
bridges 
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elsewhere 67 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info 68

Google versus ??? http://labs.google.com/
Humanity emits the data (words, pictures, clicks,
and searches are the raw material)
Handful of cloud-wielding Internet giants like
Google, Yahoo! or Amazon.com transform the info
into insights, services, and, ultimately, revenue.
Your Text here Your Text here

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Why does it bother me ? Cloud Computing 

A. IBM Introduces 'Blue Cloud' Computing CIO Today ‐ Nov 15 2007


B. IBM, EU Launch RESERVOIR Research Initiative for Cloud Computing
IT News Online ‐ Feb 7 2008
C. Google and Salesforce.com in cloud computing deal
Siliconrepublic.com ‐ Apr 14 2008

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Google ad Google 10 years of innovation
Core Search Ads Monetization Communications Collaboration ?

1995 1998 2000 2003 2004 2005 2007 ?

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Internet 2  is not  Web 2 WEB 2 are WEB  Technologies

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Leveraging the Web for 
Internet2: 2.4 Gbps plumbing Measureable Business Results

• Gone are the days when 
merely having an online 
presence was a 
business breakthrough.
• Today's companies 
MUST leverage the 
power of the Web if 
they're to gain and 
maintain a competitive 
advantage.
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In 2010: all new WEB experience
Soon each website will become a 3 dimensional room
that can be experienced alone or with friends

Your Text here Your Text here

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Second Life is the 
biggest virtual world
• 40,000 concurrency (at any time) Million Square Meters of
• 450,000 active users (last 7 days) Second Life Land
• 1.4 m  active users (last 2 months)
• 10.6 m total accounts
• 2 m assets created per day
• 35 TB of user‐created data
• 800,000 unique items sold or traded 
per month 
• 500 events per day
• 15 m concurrent scripts
Total User
• 10 Gbps peak bandwidth Hours (millions)

Source: Linden Lab

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82

Currency: Linden$ Economy

• LindeX exchange operated by  US$ Spent by Users


Linden Lab (in Millions)
• Reuters
– Buy: USD $.30 transaction fee 
• Banking and credit
– Sell: 3.5% transaction fee
• Stock markets
• Monetary policy
– SL Capital Exchange (US, 20 listings)
– World Stock Exchange (Australia 15 listings)
World Stock Exchange (Australia, 15 listings)
– VSTEX (Italy, 7 listings)
270 L$ =$1 USD
– Ancapex (US, 3 listings)
US $ Exchanged on
Lindex (in Millions)

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Advisory/Analyst  firms
Business

IBM

Preen Motorati Preen Principal:


Cisco SpokesAvatar: Aimee Weber
We hope that during 2009 STKI will
b presentt there
be th and
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have it’
it’s caLLie
LLi cLine
Li
first SUMMIT
H&R Block Island

Dr. Dobbs Life 2.0 Conference

KAWG&F (Baltimore MD CPA firm),


CPA Island BDO Stoy Accenture Best Buy’s H&R Block 86
Hayward Island Geek Squad

Academia, museums, non‐profits Government, politics and collective action

Science Friday US Congress – hot topic


Princeton Art Gallery
US Congress legislation

International Computer History American Cancer


87 European Campaign HQs Davos protest
Spaceflight Museum Museum Society Relay for
Community
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METAweb REVOLUTION
The real, long-term change is just beginning to be felt,
and anyone thinking about our economic future should
consider this:
• access to information is a democratizing force
• makes it inexpensive and easy to collaborate and share
information
information.
Your Text here Your Text here
• even the smallest companies can now have as big a
presence online as a multinational corporation
The revolution may have started in a garage in California 
but it has already crossed every border
moving as freely
around the globe as a cloud
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